Readysetpromote

READY. SET. PROMOTE!
© 2018 Karen R. Power KarenPower.com 1

Copyright © 2018 by Karen R. Power and Ready. Set. Promote!. All rights
reserved. These materials are exclusively for those who have paid enrollment in
the Ready. Set. Promote! program. No part of this publication may be
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result in immediate termination of rights to access this program and potential
prosecution of the copyright law.
Blueprint graphic from pixabay.com. Accessed on June 27, 2018 at

pixabay.com/en/human-mechanism-blueprint-plan-2972206/
Karen R. Power
KarenPower.com

Table of Contents
Introduction ............................................................................................................ 4
Module 1: The Home Base for Your Successful Launch ........................................5
Module 2: Using Facebook Groups for Your Launch Team ....................................7
Module 3: Online Live and Recorded Broadcasts ...............................................16
Module 4: Using Social Media .............................................................................22
Module 5: Interviews ............................................................................................24
Module 6: Using Hashtags ...................................................................................28
Module 7: Let’s Look Inside Your Book ................................................................30
Module 8: Get Your Audience Involved ................................................................32
Module 9: Promotional Activities ..........................................................................33
Module 10: Press Releases ..................................................................................35
Module 11: Driving Traffic ..................................................................................... 36
Module 12: Facebook Book Ads: The Whole Lotta Formula ...............................38
Module 13: Getting Reviews, Endorsements or Testimonials ..............................43
What’s Next? ....................................................................................................... 45
About the Author ..................................................................................................46

Introduction
READY. SET. PROMOTE! leads anyone with something to promote step-by-step
through the maze of opportunities; grows their audience into a loyal tribe
through relationship marketing; shares real-world case studies and examples
that work; and develops strategies to generate multiple income streams from
their books, products, programs, business, ministry, or events by harnessing the
power of the Internet and social media.
With the information and activities in this program, you can promote anything...
products, programs, messages, business, ministry, or events.
Your audience wants to connect with YOU ... the author or the developer of the
product/program!
The activities in READY. SET. PROMOTE! were developed so that you can:
• Walk step-by-step through promotional activities to learn how to connect

directly with your audience on many levels.
• Mix and match activities to fit your style and promotional needs.
• Work through each module in any order needed as you roll out your
promotional campaign.
• Use this program over and over for the launch of each book, program, or
other product you create.
Karen Power knows what she's talking about in the READY. SET. PROMOTE!
program and here's why ... her past experience of managing 80+ virtual book
launch/blog tours in 84 months (that's an average of 1 per month for 8 years!) for
some of the top Christian Authors and Publishers ... including TWO books that
became New York Times Best Sellers.
Karen took her insight from many years of managing book launch tours and put
it into one program that is easy to follow with step-by-step instructions ... and
made it affordable. You would pay thousands to hire a publicist or promotion
firm to do this for you. Honestly, there's not many authors who have thousands
to invest. As a result, their books or products don't get the exposure they
should.

Module 1: The Home Base for Your Successful Launch

Your website is your home base on the Internet. It is were your audience, tribe,
followers can connect and find out everything about your speaking, writing,
music, products, programs, social connections, etc. I don't believe in there
being an "author, speaker or artist website" and then a different website for the
other parts of your business/ministry. I do believe you can specific pages for
each book, product, and/or program, as well as using specific domain names for
these items that point directly to a specific page, if you wish.
What must haves do you have included on your website? These things are
included to get more impact from your site visitors and generate more
engagement. Engagement equals more opportunities for current and future
sales.
• Home page
• About
• Contact
• Store (where books and other product can be purchased) You can have a
"for more information" button on the store page that links to a page
specifically about each book with a link back to the store to purchase.
(See example)
• Links to book(s) on Amazon and other online bookstores, and your
Amazon Author Page
• Free giveaways (aka Lead Magnets - karenpower.com/lead-magnet-
design.html)
• Videos, Facebook Live sessions, book trailers, product videos, etc.
• Sign up links to programs and events
• Social media links
• Email subscribe link or box - RECOMMENDED - MailChimp.com
If you are an author - add a page(s) for your books with excerpts from your
book(s). The excerpts can be done with the Look Inside the Book feature with
Amazon. Selling your book - Give links to multiple online options where the
book(s) can be purchased (i.e. Amazon, Books-a-Million, Barnes & Noble,
IndieBound, etc.). Book distributors are struggling just like bookstores and

authors are. I have heard from a well-known literary agent that some book
distributors have threatened to terminate carrying certain publisher's catalogs
due to author website only linking to one or a few online stores where their
books are sold. So, in an effort to help our industry, put the logo and links to
multiple online stores on your website.
If you are a speaker - add a page for speaking topics (titles and descriptions),
and a page for videos of you speaking before a live audience, interview links,
and other media. (Find out more in Speak & Get Paid - speakgetpaid.com and
Ready. Set. Media Page - karenpower.com/readysetmediapage.html)

Module 2: Using Facebook Groups for Your Launch Team

This happened for real … I’ve had this happen two or three different times from
different new authors. I can't make this stuff up.
I was working at my computer and received a private Facebook message from

someone I didn't recognize. They seemed to know me, or at least know about
me.
We may have met, maybe, YEARS ago at a writers conference. I don't

remember the person. I'm thinking they may have attended a session that I
taught but never made a solid connection. I had not had ANY contact with this
person whatsoever.
The private message was to tell me about their new book release, give me links
where to buy it, and tell me to write a review for it.
I WAS SHOCKED!
Again, I don't remember this person (that's only a sign of my failing memory).
Haven't had any connection since when we may have met.
So, I asked them what they specifically wanted me to do with this information.
Their response was, "buy a copy of my book."
SHOCKED AGAIN!
I replied that "using Facebook's private message function was not the most
effective way to sell books." And, then I blocked them from sending additional
messages.
Not that any of you would do this! But, just in case the thought crosses your
mind … please don't. A private Facebook message isn't the place to solicit a
purchase for a book, product, or program, etc., especially if you do not know the
person in real life. If you do know them or have regular contact via Facebook,
you should only send them that type of information if they have asked for it.
Unsolicited sales pitches can, not only get you blocked, but banned on
Facebook.
Having a private Facebook Group for your Launch Team gives you a place to
meet and connect with these people who are VALUABLE ASSETS to your
launch and further promotion. You can use this group to give feedback, ask

them to post and share various items on their social media accounts, find things
related to your promotion, participate in team conference calls, and
more. Essentially this group of people are agreeing to help you share the
message of your book, product, event, etc. As you wish, you can reward them
with freebies that you might have created that are related to what you're
promoting. The possibilities of what you do with your Launch Team are limitless.
Should I Create a Facebook GROUP or a Facebook PAGE?

This is a discussion that can go on forever. I'll give you my insight as to why you
should have one or both, depending what you want to accomplish.
When Facebook started, the choice was simple. Create a Facebook Page (also
known as Business/Professional/Fan page) for business purposes and a
personal page for your personal needs. That's basically true for now because
Facebook can and sometimes does shut down personal pages that are doing
business activities. Why? Because Facebook is all about making money.
Facebook paid ads are only available with a business page.
Facebook business/professional/fan pages, as stated, allow someone to do

paid advertising on Facebook. (Side note: Most people should not do paid
advertising on Facebook due to the lack of followers, page engagement and low
advertising dollars.) These pages can be useful in getting your name out in the
Facebook system, you can have unlimited followers, and you can put your
Facebook page feed on your blog and website. A downside to a page is that
most often they tend to be a one-sided conversation.
Facebook groups have an advantage over pages when it comes to wanting to

have a discuss with those who like the group. One reason a group's setting can
be closed or secret to allow for those in the group to discuss amongst
themselves rather than the entire Facebook world on a page. You cannot do
paid advertising in a group. You can do promotion within the group. It's easier to
manage group members.
Bottomline, if you want to talk to and with your followers, choose a group.
RECOMMENDED for talking privately with your Launch Team. If you want to
distribute information to the Facebook population, choose a page. The great
thing is … you can have both!

What Can You Do with a Facebook Page or Group?
• Create a culture around your book, product, event, program, etc. by

having your audience and/or launch team members take and post
pictures of them holding the item in their favorite place or related to the
concepts being taught. For example, if you're promoting a fiction book
and a certain real city or place is mentioned, have the readers take and
post pictures if they go to that place. Restaurants and other products love
social media pictures of people eating their food or using their product.
• Host a Chat event using Facebook events or create an open group. During
the event you can chat via posts and comments directly with those
attending. Facebook Events are a great way to invite your friends and
followers to a specific online place, time, and date. It automatically sends
reminders (based on the individual's settings) and converts to their time
zone. (How to create a Facebook event)
• Create a Private Facebook Group for your Launch Team. This group of
people become ambassadors for what you're promoting. When this
particular promotional campaign is over, keep the group going so that
you'll have a great place to start for your next campaign.
• Build your reputation as an expert by commenting on threads in other
Facebook groups or on other people’s post.
How do I create a Facebook Group?
NOTE: Because Facebook regularly changes their platform it is best to use the
Facebook Help Center (facebook.com/help) for details on setting up your
Facebook group.
I recommend that you initially set up the Facebook Group to be closed and that
you select "Any member can add members, but an admin must approve them."
in the Admin settings. After the deadline for members to join has passed, then
change the setting to secret.
When you create a Facebook group, you can choose three privacy
settings: Public, Closed and Secret. The table below shows who can join these
groups and what people can see about them.
All groups require member approval by either an admin or group member

depending on the group's settings. If you're an admin of a group, learn how

to change the privacy settings of your group or how to change your member
approval settings.
Which Type of Group Works Best for Your Promotion?
Sample for Group Description
This group is for the sole purpose of the [Name of what's being promoted goes
here] - LAUNCH TEAM MEMBERS. Materials, Links, Graphics posted in this
group are for the Team Member's use in sharing on their websites and social
media platforms about the [Item Name], by [Author/Developer's Name].

Consider Adding Some Group Guidelines or Rules of the

Road
So that everyone in the group knows how you're planning to handle certain
things in the group, it's best to post the group guidelines in the group so that
everyone is on the same page for how you wish it to work. CLICK HERE to see
the guidelines for this system's private Facebook group.
Sample Group Guidelines

[Group Name] … [Describe the purpose of your group here]
[Group Name] is hosted by [Group Leader’s name, short bio, and website URL]
RULES OF THE ROAD
1. No profanity.
2. No political comments.
3. No solicitation of group members inside or outside the group.
4. ASK QUESTIONS!!! And, PARTICIPATE in the discussions. Ask them right
here in the Facebook Group. If you have a questions, there are probably others
who do as well. And, we can all learn from each other. Please do NOT use the
"question" tab feature. Ask any questions as a general post. You asking a
question will benefit the whole group as you can be sure others have the same
question.
5. Please do not post outside links, videos, graphics in this group, unless
requested (i.e. your website or blog).
6. Please do not upload files to the files tab.
7. Due to the volume of email and messages received, please do not email to
[Group Leader’s name] personally or send her a private Facebook message with
questions and/or comments, instead, if you have questions, please see #4.
8. You may invite your friends, professional connections, who are Christian
speakers, authors, comedians, etc. You can use the invite function or send them
to this link: [Facebook URL to the group].
**** Please post in accordance with the values of the group. All inappropriate
posts will be deleted. Any posts referring to other classes/teachers/courses/
products/sales etc (no matter how good) will be deleted.) PLEASE DO NOT
SHARE links, posts, videos, recorded calls, or any other material from this group
with anyone in any manner. Non-compliance of these Guidelines may result in
immediate dismissal from this group.
[Copyright date and info]

It’s Time to Invite Your Launch Team Group Members

Now that you've set up the Facebook group where your Launch Team can
congregate online, here are a couple of sample invitations to post on your
website and then send out the link to via your email list and social media
platforms.
• Create an invitation page on your website.

• Set up a Facebook Group. Consider making it a "secret" group so that
you can share and discuss without everyone on Facebook being able to
see the posts in the group.
• Send out an email to your list and post on your Facebook page(s) with a
link to the invitation page in #1.
• Consider hosting a live conference call, Facebook LIVE viewed within the
private FB group, or webcast just for Launch Team members to get them
started properly.
• Add people who have responded to the Facebook group. This will be
your Launch Team.
Invite people with whom you are connected from past books, speaking
engagements, product purchases, social media, your influencers lists, etc. who
will be interested in this new item you are promoting. You'll want people who are
willing to share various things you create for them to share with their friends
through social media. You will also want people who are willing to write a
product/program endorsement or book review and send to you for future use
and/or post on appropriate online store websites.
After you have your Launch Team assembled, consider hosting a live conference
call (FreeConferenceCallHD.com is great and free, and you can record the call),
Facebook LIVE viewed within the private FB group, or webcast (Zoom has a free
version) just for Launch Team members to get them started properly. Two great
LIVE ways to do so are with Periscope and Facebook Live or you might want to
do a recorded video or conference call, if you prefer. In any case, allow your
Launch Team members to have first access to you, get to see, know and
interact with you prior to the official launch date. Their connection to and with
you is beyond what you will be able to afford and can last for many years and
other launches to come!

RECOMMENDATION: Start simple with a teleconference call if you've never

done a webcast or Facebook Live. Why? Because you can focus on CONTENT
and not the graphics that are needed to do a webcast. Start simple, you have
enough to learn and do. You can always step up to a higher/different level in the
future. Just start!
Sample Invitation #1: Zetta’s Dream by Sandra P. Aldrich
After authoring or co-authoring 21 non-fiction books, I’m excited that my first

novel, Zetta’s Dream: An Appalachian Coal Camp Novel, is available. Now I
need a team of readers to help me tell others about this strong young woman
living in a 1920s Kentucky coal camp. In fact, I need you!
Before I declare what will be required of your involvement in this book launch—
and what I offer in return—allow me to present this short synopsis of the novel:
Zetta Berghoffer’s dream of a sweet life is jeopardized when her husband, Asa,
leaves to work coal so he can pay off their Kentucky farm. Determined to keep
the family together, Zetta and their toddlers join Asa and her brothers at the
Golden Gate coal camp just before Christmas 1922. She is eight months
pregnant. During the first week in the dismal camp, Zetta suffers fearful
nightmares of cut trees and fresh dirt—Appalachian signs of trouble. Asa
dismisses his wife’s pleas to return to their farm, insisting their three-month stay
will provide the $400 they need to give their children better lives. Disappointed,
Zetta draws strength from her plump red-haired neighbor, Dosha, and the
strong-willed granny woman, Clarie, who will deliver her baby. And each
morning, she thanks the Lord they are one day closer to home. Or are they?
So what do I ask of you—and what do I offer in return?
First, I need your commitment to join the official book launch team. I have a
private Facebook group for the team members so we can connect. The
Facebook group will be our meeting place where I will give you more information
and items to help you share about Zetta's Dream on your social media sites,
Amazon, etc. Because this is a private group, you will need to use this link to be
able to join the group: [LINK TO PRIVATE FACEBOOK GROUP GOES HERE ].
If you have a Kindle Unlimited membership—you may download your copy now
using this link on Amazon. Zetta's Dream is available on Kindle and
paperback. Order a copy today!

Please feel free to share this invitation with your friends and family who are
willing to share about Zetta's Dream too. I value your opinion—and your help.
Grateful hugs across the miles! Sandra
Sample #2: Living Learning Loving by Gail Showalter
I was a single/divorced mother of three for sixteen years and in that time I had
many experiences that I share in my first full-length book. Now I need a team of
readers to help me tell others about this book of personal stories and lessons
learned. In fact, I need you!
Before I share what I would like for you to do after joining this book launch team
—and what I offer in exchange—please allow me to share a bit about the book.
Single parenting is difficult and challenging. Many single mothering books focus
on the mothering part of a woman’s life. In this book I focus on the personal
issues every woman faces which are compounded by being a single mother. I
share openly my struggles and heartbreaks as well as my triumphs as a woman
who found herself divorced as a mother of three young children. Now as a
grandmother, my maturity and insights have helped me guide and encourage
young struggling moms as they deal with:
• Loneliness
• Grief
• Money issues
• Dating
• Learning to set boundaries
• Understanding your personality
• Learning to have fun again
• Going back to school
• and more
So what do I ask of you—and what do I offer in return?
First, I need your commitment to join the official book launch team. I have a
private Facebook group for the team members so we can connect. The
Facebook group will be our meeting place where I will give you more information
and items to help you share about Living Learning Loving on your social media
sites, Amazon, etc. And I will answer any questions you may have. Because this
is a private group, you will need this link to be able to join the group: [LINK TO

PRIVATE FACEBOOK GROUP GOES HERE] (NOTE: Please try joining from a
laptop if you have trouble with a mobile device.)
You may purchase a copy on paperback or Kindle, or if you have a Kindle

Unlimited membership—you may download your copy now. CLICK HERE
I hope you will accept my invitation to join the Living Learning Loving book
launch team.
And please feel free to share this invitation with your friends and family who are
willing to share about Living Learning Loving too.
I value your opinion—and your help.
Gail Showalter

Module 3: Online Live and Recorded Broadcasts

You can talk and interact LIVE with your audience using some of the newer
technology platforms such as Facebook Live or Periscope.
Your audience wants to talk and interact with YOU! They want instant access
and close access to you. Social media helps you to do that to some degree. To
be able to see you do your thing, in your environment, and get to interact live
with you makes them feel connected and special. It also helps you gain a
stronger connection with your audience in ways that a book trailer or recorded
video (while both are valid) can't do.
Your followers like connecting live since there are so many tools available to
easily and inexpensively do so. They want to see who you are, what your world
looks like, ask questions, or make comments to you directly in real-time. The
benefit is that you can get immediate feedback, answers, and have your
audience connect, get onboard, help share, and sign up for whatever you are
doing next in your promotional campaign. Try being creative by doing one on
your own, featuring YOURSELF. With smartphones at ready and in our hands
most of the time, there are several ideas to showcase your book, program,
event, or product and connect directly with your audience ... instantly. Often,
these sessions can also be recorded to make the replay available and watched
over and over.
REMEMBER to end any video, live or recorded, with information on how to

obtain the book, product, or program that you're talking about. Give them a
website URL to visit where they can find more information and make a purchase.
Real World Case Studies

Please note...your numbers may vary. If you do Facebook Live, Periscope, etc.
with regularity, you WILL get results.
One of the cool things is that these live event sessions don't have to be perfect.
They are meant to be live with interaction with the views. Interaction with the
viewers is via comments posted during and after the broadcast. Replies can be
done verbally by the host during the session or afterwards by posting a reply in
the comments section. Or you may have a team member watching during the
broadcast to help answer comments or questions or pass information to the
host while on-air.

RECOMMENDED: If you are planning to do a live session, when possible, do a

post earlier in the day to let your audience know and so they can plan to attend
live. You can mention that they can subscribe to your live posts (or if you later
post to YouTube, they can subscribe to your channel), and they can watch the
replay on Facebook.
Facebook Live, YouTube Live, Periscope ... are still fairly. Be creative in reaching
your audience! Have fun, play games, do give-aways, teach them, show them
your world, reach them with your message … GO LIVE! and see the possibilities
and results of making a connection with someone across the country or in
another part of the world … and, hopefully, you'll GO VIRAL!
What does “going viral” really mean? According to one Internet source, YouTube
weblebrity Kevin Nalty, "A video is “viral” if it gets more than 5 million views in a
3-7 day period." He goes on to share, "The videos that pull in one million views
and then level off aren’t the videos that are remembered. It’s the videos that
accrued 5 million, 6 million or 20 million within a couple of weeks that we
remember."
Case Study #1
The River Gathering with Reba Rambo-McGuire and Dony McGuire use
Facebook Live on Tuesday nights at 6:30 PM CST. During the live session,
several thousand watch live. After the session, the number skyrockets. There’s a
range of of 20,000-50,000 watching each week depending on what was
happening. When Dony was asked, "When was the last time you had a weekly
Bible study with that many people attending? His response was, "I know, right!"
As of October 2017, they share that they now have an online church/Bible study
with an average weekly attendance of 25,000-30,000 people.
Each week after the broadcast, Reba and a team of prayer warriors read through
the comments posted and pray for the requests. This is a key component as it
people begin posting immediately and allows for interaction among the viewers.
They have even started a private Facebook group for a small number of faithful
fans and friends to pray for requests that come into their office during the week.
Facebook page for LIVE weekly broadcast: facebook.com/RebaRamboMcGuire
They also download the recording of the broadcast from Facebook and upload
to their YouTube channel at youtube.com/therivergathering.

What kind of an impact does using Facebook Live make? The following is an
actual email received by the Rambo McGuire office from someone who watched
the replay from Australia.
Hi Reba, Dony and the team at The River,
Thank you for uploading the videos of the river to YouTube.
I just had to tell you how much they have meant to my lovely wife and myself
while she has been undergoing her cancer treatment the doctors told us three
weeks that she only has a very few months left to live. During the latest
upload we were both watching together laying in her hospice room and
during the song away in a manger she took her finally breathe and become
pain free and into the arms of her Savior. I really don’t know how to get
through this but I know that Jesus is there holding my hand and guiding me
through this. We were married only 14 months and now she is forever
watching over me.
This is not meant to be a sad email just one of uplifting to you all that what are
you doing is reaching people all the way in Adelaide South Australia in
Australia.
Love and blessings to you all!
Case Study #2
Maybe you'll get millions of views like Candace Payne, aka The Chewbacca
Mom. She did a Facebook Live video that went viral and a new career path
opened up for her. She didn't have a website, a professional Facebook page, a
book, speaking engagements, or an official ministry when she shared a
Facebook LIVE session of her simply joy of purchasing a Chewbacca Mask on
her personal Facebook page. The Facebook LIVE video first aired on May 19,
2016. In eight short months, as of January 31, 2017, it had 165.7 million views
on Facebook and 8.9 millions views on YouTube. She now has all the above and
has been on almost every late night talk show, morning show, and social media
platform available. Why? Because she had a dream and grabbed it by the horns
when the door was opened by God! She also won Facebook's award for Live
Video of the Year for 2016. Watch the original video: youtu.be/y3yRv5Jg5TI

Facebook Live
Tips for Using Facebook Live

Using the Facebook app on your iPhone, go to UPDATE STATUS and then click
on the LIVE icon to capture and share the moment or thought as it's happening.
After you're finished, your video will stay on your Timeline.
Your Facebook Friends can SUBSCRIBE to be notified of new videos by you.
Camera Tips
If you are doing a live event (ie. teaching), put the camera up on the front row (at
least or closer if you're on a stage). We need to see your face as clearly as
possible. We don't need to see your feet. We don't need to see people fidgeting
in their seats.
Head level is good so as to appear to look straight at the camera, as if talking to

someone, not at them. And, not too high ... slightly higher. Definitely, do not set
up the phone to shoot from below.
Put your phone/camera on a tripod. You can operate it with a remote. Motion
sickness starts to set in when the camera is bouncing around. Worse yet, people
quick watching after a few seconds. There are plenty of models from which to
choose. You can get one from Amazon for $10-25. They can sit on a table or
telescope to stand on their own. If you want to pay $$, there's a camera device
called Meevo that you can screw on a microphone stand. getmevo.com.
For more information about getting your Facebook Live broadcast up and
running, grab a copy of 25 Tips To Reach Your Audience with Facebook LIVE
at karenpower.com/facebooklive.html.
Want to grow your audience exponentially?
I have watched professional communicators who I personally know start using

Facebook LIVE on a whim a couple of years ago. They started with a several
hundred followers viewers. Within months, they were averaging 5,000 viewers
per week. By doing the things in this ebook, they grew their audience to
regularly having 30,000 weekly viewers within the 18 months. Then they started
inviting special guests/friends to join their broadcasts and their audience
expanded to 50,000-60,000 weekly.

Would you like to grow your

audience? Would you like to do it
for no extra expense? You probably
have the tools to do so, but just
need a few step-by-step tips to
help you get started or fine tune
what you're doing. Check out 25
Tips to Reach Your Audience with
Facebook LIVE. Also included is a
list of examples of real-life users for
you to watch how they do their live
broadcasts.
My friends, in the above scenario,

began taking those same weekly
Facebook videos and going outside
of Facebook with them. This Quick
Start Guide will show you how to
take your broadcast videos to expand your reach beyond Facebook ... or in my
best Buzz Lightyear voice, "to infinity and beyond!"
If you have a Facebook account and a smartphone, you have what it takes to
expand your audience across Facebook ... and around the world.
Your results may vary, but with consistent use of the tips in this ebook, you can
grow your audience to thousands easily. Where it goes from there is up to what
you are willing and able to do.
Other Live Social Media Apps

In addition to Facebook Live, some of the other social media platforms now offer
live streaming, such as: Periscope (Twitter), Instagram, and YouTube. You can
often capture your video from one and upload to another one so that you can
connect with your audience wherever they are, or which ever platform they
prefer to use.
Using a Pre-Recorded Video

If you're more comfortable scripting out your thoughts, planning your spot, and
having a little more control, please don't hesitate doing a pre-recorded video.

These videos can also be posted on Facebook, YouTube.com or Vimeo.com for

easy of sharing by others outside of a specific social media platform.
If you post on Facebook or YouTube, you can still engage your followers by
asking questions and inviting those watching to post comments. Be sure to
follow up and response to these comments.
NOTE: Because technology updates and improves, we are not responsible

for every change that you might experience when using any of the above
mentioned apps.

Module 4: Using Social Media

Unless you've researched your audience/reader base (not a bad idea to do so)
to know which social media platform they congregate on, consider being
versatile and using several--Pinterest, Twitter, Facebook, Instagram, YouTube,
etc. Even if you know that the main group of your readers is on one platform,
spending a little time and effort on others can bring new readers to you. Most
everyone has a preference and most everyone uses one or more. From
experience, we have posted infographics on a couple of platforms where people
who often interact on Facebook will instead like a graphic on Instagram. It's
better to post to more, than less, and have a higher percentage of opportunities
to be seen.
Your Social Media Profile
CREATING A BRAND includes being consistent across all your social media
platform profiles with the header, cover photo, and profile description. Share
what you do and always include a URL to your website.
NOTE: On Instagram, at this point, you can't put a clickable link in a post. So, if
you're posting about something on your website or blog that has a different URL
than your main website URL, you'll need to change the URL in your Instagram
profile description so that visitors can click it and go directly to what you're
sharing in your latest post. Remember to change it back to your main URL after
that post is no longer the latest one.
Social Media Graphics

Researchers found that colored visuals (photos, video, illustrations and
infographics) increase people's willingness to read a piece of content by 80%.
34% of marketers selected visual assets as their most important content, behind
blogging (45%) and before videos (19%).
From a user’s perspective, photos are also the most engaging type of content
on Facebook, with a whopping 87% interaction rate from fans! No other post
type received more than a 4% interaction rate.

Pinterest Tips
• Always go back to the graphic you just pinned and edit it to include your
website URL for more information and for purchase. If someone clicks on
the pinned graphic, it will drive traffic to your website.
• A great day and time to post on Pinterest is Saturday mornings.
Hashtags Tips
• Remember to use hashtags specific to your launch.

• Send out an email to your list with the hashtag you're using and links to
your social media pages. Encourage them them to share. You can track
by the hashtag and offer prizes as incentives for encouraging them to do
so.
“I don't know what to post on

social media. If someone would
just give me a strategic plan, I'll
do it."
Sound familiar? As a social media

manager/trainer for clients, I hear
this often. We'll discuss what and
how to energize your social
media posting, reach your target
audience, and how to keep the
schedule of posts flowing.
Don't wander aimlessly through

the Internet and lose lose your
followers along the way.
"I've worked this plan and

whenever I do I see the results I want. When I quit doing it, those results drop
drastically. Doing this Weekly Plan consistently will increase your followers and
convey your message across the social media platforms you use with
simplicity." ~ Karen Power
Get a simple plan that has proven results! Available at KarenPower.com

Module 5: Interviews
Interviews come in the form of written, video, and audio for use across the
Internet, radio, podcasts, television, and social media.
We recommend creating a 6-10 questions AND answers to have at ready for any
of the above. Create this document and then post a PDF file on the Media /
Press Kit page of your website. You can also post each Q&A as an individual
item on your social media, Book Launch Team, blog, etc.
Consider having a friend who has a pleasant voice to interview you (using the
set of questions you've created). This can be done easily
using FreeConferenceCallHD.com and recording the call. You will receive a link
to download an Mp3 file of the recorded call. If your call needs editing,
use Audacity and exporting as an Mp3 file. Post the recording on the specific
page of your website for your promotion, book, product, event, etc., share the
link on social media, and/or email the link out your reader's list.
Note: You use FreeConferenceCallHD.com for conference calls with

your Launch Team or for a special free event and then take questions from the
audience using the Q&A feature.
Create a Media Page on Your Website
1. Create a Media page for your website. Make a list with dates and times (for
live interviews) so that your followers can join you.
2. Many radio interviews are available via the station's website. Be sure to
include the link on your Media page.
3. Many interviews are archived on the station's website. Be sure to include the
link on your Media page.
4. If the interview is recorded, ask for a copy. Then make this available on for
listening from your Media page.
5. Create an Event on Facebook (for your business page, group, or personal
page). This will send a reminder to you and anyone else who selects "Going." Be
careful using the invite option as people will turn off all invites from you which
will then be counterproductive.
This Media page is where you will also have a link to interview questions (see
below). This page with a list of interviews you've done becomes value because

with each interview you do, and the higher level the station or program, the more
it will breed more interviews.
Seek out opportunities to do more interviews. Be relevant. Be ready. What's

happening in the news that you can tie into? Make a list of topics and post on
your Media page. Also, put a statement on the page that you are available
should another guest cancel or is unavailable. Remember to have a lists of
questions (see below) ready to give the host!
NOTE: The interview questions below can be used for any type of media. Some
TV, radio, or podcast hosts/producers will request a set of questions prior to the
interview with them.
A good practice is to create a set of questions for the host's benefit with
answers (for your benefit). Post a PDF of the questions on your website's Media
page. Then when requested, you can direct the person to your website where
they can download the questions, rather than having to email to them.
The better prepared you are prior to an interview, the more professional your
image is. The host will LOVE you for preparing this set of questions for them.
This will also ensure that you are asked questions that allow you to make the
key points you want to make regarding your book and where to find out more
about it or purchase it.
ALWAYS send people listening to or reading the interview to YOUR website.
Doing interviews helps to set you

up as an expert on a particular
topic, and it helps to promote you,
your message, books, products,
programs, etc.
Regardless of whether or not

you’ve actually done an interview,
it pays to be prepared. The easier
you make it for a journalist or
reporter to find your information,
and see that you’re prepared with
the items they will need, the better
your opportunities for landing
more and more interviews will be.
Available at KarenPower.com

Sample Interview: A Christmas Journey Home by Kathi Macias
How did you come up with the idea for A Christmas Journey Home?
I knew I wanted to do a Christmas book—the first of what would become an

annual event that my publisher and I were discussing—and I also knew that
despite the lighter tone required in a Christmas book (as opposed to the darker
themes of the persecuted Church and human trafficking, which I’ve been writing
about), I had to stick to my “brand” as closely as possible: hence, an “issues-
related” Christmas novel, dealing with the issues related to illegal immigration.
What was your favorite scene to write in A Christmas Journey Home?
I loved writing this entire book, and the characters are delightful (except the
villains, of course!), so I loved almost all the scenes. But I think I liked the scenes
with Isabella’s old abuelo best, as the grandfather reminded me of my own
grandpa and even my dad, both of whom I loved dearly. I love incorporating at
least one elderly saint in each of my books, and in this one I decided on a man
since most of the other books have had women as the elderly, praying
characters. I also brought in a little boy because children can add such a
delightful element to any story, and six-year-old Davey certainly does that in A
Christmas Journey Home.
What was the most difficult scene, and why?
The toughest scene had to be when Francisco and Isabella thought they were
finally on the verge of being able to get away from the migrant camp and find a
small home of their own, where their baby could be born in relative comfort and
safety. If you’ve read the book, you know that isn’t at all what happens. But this
heartbreaking scene had to take place to bring the story to its miraculous
conclusion.
What is there about you, apart from writing, that many people don’t know?
First, my “road name” is “Easy Writer” because my husband and I were Harley
riders for many years. (We’ve traded the bike in on a 2005 Corvette, so I’m still
“Easy Writer” but in comfort now!) Also, I served on staff at a large Southern
California church for several years, training small group leaders and doing
biblical counseling, among other things.
Who are some of your favorite writers, and are you an avid reader?

Absolutely I’m an avid reader! I have always loved books/reading/words and

been fascinated by them. When I ran out of books as I child, I started writing my
own. (Voila! Look what came of that!) As for favorite writers, that’s tough, but
here are just a few: Brock and Bodie Thoene, Francine Rivers, Patti Lacy, Athol
Dickson, Jim Rubart, and Alan Paton, who wrote my favorite all-time fiction
book, Cry the Beloved Country. That book changed my life and inspired my
novel set in South Africa in 1989, No Greater Love. I also enjoy reading Brennan
Manning, Jennifer Kennedy Dean, Oswald Chambers, and Max Lucado for
nonfiction.
What’s on the horizon for you now, so far as future book projects?
I am currently finishing up the final book of the three-installment Freedom series

(Deliver Me From Evil, Special Delivery, and The Deliverer). Then I will jump into
my Christmas 2012 novel (working title is A Home For Christmas) and a novel
called Last Chance for Justice, which is part of the multi-author Bloomfield
Series with another publisher. After that I hope to get going on a new fiction
series, which is still in the discussion/planning stages with my publisher and
agent. So life is busy, but most contracts coming my way seem to be fiction
right now. I am also keeping busy with very occasional editing projects and
some speaking/teaching around the country.
Where can we find out more about you, The Freedom Series, and keep up
with your to-be-released books?
Please feel free to visit my website at www.KathiMacias.com.

Module 6: Using Hashtags

Hashtags turn topics and phrases into clickable links in your posts on your
personal timeline or Page. This helps people find posts about topics they’re
interested in. To make a hashtag, write #(the number sign) along with a topic or
phrase and add it to your post. For example:
I just saw the cutest puppy! #dogs
When you click a hashtag, you’ll see a feed of posts that include that hashtag.
Please keep in mind:
• A hashtag must be written as a single word, without any spaces.

• You can include numbers in a hashtag, but punctuation and special
characters (like $ and %) won't work.
• You can search for a hashtag.
REMEMBER to use a specific hashtag (i.e. book and/or author name) on

Facebook, or any social media. Hashtags turn topics and phrases into clickable
links in your posts on your personal Timeline or Page. This helps people find
posts about topics they’re interested in. For example, on this
hashtag #SAldrich_ZettasDream was used on Facebook. Whenever anyone
posted this hashtag, it is automatically captured and put on a list of other posts.
Hashtags are used to see who is posting in general and from their launch team.
Trending Topics
Talk show host, Jimmy Fallon, cleverly and regularly uses hashtags to connect
with his followers. He asks questions and has them send in stories via Twitter, all
by using hashtags. Many of them become trending topics. His main hashtag on
Twitter is #fallontonight.
A trending topic refers to a hashtag-driven topic that is immediately popular at a

particular time. A hashtag is a keyword or phrase that is preceded with a pound
(#) sign, as with #NBAFinals or #USElections. It presents activity based on real-
time hashtag use and not topics that have been popular for a while. It is a
subject that experiences a surge in popularity on one or more social media
platforms for a limited duration of time.

#Rio2016 was the highest globally trending topic on Twitter in 2016.
The Top 10 global trends on Twitter in full were:
1. Rio2016
2. Election2016
3. PokemonGo
4. Euro2016
5. Oscars
6. Brexit
7. BlackLivesMatter
8. Trump
9. RIP
10.GameofThrones
While your hashtag may not become a trending topic, using hastags allows you
to track the activity of what you're promoting or discussing on the social
platforms you and your followers use.

Module 7: Let’s Look Inside Your Book

There are plenty of articles and information on the Internet describing in detail
common mistakes that writers make, especially if they are self-publishing. The
following are just a few we've seen many times. While any of the common
mistakes makes a self-published author look like an amateur these are easily
spotted and fixable.
IMPORTANT … Hire a Professional Editor

A professional editor is worth the investment you make in your book, and
ultimately in the future of your writing career. A professional editor is someone
who is familiar with the writing style for your book's genre.
While professional editors are can be very expensive, an amateur editor (from
your friend, parent, or High School English teacher) is often worthless. So it’s
important to focus on your goal, know your limitations, be selective, and be
creative. With a little effort, you can identify the type of editing you need, and
find the right resources to get it done cost-effectively.
Formatting the Interior

One of the most common formatting errors (among many) seen is page layout.
Be sure to start main sections and new chapters on the right hand side of the
page spread. If you don't understand page layout and spreads, font spacing,
how to write attribution credits, etc., hire a professional.
The Back of the Book

Be sure to include the following in the back of the book:
• About the Author page - include your website and social media
connections.
• Other related products - create an page for products that support this
book (i.e. Bible study, online event, live event or support group)
• If you have a Facebook page or group for your readers, include a link
where they can connect. Send them to the group, page or your website.
• If you are also a speaker, include information on your focus or core
message and how to connect to book you for an event.

Basically, make it easy for your readers to further connect with you and initiate
interest for other books or product to bring in more revenue beyond just the sale
of the book they are holding in the their hands. You want to create a relationship
with your readers.

Module 8: Get Your Audience Involved
• People love making the human connection--directly with the author,

speaker, artist, or media personality. Ask your audience to send in images
of them with your book, product, or using your program, and then pin/tag
them on your social media sites.
• Get people to post their photos on their Facebook page and tag you. It’s a
great way of letting their friends know about you. (Now is not the time to
be stingy with who your friends are on Facebook. Be sure to request
friendship of those on your Launch Team so that they can tag you easily.
Also, you will need to allow for tagging of posts or you can review and
approve the tags before allowing on your timeline. Check Facebook Help
for specifics on doing this.
• Ask them to post reviews on Amazon and other online websites where
you product, program, or book is being sold.

Module 9: Promotional Activities

First, let's clarify what is meant by promotional activities verses advertising
activities.
Advertising activities are things you PAY to have distributed. For example, print
ads, Facebook ads, TV or radio ads, and ad in a program's booklet or flyer.
We're all familiar with those.
Promotional activities are things you do not pay for to have distributed. (You
may pay to have a graphic created but you're not paying where it will be
distributed.) A great example would be using social media for free to share an
infographic about an event or product. Book signings, word-of-mouth, etc. A
great example is speakers on the roster for Christian Speakers Services (CSS)
get to submit articles to be posted on the CSS blog. These posts are promoted
through CSS's extensive email and social media network and subscribers to
the CSS blog.
Then there's the barter system. You trade time or space with someone else. For
example, you share someone else's new book with your email list and in return
they share your new book with their's. Be sure you both have equal number on
contacts to make this equitable. Another similar example would be posting an
article on someone else's blog and in return you post on of their articles on your
blog.
Lead Magnets
A lead magnet is used to draw in the consumer/audience at a free level by giving
them something of value, often in exchange for their email address. At the end,
the person is led to the next step up in the offerings available … from a free
download, to a book for $7, to a program packet for $97, to a live event for $247
and so forth.
Create something of value—an audio or video recording, PDF or ebook-- that

can be consumed/read in about 10-15 minutes. This can be given in exchange
for a visitor to your website giving you their email address to help grow your
list.
See the Lead Magnets created by Karen Power for her products and for clients
at KarenPower.com.

Giveaways & Freebies

• Do a Kindle Digital Publisher free promotion.
• Using rafflecopter.com makes it “mega simple” to launch and manage a
giveaway for any brand, on any website, as much as you want, with no I.T.
help required.
• Use Amazon Giveaway to easily set up and run a giveaway contest for your
books, for no additional cost. Giveaway helps you create buzz, reward your
audience, and grow your followers.
• Your Website - create a page with information about what you're giving away.
Add a form for the people to complete. Get their name, address, phone,
email, etc. so that you can contact them if they are chosen and then send
them the giveaway item.
Additional Promotional Activities
• Do a presentation at a local meet-up group, civic group, school, or

Chamber of Commerce meeting. Don’t ‘sell’, just give information with
value. Be sure to have some more information on hand in case people
ask. Better yet, have a table set up with your books displayed, discount
code cards, and business cards.
• Local TV, radio, and newspapers are always looking for good human
interest and feature stories. Contact them regarding an interview on one of
their segments. Share about what you're doing in the community or your
new book (they love local authors), program, product, or event.
• Create bookmarks or postcards with your product information with a
photo of what's being promoted on one side and then details and contact
information on the other side. Gotprint.com and VistaPrint.com are great
sources for these items. Have some of these--including your business
card--with you wherever you go. There's always an opportunity awaiting
without being salesy in most any new encounter.

Module 10: Press Releases

This is an area that many people shy away from, but it doesn't have to be
difficult and you'll get added exposure.
PRLog.org is one site that we recommend and have used for years. It has a free
version that works great. PRLog guides you through the process of creating a
press release with fill-in fields. Once the press release is written and approved,
with the click of a button, it is distributed through the PRLog network.
In partnership with PR Newswire distribution system, your press release can

capture online audiences and gain traction in search engines. It is a powerful
combination of search-optimized press release hosting and distribution via PR
Newswire's online syndication network of more than 5,700 Web sites. Your news
can be seen on the Internet's largest news sites (such as Yahoo! Finance,
Bizjournals.com and Marketwatch), niche and localized Web sites and indexed
by news engines including Yahoo! News and Google News.
Finally, you are given some analytics regarding how many hits your press release
has received.
You can embed your press release on your website or share using the social
media share buttons on each release page, and more.
See press releases written by Karen Power at karenpower.com/media.html.

Module 11: Driving Traffic

This point cannot be stressed strongly enough ... it's really a simple and easy
concept ... ALWAYS DRIVE (point) TRAFFIC TO YOUR WEBSITE!
From there, the visitor can find all other links to where you are on social media,
where to purchase your book or other products, how to connect with and book
you for speaking events, etc. You may be promoting one thing, and the visitor
after finding out more about that one thing may also be interested in other
products or services that you offer.
Real World Example of What NOT to Do:

I saw an author create a beautiful video introducing their latest book. Great
information on how to use the book! At the end of the video, they gave the long,
ugly, and impossible to remember Amazon link. Also, because it was video, the
viewer could not click on the link. Book sales ... just plummeted downward.
USE A URL THAT IS EASY TO READ...AND REMEMBER!
• yourname.com is quite sufficient for most anything you're doing to direct

visitors to find out more about you and your products.
• ALWAYS give a clickable link when sending an email or other online post.
• NEVER use a long and ugly URL. If, for some reason, you find it necessary
to direct the visitor to a specific page of your website or other online
source use a service such as Bitly.com to shorten the long and ugly URL.
Here's an example of URLs for the book, READY. SET. SPEAK:
• On Amazon: amazon.com/Ready-Set-Speak-Activities-Jumpstart/dp/
1530835933. (No one will remember that one.)
• On the website: karenpower.com/readysetspeak.html (Better)
• Shortened on Bitly.com: bit.ly/readysetspeak1 (bit.ly/readysetspeak was
already taken)
• Or just karenpower.com (easy to remember) or you can get the domain
name of your book if it’s available and point it to the book’s page on your
website.

When possible, for applications such as email or a website page, you can use
hyperlinked text such as: CLICK HERE or a buy now button to hide the URL
entirely.
When Promoting Your Book:
• Direct visitors to your website where they can clearly find your latest release
and other books. Give links to multiple online options where the book(s) can
be purchased (i.e. Amazon, Books-a-Million, Barnes & Noble, IndieBound,
etc.). Book distributors are struggling just like bookstores and authors are. I
have heard from a well-known literary agent that some book distributors have
threatened to terminate carrying certain publisher's catalogs due to author
website only linking to one or a few online stores where their books are sold.
So, in an effort to help our industry, put the logo and links to multiple online
stores on your website.
• If you are a speaker, have a page for speaking topics (titles and descriptions),
videos of you speaking before a live audience, and how to contact either you
and/or your speaker bureau for events.

Module 12: Facebook Book Ads: The Whole Lotta Formula

Have you considered buying Facebook ads or boosting a Facebook post? Even
if remotely, or not at all ... READ THIS BEFORE SPENDING ONE PENNY ON
FACEBOOK ADS.
I had a friend get duped by Facebook. Unfortunately, after the fact, she asked
me why. I was able to share from what I've learned from one of the top
Facebook advertising experts and my own real-world experience of creating and
buying Facebook ads for clients.
I am telling the truth … exposing the schemes of "the experts" who are working
in conjunction with Facebook to sell courses/programs and sell more ads on
Facebook. They win ... you don't!
Your money is valuable. Spend it where it WILL build your followers, create
engagement, and further connect you for more results.
Ready. Set. Promote! does work and it doesn't promise what it can't deliver if
the person working through the activities in it actually does what they are taught.
Real World Story
The following is a true story. It happened on April 6, 2017 to a dear friend. It's a
cautionary tale. This is the actual screenshot that I was tagged in with the
message below. I've seen others experience similar. It's an expensive lesson to
learn. If you are remotely considering boosting posts or buying ads on
Facebook, I intentionally repeat … READ THIS BEFORE YOU SPEND ONE
CENT ON FACEBOOK.
My friend’s Facebook post read, “Help! Someone who has a business FB,
please tell me how to figure out what happened!!! As you see, I normally boost
ads for about $15. What the heck is the $999.84 charge? (Besides being 3 of my
car payments!)” ~ Friend (no name given to protect the innocent)

My response below to my friend comes from spending years exploring the world
of Facebook ads for a client. I spent about $500 to learn "the secrets" of
Facebook ads from one of the top Facebook advertisers who has millions of
followers and spent millions of dollars on Facebook ads herself. I further was
able to work with a client who spent hundreds of dollars on Facebook ads over
the course of 18 months. Out of these experiences and what I learned from "the
experts" are (1) they will tell you what you want to hear, (2) what they share
works, BUT, you have to be able to replicate exactly and you can't because you
don't have the same number of followers or money to spend, and (3) they want
to sell their courses/programs regardless of whether it will actually work for the
small business owner. These "experts" are often given deals on their Facebook
ads because they spend so much money on Facebook. If they can entice others
to do the same by selling courses/program knowing those others are
unsuspecting small business that will never get the same results, then the
experts and Facebook wins ... and the cycle continues ... at your expense!
$1.06 per click X 939 clicks. You did a PER LINK rather than a boost the
post, would be my guess. See the difference in the first column-RESULTS-

under the number of the top two items LINK CLICKS compared to the
others POST ENGAGEMENTS. That's two different types of ads.
Looks like you're paying a lot for a little response on the others. Facebook
boosts or ads are like throwing money away at Vegas until you have this
total combination ... thousands of followers + hundreds of followers who
are engaged in commenting and sharing (not liking) your posts +
thousands of dollars to spend on ads. Otherwise, you get results like
you've gotten ... less than 30 people on average have send your boosted
post/ads.
For the business with less than 50K-100K minimum followers on FB, they
are throwing their money away. I can show you how you can spend a few
dollars on the Ready. Set. Promote! program and do activities that work in
growing, engaging, and having a solid connection with your followers.
The Whole Lotta Formula
Why Facebook Ads and Boosting Posts Doesn’t Work

Facebook is about making money. Period.
It's like advertising on TV. If you have a little money...$15...then you might can
run a 30 second spot on a late night cable station...that almost no one will see.
If you are a major sponsor, with thousands/millions of dollars and sell lots of
product, then you're able to buy an ad spot in prime time. And, a lot of people
will see it.
Facebook is the same. You're little $15 or even $999 ads, as you can see from
the results, are expensive and not generating many hits, views, or likes. Pretty
sure that these people aren't engaged and you don't know who they are to be
able to further connect and sell your product, program, or event.
My Friend’s Response
"Yep! Yep! And Yep! Rip off, misleading and their online chat system where
you can't reach a manager or person in leadership to speak with by phone
keeps them from being held accountable! Ugh!"
She goes on to say ...
Thank you and this makes so much sense. I wish I'd understood all this and
looks like in talking with Brittany, the FB chat support chick who can't give out
her last name, what I thought was $10/day totaling $100 was $100/day for
TEN DAYS!
Feel stupid, but also feel misled by their confusing ad campaigns!
Thought I had set limits in place that prevented this, but guess that was for
boosts, not whatever type ad this was. The telling part was when she said
they have thousands of requests for large refunds DAILY so it will take 2-3
weeks. My response was that if you're having THOUSANDS of clients who
request large refunds then there's confusion or misleading on FB's end!
I said surely there's a manager, director, CEO, someone who had a phone
number. Of course the answer was no, only chat support. She was rude and
interrupted constantly even though I kept asking her to not talk over me b/c I
couldn't hear her if I was in the middle of a sentence! Grrrrr! Live and learn.

If you are wondering what to do instead of wasting your money on Facebook

ads, please go to the page 1 of this ebook. Do the activities in this program.
They do work! You will be building your follower base, engaging with them,
connecting with them ... and you can know who they are to be able to continue
with them for future programs, books, events, etc.

Module 13: Getting Reviews, Endorsements or Testimonials

Do You Collect?
• Endorsements from event planners for your speaking events?

• Testimonials from clients who have used your services?
• Reviews from customers who have purchased your products or
programs?
Don't just put them in a file. They can be valuable in helping future clients, event
planners, or customers make a decision to engage further with you. They can
also be used in promoting your services, programs, or products on your
website, social media, in print materials, and more.
KEY POINT: If you don't have any, or need more, feel free to ask for a review
from past event planners, clients, or customers.
Here's some examples of what to get:
• From different states - this shows you are not just speaking in your local
area or home state.
• From different types of events - if you do mom's events and women's
conferences, men's events and youth events, adult (men or women) and
marriage events, women's events and activity workshops. You get the
idea. So an event planner who is want to book you for one type can see
that you done it and not just the other type.
• That show your personality - if you're warm an friendly, humorous,
serious, etc. have endorsements that specifically mention that.
• That show you are interactive in your presentation, or engaging with the
audience (before, during and/or after) at the event.
• That show how your product, program, or event helped the person. What
were they able to do after using it, attending it, or hearing your speak?
What changed for the better for them?
Basically, you need several endorsements that will show a well-rounded picture
of who you are and what you do, or what your product or program does.

Remember, you can go back to event planners, customers, or clients and ASK
FOR A REVIEW.

What’s Next?
Promoting your book, program,
speaking presentations/
business, or other product is an
on-going effort...consistently
every day. In this program, you
have enough promotional
activities to keep you busy for a
life-time.
So what if you have been doing

these things and not getting the
results you had wanted? It may
not be exclusively a problem
with what you're doing, that
might be a factor, but also check
what your using in your
promotional efforts. If you're
materials from your head shot,
bio, presentation descriptions,
and website content don't focus on your audience and center around what you
do to solve their pain point or need, it's time to make a change there. The Speak
& Get Paid program will walk you through step-by-step to create or tune up the
various items needed to promote yourself, your message, or anything else
successfully.
“I’ve been a professional speaker for over 40 years. I began looking at many
websites for guidance in making this change. After reviewing many programs, I
kept returning to the Speak & Get Paid training taught by Karen Power. This
program really got and held my attention! It is filled with practical advice and real
world applications. The information is truly priceless!” ~ Kitty Victor, Speaker &
Author
Visit SpeakGetPaid.com

About the Author

“Karen Power is a gifted coach and speaker advocate. Her services have led to
a significant increase in the number of speaking engagements I secure yearly.
Her speaker training has covered everything from platform building to building
better talks, audience engagement, and how to make meeting planners love
you. I highly recommend her services to anyone serious about expanding their
ministry reach.” ~ Dr. Saundra Dalton-Smith, Physician, Speaker, and Author
Karen's passion and purpose are to help

Christ-centered communicators and
business owners share their messages and
products of hope and healing to change the
world by creating innovative solutions. She
has helped them connect with their
audience, grow their platform base, find
new speaking opportunities, raise the bar,
and increase their customers, paid
enrollees, products and book sales by using
various delivery methods and strategies.
Karen started booking speakers for

Classervices, Inc., Albuquerque, NM, in
November 2004. Then started her own agency, Christian Speakers Services, in
January 2007.
Karen has 40+ years experience in the Christian communication industry. She
started at the age of 11 as a drummer and later served as a bass guitar player
for Christian music bands and church praise teams. She has been on virtually
every side of events and the stage as a musician, songwriter, speaker, author,
event planner, concert promoter, coach, book tour manager, speaker bureau
owner, and booking agent. Her marketing, technology, and curriculum
development experience has helped her develop and launch a national support
group, develop and produce hundreds on live webinars, develop websites, and
design promotional and other support materials for internationally-known
Christian speakers, authors, and teachers.
While Karen has been focused on helping speakers and authors take their
messages to the world, she has also written several stories that appear in the
following books: Your Spiritual Personality by Marita Littauer, Making the Blue
Plate Special by Florence Littauer, Marita Littauer, and Lauren Littauer Briggs,
and The Authentic You by Anita C. Lee. She has also managed virtual book

promotion tours for New York Times best-selling authors such as Francine
Rivers and Cecil Murphey and for other top authors in the CBA market such as
Carol Kent, Thelma Wells, Kathi Macias and more.
Training Programs
• Speak & Get Paid

• Ready. Set. Action!
• Ready. Set. Speak!
• and more
Professional Services Available
• Graphic Design: Banners or headers for websites and social media, Event
Posters, Social Media Graphics, Infographics, Book Covers, Lead Magnets
• Website Development & Maintenance
• Speaker/Writer Conference Speaker
• Speaker Representation
Visit KarenPower.com

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READY. SET. PROMOTE!

© 2018 Karen R. Power KarenPower.com 1

Blueprint graphic from pixabay.com. Accessed on June 27, 2018 at

© 2018 Karen R. Power KarenPower.com 2

© 2018 Karen R. Power KarenPower.com 3

• Walk step-by-step through promotional activities to learn how to connect

© 2018 Karen R. Power KarenPower.com 4

Module 1: The Home Base for Your Successful Launch

© 2018 Karen R. Power KarenPower.com 5

© 2018 Karen R. Power KarenPower.com 6

Module 2: Using Facebook Groups for Your Launch Team

I was working at my computer and received a private Facebook message from

We may have met, maybe, YEARS ago at a writers conference. I don't

© 2018 Karen R. Power KarenPower.com 7

Should I Create a Facebook GROUP or a Facebook PAGE?

Facebook business/professional/fan pages, as stated, allow someone to do

Facebook groups have an advantage over pages when it comes to wanting to

© 2018 Karen R. Power KarenPower.com 8

What Can You Do with a Facebook Page or Group?

• Create a culture around your book, product, event, program, etc. by

How do I create a Facebook Group?

All groups require member approval by either an admin or group member

© 2018 Karen R. Power KarenPower.com 9

Which Type of Group Works Best for Your Promotion?

Sample for Group Description

© 2018 Karen R. Power KarenPower.com 10

Consider Adding Some Group Guidelines or Rules of the

Sample Group Guidelines

RULES OF THE ROAD

[Copyright date and info]

© 2018 Karen R. Power KarenPower.com 11

It’s Time to Invite Your Launch Team Group Members

• Create an invitation page on your website.

© 2018 Karen R. Power KarenPower.com 12

RECOMMENDATION: Start simple with a teleconference call if you've never

Sample Invitation #1: Zetta’s Dream by Sandra P. Aldrich

After authoring or co-authoring 21 non-fiction books, I’m excited that my first

So what do I ask of you—and what do I oﬀer in return?

© 2018 Karen R. Power KarenPower.com 13

Grateful hugs across the miles! Sandra

Sample #2: Living Learning Loving by Gail Showalter

So what do I ask of you—and what do I oﬀer in return?

© 2018 Karen R. Power KarenPower.com 14

You may purchase a copy on paperback or Kindle, or if you have a Kindle

I value your opinion—and your help.

© 2018 Karen R. Power KarenPower.com 15

Module 3: Online Live and Recorded Broadcasts

REMEMBER to end any video, live or recorded, with information on how to

Real World Case Studies

© 2018 Karen R. Power KarenPower.com 16

RECOMMENDED: If you are planning to do a live session, when possible, do a

Facebook page for LIVE weekly broadcast: facebook.com/RebaRamboMcGuire

© 2018 Karen R. Power KarenPower.com 17

Hi Reba, Dony and the team at The River,

Thank you for uploading the videos of the river to YouTube.

Love and blessings to you all!

© 2018 Karen R. Power KarenPower.com 18

Tips for Using Facebook Live

After you're finished, your video will stay on your Timeline.

Your Facebook Friends can SUBSCRIBE to be notified of new videos by you.

Head level is good so as to appear to look straight at the camera, as if talking to

Want to grow your audience exponentially?

I have watched professional communicators who I personally know start using