STATEMENT OF PURPOSE

Dear Admission Committee,

Let me introduce myself. I am Talha Naeem, resident of Islamic Republic of Pakistan,

I want to enroll myself at University of Applied Science, a reputed university in
Austria.

Reason behind getting a foreign degree particularly from Austria is that; this country is
providing multinational platforms in research, excelling in area such as technology,
education and sciences. It is also a proud contributor to global research, credited for many
important discoveries.

The reason to choose University of Applied Science is based on the reputation; this
prestigious institute has world-wide academic community; on internet searching and
university’s official website I came to know that research programs there are very diverse
and this is the main reason why I opted to study here.

Since I was enrolled in my bachelor’s degree, I was observing the volatility, uncertainty,
complexity, and increasing sophistication of the Company's environment; This makes it
difficult to develop new products, services and business models. This situation can be
overcome by applying the skills of innovation and product management. I greatly have
wanted to contribute to it, this is why it is exciting and fascinating to have a Master’s
Degree in Innovation and Product Management.

I am working as Federal Sales Executive with Silicon Networks, during my period of

working I have learned the skills like clientele relationship management, customer
service, proposal writing, sales deals closing, retaining existing relationships and
conducting market research, understanding consumer behavior which will help me in
perusing my masters.
My skills and subjects like fundamentals of statistics, cost and managerial accounting,
principles of management, business taxation have made me to think how new technology
involving networking information and automation influences the behavior of business
and enables significant transformation. I also realized that there is need to maximize
efficiency and effectiveness in such a competitive age as it is increasingly crucial to the
success of a business. This motivates me to have a degree in Innovation and Product
Management.

I have completely analyzed that this multidisciplinary coursework offers a comprehensive

method of examining various themes in the areas of innovation, courses related to process
control, management reporting system, strategic management agile management,
entrepreneurship and sustainability which all are future inventive. I am now sufficiently
certain that, if I am given the chance to study at your university, I will make a decision
based on information that emphasizes knowledge operations and career-relevant learning.

My goal with this degree is to increase my proficiency in information management and to

work with renown companies as Management Officer.

I really appreciate you for taking time to review my application. Wishing you best
with the selection process.

Sincerely,

Talha Naeem