GLOBALIZATION AND

MEDIA: CREATING THE

GLOBAL VILLAGE (Jack
Lule)
Built on the premise that
globalization is not an
outcome but a process-
including economic, political,
and cultural processes- that
may be as old as humankind
and is ongoing today.
There are two grounded ideas
within the premise of
globalization and media:
1. The pairing of
globalization and media
Globalization could not
2.

occur without media

I.HISTORY OF
GLOBALIZATION
A. Globalization Timeline
1. The advances in Media
and transportation technology
truly globalized the world
during 1990s
2.Arjun Appadurai-Indian-
American anthropologist who
said that globalization
“ruptured within social
life”during the late
20thcentury which gave birth
to:
i.Advancesinmediasuchastele
visions,computers,cellphones
;
ii. Along with changes in
MIGRATION patterns
3. Enlightenment Age/ Age
of European exploration
B. Origin of Globalization-
The term globalization
derives from the word
globalize, which refers to the
emergence of an international
network of economic
systems.
C. MEDIA-means of
conveying something such as
a channel of communication,
etc.
II. GLOBALIZATION AND
MEDIA Globalization: ✓Set
of multiple, uneven, and
sometimes overlapping
historical processes,
including economics, politics,
and culture, that have
combined with the evolution
of media and technology to
create conditions under which
the globe itself can now be
understood as “animagined
community.”
A. Evolution of Media and
Globalization: Time
Period/Stages
1.Harold Innis (Canadian
Theorist)-3 periods of
Media:Oral, Print, Electronic
2. James Lull (2000) - 4
periods of Media:Oral, Print,
Electronic, Digital
3.Terhi Rantanen (2005)6
periods of Media:Oral, Script,
Print, Electonic- Wire and
Wireless, Digital
*For our purpose, five-time
periods were used to capture
the study of globalization and
media: ✓Oral ✓Script
✓Print ✓Electronic ✓Digital