Benavides 1

Marcos Benavides

Instructor McCann

English 1301.231

5 October 2023

Essay 2 Title(add title)

The Champion’s League final is one of the most

anticipated soccer matches yearly. To get to this point,

teams must not only do well in their respective league but

also go through all the top-tier teams in a tournament.

Furthermore, whichever team wins the tournament is

determined to be the best squad in Europe. Thus, the

Champions League Final is heavily advertised to millions of

soccer viewers around the world. The Union of European

Football Associations (UEFA) uses the Final 2022

Champions League Poster to persuade casual and hardcore

soccer fans to watch the game using images of famous

Final 2022 Champions League Poster

players, interesting player features, and contrasting jersey colors.(good thesis)

Firstly, UEFA got people to watch the game by using famous players to catch the eye of

casual and hardcore fans. Although this technique is commonly used, it is amplified in this

poster. There are eight widely recognized players in this one image, so a casual fan who sees this

will, without a doubt, recognize at least one player that will compel them to watch the game.

(specify) Having a relaxed fan notice one of the players will encourage them to watch and see

how they perform in the game. Furthermore,(Good transition) the use of all these top-tier players
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also catches the eye of die-hard soccer fans by amplifying the significance of the match. These

hardcore fans will recognize the more obscure players for their talent and realize that this

matchup between them will be one of the year's greatest games. Benzema is one of the most

widely known players in all of soccer, as he holds a plethora of achievements to his name. Not

only is he recognized by causal fans, but might even get noted by non-soccer fans due to his

presence in the French national team. Using his image compels people who do not know about

the Champions League final to research more about it. The use of Benzema's likeness also

reminds soccer followers who were already going to view the game how exciting the game will

be. So, not only does using player likeness grab people attention, but it also makes more people

want to watch the game.

Secondly, UEFA convinced people(be more specific) to view the match by using

interesting player emotions(change to expression) to build excitement and enthusiasm for the

competition. Two distinct emotions are being shown on the players' faces. Some players are

highly charged, while others are very serious. The contrast of the player's emotions displays the

two different sides of what a player's mindset is at that time: focus and excitement. The focus can

be seen in the four inner players in the poster. All four of them stare into the distance with

straight faces, clearly showing they are ready for the battle. A person is immediately drawn into

these four inner players since they are the biggest. When people look at this, they are reminded

of the stakes and how much effort it took for the teams to get there. The excitement, however, is

clearly displayed on the four outer players in the poster. The players' screams resonate with the

viewer and make them think about all the crazy moments in soccer. These memories make

viewers more excited than ever to watch the game in order to witness all the crazy moments.

These two emotions start to catch onto the viewer when looking at the poster and combine to
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make the viewer eager to watch this significant game. Not only does it make people want to

watch the game but it also directly affects how a viewer thinks about the game with all these new

emotions.

Lastly, the use of contrasting jersey colors helps UEFA advertise the match by forcing the

viewer to pick a side. The choice to make the colors of the jersey distinctive was made so that the

two teams would be seen as bigger competitors. The viewer is forced to pick between the two

teams, red or white. The dark red(good use of order) shirt and matching dark red pants symbolize

the team’s strength and courage. They are being displayed as the heavy favorites in the match-up.

The other team, however, uses white and blue shirts to symbolize hope and pride. They are laid

out to be the underdogs in this game. The personality between the teams can be used as a reason

why a person should root for that team. Furthermore, this contrast being displayed by the jersey

colors encourages people to pick a side in the game. Picking a side makes the viewer more

emotionally invested in the game and drives them to watch it. The characteristics formed by the

teams’ jerseys colors also encourage the viewer to research more about the topic and the teams.

In conclusion, the matchup in the poster is fueled by advertisements to get people more

excited to watch the game. Using the player's likeness, player emotion, and jersey colors in the

advertisement gets UEFA to encourage people to watch the Champions League final. These

advertisements have been proved successful as they convince millions to watch the Champions

League final yearly. So, the next time one of these posters comes up, consider watching the

advertised game because it just might be worth seeing.(weirdly worded)

PEER NOTES:
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Good thesis and topic sentences

Only major thing missing is citations