Name: ________________________________________________

Ethos Logos Pathos

The appeal The appeal The appeal
to to logical to the
credibility thinking audience’s
emotions

Directions: Create a product advertisement that uses each type of rhetorical

appeal. You should clearly state how each appeal is being used in your
advertisement. Your product should have a specific purpose and name.
Product Name
_________________________________________________________________
Product Purpose
_____________________________________________________________________________
_____________________________________________________________________________

Type of How it will be used in your ad

Appeal

Ethos

Logos

Pathos
 Product Advertisement
Draw your product advertisement in the box below. Make sure to include all
rhetorical appeals in your advertisement! It should be colorful, creative, and
eye-catching!