PURC111 FINALS

11
Ms. Rialyn Generoso / First Semester
Transcriber: Kathleen Venus 22

GRAPHIC COMMUNICATION & PUBLIC SERVICE ANNOUNCEMENT

(PSA)
OUTLINE MAPS
I. Graphic Communication
A. Photographs
B. Timelines
C. Tables
D. Graphs
E. Maps
II. Public Service Announcement
A. Announcement
B. Documentary/Interviews
C. Narrative PUBLIC SERVICE ANNOUNCEMENT
D. What makes a PSA Effective? - is a short informational clip that is meant to raise the
E. How to create PSA audience’s awareness about an important issue
- can be instructional, inspirational, or even shocking
GRAPHIC COMMUNICATION to elicit emotion and action.
- is communication through graphics and graphic aids - Often in the form of commercials and print ads
- It is the process of creating, producing, and
distributing material incorporating words and ANNOUNCEMENT
images to convey data, concepts, and emotions - usual components are a series of videos and
- can present information in pictorial form or in other images with a narrator or narrators delivering
specific formats in order to consolidate, clarify, or information to the audience either on-screen or
prove the written material they go with. through a voiceover.
PHOTOGRAPHS - Sometimes text alone can be just as powerful and
effective.

DOCUMENTARY / INTERVIEWS
- This method is effective because the interviews
provide either expert testimony or stories from
people who have personal experience with your
topic to support the argument that you are making.
- Sometimes the interviews can be accompanied by a
voiceover, or other times your interview(s) alone
TIMELINES can be very effective.

NARRATIVE
- This style uses either a scene, montage (a
collection of several short clips), or a re-
enactment/footage of true events to illustrate the
point that you are trying to make.
- This style can allow your PSA not only to be more
creative, but also subtle, yet powerful.

TABLES WHAT MAKES A PSA EFFECTIVE?

1. It gets the audience to pay attention.
2. The message is clear and easy to understand.
3. The message is supported by facts about the issue.
4. The audience is able to sympathize with those affected by
the issue.

HOW TO CREATE A PSA?

GRAPHS 1. Choose your topic
2. Research
3. Consider your audience
4. Grab your audience’s attention
5. Create a script
6. Storyboard your script
7. Film your footage and edit your PSA
8. Find your audience and get their reaction
Page1