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ปที่ 25 ฉบับที่ 1 มกราคม - มีนาคม 2562 ISSN 2408 - 0845 (Print) ISSN 2651 - 1487 (Online)
ปที่ 25 ฉบับที่ 1 มกราคม - มีนาคม 2562 ISSN 2408 - 0845 (Print) ISSN 2651 - 1487 (Online)
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ปที่ 25 ฉบับที่ 1 มกราคม - มีนาคม 2562 ISSN 2408 - 0845 (Print) ISSN 2651 - 1487 (Online)
ĒîüìćÜÖćøïøĉĀćøÝĆéÖćøíčøÖĉÝêćöĀúĆÖóčìíÝøĉ÷ýćÿêøŤ
Guidelines of Business Administration on Buddhist Ethics
ÿößć÷ đïĘâÝüøøèŤ*
Somchai Benjawan
Received : November 9, 2017
Revised : January 31, 2018
Accepted : February 21, 2018
ïìÙĆé÷ŠĂ
ïìÙüćöîĊĚöĊüĆêëčðøąÿÜÙŤđóČęĂýċÖþćĒîüìćÜÖćøéĞćđîĉîíčøÖĉÝêćöĀúĆÖóčìíÝøĉ÷ýćÿêøŤ ñúÖćøýċÖþćóïüŠć
ĒîüìćÜÖćøéĞćđîĉîíčøÖĉÝêćöĀúĆÖóčìíÝøĉ÷ýćÿêøŤđøĉęöêšîìĊęÙîĀøČĂöîčþ÷ŤÖŠĂî ÖúŠćüÙČĂ ĔîïøøéćðŦÝÝĆ÷×ĆĚîöĎú
åćî ĕéšĒÖŠ (1) ðøąßćÖø ĀøČĂÙî (2) ìøĆó÷ćÖøíøøößćêĉ (3) ìčî Ēúą (4) ÙüćöøĎšÙüćößĞćîćâĔîÖćøñúĉêĔî
ÖćøðøąÖĂïíčøÖĉÝ ÖúŠćüēé÷ÿøčðĒúšü ÙČĂ ÙîĒúąüĆêëč Āöć÷ëċÜ ÙîÖĆïÙüćöøĎšÙüćößĞćîćâ đðŨîđøČęĂÜ×ĂÜÙî
ÿŠüîìøĆó÷ćÖøíøøößćêĉĒúąìčî đðŨîđøČęĂÜ×ĂÜüĆêëč éĆÜîĆĚî ÖćøéĞćđîĉîíčøÖĉÝÝąêšĂÜđøĉęöéšü÷ÖćøóĆçîćÙîđðŨî
ĂĆîéĆïĒøÖđóČęĂĔĀšöĊÙčèõćó ÖćøóĆçîćüĆêëčÖĘÝąđðŨîĕðĕéšÜŠć÷ ĀúĆÖÿĆööćĂćßĊüą ÖćøðøąÖĂïíčøÖĉÝìĊęßĂï
êšĂÜóĉÝćøèćĔî×Ăï׊ć÷ 2 ðøąÖćø ÙČĂ (1) úąÖćøđúĊĚ÷ÜßĊóìĊęñĉéđÿĊ÷ ĂćßĊóìĊęñĉéíøøö (öĉÝÞćĂćßĊüą) Ēúą
(2) ðøąÖĂïÖćøÜćîđúĊĚ÷ÜßĊóìĊęßĂïìĊęÿčÝøĉê úąđüšîĂÖøèĊ÷ÖĉÝ (đïâÝýĊú) ÖćøïøĉĀćøÝĆéÖćøíčøÖĉÝêćöĀúĆÖóčìíÝ
øĉ÷ýćÿêøŤ êšĂÜ÷ċéĀúĆÖðćðèĉÖíøøö ĀúĆÖðäĉïĆêĉ×ĂÜóŠĂÙšć ĂÜÙŤÙčè×ĂÜóŠĂÙšć 3 ðøąÖćø ĕéšĒÖŠ (1) ÝĆÖ×čöć
êćéĊ (2) üĉíĎēø ÝĆéđÝîíčøÖĉÝ (3) îĉÿÿ÷ÿĆöðŦîēî óøšĂöéšü÷ĒĀúŠÜìčîđðŨîìĊęĂćýĆ÷ĒúšüéĞćđîĉîêćöĀúĆÖēõÙüĉõćÙ 4
úÜìčî 2 Ĕî 4 ÿŠüî Ēúą÷ĆÜêšĂÜðäĉïĆêĉêîéšü÷ĀúĆÖíøøöêŠćÜė ĂĊÖđóČęĂߊü÷đÖČĚĂĀîčîĔîÖćøéĞćđîĉîíčøÖĉÝđðŨîĕð
éšü÷éĊðøąÿïÙüćöÿĞćđøĘÝ đߊî ĀúĆÖóøĀöüĉĀćø 4 ĀúĆÖÿĆÜÙĀüĆêëč 4 đðŨîĀúĆÖ÷ċéđĀîĊę÷üÝĉêĔÝ×ĂÜÖĆîĒúąÖĆî
øąĀüŠćÜñĎšñúĉê ñĎšïøĉēõÙ Ēúąîć÷ÝšćÜÖĆïúĎÖÝšćÜ àċęÜðøćÖäĔîĀúĆÖíøøöìĉý 6 ÙČĂđĀäåĉöìĉý ÙČĂ ìĉýđïČĚĂÜúŠćÜ
ĀúĆÖóčìíÝøĉ÷ýćÿêøŤĔîÖćøéĞćđîĉîíčøÖĉÝÿćöćøëߊü÷üćÜøćÖåćîÙüćöđÝøĉâÿĎŠÿĆÜÙöĔîåćîąđðŨîøąïïìĊęÿøšćÜ
ÙüćöđðŨîðřÖĒñŠîĂĆîĀîċęÜĂĆîđéĊ÷üÖĆîìćÜýĊúíøøö×ĂÜßčößî đðŨîÖćøüćÜøćÖåćîìćÜýĊúíøøöìćÜÿĆÜÙöĂĆîđðŨî
ÿŠüîøüöēé÷êøÜđóČęĂĔĀšÿĆÜÙöéĞćđîĉîĕðÿĎŠđðŜćĀöć÷ĂĆîóċÜðøąÿÜÙŤ×ĂÜÿĆÜÙöĒĀŠÜđöêêćÖøčèćđĂČĚĂĂćìø ߊü÷đĀúČĂ
ÖĆî ĒïŠÜðŦîîĚĞćĔÝ ïîåćîĒĀŠÜñúÿĆöùìíĉĝ ÙčèÙŠćĒúąðøąē÷ßîŤ 3 ðøąÖćøéšü÷ÖĆî ÙČĂ ßĊüĉêêîđĂÜ ßĊüĉêÙîĂČęîĒúą
ÖćøéĞćøÜßĊüĉêĂ÷ĎŠĔîÿĆÜÙöøüöÖĆî
ÙĞćÿĞćÙĆâ : ÖćøïøĉĀćøÝĆéÖćøíčøÖĉÝ / ĀúĆÖóčìíÝøĉ÷ýćÿêøŤ
*ĂćÝćø÷ŤðøąÝĞćÙèąïøĉĀćøíčøÖĉÝ öĀćüĉì÷ćúĆ÷ÿ÷ćö
Faculty of Business Administration Siam University
The Golden Teak : Humanity and Social Science Journal (GTHJ.)
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Vol.25 No.1 January - March 2019 ISSN 2408 - 0845 (Print) ISSN 2651 - 1487 (Online)
ABSTRACT
The objective of this paper was to study the guidelines of business on Buddhist ethics. The
study result revealed that the guidelines of business on Buddhist ethics must start from
human the beginning in all the fundamental factors are: (1) population or people, (2) natural
resources, (3) capital, and (4) knowledge and expertise in production of business. In summary,
people and objects mean people with expertise which it is a matter of people, but natural
resources and capital are a matter of object. Businesses must start with first-person
development to quality, object development is easy. On the Right Livelihood, there are two
categories to consider: (1) wrong livelihood (wrong trade)and (2) right livelihood, abstain
improper action (the five precepts). According to Buddhist ethics, business administration must
adhere to the principles of qualities of a successful businessman with three objects:(1) shrewd,
(2) capable of administering business, (3) having good credit rating on fourfold division of
money with two parts for business from four parts and must practice the principles for
supporting the business to be successful, for example, the four noble sentiments, the four
objects of sympathy, there are principles of kindly treatment between Manufacturer,
consumers, employer and employee which appears in the six directions, it is servants and
workmen as the nadir etc. the guidelines of business on Buddhist ethics can help or support
the placing foundation for prosperity in society as a system to unites of the moral of the
community. It is a direct moral foundation for society to achieve the society’s goals of the
loving-kindness, generosity and sharing on the basis of achievements, values and three
benefits in life; self, others, and living together in society.
Keywords : Business Administration / Buddhist Ethics
ïìîĞć
ĀúĆÖóčìíÝøĉ÷ýćÿêøŤîĆĚîđðŨîĀúĆÖđÖèæŤìćÜÝøĉ÷íøøö àċęÜìŠćîñĎšøĎšöĊóøąóčìíđÝšćđðŨîêšî ĕéšìøÜüćÜĕüš đóČęĂ
đðŨîöćêøåćîÙüćöðøąóùêĉ×ĂÜöîčþ÷ŤđóČęĂđךćëċÜðøąē÷ßîŤ 3 ðøąÖćøêćöúĞćéĆï ĕéšĒÖŠ øąéĆïóČĚîåćîđïČĚĂÜêšî
(ìĉäåíĆööĉÖĆêëą) øąéĆïìŠćöÖúćÜ (ÿĆöðøć÷ĉÖĆêëą) ĒúąøąéĆïÿĎÜ (ðøöĆêëą) (Phra Dhamma Pitaka (P.a.
Payutto) 2000, p.131) đóČęĂĔĀšöîčþ÷ŤĕéšéĞćđîĉîßĊüĉêĂĆîéĊÜćöêćöĂčéöÙêĉđìŠćìĊęöîčþ÷ŤÝąóċÜðøąóùêĉĒúąéĞćđîĉî
ĕðëċÜĕéš ĔĀšđðŨîöîčþ÷ŤìĊęÿöïĎøèŤ öĊÿêĉðŦââć öĊÙüćöÿč×ĂĆîÿöïĎøèŤìĊęÿčé ēé÷öčŠÜđîšîĔĀšöîčþ÷ŤĔîÿĆÜÙöĕéšðøąóùêĉ
éĊðäĉïĆêĉßĂïĒúąìĞćêîĔĀšđðŨîÙîéĊēé÷÷ċéĀúĆÖýĊúíøøöìćÜýćÿîćđðŨîÖøĂïĔîÖćøðäĉïĆêĉ ĀúĆÖóčìíÝøĉ÷ýćÿêøŤ
ÝċÜߊü÷ĔîÖćøÿøšćÜøąđïĊ÷ïÿĆÜÙöĒúąóøšĂöÖĆïüćÜĒîüÝøĉ÷íøøöêŠćÜė đߊî ÖãĒĀŠÜÖøøö ïćð ïčâ Ùčè ēìþ
ÙüćöđßČęĂđøČęĂÜîøÖ ÿüøøÙŤ đðŨîêšî ĒêŠÿĆÜÙöēúÖÖĘöĊðŦâĀćêŠćÜė đÖĉé×ċĚîêúĂéöćÝîëċÜðŦÝÝčïĆî ēé÷đÞóćąĔî
ÿĆÜÙöđöČĂÜìĊęöĊÖćøđðúĊę÷îĒðúÜìćÜøąïïđýøþåÖĉÝĒúąÿĆÜÙö öĊÖćøîĞćÙüćöøĎšìćÜüĉì÷ćýćÿêøŤĒúąđìÙēîēú÷Ċ
ĔĀöŠė đךćöćĔßšĔîßĊüĉêĒúąĔîÖćøñúĉêõćÙĂčêÿćĀÖøøö đÖĉéÙüćöúčŠöĀúÜĔîüĆêëčĒúąđĀĘîĒÖŠÙüćöÿąéüÖÿïć÷
ĔîßĊüĉê ìĞćĔĀšđÖĉéÙŠćîĉ÷ö ìĆýîÙêĉ ĒúąÙüćöđßČęĂĔĀöŠė đÖĉé×ċĚîĔîĀöĎŠðøąßćßîìĆęüĕð ĂĊÖîĆ÷ĀîċęÜ ĀúĆÖóčìíÝøĉ÷
ýćÿêøŤĕöŠĔߊĀöć÷đĂćĒêŠđóĊ÷ÜÙüćöðøąóùêĉõć÷îĂÖĂ÷ŠćÜđéĊ÷üđìŠćîĆĚî ĒêŠóčìíÝøĉ÷ýćÿêøŤöĊÙüćöĀöć÷ëċÜÙüćö
ðøąóùêĉõć÷ĔîìĊęúċÖúÜĕðéšü÷ éĆÜîĆĚî ĀúĆÖóčìíÝøĉ÷ýćÿêøŤĕöŠĔߊךĂðäĉïĆêĉìĊęÝąÖĞćĀîéđĂćêćöÙüćöóĂĔÝ×ĂÜĔÙø
สักทอง : วารสารมนุษยศาสตรและสังคมศาสตร (สทมส.)
3
ปที่ 25 ฉบับที่ 1 มกราคม - มีนาคม 2562 ISSN 2408 - 0845 (Print) ISSN 2651 - 1487 (Online)
úĆÖþèąÜćîðøąđõìĔé ÖŠĂĔĀšđÖĉéÙüćöđĀöćąÿöĔîÖćøðøąöćèÖćøúŠüÜĀîšćüŠćÜćîìĊęöĂïĀöć÷ĔĀšĒÖŠóîĆÖÜćî
ÝąðøąÿïñúÿĞćđøĘÝöćÖîšĂ÷đóĊ÷ÜĔé
1.2 ĔĀšÙŠćÝšćÜøćÜüĆúÿöÙüøĒÖŠÜćîĒúą ÙüćöđðŨîĂ÷ĎŠĔîÖćøìĞćÜćîìĊęöĊÿŠüîđÖĊę÷üךĂÜÖĆïÖćøüŠćÝšćÜ
ÖćøðøąđöĉîñúÜćîëČĂüŠćđðŨîĒøÜÝĎÜĔÝ ìĞćĔĀš×üĆâĒúąÖĞćúĆÜĔÝ×ĂÜúĎÖÝšćÜìĊęöĊêŠĂÿëćîðøąÖĂïÖćøöćÖ÷ĉęÜ×ċĚîĒúą
ìĞćĔĀšúĎÖÝšćÜöĊÖĞćúĆÜĔÝĔîÖćøìĞćÜćî ÝąÿŠÜñúĔĀšñúÜćî×ĂÜúĎÖÝšćÜìĊęìĞćĔĀšîć÷ÝšćÜîĆĚîöĊðøąÿĉìíĉõćóöćÖ÷ĉęÜ×ċĚî
1.3 ÝĆéÿüĆÿéĉÖćøéĊöĊߊü÷øĆÖþćó÷ćïćúĔî÷ćöđÝĘïĕך đðŨîêšî đðŨîÖćøĒÿéÜĂĂÖàċęÜîĚĞćĔÝìĊęîć÷ÝšćÜ
ñĎšđðŨîđÝšć×ĂÜÿëćîðøąÖĂïÖćøîĆĚî öĊĒÖŠúĎÖÝšćÜĀøČĂñĎšìĊęĂ÷ĎŠĔêšïĆÜÙĆïïĆâßć đðŨîÿŠüîđßČęĂöē÷Üÿć÷ÿĆöóĆîíŤĂĆîéĊ
đðŨîÖćøÿøšćÜÙüćöøĆÖÙüćöñĎÖóĆîìĊęúĎÖÝšćÜöĊêŠĂĂÜÙŤÖø ĀøČĂÿëćîðøąÖĂïÖćøöćÖ÷ĉęÜ×ċĚî Ēúą÷ĆÜĒÿéÜëċÜÙüćö
ĀŠüÜĔ÷ìĊęîć÷ÝšćÜóċÜÝąöĊĔĀšĒÖŠúĎÖÝšćÜ đߊî öĊÖćøߊü÷đĀúČĂøĆÖþćó÷ćïćúìĊęîĂÖđĀîČĂÝćÖìĊęÖãĀöć÷ÙøĂïÙúčö
đðŨîêšî
1.4 ĕéš×ĂÜĒðúÖė óĉđýþöć ÖĘĒïŠÜðŦîĔĀš ĔîÿŠüîîĊĚöĊĂ÷ĎŠĀúć÷êŠĂĀúć÷øĎðĒïïĒúšüĒêŠēĂÖćÿìĊę
ÝąêšĂÜÙĞćîċÜëċÜ ïčÙÙú đüúć ĒúąÿëćîìĊę đóČęĂìĊęÝąĕéšëĎÖĔÝìĆĚÜñĎšĔĀšĒúąñĎšøĆï đðŨî×ĂÜóĉđýþÿĞćĀøĆïúĎÖÝšćÜ ìĊęúĎÖÝšćÜ
êšĂÜÖćøĀøČĂĂ÷ćÖÝąĕéš đóČęĂđðŨîÖćøÿøšćÜÙüćöÿĆöóĆîíŤĂĆîéĊøąĀüŠćÜîć÷ÝšćÜĒúąúĎÖÝšćÜĔîÖćøìĞćÜćîøŠüöÖĆî
1.5 ĔĀšöĊüĆîĀ÷čéĒúąóĆÖñŠĂîĀ÷ŠĂîĔÝêćöēĂÖćÿ ĂĆîÙüøîĂÖđĀîČĂÝćÖüĆîĀ÷čéóĆÖñŠĂîìĊęđðŨîĕð
êćöÖãĀöć÷ÖĞćĀîéĒúšü îć÷ÝšćÜÙüøÝąöĊüĆîĀ÷čéóĉđýþĀøČĂóćúĎÖÝšćÜĔîÿëćîðøąÖĂïÖćøĔîđìĊę÷üÿëćîìĊę
êŠćÜė ĀøČĂĔĀšēĂÖćÿúĎÖÝšćÜĕéšĀ÷čéóĆÖñŠĂîĔîüĆîÿĞćÙĆâė ÖĆïÙøĂïÙøĆüđóČęĂóĆÖñŠĂîìĆĚÜøŠćÜÖć÷ĒúąÝĉêĔÝ ĒúąđðŨî
ÖćøñŠĂîÙúć÷ĀøČĂÙúć÷đÙøĊ÷éÝćÖÖćøēĀöìĞćÜćîĔĀšÖĆïîć÷ÝšćÜ
2. úĎÖÝšćÜóċÜðäĉïĆêĉêŠĂîć÷ÝšćÜ éĆÜîĊĚ
2.1 účÖ×ċĚîìĞćÖćøÜćîÖŠĂîîć÷ ĔîìĊęîĊĚĂćÝÝąĀöć÷ÙüćöëċÜÖćøđêøĊ÷öÙüćöóøšĂöêŠĂĀîšćìĊęė ĕéš
øĆïñĉéßĂïĔĀšóøšĂöìĊęÝąÿćöćøëðäĉïĆêĉÜćîĂ÷ŠćÜóøšĂöđóøĊ÷ÜÖŠĂîìĊęÝąöĊÖćøðäĉïĆêĉÜćîêćöøą÷ąđüúćìĊęÖĞćĀîé
ĒúąđðŨîÖćøĒÿéÜëċÜÙüćö×÷ĆîĔĀšÖĆïîć÷ÝšćÜĕéšđĀĘîëċÜÙüćö×÷Ćî×ĂÜúĎÖÝšćÜ ĒúąđðŨîÖćøÿøšćÜñúÜćî đðŨîìĊę
ßČęîßöĔĀšĒÖŠîć÷ÝšćÜĒúąđóČęĂîøŠüöÜćî
2.2 đúĉÖÜćîìĊĀúĆÜîć÷ ĒÿéÜëċÜ ÙüćöøĆïñĉéßĂïĔîĀîšćìĊęÖćøÜćî×ĂÜúĎÖÝšćÜìĊęêšĂÜöĊöćÖ ĔîÖćø
êøüÝêøćéĎĒúđĂćĔÝĔÿŠĔîđîČĚĂĀć×ĂÜÜćî ĔîìĊęîĊĚÙüćöĀöć÷öĉĔߊĒÙŠđóĊ÷ÜÖćøđúĉÖÜćîĀúĆÜîć÷ÝšćÜĒêŠĂćÝĀöć÷ëċÜ
ÖćøđêøĊ÷öÙüćöóøšĂöìĊęÝąđøĉęöÜćîĔîēĂÖćÿêŠĂĕð ĒúąđðŨîÖćøĒÿéÜĔĀšîć÷ÝšćÜđĀĘîýĆÖ÷õćóÙüćöĒ×ĘÜĒøÜ Ēúą
×÷Ćî×ĂÜúĎÖÝšćÜ đðŨîÖćøÿøšćÜßČęĂĔĀšîć÷ÝšćÜĕéšêĉéêć đöČęĂîć÷ÝšćÜÝąđúČęĂîêĞćĒĀîŠÜĀøČĂđÜĉîđéČĂîÖĘÝąÙĉéëċÜúĎÖÝšćÜ
ìĊę×÷Ćî×ĆîĒ×ĘÜđðŨîĂĆîéĆïĒøÖ
2.3 ëČĂđĂćĒêŠ×ĂÜìĊęîć÷ĔĀš ÿŠüîĔéìĊęĕöŠĕéšøĆïöĂïĀöć÷ĒúąĕéšøĆïĂîčâćêàċęÜĂćÝÝąđÖĉéÖćøÿĎâđÿĊ÷
ìĆĚÜĔîðŦÝÝčïĆîĒúąĔîĂîćÙêÖĘĕöŠîĞćöćðäĉïĆêĉ ĂĊÖĂ÷ŠćÜ ÿĉęÜìĊęîć÷ÝšćÜĀšćöĕöŠĔĀšĕð÷čŠÜđÖĊę÷üĀøČĂ ïøĉđüèĀøČĂĀšĂÜ
ÿëćîìĊęė îć÷ÝšćÜĀšćöúĎÖÝšćÜđךć ĂćÝÝąéšü÷đĀêčñúĂČęîė ĔéÖĘêćö úĎÖÝšćÜÖĘĕöŠÙüøìĊęÝąđךćĕð ĕöŠđóĊ÷ÜĒêŠ×ĂÜìĊę
îć÷ÝšćÜĀšćöĕüš ÖćøìĊęđøćĕðĔîÿëćîìĊęė îć÷ÝšćÜĀšćöĀøČĂĕðĀ÷ĉïÝĆïÿĉęÜ×ĂÜđúĘÖė îšĂ÷ė îĆĚî đðŨîÖćøĒÿéÜÙüćö
ìčÝøĉêêŠĂîć÷ÝšćÜ ëšćđÖĉéđĀêčÖćøèŤ×ĂÜĀć÷ĀøČĂÿëćîðøąÖĂïÖćøēéî×ēö÷ēÝøÖøøö ïčÙÙúìĊęîć÷ÝšćÜîċÖëċÜđðŨî
ĂĆîéĆïĒøÖÖĘÙČĂ úĎÖÝšćÜÙîîĆĚî
2.4 ðøĆïðøčÜÖćøìĞćÜćîĔĀšéĊ×ċĚî öĊÙüćöøĂïÙĂïĔîÖćøðäĉïĆêĉĒúąÿćöćøëóĆçîćĒúąđóĉęö×Ċé
ÙüćöÿćöćøëĔĀšñúÜćîìĊęĂĂÖöćêćöìĊęĕéšøĆïöĂïĀöć÷öĊÙčèÙŠćöćÖÖüŠćìĊęöĊÖćøêĆĚÜđðŜćĀöć÷ĕüš îĂÖÝćÖîĊĚ÷ĆÜđðŨî
ÖćøìĞćĔĀšîć÷ÝšćÜĒúąđóČęĂîøŠüöÜćîĔîÿëćîðøąÖĂïÖćøĕéšđĀĘîëċÜÙüćöÿąĂćé đøĊ÷ïøšĂ÷ öĊĒïïĒñîĔîÖćø
The Golden Teak : Humanity and Social Science Journal (GTHJ.)
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Vol.25 No.1 January - March 2019 ISSN 2408 - 0845 (Print) ISSN 2651 - 1487 (Online)