COURSE SYLLABUS

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YEAR COURSE OFFERED: 2022

SEMESTER COURSE OFFERED: Spring

DEPARTMENT: STAT

COURSE NUMBER: 3331

NAME OF COURSE: Statistical Analysis for Business Applications I

NAME OF INSTRUCTOR: Dr. Briceön C. Wiley

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The information contained in this class syllabus is subject to change without
notice. Students are expected to be aware of any additional course policies
presented by the instructor during the course.
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Learning Objectives
To further develop students’ understanding of the three pillars of business analytics: descriptive,
predictive, and prescriptive analyses. Through tools such as Microsoft Excel, students should be
able to use statistical methods to analyze and answer business questions containing uncertainty.

Major Assignments/Exams

Exam 1 25%
Exam 2 25%
Exam 3 25%
Homework 25%

Required Materials

Textbook/Textbook Software: Available for purchase through the UH Bookstore or Cengage

Mindtap. Business Analytics ebook by Camm, Cochran, Fry, and Ohlmann + MINDTAP (ISBN:
9780357131831). This ebook + MINDTAP can alternatively be accessed by purchasing a $120
semester license for Cengage Unlimited (ISBN: 9780357700006).

Calculator: A TI-30XA calculator or other approved non-programmable, non-graphing, no

probability distribution calculator.

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 COURSE SYLLABUS

List of discussion/lecture topics (page 1)

Class Topics to be Discussed

1/18, 1/20, 1/25 Descriptive Statistics (Chapter 2)

- Types of Data
- Creating Distributions from Data
- Measures of Location
- Measures of Variability
- Analyzing Distributions
- Measures of Association

HOMEWORK 1 (Chapter 2). Due date TBA.

1/27, 2/1, 2/3 Probability (Chapter 4)

- Events & Probabilities
- Some Basic Relationships of Probability
- Conditional Probability
- Random Variables
- Discrete Probability Distributions
- Continuous Probability Distributions

HOMEWORK 2 (Chapter 4). Due date TBA.

2/8, 2/10, 2/15 Statistical Inference (Chapter 6)

- Selecting a Sample
- Point Estimation
- Sampling Distributions
- Interval Estimation
- Hypothesis Tests
- Big Data, Statistical Inference, & Practical Significance

HOMEWORK 3 (Chapter 6). Due date TBA.

2/17 In-Class Review for EXAM 1

2/18-2/19 EXAM 1 at the CASA Testing Center

2/22-3/8 Linear Regression (Chapter 7)

- Simple Linear Regression Model
- Least Squares Method
- Assessing the Fit of the Simple Linear Regression Model
- The Multiple Regression Model
- Inference & Regression
- Categorical Independent Variables
- Modeling Nonlinear Relationships
- Model Fitting
- Big Data & Regression
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 COURSE SYLLABUS
HOMEWORK 4 (Chapter 7). Due date TBA.

3/10, 3/22, 3/24, 3/29 Time Series Analysis & Forecasting (Chapter 8)
- Time Series Patterns
- Forecast Accuracy
- Moving Averages & Exponential Smoothing
- Using Regression Analysis for Forecasting

HOMEWORK 5 (Chapters 8). Due date TBA.

3/14-3/19 Spring Break (no class)

3/31 In-Class Review for EXAM 2

4/1-4/2 EXAM 2 at the CASA Testing Center

4/5, 4/7 Descriptive Data Mining (Chapter 5)

- Cluster Analysis
- Association Rules
- Text Mining

HOMEWORK 6 (Chapters 5). Due date TBA.

4/12, 4/14 Predictive Data Mining (Chapter 9)

- Data Sampling, Preparation, & Partitioning
- Performance Measures
- Logistic Regression
- k-Nearest Neighbors
- Classification & Regression Trees

HOMEWORK 7 (Chapters 9). Due date TBA.

NOTE: The last day to drop this course is 4/20.

4/19, 4/21, 4/26 Topic(s) in Prescriptive Statistics

HOMEWORK 8 (TBA). Due date TBA.

4/28 In-Class Review for EXAM 2

4/30, 5/2 EXAM 3 at the CASA Testing Center

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 COURSE SYLLABUS

About Our Learning Goals

The C. T. Bauer College of Business has established learning goals for each of our
programs as part of our accreditation by the Association for Advancement of
Collegiate Schools of Business (AACSB). AACSB establishes standards for business
programs across the globe that determines how our programs are measured and
ensure that the courses offered to Bauer students are relevant and challenging.

Why do these learning goals matter to you?

For Bauer students, the learning goals are important because they contribute to
AACSB accreditation, which is the cornerstone of a degree that has substantial
market value and will serve the goals and interests of employers, students and
alumni for years to come. For Bauer faculty, showcasing how the learning goals are
incorporated into courses allows the college to measure the effectiveness of our
curriculum and to adapt it as necessary to meet the changing needs of both
students and industry.

Read more about Bauer College’s learning goals at www.bauer.uh.edu/about/learning-

goals.php.

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 COURSE SYLLABUS
The following table indicates which program learning goals will be addressed
within the scope of this course.

BBA Program Learning Goals and Objectives

Working Knowledge Disciplinary Communication Critical Thinking

of Ethics and Legal Competence Skills
Students will apply
Compliance
Students will Students will problem solving
Students will demonstrate communicate in an models to business
demonstrate competence in their effective and situations
awareness of ethical respective professional manner
and legal issues with a disciplines through written
framework for and/or oral
resolving them presentation
assignments

Is the Goal Yes Yes Yes Yes

Addressed

Students will analyze Students will display Numbers are Students will develop
data using proper proficiency using meaningless without basic quantitative
statistical methods. statistical a correct skills required to
Students will learn to procedures on data interpretation. statistically analyze
identify when data is from a variety of Therefore students data from any
manipulated, disciplines. These will learn to business discipline
inappropriate statistical effectively and correctly
How the Goal assumptions made, or procedures are communicate the interpret the results.
is addressed incorrect statistical demonstrably meaning of
methods used to applicable and numerical results
achieve favorable advantageous to all achieved by
results and to business disciplines. appropriate
appropriately correct statistical analysis.
these issues to
produce legitimate
results.

Course Class discussions, Class discussions, Class discussions, Class discussions,

textbook practice textbook practice textbook practice textbook practice
assignments
problems, assigned problems, assigned problems, assigned problems, assigned
that address homework, and homework, and homework, and homework, and
the Goal exams. exams. exams. exams.

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