CRM Question Bank

1. Discuss the relationship marketing with its features. (Part B Ques) Unit 1
2. Elucidate the different methods of relationship marketing. (Part B Ques) Unit 1
3. Explain the advantages and disadvantages of CRM. (Part C Ques) Unit 1
4. Describe the various steps involved in CRM. (Part B Ques) Unit 1
5. Explain the relationship between companies and Customers. (Part B Ques) Unit 1
6. Describe the stages of customer life cycle. (Part C Ques) Unit 1
7. “Customers want good relationship with Suppliers”. Explain. (Part C Ques) Unit 1
8. Discuss the types of relationship marketing with examples. (Part C Ques) Unit 2
9. Explain the evolution of CRM. (Part C Ques) Unit 2
10. Discuss the process of CRM. (Part B Ques) Unit 1
11. Discuss the reasons for adopting CRM strategy. (Part B Ques) Unit 2
12. Explain the objectives of CRM. (Part B Ques) Unit 2
13. Discuss the functions of Sales force Automation. (Part B Ques) Unit 3
14. Explain the role of CRM in India. (Part B Ques) Unit 3
15. Discuss the elements of CRM. (Part C Ques) Unit 3
16. Elucidate the types of CRM. (Part B Ques) Unit 1
17. Explain the importance of Customer Divisibility in CRM. (Part C Ques) Unit 3
18. Distinguish between Relationship marketing and CRM. (Part B Ques) Unit 3
19. Elaborate the benefits of SFA. (Part C Ques) Unit 3
20. Enumerate the core beliefs of Enterprise marketing management. (Part C Ques)
Unit 3
21. Examine the process of customer life cycle. (Part C Ques) Unit 1
22. Analyze the basis of building relationship in relationship marketing. (Part C Ques)
Unit 2
23. Trace the evolution of customer relationship marketing (Part C Ques) Unit 2
24. Describe the various strategies followed in CRM. (Part C Ques) Unit 2
25. Explain the features of Enterprise marketing management(Part C Ques) Unit 3
26. Analyze the existence of CRM in India stating examples. (Part C Ques) Unit 3
27. What is customer Ecological system mean? Explain. (Part B Ques) Unit 4
28. Explain the process of vendor selection in relation to CRM. (Part C Ques) Unit 4
29. Examine the features of Data warehouse and its need in CRM. (Part B Ques) Unit 4
30. Elucidate the meaning and need for Database marketing. (Part B Ques) Unit 4
31. Define CRM and explain its objectives. (Part B Ques) Unit 2
32. Describe the process involved in data mining. (Part C Ques) Unit 4
33. Discuss various types of CRM initiatives. (Part B Ques) Unit 4
34. Write a note on strategic perspective of CRM. (Part B Ques) Unit 4
35. Explain evolution of customer relationship management. (Part B Ques) Unit 2
36. Narrate the salient features of relationship marketing. (Part B Ques) Unit 2
37. Pen down the needs of sales force automation. (Part B Ques) Unit 3
38. What does value chain mean? Explain. (Part B Ques) Unit 4
39. Discuss the significance of contact management. (Part B Ques) Unit 2
40. Analyse the technologies involved in CRM. (Part C Ques) Unit 5
41. What is the CRM? (Part B Ques) Unit 1
42. Define all the Customer Retention Strategies. (Part B Ques) Unit 4
43. Explain the various components of customer relationship management? (Part B
Ques) Unit 2
44. Explain the various customer relationship management goals. (Part B Ques) Unit 5
45. Explain the customer relationship management selection process? (Part B Ques)
Unit 5
46. Explain the advantages and disadvantages of customer relationship Management.
(Part B Ques) Unit 2
47. Explain the CRM implementation process. (Part B Ques) Unit 2
48. Explain how sale force automation works in customer relationship Management.
(Part B Ques) Unit 3
49. Why database marketing? (Part B Ques) Unit 4
50. Discuss the information to be included in customer database. (Part B Ques) Unit 5
51. Explain the advantages and disadvantages of database marketing. (Part B Ques)
Unit 3
52. Discuss the process of data mining. (Part B Ques) Unit 4
53. Explain the types of customer relationship technologies. (Part C Ques) Unit 5
54. Discuss the best practices in marketing technologies. (Part C Ques) Unit 5
55. What are the characteristics of customer value? (Part C Ques) Unit 5
56. Discuss the perspectives of customer value chain. (Part C Ques) Unit 4
57. Explain the integrated business management. (Part C Ques) Unit 5
58. What are the objectives of benchmarking? (Part C Ques) Unit 4
59. Discuss the steps in vendor selection. (Part C Ques) Unit 5
60. Explain the features of Salesforce Automation. (Part C Ques) Unit 3
61. Discuss the functionalities of SFA. (Part C Ques) Unit 3
62. Differentiate between Contact management and CRM. (Part C Ques) Unit 2
63. Explain the core beliefs of EMM. (Part C Ques) Unit 3
64. Discuss the key aspects of CRM in India. (Part C Ques) Unit 3
65. Enumerate the CRM sectors available in India. (Part C Ques) Unit 5
66. Explain the process of CRM. (Part C Ques) Unit 2
67. Discuss the transition from traditional marketing to relationship marketing. (Part C
Ques) Unit 2