CLO MARKS

3
DEPARTMENT OF COMMERCE TOTAL 100
Session: 1; 2023/2024

Name : ________________________ Reg. No : __________________

Code/Course Name : DPU30013/Digital Entrepreneurship Programme : __________________
Lecturer : ________________________ Week (Date) : W14 (04- 10.12.2023)
Project Presentation :1 Duration : 2 Hours

Project Presentation: CLO 3

Develop e-business via e-commerce to reach a bigger market (A4, PLO 7)

Topic 6 & 7: Website & Email Marketing

Assessment

1. Prepare your Project Presentation based on the following contents;

i. Website
ii. Email Marketing
2. Presentation must be supported by Presentation Slides
3. Presentation must be submitted in recorded video not more than 5 minutes
4. Submit the video & presentation slides

PRESENTATION SLIDES FORMAT:

i. Cover slide must include the following info;

a. Business name

b. Business logo

c. Business tagline

d. Main product

e. Student’s name & registration number

 ii. Content:

1.0 Website – Every Page needs to be reported in slides (1 slide for 1 page)
- Website URL
- Home
- About
- Shop / product
- Payment
- Contact
- any extra pages added for extra mark
- integrate with social media

2.0 Email Marketing

- Lead magnet
- Trip wire
- List of subscribers (screen shot from get response)

Prepared by:

Course Coordinator/ Course Lecturer

Date: 27.11.2023

Checked and verified by:

Head of Programme/ Head of Programme Assistant / PRIP

Date: 27/11/2023
 CLO MARKS

3 /100
DEPARTMENT OF COMMERCE
Session 1 : 2023/2024

Name : ________________________ Reg. No : __________________

Code/Course Name : DPU30013 / Digital Entrepreneurship Programme : __________________
Lecturer : ________________________ Week (Date) : W14 (04- 10.12.2023)
Project Presentation :1 Duration : 2 Hours

Rubric for Project Presentation : CLO3

Develop e-business via e-commerce to reach a bigger market (A4, PLO 7)
ATTRIBUTE SUB WEIGHTED POOR FAIR SATISFACTORY GOOD EXCELLENT TOTAL
ATTRIBUTE (1) (2) (3) (4) (5) MARKS
2 • Explores issue(s) at a • Explores issue(s) • Explores issue(s) • Explores issue(s) • Explores issue(s) in depth
surface level fairly with 1 or 2 moderately with 3 or wisely with 5 or 6 with more than 6 relevant
PERSONAL CHARACTERISTICS

without relevant relevant references, 4 relevant references, relevant references, references, yielding a
reference (0), providing yielding insight and yielding insight and rich insight and written /10
CURIOSITY providing little occasional insight written information written information information indicates
insight and written and written indicates some indicates much intense interest in the
information indicates information indicates interest in the interest in the subject.
no/less interest in mild interest in the subject. subject.
the subject. subject.
4 • Completes required • Completes required • Completes required • Completes required • Completes required task in
task in a poor task in a fair task in a moderate task in a good an excellent manner with
manner with 8 or manner with 6 or 7 manner with 4 or 5 manner with 2 or 3 no (0) or 1 error*.
more errors*. errors*. errors*. errors*. • Generates and pursues /20
INITIATIVE • Identifies • Identifies • Identifies and pursues • Identifies and pursues opportunities that very
opportunities that opportunities that opportunities that opportunities that frequently expand
very rarely expand rarely expand quite frequently frequently expand khowledge, skills and
khowledge, skills khowledge, skills expand khowledge, khowledge, skills abilities by explaining all#
and abilities with no# and abilities by skills and abilities by and abilities by of the required examples^.
(0) example^. listing at least 1/4# of giving at least 1/2# of stating at least 3/4# of
the required the required the required
examples^. examples^. examples^.
4 • Rarely focus on • Occasionally focus • Moderately focus on • Usually focus in • Consistently focus in
assigned task with on assigned task assigned task. completing assigned completing assigned task.
INDEPENDENCE constant reminders. with reminders. • Pursues knowledge task. • Pursues knowledge and/or
• Pursues knowledge • Pursues knowledge and/or experiences • Pursues knowledge experiences independently /20
and/or experiences and/or experiences independently but and/or experiences
 with very frequent with frequent sometimes need independently and with occasional request
supervision. supervision. help. asking for help for clarification.
when necessary.
4 • Shows inability to • Shows lack of • Shows modest • Shows adequate • Shows soaring and
ENTREPRENEURIAL CHARACTERISTICS define problem(s) abilities to define abilities to define abilities to define strong abilities to define
clearly resulting no problem(s) clearly problem(s) clearly problem(s) clearly problem(s) clearly
(0) new idea+ resulting 1 new idea+ resulting 2 new ideas+ resulting 3 new ideas+ resulting more than 3 new /20
generated. generated. generated. generated. ideas+ generated.
CREATIVITY • Shows incapability • Shows little • Shows some • Shows above • Shows extraordinary
to use any capability to use capability to use any average capability to capability to use any
techniques, thus any techniques, thus techniques, thus able use any techniques, techniques, thus able to
unable to find able to discover to consider suitable thus able to propose determine most suitable
suitable solution(s). solution(s) but lack solution(s). more suitable solution(s).
of suitability. solution(s).
4 • Rarely revise by • Occasionally • Moderately revise by • Frequently revise by • Very frequently and
integrating revise by integrating integrating integrating effectively revise by
knowledge/skills from knowledge/skills knowledge/skills from knowledge/skills from integrating
various sources to from various sources various sources to various sources to knowledge/skills from /20
improve ideas+, thus to improve ideas+, improve ideas+, thus improve ideas+, thus various sources to
INTEGRATION unclear. thus lack of clarity. provides some provides clarity. improve ideas+, thus
• Demonstrates no • Demonstrates clarity. • Demonstrates provides more clarity.
use of organizational limited use of • Demonstrates some regular use of • Demonstrates regular
techniques (arrange, organizational use of organizational organizational and proper use of
categorize & techniques, thus techniques, thus techniques, thus organizational techniques,
prioritize), thus no loose connection intermediate quite logical thus logical connection
connection exists exists between connection exists connection exists exists between ideas+.
between ideas+. ideas+. between ideas+. between ideas+.
2 • Makes no effort to • Makes less effort to • Makes some effort to • Makes slightly more • Makes more effort to
apply ethically the apply ethically the apply ethically the effort to apply apply ethically the
knowledge and skills knowledge and skills knowledge and skills ethically the knowledge and skills from
ADAPTABILITY from previous from previous from previous learning knowledge and skills previous learning to show /10
learning to show learning to show to show understanding from previous understanding and
understanding and understanding and and performance in learning to show performance in different
performance in performance in different situations. understanding and situations.
different situations. different situations. performance in
different situations.
TOTAL MARKS /100
Note : * - errors refer to: content error/format error and/or language error.
#
- choose fraction or amend to percent or exact quantity based on the
requirement of course assessment.
^
- example(s) can be amended to be: theories, calculations, figures
(pictures/graphs), statistical data (tables/graphs), law cases/sections,
requirements/provisions (rulings/guidelines), etc.
+
- idea(s) can be amended to be: methods, processes, techniques,
solutions, suggestions, etc.

Prepared by: Checked and verified by:

Course Coordinator/Course Lecturer Head of Programme/ Head of Programme Assistant / PRIP

Date: 27.11.2023 Date:
27/11/2023