By : Muskan Laddha

(GMM 47239)
 INTRODUCTION

Forest essential offers herbal products based on Ayurveda due to

the fact that holistic approach is necessary in beauty care. Herbs
that provide nourishment to the skin and are all-natural, devoid of
dangerous chemicals, and handcrafted in the old-fashioned
manner are the main components of Forest Essentials products.
The products from Forest Essentials provide only natural
components and range from hair to skin care.
 OBJECTIVES

1. To determine the target audience

2. To identify the brand’s most effective distribution route.
3. To examine overall evaluation of brand.
4. Create an effective media plan for the company.
5. To determine whether the product fits the needs of local customers
6. In order to determine customer preferences for face moisture products
7. To research consumer buying habits
 SWOT ANALYSIS
• Has a strong • Unique production • Brand fulfills its
heritage that • Great acceptability process. promises.
consumers connect and wide market
STRENGHTS to. share.

• Does not have a

huge international
WEAKNESS presence, despite
the exposure

• Chances to expand
OPPORTUNITIES
• Availability of more globally and
capital become an
international brand.

• Existing brands and

high end stores
THREATS catering to the need
of their customer
segment
 COMPETITOR ANALYSIS

BRAND FOREST ESSENTIALS KAMA AYURVEDA BODY SHOP SHAHNAZ HUSSAIN

Men and women of age group Men and women of age group Men and women of age group Men and women of age group
TARGET MARKET 18-30. 18-40. 18-55. 18-60.

All the products have spring Products are not tested on First and largest manufacture
BRAND USP water
100% organic products.
animals. of herbal products.

PRICE Rs. 300-4000 Rs.185- 2000 Rs. 250-3000 Rs. 2000-10000

E-business, retail stores,

CUSTOMER SERVICE E-business, retail outlets E-business, retail stores E-business, retail stores
beauty parlours.
 INTERPRETATION OF SURVEY

According to the structured survey done, the results are as follows :

1. IMPORTANT FACTORS WHILE CHOOSING SKINCARE PRODUCTS? *WHAT IS YOUR AGE?*

COUNT

WHAT IS YOUR AGE?

TOTAL
BELOW 18 18 - 30 30 - 40 40 - 50 ABOVE 50

Must not contain

IMPORTANT 2 16 9 2 0 29
preservatives
FACTORS WHILE
Contain active
CHOOSING 3 20 14 6 0 43
ingredients
SKINCARE
PRODUCTS? Effective 5 11 6 5 1 28

10 47 29 13 1 100
 HOW WILLING ARE YOU TO TRY DIFFERENT BRANDS? *WHAT IS YOUR GENDER?*

WHAT IS YOUR GENDER?

TOTAL
MALE FEMALE

EXTREMELY WILLING 6 7 13

HOW WILLING WILLING 21 11 32

AREYOU TO TRY
DIFFERENT BRANDS NEUTRAL 26 16 42
OTHER THAN FOREST
ESSENTIALS? NOT WILLING 5 6 11

NOT AT ALL 2 0 2

TOTAL 60 40 100

The survey conducted had the ratio as 60:40 where 60% being male and 40% being female. The question was how willing are they
to try different brands other that forest essentials and 13% among our respondents were extremely willing to try different brands.
32% were willing, 42% respondents acted neutral. 11% were not willing to try different brands while 2% were not at all willing and
were very much satisfied with forest essentials.
 PREFERABLE TYPE OF PRODUCT? *SKIN TYPE?*

SKIN TYPE?
TOTAL
NORMAL DRY COMBINATION OILY SENSITIVE AGEING

HERBAL
5 12 6 14 13 10 60
PREFERABLE (AYURVEDIC)
TYPE OF
PRODUCT?
NON-HERBAL 4 7 15 6 4 4 40

TOTAL 9 19 21 20 17 14 100

9% of respondents were of normal skin type. 19% were of dry skin type. 21% were of combination skin type. 20% were oily skin
type. 17% were of sensitive skin type and rest 14% were of ageing skin type. Respondents with their choice of herbal products
were 60% and respondents with choice on non-herbal type of products were 40%
 CONCLUSION :

Based on the findings of this study, we came to the conclusion that forest necessities
should use the following advertising strategies:

1.To pique people's curiosity, they should advertise more through creative campaigns.

2.It is past due for forest essential to enter the world market and strengthen its position
there.
THANK YOU