When conducting an industry analysis, it may be useful to consider Porter's Five Forces model.

This model helps

individuals look at competitive forces within an industry, which can help inform a company’s business strategy.
Porter's five forces includes:

1. Competitive Rivalry
2. Threat of New Entry
3. Threat of Substitutes
4. Supplier Power
5. Buyer Power

Many business databases a Purdue carry industry reports that can help is your analysis. IBISWorld Industry reports is
a useful first step, and provides information that utilizes the Porter's Five Forces Model. To learn how to use
IBISWorld for Porter's Five Forces research, check out the following article: Using Porter's Fives Forces to Develop
Business Strategies (2020). IBISWorld.

• IBISWorld Industry Reports

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Data-driven reports on over 12,000 industries. Each report is approximately 30-40 pages in length.

• Plunkett Research

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Aggregates industry reports, company profiles, and job-seeker resources.

• D&B Hoovers

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Aggregates company profiles, business news, and industry reports.

• Business Source Complete

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An all-purpose, vast business database with thousands of full-text academic journals and mainstream
publications. Also includes thousands of case studies, SWOT analyses, industry reports, and a selection of
brief company profiles.

• Bizminer

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Choose from two main categories. Industry Financial Analysis provides financial ratios and data for industry
segments with sales class filters. Industry Market Profile offers demographics, competitors, market volume,
and more for the entire US, states, counties, zip codes, cities, and customizable market radius.

• Current Industrial Reports (Census)

The CIR program provides statistics primarily for production and shipments, but data on inventories, orders,
and consumption are collected in a number of surveys. These surveys also measure manufacturing activity
in important commodity areas such as textile and apparel, chemicals, primary metals, computer and
electronic components, industrial equipment, and consumer goods.