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STAS111 FINALS

11
Ms. Eleonor Trinidad / First Semester
Transcriber: Kathleen Venus 22

THE INFORMATION AGE


o First, uploading and downloading of
OUTLINE different forms of media, such as image,
I. Johann Gutenberg videos and audios were now possible
II. The Pre-Gutenberg World through internet access.
III. The Gutenberg Revolution o Second, Spreading and publishing of
IV. The Post-Gutenberg World information were now much easy because
V. Information Age of different tools.
a. 1st Modern Information Revolution - information can now be on the hand of every
b. 2nd Modern Information Revolution individual and all the potential individuals. This is
VI. Social Media and its impact to the Society called as the Post-Gutenberg-Principle or Social
a. Impact of Social Media to Society Information Principle

INFORMATION AGE
JOHANN GUTENBERG - There are three (3) distinct historical periods for this
- Born on February 3, 1468 revolution of information technology
- a German blackswithand publich who was o Washington, DC. Office of the Assistant
responsible for shaping the nature of the society by Secretary of Defense (OASD)
establishing the first form of spreading information. o Command & Control Research Program
- He invented the printing press in the 15th century (CCRP), 1997
- First to automate the book-printing process which - The first modern information revolution began in the
quickened the spread of knowledge, discoveries, mid-nineteenth century and includes telegraph,
and literacy in Europe during Renaissance telephone and radio.
- Gutenberg Principle - These three inventions have greatly helped in
o where the distribution of information improving the people’s lives.
become possible, but expensive and yet - improved communication and have by passed even
institutionalized further the second modern information revolution
followed the first one and extended until the mid-
THE PRE-GUTENBERG WORLD 20th century and includes television, early
- In early times, books were created manually by generation computers, and satellites.
hand. They were transcribed through clay, - These inventions have greatly instances in a faster
- papyrus, wax and parchment. time.
- In 1440, the first printing press was built through - The third modern information revolution probably
Johannes Gutenberg which heralded the start began in the 1980’s and has surpassed the two
- of mass communication other revolutions. This age which includes our time
is now called as the “knowledge revolution”
THE GUTENBERG REVOLUTION o This includes advance information
“The printing press was an important step towards the technologies and has a remarkable impact
democratization of knowledge” in the politics, economics, sociology, and
- Einstein, 1969 culture of knowledge creation and
- Gutenberg Revolution is a term used to express the distribution.
democratizing effects of the invention of the printing - According to Brown (2018), among the three billion
press among society. people around the world, 40% uses online social
- Democracy was born through the invention of the media. Social media users spend an average of two
printing press and the effects it had on society. hours every day tweeting or liking posts in different
- It allowed people to have voice who weren’t able to platforms.
spread their messages before. -
1st MODERN INFORMATION REVOLUTION
THE POST-GUTENBURG WORLD - Began in the mid-19th century
- In 1920, the radio broadcasting was introduced by - When telegraph, telephone, and radio were
Guglielmo Marconi invented
- It marked a significant jump in the speed of - Used in businesses, military technology, etc.
communication
- It made the spreading of information even more 2nd MODERN INFORMATION REVOLUTION
quickly and widely - Continuation of the 1st modern information
- In the 1970’s, the Information Age accelerated revolution that lasted until the mid-20th century
global communication - When television, early generation computers, and
- Microprocessor began and took it as the satellites were invented
introduction to the Internet Browser, which made - Revolutionized the transmission of information
the information age significant to up this day
- In the early times of the internet, it still follows SOCIAL MEDIA AND ITS IMPACT TO THE SOCIETY
Gutenberg Principle. - Social media has become a form of virtual reality
- Many investment appears to serve and create and form of escape from the tyranny of life.
opportunities with e-commerce as the major new - Social media is defined as a form of electronic
- web-based phenomena communication wherein the users share
- According to Stacy (2008), the development of
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information, ideas and even videos by creating


internet in our world, changed 2 major expansion: online communities
[STAS111] 1.11 THE INFORMATION AGE – Ms. Eleonor Trinidad
- Social media is not only a communication tool but it
also serves as an avenue for collaboration and
reviewing of information and opinions.
- Social media also serve as a brand monitoring tool
that help boosts their sales.
IMPACT OF SOCIAL MEDIA TO SOCIETY
1. Social media made the society less individualistic
and traditional groups more reinforced.
2. In education, including informal learning, social
media served as an important catalyst.
3. Selfie shared in social media send different
messages worldwide.
4. In the world of social media, online equality is
different from offline equality.
5. Not the company, but the people who uses social
media define its functionality.
6. The public social media can be viewed as
traditionalist or conservative.
7. Posted photos and use of emoji's in social media
has shifted human communication
8. The world became less homogenous because of
social media.
9. Personal commerce has been greatly promoted
with the help of social media.
10. Group-communication arise because of social
media.
11. Social media, for some, served as their online
“homes”
12. Gender relations has been profoundly affected by
social media.
13. Human conversations and relationships are now
polymedia.
14. Memes in social media served as moral police that
has set the standards of normal behavior among
the general public.
15. Social media is a privacy threat, but not for the non-
users.
In general, social media and the advancement of information
technology has greatly influenced
daily living of people.

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