Professional Documents
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Membership Assessment
Membership Assessment
Assessment
2 Customer Copyright © North Results
Answer the questions below with a “yes” or “no”. Consider every “yes” a +1.
Do you see people sharing content on that subject on social media or in groups?
I
- Search [KEYWORDs] + nstagram
Search [KEYWORDs] + forum or go into Facebook groups, and look for things like:
“I wish I could...”, “Is there a way to...”, “Does anyone know how to...”, “How to…”
If you scored 2 or less, be a little bit cautious. In these situations, you may end up
spending more time educating your market on the value of what you want to teach.
Ideally, you want a market that is already looking for and consuming information on
the subject.
4 Community Copyright © North Results
To gauge your community, answer the following questions. Consider every “yes” a +1.
7. ,
Do you have an email list of 2 000 or more? Yes No
If you have an email list of 2,000+ give yourself 2 points.
O AL POSSIBLE POINTS = 7
T T
If you scored 3 or less, then you have a couple of options. The first option is to spend a
little more time building your audience. This doesn’t take that long. In fact, we discuss
how to do this inside the TRIBE Experience.
5 Community Copyright © North Results
You don’t need to build a huge list to get started. I have LOTS of clients who have
launched their membership site with very small audiences and lists.
Wendy Batten launched to a small list of 453 paint store owners… talk about a tiny
niche! She welcomed 59 members, instantly giving her $2,800 in recurring revenue in
just the first month.
Then there's Marianne Kane who has a membership for kettlebell workouts. She
launched to a small list of 250 people and 53 members signed up during her
founding member launch!
Maryrose Wood launched her membership for online learning to a list of 350 people
and got 147 new members, resulting in $9,000 in the bank plus $1,600 in recurring
monthly revenue. It IS possible!
Another option is to look for someone you could partner with. This person should have
an audience that they’re serving, but they don’t yet have a membership site (much
like Michael Hyatt when I partnered with him). The good news is that there are LOTS
of people that fall into this category.
The more experience you have, the easier it will be to get started.
However, if you don’t have experience, we explain the options and
opportunities below.
Answer the questions below with a “yes” or “no”. Consider every “yes” a +1.
Have you ever published videos on YouTube, Facebook or Vimeo for your market?
Have you ever created a digital course, lessons, tutorials or how-to’s on the
subject?
Have you ever done a Facebook Live video, Instagram Live, YouTube Live or
something similar?
Do people ask you questions about your subject via email or in-person?
Have you ever been interviewed by media or online influencers on the subject?
If you scored lower than 2, it means that you need to identify how you can better serve
your market. Oftentimes, this can be done by simply asking the market what
questions they have about the subject.
In fact, when I was just starting out, in the first email of my autoresponder sequence I
asked people to hit “reply” and send me their most pressing question about growing a
successful membership. Every day, I received responses with highly targeted
questions, which served as ideas for the content I created.
Keep in mind that it doesn’t have to depend on you specifically to create the content.
Andrew Warner of Mixergy.com does something similar with his membership site. He
first identifies what his market wants to learn. Then he finds the experts who
specialize in that subject and he interviews them. The content that comes from these
interviews is then put into the paid members’ site.
8 Conclusion Copyright © North Results
CONCLUSION
If you achieved a high score, it doesn’t necessarily mean you’ll knock it out of the park
either. But, the odds of success are definitely in your favor :)
Now that you’re clear about whether your market is a good fit, the BIG questions are:
? How will you create content that excites people to join, and become raving fans
that pay month after month?
? What numbers should you pay attention to?
One of the BIGGEST mistakes I see people make is that they offer way too much
content into the members' area.
Here’s the thing… too much content can overwhelm and frustrate your members.
Worst of all, it can cause them to leave.
When you follow this process and create content this way, your members will gain a lot
more momentum with everything you teach. They’ll have a lot more clarity around how
everything fits and that means they’ll stick around for a long, long time.
Plus, it reduces the amount of content you actually need to create. And because they’re
staying longer, the site will be more profitable.
People around the world are turning what they already know, love and do into
recurring revenue with a membership site.
And, if you’re one of those people looking to join in on the fun, and create a high profit,
but low stress business, then this next video is going to show you how you can leverage
what you’re already doing.