Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

METHODOLOGY

 Focus Group Discussion (6 +2 respondents)

o Each group will consist of 6-8 respondents and last for 2 - 2.5hours
o The discussion would be held at a household venue
o The groups will be audio and video recorded

Sample Plan: FOR FGDS

Activity
Centre Code Age SEC Marital Status Usership
Beauty Soap user- Santoor,
Dove, Dettol Aloe, Dettol
Pink, Pears, Mysore Sandal,
B1 25-32 years A1/A2/A3 Unmarried Lux
Green Soap User- Margo,
Medimix, Chandrika,
Bangalore B2 25-32 years A1/A2/A3 Unmarried Hamam, Patanjali
Beauty Soap user- Santoor,
Dove, Dettol Aloe, Dettol
33-40 Pink, Pears, Mysore Sandal,
B3 years A1/A2/A3 Married Lux
33-40 Ayurvedic Soap User- Fab
B4 years A1 Married India, Khadhi

TARGET AUDIENCE:
 Gender: Female
 SEC A1/A2/A3
 Age: 25 - 40 Years

Users of bar soaps:

- 2 Groups with Beauty soap users: Santoor, Dove, Dettol Aloe, Dettol Pink, Pears, Mysore
Sandal, Lux
- 1 Group with Ayurvedic soap users - Fab India, Khadhi
- 1 Group with Green soap users - Margo, Medimix, Chandrika, Hamam, Patanjali

INTRODUCTION
Good______ or Namaste! I am_______(MENTION YOUR NAME) from IMRB International, a leading market
research organization. Before starting this interview, I wish to confirm that this interview complies with the
Market Research Society of India (MRSI) and International code of ethics for market research. Please be
assured that all information given by you will be kept strictly confidential and not revealed to our client with
your name/contact details without your prior permission. The response collected will be added together with
the responses of others before presenting the findings. Under no circumstance will this information be used
for sales or any commercial purpose.
Do you have any queries before I start the interview? For further clarification, you may also contact my senior
at IMRB International at any point during this interview.
INTERVIEWER TO CLARIFY AND PROVIDE ASSURANCE.
TIME OF START: ___________ TIME OF END: ____________ TOTAL DURATION: _________
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

Respondent’s
name:
Address:

Name of Tel Date

interviewer
Name of Tel Date
supervisor
Accompanied Back-checked Scrutinized
TL 1 TL 1 TL 1
EIC 2 EIC 2 EIC 2
OFE 3 OFE 3 OFE 3
FM 4 FM 4 FM 4
SIGNATURE SIGNATURE SIGNATURE
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

1. Have you participated in any market research survey/discussion in the last six months?

RESPONSE CODE ACTION

Yes 1 TERMINATE
No 2 CONTINUE FOR ALL

2. Do you or any member of your household work for (READ OUT)

PARTICULAR CODE ACTION

Market Research / Advertising/ Media publishing company / PR Agency 1
Works with Media (Newspaper, TV, Radio, Print) 2
Manufacturer / Retailer / Dealer / Marketer of any skin care products 3
TERMINATE
Works in skin care or any related business 4
Sale, Distribution and manufacturers of skin care products 5
Dermatologist or professionals working in skin care 6
CONTINUE FOR OTHERS: Please mention the details (_______________)
7 CONTINUE

3. Recruiter to observe gender of Respondent

GENDER CODE ACTION

MALE 1 TERMINATE
FEMALE 2 IF CODED 2 THEN CONTINUE FOR ALL ACTIVITIES

4. Can you please tell me your age: RECORD VERBATIM________________

AGE BAND CODE ACTION

5. Below 25 years 1 TERMINATE In

25- 28 Years 2 IF CODED 2 OR 3 THEN CONTINUE FOR ACTIVITIES CODED B1

29-32 Years 3 AND B2

PLEASE ENSURE A MIX OF RESPONDENTS WHO CODE 2 OR 3

33- 36 Years 4 IF CODED 4 OR 5 THEN CONTINUE FOR ACTIVITIES CODED B3

AND B4
37-40 years 5
PLEASE ENSURE A MIX OF RESPONDENTS WHO CODE 4 OR 5

Above 40 years 6 TERMINATE

market research, we need to classify people by age, income, number of children etc. In your family who
contributes the most to monthly household expenditure (Chief Wage Earner- Record). Could you tell me
his:

Please take a look at this list and tell me which of these items do you have at home? (It could be owned by you,
your family, or provided by the employer or it could be available in the house you live in; but it should be
for the use of just you or your family.)
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

Do you have a…....... (ITEM) in your home (which is in working condition)? ASK FOR EACH ITEM.
CIRCLE ITEMS OWNED/ HAVE AT HOME IN THE ‘ASSETS GRID’. AND THEN TICK ITEM. \

ASSETS GRID
Items owned / have access at home CIRCLE Tick (√)
Electricity Connection 01
Ceiling Fan 02
LPG Stove 03
Two Wheeler (motorcycle, scooter,
04
scooterette, moped)
Colour TV 05
RQ5a
Refrigerator 06
Washing Machine 07
Personal computer/ laptop 08
Car/ Jeep/ Van 09
Air Conditioner 10
Q5b. Could you tell me something about the person who makes the biggest contribution to the running of
the household? To what level has he studied?
RECORD EDUCATION : _____________________________________________________________
RECORD IN SEC GRID :

USE THE GRID TO DETERMINE THE SEC

Chief Earner- Education
Literate Some
Graduate/
No. of but no College Graduate/
Post
Assets formal School- 5 (incl. a Post
Illiterate SSC/ HSC Graduate -
(TRANSFER schooling/ to 9 years Diploma) Graduate-
Profession
FROM School- up but not General
al
RQ6a) to 4 years Graduate)
COD 1 2 3 4 5 6 7
E

None 01 E3 E2 E2 E2 E2 E1 D2

1 02 E2 E1 E1 E1 D2 D2 D2

2 03 E1 E1 D2 D2 D1 D1 D1

3 04 D2 D2 D1 D1 C2 C2 C2

4 05 D1 C2 C2 C1 C1 B2 B2

5 06 C2 C1 C1 B2 B1 B1 B1

6 07 C1 B2 B2 B1 A3 A3 A3

7 08 C1 B1 B1 A3 A3 A2 A2
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

8 09 B1 A3 A3 A3 A2 A2 A2

9 or more 10 B1 A3 A3 A2 A2 A1 A1

 IF CODED SEC A1/ A2/A3 THEN CONTINUE FOR ACTIVITIES CODED B1,B2 AND B3
 IF CODED A1 THEN CONTINUE WITH B4

6. Can you tell me about your marital status?

MARITAL STATUS CODE ACTION

Single 1 IF CODED 1 THEN CONTINUE FOR ACTIVITIES CODED B1
AND B2
Married 2 IF CODED 1 THEN CONTINUE FOR ACTIVITIES CODED
B3 AND B4

7. Can you tell me about your occupation?

OCCUPATION CODE INSTRUCTIONS

Housewife 1 IF CODED 1 CONTINUE FOR ACTIVITIES B3
AND B4

PLEASE DON’T GET ALL RESPONDENTS

Working full time
Working part time
OTHERS
FOR B3 AND B4 AS HOUSEWIVES
2 IF CODED 2/3 THEN CONTINUE FOR ALL
ACTVITIES
3
PLEASE ENSURE A MIX OF RESPONDENTS
FOR ALL ACTIVITIES
4 TERMINATE
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

8. A. Which of the following statements would you identify yourself with?

STATEMENTS CODE
I decide and purchase the personal care products IF CODED 1, THEN CONTINUE FOR ALL
1
used at Home ACTIVITIES
I along with my family decide the personal care
2
products used at home
Mainly my family decide the personal care products TERMINATE
3
used at home
Others 4

10. Out of the personal care products, mentioned below which of the following products do you use and
our family use?

b) Could you please tell me how long have you been using the following product?

PRODUCTS CODE Q10.B.

Less than 1 years 1-2 years 2 or more years
Hair Oil 1 11 17 23
Shampoo 2 12 18 24
Conditioner 3 13 19 25
Soap 4 14 20 26
Body oil 5 15 21 27
Others 6 16 22 28

INSTRUCTIONS TO RECRUITERS:
 Q10.A.
o MULTIPLE CODING POSSIBLE
o RESPONDENTS MUST CODE 4 i.e. SOAP ALONG WITH ANY OTHER OPTION TO CONTINUE
FOR ALL ACTIVITIES
o ELSE TERMINATE
 Q10.B.
o USAGE TENURE OF ALL THE PRODUCTS MENTIONED IN Q10A SHOULD BE CAPTURED
o IF THE RESPONDENTS CODE 20 OR 26 FOR 4 i.e. SOAP THEN CONTINUE FOR ALL
ACTIVITIES
o ELSE TERMINATE

11. So, you told me that you use soap, could you tell me what are soap brands that you are:
a. Aware of
b. Currently Use
c. Prefer
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

SOAP BRANDS THAT YOU ARE

BRANDS OF SOAPS
11a. Aware of 11 b. Currently Use 11 c. Prefer
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

BEAUTY SOAPS
Santoor 1 21 41
Dove 2 22 42
Dettol Aloe 3 23 43
Dettol Pink 4 24 44
Pears 5 25 45
Mysore Sandal 6 26 46
Lux 7 27 47
Breeze 8 28 48
Godrej No 1 9 29 49
Fiama Di Wills 10 30 50
GREEN SOAPS
Margo 11 31 51
Medimix 12 32 52
Chandrika 13 33 53
Hamam 14 34 54
Patanjali 15 35 55
Biotique 16 36 56
AYURVEDIC SOAPS
Fab India 17 37 57
Khadi 18 38 58
Vaadi 19 39 59
Hermes 20 40 60
Others (Please Specify)

INSTRUCTIONS TO RECRUITERS:
 Q11A
o MULTIPLE CODING POSSIBLE
o FOR ACTIVITIES CODED B1 AND B3 RESPONDENTS MUST CODE EITHER 1/2/3/4/5/6/7 TO
CONTINUE
o FOR ACTIVITY CODED B2 RESPONDENTS MUST CODE EITHER 11/12/13/14/15 TO
CONTINUE
o FOR ACTIVITY CODED B4 RESPONDENT MUST CODE EITHER 17/18 TO CONTINUE
o FOR ALL THE ACTIVITIES PLEASE ENSURE THAT THERE IS A MIX OF RESPONDENTS SUCH
THAT WE DON’T HAVE ONLY SINGLE KIND OF BRAND USERSHIP IN A GROUP
o ELSE TERMINATE

 Q11B
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

o SINGLE CODING POSSIBLE

o FOR ACTIVITIES CODED B1 AND B3 RESPONDENTS MUST CODE EITHER
21/22/23/24/25/26/27 TO CONTINUE
o FOR ACTIVITY CODED B2 RESPONDENTS MUST CODE EITHER 31/32/33/34/35 TO
CONTINUE
o FOR ACTIVITY CODED B4 RESPONDENT MUST CODE EITHER 37/38 TO CONTINUE
o FOR ALL THE ACTIVITIES PLEASE ENSURE THAT THERE IS A MIX OF RESPONDENTS SUCH
THAT WE DON’T HAVE ONLY SINGLE KIND OF BRAND USERSHIP IN A GROUP
o ELSE TERMINATE
 Q11C
o SINGLE CODING ONLY
o FOR ACTIVITIES CODED B1 AND B3 RESPONDENTS MUST CODE EITHER
41/42/43/44/45/46/47 TO CONTINUE
o FOR ACTIVITY CODED B2 RESPONDENTS MUST CODE EITHER 51/52/53/54/55 TO
CONTINUE
o FOR ACTIVITY CODED B4 RESPONDENT MUST CODE EITHER 57/58 TO CONTINUE
o FOR ALL THE ACTIVITIES PLEASE ENSURE THAT THERE IS A MIX OF RESPONDENTS SUCH
THAT WE DON’T HAVE ONLY SINGLE KIND OF BRAND USERSHIP IN A GROUP
o ELSE TERMINATE

12. So for how long have you been using ____________________ (RECRUITER TO MENTION THE NAME
OF THE BRAND OF SOAP THAT THEY PREFER AS MENTIONED IN Q11C)?
TIME SPAN CODE ACTION
Less than 6 months 1 TERMINATE
6 months - 1 year 2
IF CODED 3 THEN CONTINUE FOR ALL
Above 1 year 3 ACTIVITIES

13. Out of the last 10 times that you have purchased a soap… Could you please tell me, which all brands did
you purchase?

CODE NUMBER OF TIMES PURCHASES

BRANDS OF SOAPS

BEAUTY SOAP
Santoor 1
Dove 2
Dettol Aloe 3
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

Dettol Pink 4
Pears 5
Mysore Sandal 6
Lux 7
Breeze 8
Godrej No 1 9
Fiama Di Wills 10
GREEN SOAP
Margo 11
Medimix 12
Chandrika 13
Hamam 14
Patanjali 15
Biotique 16
AYURVEDIC SOAP
Fab India 17
Khadi 18
Vaadi 19
Hermes 20
Total 10

INSTRUCTIONS TO RECRUITERS:

 THE TOTAL NUMBER OF TIMES PURCHASED SHOULD ADD UPTO 10

 THE TOTAL NUMBER OF TIMES THAT SHE HAS PURCHASED HER PREFERRED BRAND OF SOAP (TO
BE REFERRED FROM Q10C) SHOULD ADD UP TO 6 OR MORE  THEN CONTINUE FOR ALL
ACTIVITIES
a. FOR B1 AND B3 RESPONDENTS MUST CODE EITHER 1/2/3/3/4/5/6/7 THAT IS FOR BEAUTY
SOAP USERS ONE SHOULD HAVE BOUGHT THEIR PREFERRED BRAND ATLEAST 6 OUT OF
THEIR LAST 10 PURCHASES THAT SHE HAS BOUGHT A SOAP IE IF THEIR PREFERRED
BRAND IS SANTOOR THEN THEY SHOULD HAVE BOUGHT SANTOOR 6 TIMES OR MORE IN
THE LAST 10 OCCASIONS
b. FOR B2 RESPONDENTS MUST CODE EITHER 11/12/13/14/15 THAT IS FOR GREEN SOAP USERS
ONE SHOULD HAVE BOUGHT THEIR PREFERRED BRAND ATLEAST 6 OUT OF THEIR LAST
10 PURCHASES THAT SHE HAS BOUGHT A SOAP
c. FOR B4 RESPONDENTS MUST CODE EITHER 17/18 THAT IS FOR AYURVEDIC SOAP USERS
ONE SHOULD HAVE BOUGHT THEIR PREFERRED BRAND ATLEAST 6 OUT OF THEIR LAST
10 PURCHASES THAT SHE HAS BOUGHT A SOAP

 ELSE TERMINATE
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

14. Which was the last soap brand that you have purchased?
CODE
BRANDS OF SOAPS

BEAUTY SOAP
Santoor 1
Dove 2
Dettol Aloe 3
Dettol Pink 4
Pears 5
Mysore Sandal 6
Lux 7
Breeze 8
Godrej No 1 9
Fiama Di Wills 10
GREEN SOAP
Margo 11
Medimix 12
Chandrika 13
Hamam 14
Patanjali 15
Biotique 16
AYURVEDIC SOAP
Fab India 17
Khadi 18
Vaadi 19
Hermes 20
Others (Please Specify)

RECRUITERS NOTE:
 RESPONDENT MUST CODE EITHER 1/2/3/4/5/6/7 TO CONTINUE WITH ACTIVITIES CODED B1 AND B3
 RESPONDENTS MUST CODE EITHER 11/12/13/14/15 TO CONTINUE WITH ACTIVITIES CODED B2
 RESPONDENTS MUST CODE EITHER 17/18 TO CONTINUE WITH ACTIVITY CODED B4

15. How often do you use the above mentioned ____________ RECRUITER TO MENTION THE NAME OF
THE BRAND OF SOAP THAT THEY PREFER AS MENTIONED IN Q11C)?
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

DURATION CODE ACTION

Everyday 1 RESPONDENTS MUST CODE 1 TO CONTINUE
FOR ALL ACTIVITIES
4-5 times in a week 2
2-3 times in a week 3 TERMINATE
Once a week 4
Less than 1 week 5

16. Please tell me which of these statements best suits your intention to purchase HIMALAYA Products?
STATEMENTS CODE ACTION
I would never willingly buy or use any Himalaya product 1
I have not bought or used Himalaya product in a long time and am most
2
likely not to buy or use it in future TERMINATE
I have heard of Himalaya but I don't know enough to make up my mind
3
about buying or using its products
I have not used any Himalaya products in the recent past but would not
4
mind buying or using it in future
IF CODED EITHER
I use Himalaya products sometimes and would not mind buying and using 4/5/6 THEN
5
it future CONTINUE FOR
I use Himalaya products often and would not mind buying and using it in ALL ACTIVITIES
6
the future

17. Now I’m going to read out some statements to you and I’d like you to tell me how well they
express your feelings. A score of 5 means that the statement describes your feelings
extremely well, and a score of 1 means the statement does not describe your feelings at
all, and you can use any number in between. First is…. (READ EACH STATEMENT)

Neither
Disagree Disagree a Agree a Agree
agree nor
strongly little little strongly
disagree
1 I express my views openly 1 2 3 4 5

2 I don’t feel shy even in front of strangers 1 2 3 4 5

3 I feel comfortable to speak in front of 4-5 people 1 2 3 4 5

I like meeting people where different topics are
4 discussed and don’t feel shy to express my 1 2 3 4 5
opinion
5 I am shy and keep my views to myself 1 2 3 4 5
I like attending different meetings where different
6 topics are discussed but give my opinion only if I 1 2 3 4 5
am comfortable
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

 TO CONTINUE, RESPONDENTS MUST AGREE STRONGLY WITH STATEMENTS 1 TO 4 AND MUST

DISAGREE WITH THE STATEMENTS 5 AND 6
 ELSE TERMINATE

18. Could you tell me which of these languages are you comfortable in conversing in fluently?

LANGUAGE READ WRITE SPEAK

ENGLISH 1 1 1

KANNADA 2 2 2

MARATHI 3 3 3

BENGALI 4 4 4

OTHERS (PLEASE
SPECIFY)___________
5 5 5

RECRUITER’S NOTE:
• MULTIPLE CODING POSSIBLE
• IF RESPONDENTS CODE ENGLISH THEN CONTINUE FOR ALL ACTIVITIES
• IF RESPONDENTS CODE KANNADA THEN CONTINUE FOR ALL ACTIVITIES CODED B1,B2,B3, B4

RECRUITMENT SPEECH:

Interviewer to say to the respondent: We are conducting a market research survey on SOAP. The Discussion
for the same would take around 1.5 – 2 hours time. Would you like to participate? We would like to invite you
to a venue for discussing more about the product in detail

Yes 1 RECRUIT THE SELECTED RESPONDENTS

No 2 THANK RESPONDENT AND TERMINATE

RECRUITED FOR IGD________________

PLEASE INFORM RESPONDENT OF TIME & VENUE DETAILS
RECORD SCHEDULE:
Date: _____/ _______ / 2018
Time:
...........................................................................................................................................................................................
Full name of respondent
...........................................................................................................................................................................................
...........................................................................................................................................................................................
Address
...........................................................................................................................................................................................
Pj Pure RQ KANTAR IMRB-BANGALORE- February 2019

Location for reference

...........................................................................................................................................................................................
Mobile phone
...........................................................................................................................................................................................
Signature