FAMILY BUSINESS

ENTERPRISE
Lesson 2
Globally, there are many sucessful
family businesses run by
entrepreneurs who have different
stories to tell and different formulas
for their business sucess.
WHAT IS
ENTERPRISE?
WHAT IS
ENTERPRISE?

An enterprise is a large-scale organization with a

composite structure. Enterprise companies often have
multiple divisions, each with its specialized function.
SUCCESS STORIES OF
FILIPINO FAMILY
BUSINESS VENTURES
Fillinvest Group
ANDREW
GOTIANUN, SR.
Andrew Gotianun Sr. defied certain norms in life and
business when he nurtured his company to become
one of the Philippines’ biggest conglomerates, the
Filinvest Group.

Andrew Sr. and his wife, Mercedes, saw potential

business opportunities during their trips abroad.
They interviewed small bank owners in the US and
followed their business models; from these, they
adjusted the models to fit the Philippine setting. They
made use of ideas that they got from their trips to
Florida, US for another business venture which is
guarded subdivisions for the middle class in the mid
1960's.
ANDREW
GOTIANUN, SR.
Mr. Gotianun revealed that aside from hard
work, one needs to have the right attitude to
suceed in life and in business. In his belief that
women also deserve a place in the
boardroom, he broke the family tradition when
he involved his wife, Mercedes, in business
management. He admited that Mercedes was
the one who implemented and executed some
of his business plans and turned many of his
visions and entrepreneurial ideas into realities,
interestingly, she did all these while raising
their children.
Mr. Gotianun continues to search for new
business opporunities, particularly through the
use of the Internet.
Guess the the word of this
scramble letters

E T N
M A K
O R B
Metrobank
George S.K. Ty
George Ty, one of Asia’s top bankers and a
recipient of an honorary doctorate degree
from the University of Santo Tomas, started to
work at an early age.He was only 18 years old
when he dropped out of school to help his
father put up their family business, the
Wellington Flour Mills. He had to endure many
hardships as a young businessman in what he
described as an unfamilliar industry. In spite of
inadequate bank financing and his limitations
in the said business, he was able to help his
father steer their flour mill to sucess