You are required to create a business plan for the

organisation. Your business plan should include

the following:
- Cover sheet
- Summary
- Description
- Mission statement
- Marketing plan
- Attach your business plan
 Little Angels Pre-primary school
Bringing joy to each little angel

Business plan
2023

Celest August
66 Banberry Avenue 1811
(011) 653- 8373
Littleangels102@gmail.com
https://littleangels.co
Confidential
Executive Summary

Business Overview

Little Angels Pre-primary school is an upcoming unlaunched day care center

located in Johannesburg. We aim to provide a nurturing and educational
environment for young children, offering a comprehensive range of services to
meet the needs of working parents, local community members, and first-time
parents. Our business will operate both online and through a physical location,
ensuring convenience and accessibility for our customers.

Business Origins

The idea for Little Angels Pre-primary school was born out of a deep passion for
early childhood education and a desire to make a positive impact on the lives of
young children. As parents ourselves, we understand the challenges faced by
working parents and the importance of providing a safe and stimulating
environment for their children. With a team of dedicated and experienced
professionals, we are committed to creating a center that promotes holistic
development and prepares children for a successful future.

Competitive Advantage

Little Angels Pre-primary school stands out from competitors due to several key
factors. Firstly, we offer a comprehensive educational curriculum that focuses on
the holistic development of young children. Our curriculum integrates play-based
learning, social-emotional development, and academic skills, ensuring that
children receive a well-rounded education. Additionally, our aftercare service
provides a safe and nurturing environment for children after school hours, giving
working parents peace of mind. Furthermore, we have invested in durable and
safe outdoor play equipment, which encourages physical activity and imagination
in children. This sets us apart from other day care centers and enhances the
overall experience for our students.
Executive Summary

Business Overview

Little Angels Pre-primary school is an upcoming unlaunched day care center

located in Johannesburg. We aim to provide a nurturing and educational
environment for young children, offering a comprehensive range of services to
meet the needs of working parents, local community members, and first-time
parents. Our business will operate both online and through a physical location,
ensuring convenience and accessibility for our customers.

Business Origins

The idea for Little Angels Pre-primary school was born out of a deep passion for
early childhood education and a desire to make a positive impact on the lives of
young children. As parents ourselves, we understand the challenges faced by
working parents and the importance of providing a safe and stimulating
environment for their children. With a team of dedicated and experienced
professionals, we are committed to creating a center that promotes holistic
development and prepares children for a successful future.

Competitive Advantage

Little Angels Pre-primary school stands out from competitors due to several key
factors. Firstly, we offer a comprehensive educational curriculum that focuses on
the holistic development of young children. Our curriculum integrates play-based
learning, social-emotional development, and academic skills, ensuring that
children receive a well-rounded education. Additionally, our aftercare service
provides a safe and nurturing environment for children after school hours, giving
working parents peace of mind. Furthermore, we have invested in durable and
safe outdoor play equipment, which encourages physical activity and imagination
in children. This sets us apart from other day care centers and enhances the
overall experience for our students.
Financial Summary

We anticipate generating a revenue of R150,000 in our first year of operation.

With a projected future growth rate of 25%, we are confident in the long-term
success and sustainability of our business. Our revenue will primarily come from
the fees charged for our services, including the educational curriculum, aftercare
services, healthy meal plans, outdoor play equipment, and enrichment programs.
We have carefully analysed the market demand and pricing strategies to ensure
competitive yet profitable pricing. Additionally, we have allocated a portion of our
budget for marketing and advertising to attract and retain customers. In
conclusion, Little Angels Pre-primary school is poised to become a leading day
care centre in Johannesburg. With our comprehensive educational curriculum,
nurturing aftercare service, and safe outdoor play equipment, we are confident in
our ability to meet the needs of working parents, local community members, and
first-time parents. Our projected revenue and future growth rate demonstrate the
potential for success in this market. We are excited to embark on this journey and
make a positive impact on the lives of young children in our community.

Situation Analysis

Industry Overview

The early childhood education industry in Johannesburg is a thriving and

dynamic sector, catering to the needs of young children and their families. With a
growing emphasis on the importance of early childhood development, the
demand for high-quality pre-primary schools and day care centers has been
steadily increasing. As the owner of Little Angels Pre-primary school, we are well-
positioned to tap into this lucrative market. The industry is characterized by a
strong focus on providing a nurturing and stimulating environment for children,
ensuring their holistic development. Parents in Johannesburg are increasingly
recognizing the benefits of early childhood education in preparing their children
for future academic success. As a result, the market for pre-primary schools and
day care centers has become highly competitive, with a wide range of options
available to parents. Key Market Trends:
 Increasing demand for high-quality early childhood education: Parents in Johannesburg are becoming
more discerning when it comes to choosing a pre-primary school or day care center for their children.
They are looking for institutions that offer a comprehensive educational curriculum, focusing on the
holistic development of their child.

 Growing popularity of online distribution channels: With the advancement of technology, online
platforms have become an integral part of the early childhood education industry. Parents are
increasingly relying on online platforms to research and compare different pre-primary schools and day
care centers before making a decision.

 Focus on health and wellness: There is a growing trend towards promoting health and wellness in
early childhood education. Parents are seeking institutions that provide healthy meal plans and outdoor
play equipment to ensure their child's physical and mental well-being.

 Increasing demand for aftercare services: As more parents are working full-time, the demand for
aftercare services has seen a significant rise. Little Angels Pre-primary school is well-positioned to meet
this demand by providing a safe and nurturing environment for children after school hours.

 Emphasis on enrichment programs: Parents are increasingly recognizing the importance of enrichment
programs in fostering their child's creativity, social skills, and cognitive abilities. Little Angels Pre-primary
school offers a wide range of enrichment programs to cater to the diverse interests and needs of our
students. Overall, the early childhood education industry in Johannesburg presents
a promising opportunity for Little Angels Pre-primary school. With our focus on
providing a comprehensive educational curriculum, along with our commitment
to health and wellness, we are well-equipped to meet the evolving needs of
parents and their children in this competitive market.

Executive Summary

Business Overview

Little Angels Pre-primary school is an upcoming unlaunched day care center

located in Johannesburg. We aim to provide a nurturing and educational
environment for young children, offering a comprehensive range of services to
meet the needs of working parents, local community members, and first-time
parents. Our business will operate both online and through a physical location,
ensuring convenience and accessibility for our customers.

Business Origins

The idea for Little Angels Pre-primary school was born out of a deep passion for
early childhood education and a desire to make a positive impact on the lives of
young children. As parents ourselves, we understand the challenges faced by
working parents and the importance of providing a safe and stimulating
environment for their children. With a team of dedicated and experienced
professionals, we are committed to creating a center that promotes holistic
development and prepares children for a successful future.

Competitive Advantage

Little Angels Pre-primary school stands out from competitors due to several key
factors. Firstly, we offer a comprehensive educational curriculum that focuses on
the holistic development of young children. Our curriculum integrates play-based
learning, social-emotional development, and academic skills, ensuring that
children receive a well-rounded education. Additionally, our aftercare service
provides a safe and nurturing environment for children after school hours, giving
working parents peace of mind. Furthermore, we have invested in durable and
safe outdoor play equipment, which encourages physical activity and imagination
in children. This sets us apart from other day care centers and enhances the
overall experience for our students.

Financial Summary

We anticipate generating a revenue of $150,000 in our first year of operation.

With a projected future growth rate of 25%, we are confident in the long-term
success and sustainability of our business. Our revenue will primarily come from
the fees charged for our services, including the educational curriculum, aftercare
services, healthy meal plans, outdoor play equipment, and enrichment programs.
We have carefully analyzed the market demand and pricing strategies to ensure
competitive yet profitable pricing. Additionally, we have allocated a portion of our
budget for marketing and advertising to attract and retain customers. In
conclusion, Little Angels Pre-primary school is poised to become a leading day
care center in Johannesburg. With our comprehensive educational curriculum,
nurturing aftercare service, and safe outdoor play equipment, we are confident in
our ability to meet the needs of working parents, local community members, and
first-time parents. Our projected revenue and future growth rate demonstrate the
potential for success in this market. We are excited to embark on this journey and
make a positive impact on the lives of young children in our community.

Situation Analysis

Industry Overview

The early childhood education industry in Johannesburg is a thriving and

dynamic sector, catering to the needs of young children and their families. With a
growing emphasis on the importance of early childhood development, the
demand for high-quality pre-primary schools and day care centers has been
steadily increasing. As the owner of Little Angels Pre-primary school, we are well-
positioned to tap into this lucrative market. The industry is characterized by a
strong focus on providing a nurturing and stimulating environment for children,
ensuring their holistic development. Parents in Johannesburg are increasingly
recognizing the benefits of early childhood education in preparing their children
for future academic success. As a result, the market for pre-primary schools and
day care centers has become highly competitive, with a wide range of options
available to parents. Key Market Trends:

 Increasing demand for high-quality early childhood education: Parents in

Johannesburg are becoming more discerning when it comes to choosing a pre-
primary school or day care center for their children. They are looking for
institutions that offer a comprehensive educational curriculum, focusing on the
holistic development of their child.
 Growing popularity of online distribution channels: With the advancement of
technology, online platforms have become an integral part of the early childhood
education industry. Parents are increasingly relying on online platforms to
research and compare different pre-primary schools and day care centers before
making a decision.

 Focus on health and wellness: There is a growing trend towards promoting

health and wellness in early childhood education. Parents are seeking institutions
that provide healthy meal plans and outdoor play equipment to ensure their
child's physical and mental well-being.

 Increasing demand for aftercare services: As more parents are working full-
time, the demand for aftercare services has seen a significant rise. Little Angels
Pre-primary school is well-positioned to meet this demand by providing a safe
and nurturing environment for children after school hours.

 Emphasis on enrichment programs: Parents are increasingly recognizing the

importance of enrichment programs in fostering their child's creativity, social
skills, and cognitive abilities. Little Angels Pre-primary school offers a wide range
of enrichment programs to cater to the diverse interests and needs of our
students.Overall, the early childhood education industry in Johannesburg
presents a promising opportunity for Little Angels Pre-primary school. With our
focus on providing a comprehensive educational curriculum, along with our
commitment to health and wellness, we are well-equipped to meet the evolving
needs of parents and their children in this competitive market.

SWOT Analysis

Strengths

o We provide a comprehensive educational curriculum that focuses on the

holistic development of young children. Our curriculum integrates play-
based learning, social-emotional development, and academic skills,
ensuring that children receive a well-rounded education.
 o We offer a nurturing and safe aftercare service, providing a secure
environment for children after school hours. This service gives parents
peace of mind knowing that their children are well taken care of.

o We have durable and safe outdoor play equipment that encourages

physical activity and imagination in children. Our equipment is designed to
withstand regular use and provides children with opportunities to engage
in active play.

o We have a physical location as well as an online presence, allowing us to

reach a wider customer base. This dual distribution channel enables us to
cater to the needs of both local customers in Johannesburg and those who
prefer online services.

o As an upcoming unlaunched business, we have the advantage of starting

with a clean slate and implementing the latest industry best practices. This
allows us to be innovative and stay ahead of the competition.

Weaknesses

o Our pricing strategy may not be competitive with similar services in the
market. However, we can mitigate this weakness by offering special
promotions, discounts, or flexible payment plans to attract customers and
ensure our pricing remains competitive.

o We may struggle to retain employees due to the high turnover rates in the
early childhood education industry. To address this, we will provide a
supportive work environment, offer competitive compensation packages,
and invest in ongoing training and professional development opportunities
for our staff.

Opportunities

o The demand for quality early childhood education services is growing in

Johannesburg. This presents an opportunity for us to attract a larger
customer base and expand our business.
 o There is an increasing focus on the importance of early childhood
development and education. This societal trend provides an opportunity
for us to position ourselves as a leading provider of comprehensive and
high-quality educational services.

o Collaboration with local schools and educational institutions can create

opportunities for partnerships and referrals, allowing us to tap into their
existing networks and reach a wider audience.

o We can explore partnerships with local businesses that align with our
values and mission, such as health food stores or toy manufacturers. These
partnerships can enhance our offerings and provide additional value to our
customers.

Threats

o Competition from existing day care centers and pre-primary schools in

Johannesburg may pose a threat to our market share. However, we can
differentiate ourselves by highlighting our unique curriculum, aftercare
services, and outdoor play equipment.

o Changes in government regulations and policies regarding early childhood

education can impact our operations. To mitigate this threat, we will stay
informed about any changes and adapt our practices accordingly to ensure
compliance.
Marketing

Business Objectives

Short-term Objectives
 Increase brand awareness in Johannesburg through targeted online marketing campaigns within the
first year of operation.

 Establish partnerships with local businesses and community organizations to promote Little Angels
Pre-primary school's services and reach a wider audience within the first year.

 Achieve a customer satisfaction rating of at least 90% within the first two years of operation through
regular feedback collection and improvement initiatives.

 Expand the online presence by optimizing the website for search engines and implementing a strong
social media strategy within the first two years.

Medium-term Objectives
 Expand the physical location to accommodate a larger number of students and increase enrollment
capacity by 25% within the next three years.

 Establish a reputation as a leading provider of early childhood education in Johannesburg by obtaining

accreditation from relevant educational bodies within the next three years.

 Develop strategic partnerships with local schools and educational institutions to create a seamless
transition for students from Little Angels Pre-primary school to higher levels of education within the next
four years.

 Increase revenue by 30% annually by expanding the range of enrichment programs offered and
attracting a diverse student population within the next five years.

Long-term Objectives
 Open additional branches of Little Angels Pre-primary school in neighboring cities within the next
seven years to cater to the growing demand for high-quality early childhood education.

 Become a recognized leader in the industry by implementing innovative teaching methods and staying
ahead of industry trends within the next eight years.

 Establish a scholarship program to provide access to quality education for underprivileged children
within the next ten years.

 Expand the online distribution channel to offer virtual learning opportunities and reach a global
audience within the next ten years.
Executive Summary

Business Overview
Little Angels Pre-primary school is an upcoming unlaunched day care center located in
Johannesburg. We aim to provide a nurturing and educational environment for young children,
offering a comprehensive range of services to meet the needs of working parents, local
community members, and first-time parents. Our business will operate both online and through
a physical location, ensuring convenience and accessibility for our customers.

Business Origins
The idea for Little Angels Pre-primary school was born out of a deep passion for early childhood
education and a desire to make a positive impact on the lives of young children. As parents
ourselves, we understand the challenges faced by working parents and the importance of
providing a safe and stimulating environment for their children. With a team of dedicated and
experienced professionals, we are committed to creating a center that promotes holistic
development and prepares children for a successful future.

Competitive Advantage
Little Angels Pre-primary school stands out from competitors due to several key factors. Firstly,
we offer a comprehensive educational curriculum that focuses on the holistic development of
young children. Our curriculum integrates play-based learning, social-emotional development,
and academic skills, ensuring that children receive a well-rounded education. Additionally, our
aftercare service provides a safe and nurturing environment for children after school hours,
giving working parents peace of mind. Furthermore, we have invested in durable and safe
outdoor play equipment, which encourages physical activity and imagination in children. This
sets us apart from other day care centers and enhances the overall experience for our students.

Financial Summary
We anticipate generating a revenue of $150,000 in our first year of operation. With a projected
future growth rate of 25%, we are confident in the long-term success and sustainability of our
business. Our revenue will primarily come from the fees charged for our services, including the
educational curriculum, aftercare services, healthy meal plans, outdoor play equipment, and
enrichment programs. We have carefully analyzed the market demand and pricing strategies to
ensure competitive yet profitable pricing. Additionally, we have allocated a portion of our
budget for marketing and advertising to attract and retain customers. In conclusion, Little
Angels Pre-primary school is poised to become a leading day care center in Johannesburg. With
our comprehensive educational curriculum, nurturing aftercare service, and safe outdoor play
equipment, we are confident in our ability to meet the needs of working parents, local
community members, and first-time parents. Our projected revenue and future growth rate
demonstrate the potential for success in this market. We are excited to embark on this journey
and make a positive impact on the lives of young children in our community.

Situation Analysis

Industry Overview
The early childhood education industry in Johannesburg is a thriving and dynamic sector,
catering to the needs of young children and their families. With a growing emphasis on the
importance of early childhood development, the demand for high-quality pre-primary schools
and day care centers has been steadily increasing. As the owner of Little Angels Pre-primary
school, we are well-positioned to tap into this lucrative market. The industry is characterized by
a strong focus on providing a nurturing and stimulating environment for children, ensuring their
holistic development. Parents in Johannesburg are increasingly recognizing the benefits of early
childhood education in preparing their children for future academic success. As a result, the
market for pre-primary schools and day care centers has become highly competitive, with a wide
range of options available to parents. Key Market Trends:

 Increasing demand for high-quality early childhood education: Parents in Johannesburg are
becoming more discerning when it comes to choosing a pre-primary school or day care center
for their children. They are looking for institutions that offer a comprehensive educational
curriculum, focusing on the holistic development of their child.

 Growing popularity of online distribution channels: With the advancement of technology,

online platforms have become an integral part of the early childhood education industry. Parents
are increasingly relying on online platforms to research and compare different pre-primary
schools and day care centers before making a decision.

 Focus on health and wellness: There is a growing trend towards promoting health and
wellness in early childhood education. Parents are seeking institutions that provide healthy meal
plans and outdoor play equipment to ensure their child's physical and mental well-being.
 Increasing demand for aftercare services: As more parents are working full-time, the demand
for aftercare services has seen a significant rise. Little Angels Pre-primary school is well-
positioned to meet this demand by providing a safe and nurturing environment for children
after school hours.

 Emphasis on enrichment programs: Parents are increasingly recognizing the importance of

enrichment programs in fostering their child's creativity, social skills, and cognitive abilities. Little
Angels Pre-primary school offers a wide range of enrichment programs to cater to the diverse
interests and needs of our students.Overall, the early childhood education industry in
Johannesburg presents a promising opportunity for Little Angels Pre-primary school. With our
focus on providing a comprehensive educational curriculum, along with our commitment to
health and wellness, we are well-equipped to meet the evolving needs of parents and their
children in this competitive market.

SWOT Analysis

Strengths

o We provide a comprehensive educational curriculum that focuses on the holistic

development of young children. Our curriculum integrates play-based learning, social-
emotional development, and academic skills, ensuring that children receive a well-
rounded education.

o We offer a nurturing and safe aftercare service, providing a secure environment for
children after school hours. This service gives parents peace of mind knowing that their
children are well taken care of.

o We have durable and safe outdoor play equipment that encourages physical activity and
imagination in children. Our equipment is designed to withstand regular use and
provides children with opportunities to engage in active play.

o We have a physical location as well as an online presence, allowing us to reach a wider

customer base. This dual distribution channel enables us to cater to the needs of both
local customers in Johannesburg and those who prefer online services.

o As an upcoming unlaunched business, we have the advantage of starting with a clean

slate and implementing the latest industry best practices. This allows us to be innovative
and stay ahead of the competition.
Weaknesses

o Our pricing strategy may not be competitive with similar services in the market. However,
we can mitigate this weakness by offering special promotions, discounts, or flexible
payment plans to attract customers and ensure our pricing remains competitive.

o We may struggle to retain employees due to the high turnover rates in the early
childhood education industry. To address this, we will provide a supportive work
environment, offer competitive compensation packages, and invest in ongoing training
and professional development opportunities for our staff.

Opportunities

o The demand for quality early childhood education services is growing in Johannesburg.
This presents an opportunity for us to attract a larger customer base and expand our
business.

o There is an increasing focus on the importance of early childhood development and

education. This societal trend provides an opportunity for us to position ourselves as a
leading provider of comprehensive and high-quality educational services.

o Collaboration with local schools and educational institutions can create opportunities for
partnerships and referrals, allowing us to tap into their existing networks and reach a
wider audience.

o We can explore partnerships with local businesses that align with our values and mission,
such as health food stores or toy manufacturers. These partnerships can enhance our
offerings and provide additional value to our customers.

Threats

o Competition from existing day care centers and pre-primary schools in Johannesburg
may pose a threat to our market share. However, we can differentiate ourselves by
highlighting our unique curriculum, aftercare services, and outdoor play equipment.

o Changes in government regulations and policies regarding early childhood education

can impact our operations. To mitigate this threat, we will stay informed about any
changes and adapt our practices accordingly to ensure compliance.
Marketing

Business Objectives

Short-term Objectives
 Increase brand awareness in Johannesburg through targeted online marketing campaigns
within the first year of operation.

 Establish partnerships with local businesses and community organizations to promote Little
Angels Pre-primary school's services and reach a wider audience within the first year.

 Achieve a customer satisfaction rating of at least 90% within the first two years of operation
through regular feedback collection and improvement initiatives.

 Expand the online presence by optimizing the website for search engines and implementing a
strong social media strategy within the first two years.

Medium-term Objectives
 Expand the physical location to accommodate a larger number of students and increase
enrollment capacity by 25% within the next three years.

 Establish a reputation as a leading provider of early childhood education in Johannesburg by

obtaining accreditation from relevant educational bodies within the next three years.

 Develop strategic partnerships with local schools and educational institutions to create a
seamless transition for students from Little Angels Pre-primary school to higher levels of
education within the next four years.

 Increase revenue by 30% annually by expanding the range of enrichment programs offered
and attracting a diverse student population within the next five years.

Long-term Objectives
 Open additional branches of Little Angels Pre-primary school in neighboring cities within the
next seven years to cater to the growing demand for high-quality early childhood education.

 Become a recognized leader in the industry by implementing innovative teaching methods

and staying ahead of industry trends within the next eight years.

 Establish a scholarship program to provide access to quality education for underprivileged

children within the next ten years.
 Expand the online distribution channel to offer virtual learning opportunities and reach a
global audience within the next ten years.

STP

Segmentation

o Segment 1: Working Parents

o Demographics: This segment consists of working parents in

Johannesburg.
o Purchasing Behavior: They prioritize quality education and care for
their children.
o Customer Needs: They require a safe and nurturing environment for
their children while they are at work.

o Segment 2: Local Community Members

o Demographics: This segment includes members of the local

community in Johannesburg.
o Purchasing Behavior: They value community-based services and
support local businesses.
o Customer Needs: They seek a reliable and trusted daycare center for
their children.

o Segment 3: First-time Parents

o Demographics: This segment comprises first-time parents in

Johannesburg.
o Purchasing Behavior: They prioritize early childhood development
and seek guidance.
o Customer Needs: They require a comprehensive educational
curriculum and support for their child's growth.

o Segment 4: Stay-at-Home Parents

 o Demographics: This segment includes stay-at-home parents in
Johannesburg.
o Purchasing Behavior: They prioritize socialization and learning
opportunities for their children.
o Customer Needs: They seek a daycare center that offers enrichment
programs and a stimulating environment.

o Segment 5: Dual-income Parents

o Demographics: This segment consists of dual-income parents in

Johannesburg.
o Purchasing Behavior: They prioritize convenience and reliable
childcare services.
o Customer Needs: They require flexible daycare options and aftercare
services.

Targeting
We have chosen to target the segments of working parents, local community
members, and first-time parents. These segments were selected because they
represent a significant portion of our target market in Johannesburg. Working
parents require a safe and nurturing environment for their children while they are
at work. Local community members value community-based services and trust
local businesses. First-time parents prioritize early childhood development and
seek guidance. By targeting these segments, we can address their specific needs
and establish strong relationships within the community.

Positioning
To position Little Angels Pre-primary school as the most attractive option for our
targeted segments, we will emphasize our commitment to providing high-quality
educational curriculum and care. We understand the importance of holistic
development and will highlight our play-based learning approach, social-
emotional development focus, and academic skills integration. Additionally, we
will showcase our aftercare services, healthy meal plans, outdoor play equipment,
and enrichment programs to cater to the diverse needs of our target segments.
Considering the medium-income level of our targeted segments, we will ensure
our pricing is competitive and offers value for money. We will also emphasize the
convenience of our distribution channels, both online and through our physical
location, to accommodate the busy schedules of working parents and dual-
income households. By positioning ourselves as a trusted and reliable daycare
center, we aim to build long-term relationships with our customers and become
an integral part of the community.