PURC111: PURPOSIVE COMMUNICATION
TOPIC: PUBLIC SERVICE ANNOUNCEMENT
1ST SEMESTER | S.Y 2022-2023
LECTURER: Ms. Kris Vergl Cruz
TOPIC
SUBTOPIC
SUB SUBTOPIC
PUBLIC SERVICE ANNOUNCEMENT
• is a short informational clip that is meant to raise
the audience’s awareness about an important issue
• It can be instructional. Inspirational, or even
shocking to elicit emotion and action
- Instructional: step-by-step process
- Informational: announce certain policies, rules,
and regulation
- Inspirational: motivate the audience to be
better; inculcate twists to have a shocking
ending or revelation at the end
• It is often in the form of commercials and print ads
EXAMPLES OF PSA
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COMMON TYPES OF PSA
ANNOUNCEMENT
• Usual components are a series of videos and images
with a narrator or narrators delivering information
to the audience either on-screen or through a
voiceover. Sometimes text alone can be just as
powerful and effective.
- Can have one or more than one speaker
- Can be actual
DOCUMENTARY/INTERVIEWS
• This method is effective because the interviews
provide either expert testimony or stories from
people who have personal experience with your
topic to support the argument that you are making.
Sometimes, the interviews can be accompanied by
a voiceover, or other times your interview(s) alone
can be very effective.
NARRATIVE
• This style uses either a scene, montage (a collection
of several short clips), or a re-enactment/footage of
true events to illustrate the point that you are trying
to make. This style can allow your PSA not only to
be more creative, but also subtle, yet powerful
WHAT MAKES A PSA EFFECTIVE?
• It gets the audience to pay attention
- Texts (font style, font size), facial expression,
voice, etc.
• The message is clear and easy to understand
- Use Layman’s term and avoid jargon
• The message is supported by facts about the issue
• The audience is able to sympathize with those
affected by the issue
- Should be realistic
Transcribed by: JAMARA
 HOW TO CREATE A PSA?
• Choose your topic
- Should be timely and interesting for you
personally
• Research
- Look for evidences that will support your claims
• Consider your audience
• Grab your audience’s attention
• Create a script
• Storyboard your script
- Planning scene by scene or act by act
• Film your audience and edit your PSA
• Find your audience and get their reaction

2|Page Transcribed by: JAMARA