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    Nazia Enayet
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    This document provides an overview of a Managerial Economics course for doctorate students. The course applies economic theory to business decision making and strategy. It will introduce students to key economic concepts like supply and demand, costs, production, and market structures. Students will use this foundation to succeed in other business courses like finance, marketing, and strategic thinking. The primary textbook is Microeconomics for Managers by David Kreps and coursework fulfills requirements for a Doctorate of Business Administration degree.

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    This document provides an overview of a Managerial Economics course for doctorate students. The course applies economic theory to business decision making and strategy. It will introduce students to key economic concepts like supply and demand, costs, production, and market structures. Students will use this foundation to succeed in other business courses like finance, marketing, and strategic thinking. The primary textbook is Microeconomics for Managers by David Kreps and coursework fulfills requirements for a Doctorate of Business Administration degree.

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    © All Rights Reserved
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    4 views1 page

    Managerial Economics

    Uploaded by

    Nazia Enayet
    This document provides an overview of a Managerial Economics course for doctorate students. The course applies economic theory to business decision making and strategy. It will introduce students to key economic concepts like supply and demand, costs, production, and market structures. Students will use this foundation to succeed in other business courses like finance, marketing, and strategic thinking. The primary textbook is Microeconomics for Managers by David Kreps and coursework fulfills requirements for a Doctorate of Business Administration degree.

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    of 1

    MANAGERIAL ECONOMICS

    Course Description

    Managerial economics is the application of economic theory to managerial


    issues. Practitioners – Nestle executives, McKinsey consultants, Credit
    Suisse First Boston investment bankers - often rely on economic analysis
    when they tackle business issues or make important strategic decisions.
    Elements of managerial economics can be found in all aspects of business
    activity, such as production, pricing, financing, management, and strategy.

    Course Requirements and Credits

    Course Requirements: Doctorate Core Courses

    Target Audience

    Doctorate Students. Doctorate of Business Administration

    Learning Objectives

    Economics by nature is a very broad and comprehensive topic. This course


    is condensed and focused in alignment to the MBA concept of providing a
    generalistic overview of the latest concepts and applications. This course will
    provide an introduction to economic theory sufficiently rich that you may
    proceed to courses in finance, marketing, and strategic thinking with the
    groundwork firmly laid for success.

    Text and Materials Required

    Microeconomics for Managers, by David Kreps (First edition, W. W. Norton


    & Company, 2004)

    Course Outline

    » Introduction
    » Supply & Demand, and "Marginal" Thinking
    » Demand Analysis
    » The Firm & Production
    » Cost Curves & Market Structure
    » Market Equilibrium, Efficiency, and Government Intervention

    © SMC Swiss Management Center AG Page 1 of 1

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