WHAT ARE SOME REASONS WHY PEOPLE VISIT SHOPPING MALLS?

People visit shopping malls to enjoy variety while shopping, for socialization
and for entertainment. People also visit malls because they offer one-stop
shopping convenience and save them time.

Shopping malls are usually conveniently located in urban and suburban

areas and are open for longer hours than many retail stores. Shopping malls
offer a large variety of products to customers, including electronics,
groceries, household items and clothing. Unlike online stores, they also offer
customersе he ability to touch and feel the merchandise and try on clothes and accessories.

Shopping malls also act as socialization spots. Most people bring friends or family along during shopping trips, and malls
provide a central gathering place. Malls typically offer a wide variety of dining options for shoppers, and many have
entertainment options such as movie theaters and arcade centers where customers can unwind.

Entertainment and the search for a pleasurable experience are also major reasons why people visit malls. Malls offer year-
round entertainment for all ages, including activities such as farmers markets, live music, cooking demonstrations and
workshops. Customers also visit shopping malls to relish the internal environment. Many customers come to the mall during
the holidays to experience the decorations, the smells, the music and the excitement of holiday crowds.
 THE EVOLUTION OF CORNER STORES IN RUSSIA

It is generally accepted that the American and European “convenience store”

and Russian “corner stores” are synonymous concepts. This format of trade in
our country is only 10 years old, and it has great prospects. However, Russian
"corner stores", have an individual face.
In fact, this format of trade in our country is only 10 years old, and it has great
prospects.
In the American “convenience stores” one can buy not only goods, but fast food
and services. The European model is most often focused on the sale of products. Russian "convenience stores" today are
closer to European ones - they also focus on food. They do not compete with supermarkets, but at the same time they are
able to attract new customers, drawn from large stores. Due to what?
First, the location. Such stores appear in the places where the flow of people is rather big or in residential areas where
there are no supermarkets.
Secondly, It is possible also to buy consumer goods in such shops. The assortment may not be too wide, but you can
usually find the essentials there. Besides the products are fresh and often directly from manufacturers.
Thirdly, customer focus. Not a very wide range can be compensated by a high quality of service. Often sellers remember
buyers in person, take orders. And the buyer responds to this with loyalty - he comes to the store 3-5 times a week.