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  • The 4 P's

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    Luba Simonenko
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    The document discusses the marketing mix, also known as the 4 P's - product, price, place, and promotion. It states that the key to an effective marketing mix is having the right product available in the right place at the right price and promoted at the right time. The document then provides examples of how the 4 P's apply to both business-to-consumer and business-to-business categories of products, services, and subscriptions.

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    The document discusses the marketing mix, also known as the 4 P's - product, price, place, and promotion. It states that the key to an effective marketing mix is having the right product available in the right place at the right price and promoted at the right time. The document then provides examples of how the 4 P's apply to both business-to-consumer and business-to-business categories of products, services, and subscriptions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views2 pages

    The 4 P's

    Uploaded by

    Luba Simonenko
    The document discusses the marketing mix, also known as the 4 P's - product, price, place, and promotion. It states that the key to an effective marketing mix is having the right product available in the right place at the right price and promoted at the right time. The document then provides examples of how the 4 P's apply to both business-to-consumer and business-to-business categories of products, services, and subscriptions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    The Marketing Mix

    The 4 P's The RIGHT product in the RIGHT place,


    at the RIGHT price at the RIGHT time!
    (Adcock, Halborg, and Ross, 2001)

    B2C Examples

    CATEGORY PRODUCT PRICE PLACE PROMOTION

    Low-cost physical
    product
    Milk

    High-cost physical
    product Car

    Service Internet

    Digital Product Ringtone

    Ticket to
    Entertainment
    Disneyland

    Subscription Netflix
    The Marketing Mix

    The 4 P's The RIGHT product in the RIGHT place,


    at the RIGHT price at the RIGHT time!
    (Adcock, Halborg, and Ross, 2001)

    B2B Examples
    CATEGORY PRODUCT PRICE PLACE PROMOTION

    Low-cost physical
    product
    Sheet metal

    High-cost physical
    product
    Forklift

    Internet
    Service
    marketing

    Digital Product Quickbooks

    Entertainment Catering

    Adobe Creative
    Subscription
    Cloud

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