Suggestions & improved

Introduction: Dalda, a well-known cooking oil brand, has been a staple in kitchens for
decades. To further strengthen its market presence, it is crucial to refine its advertising strategies
by incorporating more ethical and logical persuasive techniques. This approach not only aligns
with contemporary consumer expectations but also builds a positive brand image. In this essay,
we will explore ways to improve Dalda's advertisement through ethical and logical means.

1. Transparency and Truthfulness:

One ethical aspect that can significantly enhance Dalda's advertisement is transparency. By
providing clear and accurate information about the product's composition, sourcing, and
production methods, Dalda can build trust with its consumers. Emphasizing the use of natural
ingredients, sustainable practices, and highlighting any certifications the product may have can
contribute to a more honest and ethical narrative.

2. Scientific Credibility:
Incorporating logical and scientific evidence into the advertisement can strengthen its
persuasive power. For instance, citing studies on the health benefits of the oil, its nutritional
value, and its positive impact on cholesterol levels can provide consumers with logical reasons to
choose Dalda. This approach relies on facts and allows consumers to make informed choices
based on a fair evaluation of available options.

3. Celebrity Endorsements with Integrity:

While celebrity endorsements are common in advertising, Dalda should carefully select
ambassadors who align with the brand's values and have a genuine connection to the product.
Celebrities with a passion for healthy living and cooking, coupled with a history of ethical
endorsements, can enhance the brand's credibility and resonate better with consumers.

4. Consumer Testimonials:
Humanizing the brand by incorporating real consumer testimonials can add an ethical and
relatable dimension to Dalda's advertisement. Sharing authentic stories of how the product has
positively impacted individuals' lives creates an emotional connection, emphasizing the practical
benefits of choosing Dalda over competitors.

5. Environmental Responsibility:
In the current era of heightened environmental awareness, Dalda can strengthen its ethical
appeal by highlighting its commitment to sustainable and eco-friendly practices. If applicable,
showcase Dalda's commitment to sustainable and environmentally friendly practices. Consumers
increasingly value companies that prioritize environmental responsibility, and this can contribute
to a positive brand image.
6. Community Engagement:
Demonstrating Dalda's commitment to social responsibility by engaging in community projects
can enhance its ethical standing. Whether through supporting local farmers, contributing to
educational initiatives, or participating in health and wellness programs, Dalda can showcase its
dedication to making a positive impact beyond the product itself.

7. Interactive and Educational Content:

An ethical approach involves empowering consumers with knowledge. Dalda's advertisement
can include interactive elements such as QR codes that lead to educational content on healthy
cooking tips, nutritional facts, and recipes. This not only adds value to the consumer but also
positions Dalda as a brand that cares about the well-being of its customers.

8. Certifications and Quality Assurance:

Obtain and prominently display certifications from reputable health organizations or quality
assurance entities. Highlighting adherence to industry standards and rigorous testing processes
can assure consumers of the product's reliability and safety, promoting an ethical image.