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  • SSW Branding Guide

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    archipelcreatif.id
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    This document provides a branding strategy deck for the clothing brand SSW Essential Wear. It includes an agenda, branding identity details like tagline and brand values, benchmarking of competitor brands, target market details of 18-30 year old urban consumers, content and marketing plan ideas, proposed budgets allocating funds to promotions, endorsements and events, and contact information for the creative studio developing the brand strategy.

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    This document provides a branding strategy deck for the clothing brand SSW Essential Wear. It includes an agenda, branding identity details like tagline and brand values, benchmarking of competitor brands, target market details of 18-30 year old urban consumers, content and marketing plan ideas, proposed budgets allocating funds to promotions, endorsements and events, and contact information for the creative studio developing the brand strategy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views17 pages

    SSW Branding Guide

    Uploaded by

    archipelcreatif.id
    This document provides a branding strategy deck for the clothing brand SSW Essential Wear. It includes an agenda, branding identity details like tagline and brand values, benchmarking of competitor brands, target market details of 18-30 year old urban consumers, content and marketing plan ideas, proposed budgets allocating funds to promotions, endorsements and events, and contact information for the creative studio developing the brand strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    SSW Ssential

    Wear
    Strategic Branding by Jack & Steve
    Studio

    Brand Strategy Deck


    Agenda
    Branding Guide

    Benchmark

    SSW Market

    Content Idea

    Sales & Marketing Plan Activation

    Budgeting

    Jack & Steve Studio Job Desk Flow

    Brainstorming Session
    Brand Strategy Deck
    SSW Branding
    Identity
    Tagline
    Complete your ssential side

    Back to Agenda Page


    Brand Value &
    Personality
    Value Trait Brand Aura
    Simple Minimalist Insting
    Elegant Smart Daily Active Wear
    Oversized Cheerful

    Back to Agenda Page


    Our Tone
    Describe your brand tone here.

    Back to Agenda Page


    Benchmark
    Carhart
    Essentials Fear of God
    Official Tagged
    Antidote Studios
    Uniqlo
    SSW Market
    Geographic : Urban & Metropolitan

    Phsycologic : Simple, Calm, & Minimalist Old


    Money

    Age & Gender : 18 - 30 yrs old, All Gender

    Back to Agenda Page


    Content Idea
    Graphic

    Back to Agenda Page


    Photo

    Back to Agenda Page


    Video

    Back to Agenda Page


    Back to Agenda Page
    Sales & Marketing Plan
    01 02 03
    Promo & Campaign E-Commerce Brand Ambassador &
    Endorsement

    Back to Agenda Page


    Ads
    Reach Target
    01 02 03
    Location Age & Gender Type

    Jabodetabek 18 - 30 yrs old Creative Entrepeneur


    All Gender Fashion Entushiast
    Student

    Back to Agenda Page


    Budgeting Endorsement
    20%

    Promo & Campaign


    35%

    Brand Ambassador
    Budgeting Allocation : 10%
    Promo Activation & Campaign
    Photo Product & Talent
    Event
    Brand Ambassador
    Endorsement Event
    15%

    Photo Product & Talent


    20%
    Back to Agenda Page
    What we Do?

    Back to Agenda Page


    Get in touch
    Project Manager

    Stefan Akbar Rifaldi

    Art Director

    Jaka D

    Phone

    +62 857 9527 0910

    2030
    Jack & Steve
    Studios

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