Argumentation & Persuasion TTAPP & Scaffold ELA 3-4H

Please type in this form for Parts 1 & 2, print & bring it in! Part 3 has different instructions. 
Part 1: TTAPP (2 points for each blank)

Thesis Write your tentative thesis. We will workshop these later, so don’t worry about making
it perfect.
Tone Your tone is your attitude toward your subject. For a list of tone words, go here.
Audience Who is your intended audience? Parents? Teens? Teachers?... Please include whether
audience is hostile, wavering or supportive.
Purpose To + a verb (to persuade, to criticize, to warn, to celebrate…?)
Point of view Who are you as you write this paper? A student? An environmentalist? A victim?

Part 2: Organization/strategy (2 points for each blank)

Choose 1 for each blank. (Type in here too)

Knowing that the Rogerian approach can work well for a hostile audience, whereas classical is best for
wavering or supportive…..because my audience is supportive/wavering/hostile (choose one), I will use
ethos/logos/pathos (choose one or two) primarily and Rogerian/Classical structure.

Part 3: Audience Analysis

It’s important to learn how to represent information in written form, yes; but in this digital, very
visually-oriented age, more employers are looking for other routes to convey content. To that end,
you’re going to do a little differently. For questions 1-8, you’re going to create an infographic to
represent your audience demographic, one that answers all eight of these questions….I want you to
think deeply about your audience on this one. Use http://piktochart.com/ or https://venngage.com/
or something along those lines to create it…then, save it as a pdf and print it out and bring it to class
on the due date, please. Want a sample infographic? It’s on my website under the editorial heading.


1. Who is your target audience? (Describe this group briefly but specifically).
2. What do they know about your subject? Will you have to prove the existence of the trend or
phenomenon you are writing about to them? How extensively will you have to define or
describe it for them?
3. What attitudes might they have about your subject? Do they care about it? Are they indifferent
to it? Will they be skeptical but convincible? Will they be resistant and perhaps even
antagonistic? How might they understand it differently from the way you understand it?
4. What parts of your argument will they already agree with?
5. What causes or consequences would they be most likely to think of?
6. Which of your possible causes or consequences might they be skeptical of, and why?
7. How are you different from your target audience and how will those differences affect your
argument?
8. Why doesn't your target audience already believe your claim?

(adapted from Judith Reynolds)