BACHELOR OF BUSINESS (HONS.

) (ENGINEERING ENTREPRENEURSHIP)

FACULTY OF BUSINESS & COMMUNICATION

SMP22003
TECHNOLOGY ENTREPRENEURSHIP

GROUP ASSIGNMENT

MEDIPOD (SMART HOSPITAL ASSISTANCE)

PREPARED BY :

GROUP 21B (1)

Student Name Matric No.

MUHAMMAD AMIRUL ARIFF BIN AMIR RASHID 211220575

WAN HAIKAL AIMAN BIN WAN MOHD YUSRI 211222420
MOHD SYAH IRFAN SYAFIQ BIN A MALIK 211220571
ERNIE ROSNIZAR BINTI HUSSAIN 211220516
KAVILAHSHINIE A/P CHANDRAN 211222363
SANTHEYA RAMAN 211222408

LECTURER : ABDULLAH MAHFOUDH SALEM BAADHEM

SUBMISSION DATE : 5 JULY 2023
 TABLE OF CONTENTS

1.0 INTRODUCTION 1

2.0 BUSINESS DESCRIPTION 2

3.0 MARKET ANALYSIS, STRATEGY AND SALES PLAN 4

4.0 MANAGEMENT AND ORGANIZATION DESCRIPTION 8

5.0 OPERATING PLAN 10

6.0 FINANCIAL PLAN 13

7.0 CONCLUSION 19

REFERENCE 20

APPENDIX 21
1.0 INTRODUCTION

Figure 1: Logo of MediPod

“Care Tech Solutions” is a dynamic and forward-thinking technology company focused on

revolutionizing the healthcare industry. Established with a vision to transform healthcare
through innovative technologies, Care Tech Solutions is committed to enhancing patient care,
improving outcomes, and promoting well-being.
With a team of experienced professionals and a passion for improving healthcare
delivery, Care Tech Solutions is dedicated to develop cutting-edge solutions that address the
challenges faced by healthcare providers and patients alike. The company’s expertise lies in
the development of intelligent and user-friendly healthcare products that seamlessly integrate
into existing systems, providing actionable insights and personalized care. The product that
Care Tech Solution has developed and keen to sell is a ‘MediPod’. This MediPod serves as a
specialized interface between patients and the hospital’s healthcare services. It consists of a
voice-activated system, allowing patients to interact with the pod. The MediPod also collects
and analyzes various medical data from patients. This includes vital signs such as heart rate,
blood pressure, temperature and oxygen levels. The pod incorporates a sensor to gather this
information and also poses as a trigger alarm when the patient is in danger. Furthermore, the
MediPod also integrates with the hospital’s electronic health record (EHR) system, allowing
seamless transfer and storage of patient data, it ensures that healthcare providers have access
to accurate and up-to-date information. The MediPod streamline workflows and enhance
efficiency in hospitals. This includes automating routine tasks, managing appointment
schedules, and facilitating medication administration.

1
2.0 BUSINESS DESCRIPTION

This business started operating on 1st January 2024 located at Jalan Forest City 1, Forest
City, Pulau Satu, 81500 Johor Bahru, Johor, Malaysia. The registration number of this
business is 20220516273. Promotion is carried out through the distribution of brochures
and online advertisements on social media. Care Tech Solutions is a sole proprietorship
and was registered on 20 December 2023. This business is managed by Mr Wan Haikal.
The company has 12 workers who specialised in product development and are engineers.
The price of the MediPod is RM85, it is very affordable and caters to the needs
of patients. The customers of this business consist of private hospitals as it is a premium
healthcare product. With the knowledge Mr Wan Haikal have through his degree in
Engineering Entrepreneurship from UNIMAP and experience in working at
manufacturing companies, he started this business with an estimated cost of RM 10,000
(loaned by the bank) as business capital including the cost of renting premises,
purchasing raw materials.
The operational plan includes a flow chart that explains the process of
manufacturing the MediPod. In addition, the operational plan also covers the necessary
production costs for the product to be sold.
Care Tech Solution uses the marketing mix as a marketing strategy. Our company offers
high-quality products and meets the needs of customers. The price offered is reasonable and
more or less the same and cheaper than competitors. Our premises are located in a strategic
location because it has other business activities in the surrounding and facing the main road.
We promote the product through brochures that will be distributed to the public and through
social media.

Slogan
“Where Innovation Meets Compassionate Care”

Tagline
“Anything that Heals”

2
2.1 BACKGROUND BUSINESS
The following table shows information regarding the business background.
Details Information
Business name Care Tech Solutions
Business address Jalan Forest City 1, Forest City, Pulau Satu,
81500 Johor Bahru, Johor, Malaysia.

Phone numbers & facsimile 012-6842106/ 07-865476264

Forms of business Sole Proprietorship
The main activities of the business Manufacturing the MediPod and selling
Business start date 1st January 2024
Date of registration 20 December 2023
Registration number 20220516273
Initial capital RM 10,000
Bank name Bank Islam Malaysia Berhad
Bank account number 020132098405729
Table 1: Business background

2.2 VISION, MISSION AND OBJECTIVES

Vision:
To transform healthcare through innovative technologies and empower individuals to lead
healthier and happier lives.

Mission:
Our mission to develop cutting-edge healthcare solution that enhance patient care, improve
outcomes, and promote well-being. We strive to create intelligent and user-friendly porducts
that seamlessly integrate into healthcare systems, empowering healthcare providers and
patients with actionable insights and personalized care.

Objectives:
• Develop innovative healthcare solutions
• Enhance Patient Engagement and Empowerment
• Improve Healthcare Delivery and Efficiency

3
3.0 MARKET ANALYSIS, STRATEGY AND SALES PLAN

This report will discuss market segmentation, target market selection, buyer behaviour,
competitive analysis, and a sales forecast for MediPod, a medical device mostly sold in private
hospitals in Kuala Lumpur and the rest of Malaysia.

3.1 MARKET SEGMENTATION

3.1.1 Geographic

Medipod targets hospitals and healthcare facilities in the region of Kuala Lumpur and
other parts of Malaysia. The focus is on areas with a concentration of private and high-
end medical institutions.

3.1.2 Demographic

The target demographic for Medipod includes healthcare professionals, hospital

administrators, and affluent individuals seeking advanced medical technology and
personalized healthcare services. This can encompass a range of ages, gender, and
family types, as the device caters to the needs of various patients and healthcare
providers.

3.2 BUYER BEHAVIOUR

3.2.1 Rational Buying Behavior

• Buyers exhibiting rational buying behavior tend to conduct thorough research and
analysis before making a purchase decision. They assess the features, benefits, and
technical specifications of medical devices like Medipod. Medipod’s ability to provide
advanced medical technology, reliable performance, and integration with existing
hospital systems can meet the demands of these buyers.

4
3.2.2 Brand Loyalty Buying Behavior

Some buyers in the medical device market exhibit brand loyalty and prefer established
and reputable brands. However, with effective marketing strategies and a strong value
proposition, Medipod can attract these buyers by highlighting its superior features,
positive customer feedback, and the advantages it offers over competitor brands.

3.2.3 Innovation-Seeking Behavior

Buyers displaying innovation-seeking behavior are always interested in the latest

advancements and cutting-edge technology. They are likely to be early adopters and
keen to try new medical devices like Medipod. Emphasizing Medipod’s innovative
features, such as advanced patient monitoring, intuitive user interface, and connectivity
options, can appeal to these buyers’ desire for innovation.

3.3 MARKET ANALYSIS

3.3.1 Target Market

The target market for Medipod, a medical device, includes private hospitals, premium
healthcare facilities, and affluent individuals seeking advanced medical technology and
personalized healthcare services in Kuala Lumpur and the rest of Malaysia.

3.3.2 Market Size

The demand for advanced medical devices and premium healthcare services is growing
in Kuala Lumpur and Malaysia due to the increasing affluence of the population and
the desire for high-quality healthcare. The market size can vary based on the level of
technology adoption and the concentration of private hospitals in the region.

3.3.3 Competitor Analysis

Identify competitors in the market who offer similar medical devices and premium
healthcare services in Kuala Lumpur and Malaysia. Analyze their product offerings,
pricing, market share, and customer feedback to understand their strengths and
weaknesses.

5
3.4 STRATEGY

3.4.1 Product Development

Continuously enhance and innovate Medipod to meet the specific needs and
requirements of private hospitals and premium healthcare facilities. Incorporate
advanced features, cutting-edge technology, and customization options to provide
personalized healthcare solutions.

3.4.2 Partnerships

Form strategic partnerships with private hospitals and premium healthcare facilities in
Kuala Lumpur and Malaysia. Collaborate with healthcare professionals to gather
feedback, understand their specific needs, and tailor Medipod to their requirements.
Establish Medipod as the preferred medical device provider in the market.

3.4.3 Marketing and Promotion

Develop a comprehensive marketing strategy to create awareness about the benefits and
capabilities of Medipod in private hospitals and premium healthcare settings. Utilize
online and offline channels to target healthcare professionals, hospital administrators,
and affluent individuals seeking advanced medical technology and personalized
healthcare services.

3.4.4 Training and Support

Provide comprehensive training programs to healthcare professionals on how to

effectively utilize and integrate Medipod into their medical practices. Offer ongoing
technical support, maintenance services, and upgrades to ensure optimal performance
and customer satisfaction.

By effectively targeting the geographic and demographic segments, understanding buyer

behavior, conducting market analysis, and implementing a strategic approach, Medipod can
establish a strong presence in the private and affluent healthcare market of Kuala Lumpur and
Malaysia.

6
 3.5 COMPETITOR ANALYSIS

The Smart hospital assistance device that is selected as the competitors for MediPod is the
Privia Health and VillageMD.

Factor Medi Pod Analysis

VillageMD Privia Health

Quality Advance Technology Moderate Early Medi Pod with

Technology Technology advance technology
uses better and new
alternatives

Selection A lot of selection A lot of selection Limited as it is a MediPod and

early age VillageMD is better
invention

Founded Year 2020 2013 2007 Medi pod is newly

invented with current
AI and advance
technology

Expertise Solid 3 years of medical 10 years of More than 16 Privia Health has the
use of experience medical use of years of medical most experience
experience use of experience

Advertising Online and Physical ad- Moderate Minimal cost Medi Pod is a well
vertise as they already advertise as they advertising established Smart
well known already well hospital assistance
known device with online and
physical promotion

Company Stage Very specific and Acquired Public Medi Pod and
Acquired with Public VillageMD is best
interference

Image Strong image Moderate image don’t have image Medi Pod is a strong
yet company

Table 2: Competitor Analysis

7
4.0 MANAGEMENT AND ORGANIZATION DESCRIPTION

Strategies for Care Tech Solutions business plan might include things like staff development
programmes, marketing plans, efficient operations, or anything else related to the business..
CareTech Solutions has unveiled a new gadget called MediPod (Smart Hospital Assistance).

4.1 Management Team

The management team, which includes the chief executive, is the most senior group of
managers and executives inside a firm. It includes a team whose performance is improved by
increased cooperation and teamwork across all the many organisational duties, thus it is not
just a collection of top managers.
Care Tech Solutions has about 12 employees. Each member of the management team
and of the organization's staff is assigned certain duties and responsibilities. Responsibility,
effective cooperation, and project completion are therefore all ensured. The key players in the
Care Tech Solutions management team may be seen in the diagram below.

Figure 2: Board of Director of Care Tech Solutions

8
The responsibilities of the team Care Tech Solutions Include:
1) CEO
The CEO is in charge of establishing the company's vision and overall strategic direc-
tion, as well as managing significant connections, obtaining finance, reaching important
decisions, and supervising the management staff. In addition to having great leadership
and entrepreneurial abilities, the CEO has a comprehensive grasp of the technology
sector.

2) Human Resources
The HR manager is in charge of overseeing the organization's human resources divi-
sion. They are in charge of finding and employing top people, creating and putting into
practise HR policies and processes, and making sure employment regulations are being
followed. Additionally, they oversee efforts for employee engagement, performance
management, training, and development.

3) Financial:
The accounting & financial manager is in charge of overseeing the company's finances,
including fundraising, budgeting, and financial planning. They also keep tabs on finan-
cial performance, ensure compliance, and provide decision-makers with financial in-
formation. In addition, he has a solid experience in accounting and finance, which he
uses to guarantee the financial stability and success of the company.

4) Executive:
To accomplish their objectives, executives supervise and manage an organization's ac-
tivities, strategies, and policies. They prioritise cost reduction and performance en-
hancement while travelling and attending meetings. They handle budgets, approve con-
tracts, recruit managers, and take part in financial operations while keeping an eye on
sales and financial data.

9
5.0 OPERATING PLAN

5.1 General Approach to Operations

The Production Process of MediPod Smart Hospital Assistance

Figure 3: Production Process

5.1.1 Research and Development

This includes analyzing the current healthcare scenario, figuring out the challenges faced
by healthcare professionals, and identifying areas where voice command and sensor
technologies could greatly improve patient care and hospital operational efficiency. For
example, market research could indicate a high demand for smart hospital assistance devices
that can assist nurses with patient monitoring tasks. This may include voice-activated devices
that record and transmit patient vitals such as heart rate, blood pressure, and oxygen saturation
to the healthcare team. By understanding this demand, the development team can concentrate
on creating a prototype that improves the workflow of nurses and addresses their specific
requirements.

After an operational prototype of the MediPod has been developed, it needs to be put
through evaluation. For instance, extensive testing may be performed on the prototype to ensure
accurate voice recognition, sensor calibration, and data transmission. During this phase, the
opinions of healthcare professionals who interact with the prototype is essential. For example,
if nurses find the voice recognition system to be inaccurate or inefficient, the development team
may modify the design to improve the user experience.

10
5.1.2 Manufacturing

During the MediPod manufacturing phase, our company focuses on important

procedures to assure efficient and high-quality production. This begins with identifying
credible component and material suppliers, taking into consideration quality, dependability,
and cost-effectiveness. To maintain consistent standards, rigid quality control measures are
implemented at each stage of production, including visual inspections, functional testing, and
complying with regulations. These measures contribute to dependable sourcing, efficient
production, consistent quality, and efficient inventory management, allowing our company to
provide high-quality smart hospital assistance devices to the market.

5.1.3 Marketing and Sales

This research identifies the most effective channels to reach this audience, allowing our
company to come up with compelling pitches that emphasize how MediPod could significantly
boost patient care, streamline workflows, and enhance operational efficiency. For instance, the
marketing strategy could highlight the voice command and sensor technologies which enable
healthcare professionals to assist with patient monitoring, resulting in faster response times and
improved care for patients.

Participating in prestigious trade shows, conferences, and exhibitions provides a

valuable platform for exhibiting the MediPod while building strategic partnerships within the
healthcare industry. These events provide opportunities to demonstrate the device in action,
allowing potential customers and key stakeholders to observe MediPod's capabilities by
themselves.

5.1.4 Scalability and Expansion

By remaining informed, our company should be able to identify the market's emerging
needs and trends. For instance, if there is a growing demand for telemedicine solutions, our
company could look into incorporating telehealth capabilities into their smart hospital
assistance devices or even develop a new product that is tailored specifically to remote patient
monitoring.

11
5.1.5 Product Deployment and Support

Professionals are also taught how to use the devices properly and how they function through
extensive training programs. For instance, our company may offer on-site training courses
where nurses and doctors could learn the most effective ways to use the voice command and
sensor functions for patient monitoring and data analysis.

A critical component of the product deployment and support phase is ongoing technical
support. Customers are going to receive regular software updates that improve the functionality
and efficiency. The support team is ready to assist any technical issues or problems. The
customer service staff are also important for dealing with inquiries, warranty claims, and
product returns. We aim to achieve a strong relationship with the customers and maximize
customer satisfaction.

5.2 Business Location

Care Tech Solutions business operating in Jalan Forest City 1, Forest City, Pulau Satu, 81500
Johor Bahru, Johor, Malaysia.

SMK HABIB
PUTERA ABDUL
FIRE RAHMAN
STATION HOUSING
MOSQUE

FLAT j
FACTORY SURAU

SNOW

RESTORAN
MALEK

Care Tech
Solution HERE

12
6.0 FINANCIAL PLAN

6.1 SOURCES AND USES OF FUNDS STATEMENT

SOURCES AND USES OF FUNDS STATEMENT
Period Ending 2024 2025 2026

Sources of Funds: (RM) (RM) (RM)

Cash sales 183,795 213,791 242,987
External Financing:
Bank loan 10,000 15,000 25,000
Total Sources of Funds 193,795 228,791 267987
Uses of Funds:
Operating Activities:
Salaries and wages 18,000 20,000 25,000
Marketing expenses 5,000 6,000 7,000
Rent 1,500 1,500 1,500
Utilities 1,000 1,500 2,000
Total Operating Activities 25,500 29,000 35,500
Investing Activities
Equipment purchases 10,500 10,500 10,500
Financing Activities:
Loan repayments 10,000 15,000 25,000
Total Uses of Funds 46,000 54,500 71,000
Change in Cash 147,795 174,291 196,987
Beginning cash balance 15,000 10,000 20,500
Ending cash balance 162,795 184,291 217,487
Table 3: Sources and uses of funds statement

13
6.2 ASSUMPTION SHEET

MEDIPOD (SMART HOSPITAL ASSISTANCE)

ASSUMPTION SHEET AT 31 DECEMBER

2024 (RM) 2025 (RM) 2026 (RM)

Salaries and Wages:

Average yearly salary 18,000 20,000 25,000

Marketing Expenses:

Average yearly marketing expenses: 5,000 6,000 7,000

Rent

Average yearly rent 18,000 18,000 18,000

Utilities

Average yearly utilities 12,000 18,000 24,000

Purchase of Security Equipment:

One-time purchase of security equip- 10,500 10,500 10,500

ment:
Loan Repayments:

Yearly loan repayment amount: 10,000 15,000 25,000

Table 4: Assumption Sheet

14
6.3 INCOME STATEMENT

MEDIPOD (SMART HOSPITAL ASSISTANCE)

INCOME STATEMENT AT 31 DECEMBER
2024 (RM) 2025 (RM) 2026 (RM)
Sales 183,795 213,791 242,987
Cost of goods sold (50,000) (75,000) (90,000)
Gross Profit 133,795 138,791 152,987
LESS: Operating Expenses
Salaries 18,000 20,000 25,000
Rent 1,500 1,500 1,500
Utilities 1,000 1,500 2,000
Depreciation (300) (350) (400)
Total Operating Expenses 20,200 22,650 28,100
Operating Income 113,595 116,141 124,887
ADD: Non-Operating or other ex-
penses
Interest Revenues 5,000 5,000 8,000
Gains 4,000 4,500 5,000
Interest Expenses 2,000 2,500 3,000
Losses 2,000 2,000 2,000
Total Non-Operating 13,000 14,000 18,000
Net Income 126,595 130,141 142,887
Table 5: Income Statement

15
6.4 BALANCE SHEET

MEDIPOD (SMART HOSPITAL ASSISTANCE)

BALANCE SHEET AT 31 DECEMBER
Year 1 (RM) Year 2 (RM) Year 3 (RM)
Assets:
Cash: 10,000 15,000 20,500
Accounts Receivable: 6,000 8,000 10,000
Inventory: 5,000 6,000 7,500
Current assets 21,000 29,000 67,000
Machine and Tools 25,000 25,000 30,000
Equipment 10,500 10,500 10,500
Accumulated depreciation (300) (350) (400)
Net fixed assets 43,500 42,500 46,500
Total Assets: 54,000 53,000 57,000
Liabilities:
Accounts Payable: 4,450 5,500 6,500
Accrued expenses payable 2,000 3,500 5,000
Income tax payable 800 800 800
Short-term notes payable 4,000 4,000 4,000
Total Current Liabilities 11,250 13,800 16,300
Long-term notes payable 5,500 5,500 6,500
Owner’s equity
Invested capital 8,000 8,000 8,500
Retained earnings 9,000 9,000 9,500
Total Owner’s Equity 17,000 17,000 18,000
Total Liabilities and Owner’s Eq- 33,750 36,300 40,800
uity:
Table 6: Balance Sheet

16
6.5 CASH FLOW STATEMENT

MEDIPOD (SMART HOSPITAL ASSISTANCE)

CASH FLOW STATEMENT AT 31 DECEMBER
Period Ending 2024 (RM) 2025 (RM) 2026 (RM)
Net Income 126,595 130,141 142,887
Depreciation 300 350 400
Increase In accounts Receivable 0 (1,500) (3,500)
Decrease in Inventory 0 800 1,300
Increase in Account Payable 0 1,000 2,050
Total Operating Cash Flow 126,895 130,791 143,137
Investing Activities:
Purchase of Security Equipment (10,500) (10,500) (10,500)
Financing Activities:
Loan Repayments (10,000) (15,000) (25,000)
Owner Distributions (20,000) (20,000) (20,000)
Total Financing Activities (30,000) (35,000) (45,000)
Change in Cash 147,795 174,291 196,987
Beginning Cash 15,000 10,000 20,500
Ending Cash 162,795 184,291 217,487
Table 7: Cash Flow Statement

17
6.6 RATIO ANALYSIS

MEDIPOD (SMART HOSPITAL ASSISTANCE)

RATIO ANALYSIS
2024 2025 2026
Profitability Ratio:
126,595 130,141 142,887,
× 100 × 100 × 100
183,795 213,791 242,987
𝑁𝑒𝑡 𝑃𝑟𝑜𝑓𝑖𝑡 𝑀𝑎𝑟𝑔𝑖𝑛
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒 = 68.88%@0.69 = 60.87%@0.61 = 55.80%@0.59
= × 100
𝑆𝑎𝑙𝑒𝑠

Liquidity Ratio:
21,000 29,000 67,000
𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝑅𝑎𝑡𝑖𝑜 11,250 13,800 16,300
𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐴𝑠𝑠𝑒𝑡𝑠
=
𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐿𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠 = 1.9 = 2.1 = 4.1

Efficacy Ratio:
5000 5000 8000
𝐴𝑠𝑠𝑒𝑡𝑠 𝑇𝑢𝑟𝑛𝑜𝑣𝑒𝑟 𝑅𝑎𝑡𝑖𝑜 54000 53000 57000
𝑅𝑒𝑣𝑒𝑛𝑢𝑒
=
𝑇𝑜𝑡𝑎𝑙 𝐴𝑠𝑠𝑡𝑒𝑠 = 0.09 = 0.09 = 0.14

Stability Ratio:
9950 11000 13000
× 100 × 100 × 100
𝐷𝑒𝑏𝑡 𝑅𝑎𝑡𝑖𝑜 54,000 53,000 57,000
𝑇𝑜𝑡𝑎𝑙 𝐷𝑒𝑏𝑡
=
𝑇𝑜𝑡𝑎𝑙 𝐴𝑠𝑠𝑒𝑡𝑠 = 0.18@18% = 0.21@21% = 0.22@22%

Table 8: Ratio Analysis

18
7.0 CONCLUSION

Care Tech Solutions is a technology company based in Johor Bahru, Malaysia, with a
strong focus on revolutionizing the healthcare industry. Their flagship product, MediPod,
serves as a specialized interface between patients and healthcare services, aiming to improve
patient care and operational efficiency. The device collects and analyzes medical data from
patients and seamlessly integrates with the hospital's electronic health record system, providing
healthcare professionals with real-time access to critical information. The company's target
market for MediPod primarily consists of private hospitals.

Care Tech Solutions recognizes the importance of staying informed about emerging
market needs and trends. By continuously monitoring the healthcare industry, the company can
adapt and expand their product offerings to meet evolving customer demands. This proactive
approach ensures that MediPod remains relevant and aligned with the changing landscape of
healthcare technology. In addition to their marketing efforts, Care Tech Solutions places great
emphasis on providing comprehensive training programs and ongoing technical support to their
customers.

The financial plan of Care Tech Solutions encompasses various aspects, including
sources and uses of funds, assumptions, income statement, balance sheet, cash flow statement,
and ratio analysis. This comprehensive financial analysis allows the company to assess the
viability and profitability of their operations, make informed decisions, and secure necessary.

19
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Retrieved July 4, 2023, from https://portal.mda.gov.my/industry/medical-device-
registration/general-medical-device.html#Regulate

ISO 13485 QMS - Medical Devices. (n.d.). SIRIM QAS International Sdn. Bhd. Retrieved July
4, 2023, from https://www.sirim-qas.com.my/our-services/management-system-certification-
related-services/iso-13485-medical-
devices/#:~:text=ISO%2013485%20is%20an%20international

Leonard, K. (2018, August 27). The definition of organizational management. Small Busi-
ness - Chron.com. https://smallbusiness.chron.com/definition-organizational-management-
37684.html

What does an executivo do? role & responsibilities. Glassdoor.

(n.d.).https://www.glassdoor.co.in/Career/executive-career_KO0,9.htm

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9.0 APPENDIX

Figure 4: Discussion notes

21