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Magister Manajemen FEB UGM » Managerial Economics 23/02/23 10.35

MANAGERIAL ECONOMICS

DESKRIPSI MATA KULIAH

Mata kuliah Managerial Economics (ME) ini merupakan aplikasi teori ekonomi dan ilmu pengambilan keputusan
(decision making science) didalam proses pengambilan keputusan-keputusan manajerial dalam sebuah
bisnis/perusahaan dan pasar dengan kendala-kendala yang dihadapi. Perilaku individual, perusahaan, pasar, dan
pemerintah dalam kerangka pengambilan keputusan-keputusan manajerial menjadi kajian utama dalam mata
kuliah ini.

TUJUAN PEMBELAJARAN

Setelah mengikuti mata kuliah ini mahasiswa diharapkan :

1. Memiliki pengetahuan dasar tentang ekonomika manajerial yang menjadi dasar dalam pengambilan keputusan
bisnis.
2. Mampu mengambil keputusan bisnis yang didasarkan pada konsep dan teori ekonomika manajerial.

Concerns
No
No. AACSB Learning Goals
***=High **=Medium *=Low

Students demonstrate the ability to communicate in an effective,


LG1 **
persuasive, and professional manner
Students demonstrate the ability to translate business knowledge
LG2 **
into action
Students demonstrate the ability to make ethical and responsible
LG3 **
decisions
Students demonstrate the ability to solve practical business
LG4 ***
problem with creative ideas
LG5 Students demonstrate the ability to be a strategic business leader **

BUKU TEKS UTAMA

Baye, M., dan Prince, J. (2017). Managerial Economics and Business Strategy, 9th Edition. McGraw Hill, New York. (BP)

BUKU TEKS PENDUKUNG

1. Samuelson, P.A., dan Nordhaus, W.D. (2010). Economics, 19th McGraw Hill. (SN)
2. Mankiw, N.G. (2012). Principles of Economics, 6th Thomson South Western. (MN)

METODA PEMBELAJARAAN

Metoda pembelajaran yang digunakan dalam mata kuliah ini adalah metoda pembelajaran yang berpusat pada
siswa (Student-Centered Learning-SCL). Dalam pendekatan ini, mahasiswa berperan sebagai peserta didik aktif yang
menemukan dan membangun pengetahuan mereka sendiri. Instruktur hanya berfungsi sebagai fasilitator untuk
membantu mahasiswa mencapai tujuan belajar dan mengembangkan keterampilan interpersonal. Waktu di kelas
akan dikhususkan untuk membahas konsep, bahan bacaan, dan atau masalah dalam subjek mata kuliah.

METODA PENILAIAN

a. Ujian Tengah Semester 20%


b. Ujian Akhir Semester 20%
c. Partisipasi dan Diskusi 30%
d. Tugas (Makalah, Kuis, dll) 30%

MATERI KULIAH

Mata kuliah Managerial Economics (ME) dengan bobot 3 SKS diselenggarakan dalam 14 sesi perkuliahan dan 2 sesi
ujian @150 menit untuk kelas regular dan 12 sesi perkuliahan dan 2 sesi ujian @180 menit untuk kelas eksekutif.

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Magister Manajemen FEB UGM » Managerial Economics 23/02/23 10.35

Sesi Topik Sumber Bacaan


SN (Ch. 1 & 2); MN (Ch.
1 The Fundamentals of Managerial Economics
1); BP (Ch. 1)
SN (Ch. 1 & 2); MN (Ch.
2 Market Forces: Demand and Supply
1); BP (Ch. 2)
3 Quantitative Demand Analysis BP (Ch. 3)
4 The Theory of Individual Behavior BP (Ch. 4)
5 The Production Process and Costs BP (Ch. 5)
6 Organization of the Firm BP (Ch. 6)
7 The Nature of Industry BP (Ch. 7)
Ujian Tengah Semester
Managing in Competitive, Monopolistic, and Monopolistically Competitive
8 BP (Ch. 8)
Markets
9 Basic Oligopoly Models BP (Ch. 9)
10 Game Theory: Inside Oligopoly BP (Ch. 10)
11 Pricing Strategy for Firms with Market Power BP (Ch. 11)
12 The Economics of Information BP (Ch. 12)
13 Advanced Topics in Business Strategy BP (Ch. 13)
14 A Manager’s Guide to Government in the Marketplace BP (Ch. 14)
Ujian Akhir Semester

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