SUMMARIZE THE ARTICLE

UNIT 1 – Alliances

In the article `Mergers and acquisitions – Spring in their steps”, the author
believes that the company bosses are very excited about M&A activities but
not all alliances succeed so it is necessary to give them some advice when
searching for M&A targets. To improve their chances of success, they
should skip the statistics and keep looking for the targets. Moreover, they
have to have a clear plan and know exactly what they want to do. Besides,
the CEOs shouldn’t be over-confident about themselves and have prudence
when making M&A in the future. In addition, it is necessary for CEOs to be
aware of herd instinct. There are some notes for companies when forming
alliances.

SUMMARIZE THE ARTICLE

UNIT 2 – Projects

The article “up, up, and away” is about how Tony Douglas has come up with
a new way to run a big project successfully. First of all, the writer introduces
the T5 and the difficulties of big construction projects. Then, he introduces
the project manager, Tony Douglas, and BAA options to manage the project.
The T5 agreement was mentioned as the biggest novelty of the project next.
Besides, the writer also shows the usual method of running a big project and
the risks involved. How the project is run under the T5 agreement and the
way that T5 problems were solved are also mentioned. At last, the writer
helps us understand the business opportunities from this management
method.
 SUMMARIZE THE ARTICLE

UNIT 3 – Teamworking

In the article “Meeting techniques – Think before you meet”, the

author argues that too many meetings are a waste of time but it is important
to corporate existence so companies should learn meeting techniques such as
“thinking before you meet”. After introducing the fact that meetings might
not always be run effectively, the writer gives evidence to prove this fact.
Then he shows a reason for an ineffective meeting. At last, the author gives
the solutions to deal with the problem and make the meeting more effective.

SUMMARIZE THE ARTICLE

UNIT 4 – Information

In the article “ Automating management – How bout now?”, the author

argues that information technology is used to manage business
automatically. Firstly, he or she introduces Gary Reiner – GE’s CIO, GE
company, and digital nervous information system. Next, the writer gives us
the aim of this system: monitor everything in real-time. Then, the author
mentions the working principles of this system. After that, he/she shows the
benefits of real-time technology and a real-time enterprise. At last, we have
information about the disadvantages and solutions of real-time technology.

SUMMARY THE ARTICLE

 UNIT 5 – Technology

The article “Continuous improvement – The march of the mobiles” is about

the non-stop development of the mobile industry. In the beginning, the
author shows an example of a new source of growth in the mobile industry.
After that, he mentions the problem of the mobile industry: it is almost
saturated, and the reason for it. Next, he finds solutions for mobile
companies such as new products, new services,… At last, the writer believes
that there is no limit to the potential market for mobile communications.

SUMMARIZE THE ARTICLE

UNIT 6 – Advertising

In the article “Targeting the audience – the harder hard sell”, the author
argues that nowadays, customers are harder and harder to reach, so it is
essential for the advertising industry to find new marketing methods to
attract them. In the beginning, the writer affirms that a lot of money spent on
advertising was wasted in the past. He/she also mentions the difficulties of
the advertising industry. Then, the author shows some alternative advertising
methods and examples of using new methods, especially using the internet
to advertise. At last, he/she believes that the advertising industry is
relentlessly inventive.

SUMMARIZE THE ARTICLE

 UNIT 7 – Law

In the article “Company liability – The people vs the USA”, the author
argues that there are more and more litigants along with creditors and
shareholders. In the beginning, SEALED Air is shown as an example of
litigation after an M&A. Then, the writer mentions the litigation categories
as well as the impacts of litigation on companies. At last, he suggests the
regulation through litigation due to huge awards without precise information
and the penalties should be tied more closely to harm.