Professional Documents
Culture Documents
BAHASA INGGRIS
Date
Put the date the letter was written at the very top before the sender's address.
Return address
Include your full address as the sender of the letter at the top right of the letter.
Recipient Address
Write the full address of the company or agency you are applying for on the left side of the
letter, just below the return address.
Greetings
Begin the letter by greeting the party receiving the letter. For example, "Dear [Company
Name/HRD/Recruitment Manager]".
Introduction Paragraph
In this section, provide brief information about yourself, such as your name, education, and
experience (if relevant). Also explain how you found out about the job vacancy or from whom
you got information about the company.
Closing Paragraph
In this paragraph, provide the conclusion of your cover letter. Include appreciation for the
opportunity to apply, and express hope for an interview opportunity to further discuss your
qualifications.
Closing
End the letter with a closing greeting such as "Sincerely" or "Thank you for your concern."
Signature
After the closing salutation, leave a few lines blank for your signature above your full name.
Attachment
If so, state any attachments that you include with your cover letter, for example, a CV, portfolio
or certificate.
EXAMPLE :
D. Linguistic Elements
The language element in an application letter or job application letter is an important aspect to
give a good impression to the recipient of the letter (usually the company or HRD). Here are
some linguistic elements that need to be considered in writing an application letter:
Formal Language
Use formal and polite language in your cover letter. Avoid using language that is too relaxed or
slang.
Personalization
Try to mention the name of the company or party you are addressing in your cover letter. If
possible, also mention the name of the recipient of the letter (usually HRD or recruitment
manager).
Avoid Cliches
Avoid using phrases or sentences that are too clichéd and general, such as "I want to work for
the best companies" or "I am a hard worker." Try to be specific and original in conveying
information.
Evidence of Support
If possible, include evidence of support such as achievements, certificates or recommendations
that are relevant to your application.
E. Social Function
The social function of an application letter is to serve as a formal communication tool used by a
job seeker to apply for a specific job position in a company or organization. This type of letter
plays a significant role in the job application process and serves several important social
functions:
Overall, the social function of an application letter is to present the applicant in the best possible
light, showcasing their qualifications, professionalism, and interest in the job, with the ultimate
goal of securing an interview and, eventually, a job offer.
CAPTION
A. Introduction to Caption
Captions are text or short posts that accompany pictures, photos or videos on social media,
websites or other platforms. The purpose of captions is to provide context, additional
information, or messages that are relevant to the visual content presented. Captions usually
contain a number of short, concise and concise sentences, which can describe, comment on, or
evoke the audience's feelings for the displayed image or video.
In the context of social media, captions play an important role in increasing interaction and
engagement with the audience. Interesting and creative captions can attract audience
attention, increase the number of comments, likes or shares, and invite reactions or responses
from other users.
Captions can also be used to convey inspirational, motivational messages, or short stories
that enrich the visual experience presented. Also, on platforms like Instagram, captions are
often used to include relevant hashtags, which can help expand the reach of content and reach
a wider audience.
In everyday usage, captions can be found on various social media platforms such as
Instagram, Facebook, Twitter, YouTube or blogs. The ability to write effective and engaging
captions is essential, especially for individuals or businesses looking to communicate efficiently
with their audience.
B. Social Function
The social functions of captions in the context of social media are as follows:
Providing Context : Captions offer context and additional explanations for the uploaded
images or videos. This helps the audience better understand the content and prevents
misinterpretation.
Conveying Messages : Captions are used to convey messages, stories, or information
that the author wants to share with their audience. These messages can be
motivational, informative, entertaining, or anything relevant to the content being
posted.
Enhancing Engagement : Captions that are engaging and creative can boost audience
engagement. They encourage the audience to react, comment, like, or share the
content, leading to increased interactions and broader reach.
Directing Audience : Captions can be used to direct the audience to take specific
actions, such as visiting a website, subscribing to a channel, or participating in a contest
or event.
Creating Connections : Captions help build connections and relationships between the
content creator and their audience. They can initiate conversations, encourage
interactions, and foster a sense of community among followers.
Expressing Emotions : Captions allow content creators to express emotions, thoughts,
or personal experiences related to the content they are sharing. This humanizes the
content and makes it more relatable to the audience.
Promoting Brand Identity : For businesses and brands, captions play a crucial role in
promoting their brand identity. Consistent language, tone, and messaging in captions
can strengthen brand recognition and recall.
Encouraging Storytelling : Captions can be used to tell stories that complement the
visual content. Storytelling through captions helps captivate the audience and create a
deeper connection with the content.
Including Hashtags and Keywords : Captions often include relevant hashtags and
keywords. This helps categorize the content, making it discoverable by a wider audience
interested in similar topics.
Providing Updates : Captions can be used to share updates, news, or announcements
with the audience. This keeps followers informed and engaged with the latest
happenings.
In summary, captions serve various social functions in social media by providing context,
conveying messages, enhancing engagement, directing audiences, fostering connections, and
promoting brand identity. They are powerful tools for content creators to interact with their
audience, express themselves, and share meaningful experiences or information.
Inspirational/Motivational
This type of caption contains inspirational or motivational quotes that aim to inspire and
encourage the audience. Usually contains positive and motivating words.
Image/Video Description:
This caption serves to explain or provide a description of the uploaded image or video,
especially if the content requires further explanation.
Counseling or Information
These captions provide useful information or provide an explanation of a particular topic that
might be of interest to the audience.
Contest or Giveaway
This type of caption is used to announce a contest, giveaway, or competition being held, as well
as provide instructions or conditions for participation.
Announcement
This type of caption contains important announcements such as changes to schedules, events,
promotions, or matters relating to a business or organization.
Celebration or Congratulation
These captions are used to celebrate special occasions, birthdays, holidays, or to wish someone
well.
Keep in mind that in using any type of caption, it is important to maintain conformity with the
uploaded content and understand the target audience so that the message or meaning you
want to convey can be conveyed properly.
D. Linguistic Elements
Linguistic elements in captions refer to the language features and components used to convey
messages effectively. These elements play a crucial role in capturing the attention of the
audience and delivering the intended meaning clearly. Some of the linguistic elements
commonly found in captions include:
Vocabulary : The choice of words used in captions can vary depending on the target
audience and the message being conveyed. Captions may contain simple and commonly
understood words or more specialized terms, depending on the context.
Sentence Structure : Captions often use concise and straightforward sentence structures
to convey information efficiently. Short sentences or sentence fragments are common in
captions to maintain brevity.
Punctuation : Appropriate punctuation helps in organizing the caption and clarifying its
meaning. For instance, using commas, colons, or dashes can aid in separating ideas and
adding emphasis.
Hashtags : Captions often include hashtags to categorize the content and make it more
discoverable to a wider audience interested in similar topics. Hashtags help users find
content related to specific themes or trends.
Emojis and Emoticons : These graphical elements are used to add emotions, express
feelings, or complement the message in a fun and engaging way. Emojis and emoticons
can help convey emotions or reactions that may be challenging to express solely with
words.
Abbreviations and Acronyms : Captions may include abbreviations or acronyms to
keep the text concise, especially in platforms with character limits. Common examples
include "FYI" (For Your Information), "BTW" (By the Way), or "LOL" (Laugh Out
Loud).
Adjectives and Adverbs : The strategic use of adjectives and adverbs can add
descriptive elements to the caption, making it more vivid and engaging.
Questions and Call-to-Action : Captions may contain questions to encourage audience
engagement and prompt them to respond or take specific actions. Call-to-action phrases
such as "Tag a friend," "Share your thoughts," or "Click the link in bio" encourage
audience participation.
Alliteration and Wordplay : Creative use of alliteration (repetition of initial consonant
sounds) or wordplay can make captions more memorable and enjoyable to read.
Language Style : Captions can adopt a formal, informal, conversational, or humorous
language style, depending on the content and the desired tone of communication.
Effective use of these linguistic elements in captions can significantly impact audience
engagement, create connections, and convey messages with clarity and impact. It's essential to
consider the platform, the intended audience, and the context when crafting captions to ensure
they resonate with the target audience and achieve the desired communication objectives.
EXAMPLE :
OR
NEWS ITEM
Facts and Objectivity : News items focus on presenting facts objectively without the
author's personal opinion or interpretation. News must be accountable journalistically.
Concise and Concise : News is written concisely and concisely in order to convey
information quickly and efficiently.
5W+1H : News items include answers to questions 5W+1H to provide comprehensive
information about the reported event.
No Opinion : News item writers do not include personal opinions or comments in the
news. News must be neutral and impartial.
Formal Language : News items are written in formal and journalistic language, avoiding
the use of emotional or imprecise language.
Headline : News item title that catches attention and includes the essence of the
reported event.
Inverted Pyramid : News items follow an inverted pyramid structure by presenting the
most important information first, followed by the detailed information.
Unbiased Writing : News items must not favor or side with certain groups or individuals
and must avoid conflicts of interest.
By following the structure and characteristics of news items, readers can easily understand the
information presented and find out the latest facts about the events reported.
D. Social Function
The social function of news items is to inform, educate, and engage the public with timely
and accurate information about current events, developments, and important issues. News items
play a vital role in society by serving the following social functions :
Providing Information : News items deliver factual and up-to-date information about
various events, incidents, policies, and developments that occur locally, nationally, and
globally. They keep the public informed about what is happening around them.
Promoting Awareness : News items raise awareness about social, economic, political,
and environmental issues. They shed light on matters that might otherwise go unnoticed
or underreported, encouraging discussions and actions for positive change.
Encouraging Accountability : By reporting on government activities, corporate
practices, and public institutions, news items help hold those in power accountable for
their actions. Transparency in news reporting fosters responsible governance and fosters
trust in the media.
Fostering Civic Participation : News items empower citizens with the knowledge and
information they need to make informed decisions about public affairs. Informed citizens
are more likely to engage in civic activities and participate in the democratic process.
Supporting Democratic Values : News items are a cornerstone of democratic societies.
They facilitate an open exchange of ideas, promote freedom of speech, and ensure that
citizens have access to diverse viewpoints and opinions.
Cultivating Critical Thinking : By presenting information from multiple perspectives,
news items encourage critical thinking among the audience. They prompt readers to
analyze and evaluate information before forming their own opinions.
Facilitating Social Cohesion : News items provide a shared understanding of events and
issues within a society. They contribute to a sense of community and solidarity, fostering
social cohesion and collective identity.
Reporting Human Interest Stories : Apart from hard news, news items often include
human interest stories that touch the emotions and empathy of the readers. These stories
highlight the struggles, achievements, and experiences of individuals, bringing attention
to various human aspects of life.
Promoting Accountability and Transparency : News items that investigate and
uncover corruption, fraud, or other wrongdoings hold individuals, organizations, and
institutions accountable. This encourages transparency and ethical behavior.
Alerting the Public to Emergencies and Disasters : News items play a critical role in
informing the public about emergencies, natural disasters, and other crises. They provide
essential safety information and updates during such situations.
In summary, news items serve as a cornerstone of informed and democratic societies. They
inform, educate, and engage the public while promoting transparency, accountability, and critical
thinking. By fulfilling these social functions, news items contribute significantly to a well-
informed and engaged citizenry.
E. Linguistic Elements
The linguistic elements of news play a crucial role in delivering information effectively and
objectively. These elements are used to ensure clarity, accuracy, and neutrality in news reporting.
Some of the linguistic elements commonly found in news include:
Headline : The headline is the title of the news article, which should be concise and
attention-grabbing while accurately summarizing the main point of the news item.
Lead/Lead Paragraph : The lead is the opening paragraph of a news article, providing a
concise summary of the most essential information, often answering the questions of
who, what, where, when, why, and how (5W+1H).
Inverted Pyramid Structure : News articles often follow the inverted pyramid structure,
with the most important information presented at the beginning, followed by supporting
details in descending order of importance.
Objective Language : News writing should maintain an objective tone and avoid bias or
personal opinions. It should present facts without favoring any particular point of view.
Attribution : When quoting or citing information from sources, news articles use
attribution to acknowledge the origin of the information and maintain credibility.
Direct Quotations : News articles often include direct quotations from individuals
involved in the events or experts to provide first-hand perspectives and insights.
Third-Person Perspective : News items are typically written in the third person to
maintain an impartial and distant tone.
Conciseness : News writing aims to be concise and to the point, conveying information
succinctly without unnecessary elaboration.
Avoiding Sensationalism : Responsible news writing avoids sensational language or
exaggerations and focuses on factual reporting.
Headlinese : Headlines often use a unique style of language called "headlinese," which
involves omitting certain words and using concise phrases to fit limited space while
retaining meaning.
Factuality and Accuracy : News items prioritize factual accuracy, fact-checking, and
verification of information before publication.
Avoiding Jargon : News writing avoids using technical jargon or language that may not
be familiar to a general audience. It aims for clarity and accessibility.
Tense Usage : News items usually employ the past tense for reporting events that have
already occurred, while using the present tense for describing ongoing or developing
situations.
Neutral Language : News writing maintains a neutral tone, avoiding emotionally
charged language that might sway readers' opinions.
Inverted Commas (Quotation Marks) : Quotations are typically enclosed within
inverted commas to indicate the direct speech of a source.
By adhering to these linguistic elements, news articles can effectively convey information to
readers in a clear, objective, and credible manner, promoting transparency and responsible
journalism.
EXAMPLE :