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Short Answer
1. List and explain the advantages of web publishing over print.
Web publishing has many advantages over print including currency, connectivity,
interactivity, cost, and delivery. The web’s currency advantage lies in the ability to
update webpages quickly and inexpensively. The web’s connectivity advantage is the
advantage allows for data and resource sharing that enables communication with a
website’s Customer Service or Sales Department or that allows users to post comments
on an article. Unlike print, the cost of publishing web content does not vary based on its
length, color composition, or design complexity. The web’s delivery advantage enables
the fast and inexpensive distribution of published information over the Internet and the
web.
2. Identify the basic design principles that help webpages deliver a powerful message
Successful web publications combine creativity with the basic design principles of
balance and proximity, contrast and focus, and unity and visual identity.
Responsive web design ensures the content is viewable on multiple devices and screen
sizes. RWD guidelines recommend using grids to lay out content so that you can easily
move, resize, and reorder it to fit the device. RWD principles allow for minimal white
space for websites viewed on smartphones and other devices with small screens.
4. Discuss the role of branding in promoting unity and maintaining visual identity.
The consistent application of branding specifications for color, images, and text applied
to all of the entity’s media strengthens and promotes the brand. Examples of design
elements that promote unity, create a visual identity, and contribute to branding an
entity both in print media and on webpages include logos, fonts, colors, and tag lines.
5. Define chunked text and discuss reasons for using chunked text to create scannable
web content.
Most website visitors, especially those using mobile devices, prefer to quickly scan
webpages for useful information, and not read long passages of onscreen text. The
chunked text technique breaks webpage text into small sections with headings,
subheadings, and bulleted lists that adequately but concisely cover the topic. Chunked
text is much easier to scan, and will adapt better to devices with smaller screens, as the
content under the headings and subheadings can be hidden until a website visitor clicks
on it.
The use of color helps to set a website’s mood as well as provide contrast between page
elements. Color reinforces a brand identity, helps bring focus to and differentiate
webpage sections, increases contrast, and improves readability. To use color as a design
7. Describe the color wheel and identify primary colors and secondary colors.
A basic tool for understanding color as a design tool is the color wheel, which is a visual
representation of the relationship between colors. The color wheel can help you choose
effective and appealing color combinations. The basis of the color wheel is the set of
primary colors—red, yellow, and blue. The secondary colors—orange, green, and
Web designers incorporate user experience (UX) practices into webpage design. The
goal of UX is to enhance the user’s website experience in order to meet the user’s needs
and make the user feel their visit was worthwhile. UX incorporates all elements of good
web design, including website structure, the use of text, color, and images, navigational
a. Bandwidth
Bandwidth is the quantity of data transmitted in a specific time frame, measured in bits
per second (bps). A larger bandwidth indicates a higher data transfer rate.
b. Resolution
Resolution is the measure of a display device’s sharpness and clarity, related directly to
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