Republic of the Philippines

City of Tabaco

Local Tourism Development Plan (2020-2025)

Location Map

Source: City Planning and Development Office (CPDO)

Figure 1. Location Map of Tabaco City

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 Source: City Planning and Development Office (CPDO)

Figure 2. Administrative Map of Tabaco City

Introduction
Tabaco is a 4th class city in the Province of Albay in the Bicol Region
(Region V) located around 455 km South of Manila, the capital city of the
Philippines. The city is blessed for its coastal plain surrounded by the Albay
province’s three magnificent mountains namely Mayon Volcano,
Mount Masaraga and Mount Malinao, and on the eastern side is San Miguel
Island facing one of the significant international ports in the region. Its
picturesque and cool surroundings compliment the distinctive Tabaqueño
cultural identity.

Established as a city in 2001 by virtue of Republic Act 9020 sponsored

by then Congresswoman Krisel Lagman-Luistro ( the City Mayor from 2007
to present), it is considered now as the commercial and educational hub of
the first district of Albay Province and the gateway to the Happy Island of
Catanduanes. It offers varied food services and accommodation facilities
that can accommodate both foreign and local visitors. Wide array of cultural
and natural tourist sites are available in the city. The city is known for
padyak (pedicab) as prominent local mode of transportation at the heart of
the city proper, cutlery as a salient industry, Mayon Planetarium and
Natural Park as world-renowned tourist destination, St. John the Baptist

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Church as distinct Cultural Heritage site and the well-acclaimed Tabak
Festival celebrated every June.
One of the versions on how the city got its name is the “Legend of
Pagkamoot (love)”, which tells about a woman who was well-loved by the
people because she was their healer, prophetess and servant. She was called
“Pagkamoot”, meaning love. One day, a Spanish vessel arrived asking about
the name of the place. A middle-aged man, some said, the healer's father,
fearing that his daughter would be taken captive by the foreigners, shouted
at the top of his voice, "Tabak ko! Tabak ko!” which means, "My bolo! My
bolo!". Upon hearing what the man shouted, the Spaniards thought that
their question was answered, and went away, believing that the place they
had just visited was called Tabaco.

These vast tourism resources that the city can offer can be utilized to
further develop the local tourism industry in order to maximize the local
income through tourism receipts, to provide more local jobs particularly to
those that belong to households below poverty line, and to promote cultural
and natural assets of the city. The formulation and later the implementation
of city tourism development plan (2019-2025) will lead to strengthen the
tourism capacity of the city, to raise competitive advantage and penetrate
new tourist market, to promote tourism friendly culture among Tabaqueños
and to control the sustainable tourism industry. Thus, to make Tabaco City
as one of the major players in the Bicol Tourism Industry. The project cost
projected will be sourced from the City budget allocation.

Brief History

As recorded in the “Estado Geografico Estadistico Historico”, written in

1805 by Father de Huerta, the recorded history of the city began in 1587
through the missionary work of the Franciscan Fathers. In 1616, Fr. Pedro
de Alcareso became the permanent minister and built a church which was
dedicated to the glorious Precursor of our Savior, St. John the Baptist. Up
to the present, St. John the Baptist remained the city’s patron saint.

The early inhabitants settled along the seashore, and engaged in fishing
and crude farming. Due to the continued attacks of the Moro raiders, the
natives migrated to San Vicente and San Carlos. In 1703, the foundation of
the first poblacion was started, while the fishermen transferred to the
shores of what is now known as Cormidal. In 1731, under the
administration of the town’s first chief executive Captain Martin Aguirre,
a church was built in Cormidal; but this was destroyed by the Moro
raiders, and its ruins is still visible up to the present.

The period from 1780 to 1810 were the thirty years of more or less peaceful
existence; this was a prelude to troubled times. In 1811, a terrible typhoon

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called Bagyong Oguis (or white typhoon) brought havoc to the city. This
was followed in 1814 by a major eruption of Mayon Volcano which
showered the area with ash and stones, and completely buried the town of
Cagsawa. These two events rendered many residents homeless and left the
fields unproductive for several years. It took a full decade for the people
of Tabaco to recover, during which time they built a cemetery, and laid the
foundation of the present church which was completed in a period of 17
years.

Elias Ataviado, in his “Lucas y Libertad”, Tomo 11, had recorded that the
Americans landed in Tabaco on February 9, 1900 under the command of
Col. Walter Howe. Superior arms and better trained soldiers made the
American conquest rather quick, but the Tabaqueños nevertheless
displayed magnificent courage and patriotism. During World War II, the
same indomitable spirit sustained the residents through the Japanese
occupation.

When the war ended and peace was restored, the Tabaqueños rebuilt their
homes. Adaptable and hardworking, they absorbed the benefits of the
democratic institutions during the American occupation, so that by the
time the country was granted its independence, Tabaco was already a
thriving
town.

More catastrophes struck the town. In 1952 Typhoon Trix completely

devastated Natunawan Island; in 1964 a fire razed the commercial center
of Tabaco; and in 1970 Typhoon Sening slashed through the town.

In 1731, the town’s first chief executive (then called as President) on

record was Martin Aguirre. The incumbent mayor, Hon. Cielo Krisel
Lagman- Luistro, whom we address today as the City Mayor, is the 177th to
hold the position as the local chief executive.

In 2000, Hon. Krisel Lagman-Luistro introduced House Bill No. 7581,

converting the Municipality of Tabaco into a component city of the Province
of Albay. Senate Bill No. 2244, sponsored by Sen. Sergio Osmeña III and
Sen. Franklin Drillon was its counterpart in the Senate. Republic Act No.
9020, otherwise known as an Act Converting the Municipality of Tabaco into
a Component City of the Province of Albay was signed into law by President
Gloria Macapagal-Arroyo on February 5, 2001. The municipality was finally
converted into a city after a plebiscite was conducted on March 24, 2001.

The Official Seal of the city was conceived from the legend of how the name
"Tabaco" came about. It was officially adopted through Municipal Council
Resolution No. 29 on February 23, 1966.

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One of the versions on how the city got its name is the “Legend of
Pagkamoot”, which tells about a woman who was well-loved by the people

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because she was their healer, prophetess and servant. She was called
“Pagkamoot”, meaning love. One day, a Spanish vessel arrived asking about
the name of the place. A middle-aged man, some said, the healer's father,
fearing that his daughter would be taken captive by the foreigners, shouted
at the top of his voice, "Tabak ko! Tabak ko!” which means, "My bolo! My
bolo!". Upon hearing what the man shouted, the Spaniards thought that
their question was answered, and went away, believing that the place they
had just visited was called Tabaco.

Geographical Characteristics

Tabaco is a 4th class city in the first district of the Province of Albay in
the Bicol Region (Region V) of the Philippines. It has approximately 25
kilometers from Legazpi City, the provincial capital, and approximately 455
kilometers from the Philippines’ capital, the City of Manila. It has
the coordinates of 13°19’20”N and 123°39’47”E and bounded north by the
Municipality of Malinao, west by the City of Ligao, east by Lagonoy Gulf,
and south by the Municipality of Malilipot.

Most of the land of the city is a coastal plain with the three significant
mountains at the southwestern side is Mayon Volcano and westside, which
cover by mount Masaraga and Mount Malinao, home of many endemic flora
and fauna some of which are considered threatened or endangered, a
potentially active volcano with primary and secondary growth forests and
noted for its fumarolic activities. The mountainous area also has rivers,
streams, caves, and waterfalls as well as sites that provide a great view of
the municipality and nearby environs.
The People, Governance, Culture and Tourism

Based on the data from Philippine Statistics Authority (PSA) in 2015,

Tabaco City’s population of 133,868 accounts for almost 10.18% of the
Province of Albay’s 1,314,826 total population. Considering the
Philippine’s population of 100,980,000, the city’s population also represents
0.1325% of the country’s total population. Tabaco City ranked second
in the whole province with the most number of population, next to Legazpi
City, the provincial capital. The city's population is projected to increase to
143,293 by the year 2020, and the doubling time is in year 2066.

From the Community Based Monitoring System (CBMS) survey in

2016, the Tabaco City has 136,567 total population with 10.96 density. The
working age population (15-64 years old) accounted for 62.79% of the city's
total population. Young dependent population (aged 0-14years) was 31.85%
while the elderly dependent population (65 - above years old), 5.37%. These
two population segments combined to form the city’s dependent population.
The city’s dependency ratio is 37.21%. This is disaggregated into 69,146

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males and 67,421 females. Male-female ratio stands at 1.03, with males
comprising 50.63% of the population and the females comprising 49.37 %.

The working age population (15-64 years old) accounted for 62.79% of
the city's total population. Young dependent population (aged 0-14years)
was 31.85% while the elderly dependent population (65 - above years old),
5.37%. These two population segments combined to form the city’s
dependent population. The city’s dependency ratio is 37.21%. Generally,
Tabaco is composed young population, with 52.30% belonging to the young
population (0 - 24 year age group); adult population (aged 25- above)
comprised 47.70%.

According to the Land Management Services (LMS) of the Department

of Environment and Natural Resources (DENR) 2016, Tabaco City has a
total land area of 12,212.3557 hectares and is politically subdivided into 47
barangays (21 urban barangays and 26 rural barangays). There are five (5)
island barangays, nine (9) coastal, eighteen (18) lowland and fifteen (15)
upland barangays.

In 2016, out of the 93,076 Tabaqueños aged 15 and older 52%

belong to working population wherein 32,221 employed males and 16,286
employed females. Seven out of every ten males 15 years or older were
working while only 35 out of every 100 women of belong to the same age
group had a job. Overall labor force participation rate for Tabaco 52%
compared to 37% job participation rate for whole Albay Province.

According to the 2015 PSA survey, a standard Bicolano family of five

(which is also the average household size in Tabaco) needs Php 8,948 a
month or about Php 107,376 annually. The CBMS 2016 data revealed that,
only 8,304 (or 31.5% of the total households) in Tabaco City earn above the
minimum annual income requirement. The annual income of Tabaco
laborers is relatively low and insufficient, compared to the average
household needs. Data from the 2016 Tabaco CBMS survey indicated that
2,188 or 50.33% out of 4,347 households depended on income below
Php20,000 per annum.

The local economy can be divided into the primary, secondary and
tertiary sectors. Economic data from the 2012 and 2014 CBMS surveys of
Tabaco City showed indications of significant changes in the share of the
three sectors to the local economy.

The primary economic sector of the city is dominated by agricultural

activities, particularly the production of coconut (1,752 farmers); rice (1,479
farmers); corn, (730 farmers); root crops (218 farmers) and vegetable (252
farmers). The total land area of Tabaco devoted to agriculture is 8,966

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hectares. The three barangays with the highest number of households
engaged in farming are Mariroc (214), Buang (318) and Hacienda (772),
which have a total of 1,304 utilized farm lots. Although 47% of Tabaqueños
are engaged farming, almost half did not own the land they till.

Manufacturing and construction are the main components of the city’s

secondary sector accounts for 16.49% of the total number of jobs in
Tabaco City. Among Tabaco City’s barangays, San Lorenzo (335) and San
Antonio (234) have the most number of families that are involved in
manufacturing and construction activities. From 2011 to 2015, there are
more business permits granted for manufacturing (387) than construction
(111)

The main component of the tertiary economic sector are

transportation, wholesale and retail trade, tourism, and academic
institutions. The City has a large public market that supports not just the
locality but the surrounding communities as well. The Tabaco Port not
only generates a jobs and spur economic activities but also facilitates the
movement of people and goods from and to the city. Tabaco is also
considered the educational hub in the first district of Albay because of the
ten colleges located within the city center, where many of the students are
actually from neighboring towns.

These companies and industries that contribute to the economy and

employment in the city and nearby towns and other cities. Thus, facilitated
the development of roads and other infrastructures in the city.

People are majority Roman Catholics and are religious who flock on
Sundays and Holy Days of Obligation to various churches, and to the
Diocesan Shrine of St. Vincent Ferrer every first Friday of the month.
Holy week is a very significant activity observed the Catholics in the city
which bring Tabaqueños from Manila and abroad to be reunited with their
families for worship and family gathering.

Tabak Festival on June draw significant numbers of domestic

tourists, it is an event that mobilizes the communities for arts, cultural,
crafts and native products production. Heritage sites owing to history,
architectural built, and colonial façade play a more essential role in
attracting local and international visitors. Cutlery and furniture in some
barangays, and the handicrafts production from abaca, bamboo and other
indigenous materials demonstrating native craftsmanship and artisanship
likewise added value to the distinct Tabaqueño culture.

Another substantial component of the populace is the indigenous

people’s community in Brgy Buang. The are Agta Tabangnon
descendants that occupies the small area at the northwestern slope of Mayon
Volcano. Their intermarriages with lowlanders, their living in populated areas
and
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their adaptation to mainstream culture while persevering to preserve their
identity as a distinct people is the current concern of this very significant
sector of the society.
Climate and Environment

Tabaco city belongs to the Second Type of climate. It is

characterized by a non- definite dry season but with a very pronounced
rainy period, which is from November to January. The area has a
pronounced warmness and humidity throughout the year with a mean
temperature of 26.0 degrees Centigrade and humidity of 80%. February is
the coldest month with a low
21.0 degree Centigrade temperature. The warmest temperature is
experienced during the month of May with a mean temperature of 27.0
degrees Centigrade. This the time when influx of local and domestic visitors
travelled to tourist sites, resorts and other recreational areas.

The diversity of land forms in Tabaco is shown by its numerous

topographical features, which range from muddy shores along Tabaco Bay,
to highlands that reached up to an elevation of 2,462 meters at the slope of
Mayon Volcano. Agriculture is well-suited at the eastern part of the city
especially at the lower slopes of the volcano. The western half of the city is
fairly level, especially along the national highway going to Ligao City. Most
of this area is forested and under the control of the Bureau of Forest
Development. While there are some denudation of forests, watershed
preservation, reforestation, and enforcement of forestry laws are active.
There are also continuous programs for the promotion and protection of
coastal and fishery resources.

The City of Tabaco has been endowed with extensive natural drainage
in the form of several rivers and creeks. The longest river is the Quinale-
River with watersheds originating from Mount Mayon, Mount Masaraga, and
Mount Malinao. It runs towards the northeast for a kilometer, meanders
along the rice paddies north of the town of Malinao, then emptied into
Tabaco Bay.

Pollution in the city is still at a low level. Noise and air pollution
attendant to manufacturing and production areas are being controlled. In
fact, technologies employed to control these invites students, scientists and
development workers.

The city is recently implementing a comprehensive disaster risk

reduction and management program as well as a comprehensive solid waste
management program. The effectiveness and efficiency of the mechanisms
developed for disaster management have already been demonstrated during
typhoon.

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 Coastal resource management and watershed and forest reserve
management are of major concern of the Local Government. Together with
the delivery of basic social services and efficient and consultative public
administration, the city is developing potential for learning visits on
governance and ecological resources management.
I. Tourism Profile

a. Existing Tourism Attractions, Products and Activities

CATEGORY ATTRACTION LOCATION ACTIVITIES
Nature Tourism Oras Falls Oras, Tabaco Camping
Forests, rivers and City Trekking
lakes (inland Bathing
waters), coastal and
marine areas, San Miguel Island San Miguel Boating
mountains, caves Island Swimming
and other geological Trekking
formations, and
wildlife (wild flora
and fauna)

Cultural tourism Bahay Kalakal Cormidal, Museum Visit

(Forts, cathedrals Tabaco City Sightseeing
and churches, Research
gardens, street and St. John the San Juan, Worship
town sites, Baptist Church Tabaco City Sightseeing
historical roads and Research
paths, historic Cimborrio Tagas, Tabaco Worship
remains, City Sightseeing
museums, art Research
museums, zoo and Marcasotes Salvacion Marcasotes
botanical Making Making Demo
gardens, aquariums Research
other structures and Cutlery making Cobo, Tabaco Cutlery Making
buildings, events City Demo
and festivals, folk Research
music and Agta Tabangnon Buang, Tabaco Cultural
dance, local culture) Community City Immersion
Research
Penitencia sa Buang, Tabaco Pilgrimage
Mayon City
Tabaco Quinale Museum Visit
Presidencia Research
Building

Sun and Beach Punta Beach Rawis, San Boating

Tourism Miguel Island, Swimming
Beach, water Tabaco City Camping

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activities, island
hopping Sagurong Beach Sagurong, San Boating
Miguel Island, SCUBA diving
Tabaco City

Leisure and Ajjen Fitness Gym Bombon Health and

entertainment Fitness
tourism Recreation
(Golf courses, tennis Tabaco Billiard Divino Rostro Recreation
courts, cycling roads Hall Sports
and Kalashnikov Firing Baranghawon Recreation
areas, hiking Range Sports
courses, camping
grounds, nature
trails and paths,
large scale parks,
leisure-land, theme
parks, sports and
resort complex,
other sports and
recreational
facilities)

Meetings, Incentives, Casa Ver Amore Karangahan Conference

Conventions and Blvd., Tabaco Meetings
Exhibitions (MICE) City Special events
and Events Tourism Lagman Tabaco National Conference
(Trainings, study Gymnasium High School Meetings
tours, conferences, Panal, Tabaco Special events
for a, meetings) City Research
Bicol University Tayhi, Tabaco Conference
Tabaco Campus City Meetings
Trainings
/workshops
Special events
Research
Façade A.Berces St., Conference
Tabaco City Meetings
Trainings
/workshops
Special events
Dining
Overnight stay
Royale Mansion Panal Conference
Meetings
Trainings
/workshops
Special events
Dining
Overnight stay

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 LCC Concourse 1 San Juan Conference
Meetings
Trainings
/workshops
Special events
LCC Concourse 2 Tagas Conference
Meetings
Trainings
/workshops
Special events
Hotel Fina Basud Conference
Meetings
Trainings
/workshops
Special events
Dining
Overnight stay
JJ Mid City Inn Quinale Meetings
Dining
CarolynA Hotel San Roque Conference
and Restaurant Meetings
Trainings
/workshops
Special events
Dining
Overnight stay
Tabaco Gardenia Quinale Conference
Hotel Meetings
Trainings
/workshops
Special events
Dining
Overnight stay

Health, Wellness Amaze A. Berces St. Spa

and Retirement Brothers of Tabiguian Retirement
(Medical treatment, Charity Retreat
spa, Rehabilitation
aesthetics, Foundation
retirement villages) Le Beau Spa
Diving and Marine Pink Spa Tayhi Spa
Sports Tourism Fish Sanctuary Sagurong, San Snorkeling
(Scuba diving, Miguel Island Research
boating) Diving

Education Tourism Catholic Central Ziga Avenue, Trainings,

(Courses, Training) School Tabaco City Research
Tabaco Pei Ching T. Cabiles St., Trainings
School Tabaco City Research
St. Gregory the Panal, Tabaco Trainings

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 Great Minor City Research,
Seminary cultural visit
Tabaco National Panal, Tabaco Trainings
High School City Research
Visit to Museum
Bicol University Tayhi, Tabaco Trainings,
Tabaco Campus City Fishery Research
Daniel B. Pena Ziga Avenue, Trainings,
Memorial College Tabaco City Research
Foundation
Amando Cope Baranghawon, Trainings ,
College Tabaco City tourism student
exchange,
Research
Tabaco College T. Cabiles St., Trainings,
Tabaco City tourism student
exchange,
Research
Dr. Ruby Lanting T. Cabiles St., Trainings,
Casaul College Tabaco City tourism student
exchange
Research
Mayon Buang, Tabaco Trainings
Planetarium and City Research,
Nature Park museum visit,
Sightseeing
Tabaco City Eco- San Vicente, Trainings
Techno Farm Tabaco City Research
Sightseeing
Farm visit

b. Potential Tourist Attractions

CATEGORY ATTRACTION LOCATION PROPOSED

ACTIVITIES
Nature Tourism Mayon View Matagbac, Sightseeing
Forests, rivers and Deck/ Rest Area Tabaco City Photography
lakes (inland Mayon viewing
waters), coastal and
marine areas, Trekking
mountains, caves Nagsipit, Seminar on
Tabaco City Eco Tabaco City
and other geological Environment
Park
formations, and Awareness and
wildlife (wild flora Protection, and
and fauna) solid waste
management
TAWAD Nagsipit, Trekking
Watershed Tabaco City
Natunawan Pawa, Tabaco Camping
(hanging bridge, City Sightseeing

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 mangrove) Water sports
Biking
Trail walking
Cruising
San Miguel, Trekking
Hacienda View Tabaco City Camping
Deck & Family Cultural
Park immersion

Cultural tourism Sinimbahanan Cormidal, Research

(Forts, cathedrals Tabaco City
and churches, Macabeo’s Old Salvacion, Research
gardens, street and House Tabaco City Sightseeing
town sites, Museum Visit
historical roads and St. Vincent San Vicente, Pilgrimage
paths, historic Ferrer Shrine Tabaco City Worship
remains, /
museums, art Pilgrimage
museums, zoo and
botanical
gardens, aquariums
other structures and
buildings, events
and festivals, folk
music and
dance, local culture)

Sun and Beach Rawis, San San Miguel Sun bathing

Tourism Miguel Island Beach
Beach, water volleyball
activities, island Camping
hopping Kayaking

Leisure and Tabaco City Buang Sightseeing

entertainment Buang Nursery Camping
tourism grounds
(Golf courses, tennis Nature
courts, cycling roads tripping
and TAPGUNS Baranghawon Leisure Firing
areas, hiking INC./ACC Firing Firing Cup
courses, camping Range
grounds, nature
trails and paths,
large scale parks,
leisure-land, theme
parks, sports and
resort complex,
other sports and
recreational
facilities)
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Page | 15
 Meetings, Incentives, Tabaco Convention
Conventions and City Congress
Exhibitions (MICE) Convention Conferences
and Events Tourism Center Concerts
(Trainings, study
tours, conferences,
for a, meetings)

Health, Wellness Grand Beverly San Antonio Park

and Retirement Farm, Inc. sightseeing
(Medical treatment, Retirement
spa,
aesthetics,
retirement villages)

Tabaco Fitness Basud Health and

Center Wellness
activities
Education Tourism Camote San Miguel Research
(Courses, Training) Processing Island Production
Center Area visit

Tabaco City San Vicente Farm Visit

Nursery 1 (San Research
Vicente) Lecture on
farm
management

c. Existing Tourism Markets

The busy downtown of Tabaco city has several numbers of visitors

like transient students, employees, workers, businessmen, traders and
tourists. They occupy boarding houses, lodging houses, rooms for rent,
inns, apartments, hotels, etc. during their stay.

As the commercial, educational and cultural hub of the first district of

Albay, businessmen, salespersons, traders as well as the travelers to the
island province of Catanduanes tend to stay at the city for several days.
Further, residents of other nearby municipalities and cities also visit the city
for leisure, recreation, business, visiting friends and relatives, and cultural-
social-religious purposes.

Based on the data, there is an increasing number of local and foreign

tourists arrival in the previous years where in around 30.53% growth in
2015, 22.92% in 2016, however, in 2017, there is a 20.43% decrease for

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some reasons. In 2018, there is slight increase of the total number of
tourists in the city as shown in the table below.

TOURIST MARKET 2014 2015 2016 2017 2018 Total

Local 40,772 58,696 76,195 63,267

Foreign 2,653 2,641 1,256 807

Total 43,425 61,337 77,451 64,074 63,081

Source: City Tourism Office

Figure 3. Existing Tourist Market of Tabaco City

Global Tourism Trends

The tourism industry is one of the world’s largest and fast growing
industries with a global economic contribution (direct, indirect and induced)
of over 7.6 trillion U.S. dollars in 2016. The direct economic impact of the
industry, including accommodation, transportation, entertainment and
attractions, was approximately 2.3 trillion U.S. dollars that year. A number
of countries, such as France and the United States, are consistently popular
tourism destinations, but other, less well-known countries are quickly
emerging in order to reap the economic benefits of the industry. Domestic
travel and tourism spending contributed 3.97 trillion U.S. dollars to the
global economy in 2017.

The statistic shows inbound tourism visitor growth worldwide from

2008 to 2021, by region. In 2017, inbound visitor numbers to the Americas
grew by 5.2 percent over the previous year. France ranked first in the
countries with the most international tourist arrivals with 86.9 million
arrivals in 2017.

In total based on the released data by United Nations World Tourism

Organization (UNWTO), international tourism arrivals grew to just over
1.3 billion in 2017, a 6.8% from 2016. That was the largest single-year
percentage increase in this specific figure since 2009.

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 Source: UNWTO

Figure 4. International Tourist Arrivals and Tourism Receipts by Region

The two regions with the largest growth were Africa, with 9%, and
Europe, with 8%. What’s stunning about those numbers, though, is that
Europe received over half the world’s international tourism arrivals, 671
million, while Africa received less than a tenth of that amount, just 63
million. European travelers accounted for 48% of outbound tourism followed
by those from Asia-Pacific, with 25% of the total, the Americas at 17%, the
Middle East with 3%, Africa with 3%, and 4% not reporting their origin.

International tourism spending was also up 5% globally and hit $1.34

billion. Nearly 40% of that figure came from spending in Europe, followed by
Asia-Pacific with 29% and the Americas with 24%. The report found that
Chinese outbound travelers spent nearly a fifth of it – $258 billion – while
U.S. travelers came in second, with $135 billion. The report also noted that
seven destinations ranked in the top 10 both in terms of arrival numbers
and receipts (spending).

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 Source: UNWTO

Figure 4. International Tourism Spending by Region

The main mode of transport for all these arrivals was by air, at 57%,
followed by road at 37%, water at 4% and rail with just 2%. Leisure
accounted for 55% of visits while business came in at just 13%. The other
visits were either not specified, or for a variety of reasons like visiting
relatives, health needs, or religious observance. A good milestone of world
tourism industry and it is in the era where greater mobility of people is
continuously and significantly increasing. The trend nowadays is travelling
by air which considered by many tourists as most efficient mode of travel
with a very affordable and competitive rates. Another thing, airport facilities
are essentially improving with a significant innovative technologies and
services to make air travel easier, safer and economically viable. This cause
the increase of arrivals of tourists in some points of the world’ top tourist
destinations.

Here are the top ten tourist destinations in terms of overall visitor
numbers for 2017:

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 COUNTRY TOURIST ARRIVAL in 2017
France 86.9 million
Spain 81.8 million
United States 75.9 million
China 60.7 million
Italy 58.3 million
Mexico 39.3 million
United Kingdom 37.7 million
Turkey 37.6 million
Germany 37.5 million
Thailand 35.4 million
Source: UNWTO
Figure 5. World Top Ten Tourist Destinations

Here are the countries with the top spenders on outbound tourism:

COUNTRY SPENT ON OUTBOUND TOURISM

China $257.70 billion
United States $135.00 billion
Germany $89.10 billion
United Kingdom $71.40 billion
France $41.40 billion
Australia $34.20 billion
Canada $31.80 billion
Russian Federation $31.10 billion
Republic of Korea $30.60 billion
Italy $27.70 billion
Source: UNWTO
Figure 5. World Top Ten Tourist Destinations

As tourism industry continuously emerged worldwide, there is a

significant milestone in terms of forms of tourism. Varied forms are
unceasingly evolved like:
 Winter tourism as one of the most popular especially for travelers
from warmer areas of the world who seek skiing holidays.

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  Mass tourism has become incredibly popular, especially with
younger people wanting to travel, as it is usually a lot cheaper than
buying everything separately.
 Niche tourism is another thins, it refers to a type of specialty tourism
that focuses on a specific concept or topic. This can be food, sports,
sex, war or wildlife tourism which focus on their individual concepts.
 To add more, sustainable tourism, ecotourism, volunteer tourism,
experiential tourism, Dark, Doom and Religious Tourism are the
most popular forms of tourism worldwide.

UNWTO in Madrid cited that 2018 totaled 1.4 billion international tourist
arrivals (+6%), consolidating 2017 strong results and proving to be the
second strongest year since 2010. Middle East (+10%) and Africa (+7%)
grew above the world average while Asia and the Pacific and Europe grew at
6%. For 2019, UNWTO forecasts a 3-4% increase, in line with the historical
growth trend. The growth of tourism in recent years confirms that the
sector is today one of the most powerful drivers of economic growth and
development. It is our responsibility to manage it in a sustainable manner
and translate this expansion into real benefits for all countries, and
particularly, to all local communities, creating opportunities for jobs and
entrepreneurship and leaving no one behind.

In Asia and the Pacific (+6%) it was recorded the 343 million
international tourist arrivals in 2018. Arrivals in South-East Asia grew 7%,
followed by North-East Asia (+6%) and South Asia (+5%). Oceania showed
more moderate growth at +3%.

Based on current trends, economic prospects and the UNWTO

Confidence Index, UNWTO forecasts international arrivals to grow 3% to
4% next year, more in line with historic growth trends. The stability of fuel
prices tends to translate into affordable air travel while air connectivity
continues to improve in many destinations, facilitating the diversification of
source markets. Trends also show strong outbound travel from emerging
markets, especially India and Russia but also from smaller Asian and Arab
source markets.
Many countries considered tourism as tool to economic growth and
development based on the following reasons:
 Influx of wealth in the country
 Employment opportunities
 Diverse income of communities
 Construction and improvement of local infrastructure
 Creates a source of pride for local communities and their
traditions
 Supports local environments
 Allows entrepreneurs to develop new businesses and products

Page | 21
 National Tourism Trends

International tourist arrivals to the Philippines rose by 7.7% to 7.1

million visitors in 2018 compared to its level last year. South Korea
remained the country's top tourism market with 22.3% share to the total
Philippine tourist arrivals in 2018, with 1,587,959 visitors as presented by
the Department of Trade and Industry.

The Philippines teems with an immovable pride and glory in its

breathtaking natural wonders. Travelers around the world acknowledge this.
As proof, statistics from the Department of Tourism (DOT) recently revealed,
yet again, an increase in Philippine tourist arrivals for the first quarter of
2019.

Around 2,204,564 foreign tourists travelled to the Philippines from

January to March 2019. This data reflects a 7.59 percent increase from the
tourist arrivals for the first quarter of 2018. In 2018, 2,049,094 tourists
arrived in the Philippines from January to March. This eventually led to a
7.1 million annual tourist arrival for the year.

The increase in tourist arrivals in the Philippines has been consistent

for the past few years. For the first four months of 2018, the DOT reported
an increase of 12.35 percent from 2017.

The DOT is targeting 8.2 million tourists to arrive in the Philippines

this 2019. According to DOT Secretary Bernadette Romulo Puyat, the
department is developing tourism products and infrastructure to further
attract travelers to the country. They are also working on securing and
safeguarding popular tourist destinations. With 519,584 arrivals, South
Koreans are the biggest market of tourism in the Philippines for the first
quarter of 2019. Following them are the Chinese tourists who were
recorded to be 463,804 in total. Other source markets include Americans,
293,780; the Japanese, 177,769; the Taiwanese, 77,908; and Australians,
73,147.

The Department of Tourism (DOT) constantly reminds travelers to

make engage only with DOT-accredited travel enterprises which includes
travel and tour agencies, airline ticketing services, hotel bookings, and other
travel-related businesses. To signify the accreditation of a travel enterprise,
the DOT’s Quality Seal and their designated Accreditation Number
are usually shown in their website or social media accounts. Travelers may
visit the DOT website to see the complete list of accredited enterprises.

The Philippines will never fail to amaze you. The stunning sights above
and under the sea, the culture, the hospitality, the food, and of course, the
friendly people willing to welcome visitors wherever and whenever. The
Culture Trip Philippines shared the following reasons why foreign visitors
are motivated to visit the Philippines as follows:

Page | 22
  Friendly and hospitable locals
 Colorful festivals
 Breathtaking Islands
 Lechon, balut, and other gastronomic ventures
 Great adventures
 Beautiful beaches
 Whale sharks and underwater friends
 Artistic way to get tattoo
 Lurk in lakes
 Relive history
 Trek to volcano’s crater
 Banaue Rice Terraces
 Party life
 Wine and Beer
Local Tourism Trends

Philippine Statistics Authority (PSA) showed growth in Region V

(Bicol Region) grew 8.9% in 2018 from five percent in 2017, outpacing the
National Capital Region’s (NCR) 4.8% and Philippine gross domestic
product (GDP) growth of 6.2% which made the economy of Bicol Region
grew the fastest among the 17 Philippine regions in 2018, exceeding the
growth rate posted by the capital as well as the national average.

RANK COUNTRY TOURIST ARRIVAL

1 USA 182,625
2 Korea 103,317
3 China 71,961
4 Australia 59,459
5 Canada 59,287
6 United Kingdom 54,033
7 Japan 46,370
8 France 40,785
9 Germany 40,664
10 Netherlands 36,489
11 India 31,210
12 Singapore 30,320
13 Norway 20,041

14 New Zealand 12,300

15 Thailand 11,796
Source: DOT Region V

Figure 6. Top 15 Foreign Tourists 2018 (Bicol Region)

Page | 23
 Albay is considered by tourists as a destination with many remarkable
places that were previously known only to locals and are still untouched by
commercialism. Many tourist sites here have never been featured in travel
literature but with great potentials. This is one of the reasons why the
province was declared as a Biosphere Reserve in UNESCO’s MAB Program
as it is the proud home of approximately 462 flora and fauna species, 137 of
which are endemic.

People in Albay are resilient, gracious, happy and accommodating who

go out of their way to make visitors’ stay in the province
comfortable, relaxed, and worry-free. The province is home to at least 19
festivals that are celebrated all year round by its different cities and
municipalities where tourists will be sure to find revelers dancing in the
streets in celebration of a religious or agricultural festival.

Albay Province showcases not only scenic and cultural destinations,

but it is globally recognized by United Nations as the model for adapting
to the impacts of climate change. After suffering 46% damage in 2006 due
to Typhoon Durian, the province quickly recovered by using tourism as
one of its principal tools for reconstruction with foreign tourists’ influx.
Further, the province significantly improve the infrastructure to provide
better access to the Cagsawa Ruins, Quitinday Hills, falls, black sand
beaches, Japanese caves, colonial houses, historical landmarks and many
more.

The province hosted various national and international events like

UNWTO-ASEAN, XTERRA Off-road Triathlon, and PATA Tourism
Frontier, where the province able to share its experiences in transcending and
mitigating the inevitable effects of climate change, having the world’s
first and only Climate Change Academy and Disaster Risk Management
Training Institute. Food tourism is also prominent in the province where in
dishes served from the 65 restaurants in Albay are borne from tradition to
culture that is mixed up in a tantalizing melting pot of various flavors, along
with a couple of dashes of new fusion cuisine. The renowned local dishes are
the Bicol Express, pinangat (a dish which combines taro leaves, chili, meat
and coconut milk), and pili nut. Offering local specialty cuisines are
encouraged and often result in interesting gourmet fusions making
Albay’s restaurants some of the most distinct in the country. Another
uniquely Albayano dessert that catches gourmet’s attention is the sili
ice cream comes in varying degrees of hotness. This time the province
offers the six flavors of Bicolandia ice cream which each flavor represents
one of the six provinces of Bicol Region.

Albay is accessible by land, air, and sea. Legazpi Airport serves

number of daily flights of Cebu Pacific Air and Philippine Airlines to Manila
and Cebu, and catered some chartered Xiamen-Legazpi flights that started
Page | 24
in 2014. Buses operate daily between Manila and key cities of Albay,
Legazpi, tabaco and Ligao. Albay is also the only province with two
international seaports in Tabaco City and Legazpi City. Various types of
accommodation facilities are available in Albay that also serves as a world-
class convention center, hosting a variety of national and international
meetings, incentives, conferences, and events.

d. Accommodation

In terms of accommodation services, Tabaco city has about 218 guest

rooms available in 10 hotels and 1 Travelers Inn, although some are not
accredited by the Department of Tourism. These can accommodate tourists
both local and foreign and offer the basic hotel service to those who wish to
visit Tabaco City. Some of these accommodation facilities offer deluxe,
superior and standard rooms for reasonable rates. The hotels are
strategically located at the city center where one can reach the hotel
property via tricycle or padyak (pedicab). A homestay program is being
planned by the LGU to offer it in San Miguel Island.

Name of Type Number of Average Average

Establishment Rooms Rate (in Occupancy
PHP) Rate
(2014-2018)

Hotel Fina Hotel 9 1,700.00- 75%

4,000.00
Façade Hotel 19 2,500.00- 75%
4,800.00
Royal Mansion Hotel 19 1,800.00- 60%
4,200.00
Sleep Easy Hotel 18 850.00- 68%
1,800.00
Jaylynme Apartment 800.00- 20%
Traveller’s Inn 1,600.00
Carolyn A Hotel and Hotel and 25 1,000.00- 55%
Restaurant Restaurant 3,500.00
Meaco Royal Hotel Hotel 64 800.00 – 65%
1,500.00
JJ Midcity Inn Hotel 27 1,700.00- 80%

Page | 25
 4,700.00
Tabaco Gardenia Hotel 20 1,000.00- 70%
2,000.00
HCG Residence Hotel 17 1,000.00- 45%
Mansion
2,500.00
Source: City Tourism Office

Figure 7. Existing Accommodation Facilities

There are also five (5) resorts in the city namely Borcel Spring Resort in
Barangay Mariroc, Villa Azon in Barangay Matagbac, Mother Lily Resort in
Barangay Bonot, Dhio Endheka Resort in Barangay Buang and Cassandara
Resort in Barangay Pinagbobong. These offer guest rooms also for the local
and foreign tourists but in minimal number. The presence of these
accommodation facilities is very significant for the city tourism
management.
e. Other tourist facilities and services

Tour and Travel Operations

Tour and Travel companies are significant components of tourism

industry. They play very essential roles in managing the tourist destinations
thru effective and efficient facilitation of tours in the locality. Considered as
the great medium of spreading the tourist receipts to locals and to the most
needy communities. In Bicol Region, there are 64 travel and tour agencies
based on the data from DOT Region V, 11 of which are DOT accredited
travel agencies are situated in the Province of Albay (there are many still but
are mainly engaged in ticketing and visa services). These are organized by
the Department of Tourism Regional Office, some are members of the Bicol
Alliance of Travel and Tour Operators (BATTO) but seldom attend activities
of the alliance as it is based in Naga City. Fewer are members of NAITAS
(National Association of Independent Travel Agencies) and some are
members of Association of Accredited Travel Agencies (ACTA). They offer
organized packages outbound and inbound and some with specialization as
they thrive in the popularity of Caramoan, CWC, Mayon Volcano and
Butanding at that order.

Most are micro-entrepreneurs but some are able to have a facility or

equipment (boat, diving gears, and vehicle). They utilize social networking
sites for promotion and rarely in radio, television, or the print media. They
have informal networks in Manila and other major destinations in the
country and some have linkages with multinational tour operators.

Some claim that mostly their operation is outbound, this does not
mean that they are outbound tour operators – merely saying that most their
income is derived from ticketing and visa processing services.

Page | 26
 Sources of income of these companies are commission from suppliers,
from visitors’ service fees, rebates, incentives from outbound operators in
other regions/countries, incentives or discounts from accommodation
facilities, and incentives from attractions and tourists destinations. Their
relationships are rarely governed by written contracts.

The Province has tourism as a major thrust and is developing circuits

as blue, brown, green, and gold lanes as well as the Citadels of Faith. The
Province is a recipient of the Star Awards by the Department of Tourism
for acquiring the highest growth rate in the industry.

There are some travel agencies in Tabaco city that offers only
ticketing and visa processing services. Tourists are brought to the city by
tour operators, travel agencies and tourist guides based in Legazpi City,
and from Camarines Sur.

NAME OF SERVICES LOCATION CLIENTS’

ESTABLISHMENT AND CONTACT SERVED
PERSON
Unica 15 Travel and Airline Tayhi Local
Tours Reservation and Cheryll Reyes International
Ticketing
Aeroland Travel and Airline Amelia B. Local
Tours Reservation and Ilagan International
Ticketing Panal
Tabaco Royal Airline Airline Ria Angela Que Local
Booking Office Reservation and San Juan International
Ticketing
Outbound tour
packages
Ravg Air Travel & Airline Rhemart V. Local
Tours Reservation and Gascon International
Ticketing Basud Schools
Outbound tour FIT
packages GIT
Inbound tour
packages
Matha’s Tours and Inbound tour Philip Barja Local
Travel packages Panal International
Outbound tour Schools
packages FIT
GIT
GMRC Ticketing Airline Local
Services Reservation and International
Ticketing
My Sweets Travel Reservation and Meg Cantar local
and Tours Ticketing Salvacion
Source: City Licensing Office

Figure 8. Existing Tour and Travel agencies

Page | 27
Tourist Information Center

Currently, the City Tourism Office located at the second floor of the
City Hall Precedencia Building is the main source of information for the
tourists and organizers of tourist events. There is no regular or permanent
office staff, the current staff are in Job Order (JO)

The city has designated an Officer in Charge Tourism Officer and

reconstituted a City Tourism Council created in 2016 by the Executive
Order Number 034 series of 2016. (Please see Appendix 1) It is composed of
the City Mayor as Chairperson, the OIC Tourism Officer, City Planning and
Development Officer (CPDO), City Treasurer, Budget Officer, Business
Sector and Academe. The Council has the following duties and functions:

 Formulate strategic plan for framework plan to develop and enhance

the tourism potentials and tourism industry in the City of Tabaco.
 Coordinate every tourism event and program in the community
 Formulate programs and recommendations to develop local tourism
facilities and attractions
 Assist the regulation and supervision of Tourism Oriented
Establishments (TOE) thereby ensuring the wholesome and clean
tourism activities
 Assist in the monitoring the implementation of the Local Government
Code particularly in the matter of licensing of tourism establishments
in the city.

The LGU has a website but which is not updated and not maximized
for tourism purposes. Tradition and word of mouth are the main venues
that the city’s tourism is promoted. Social networking sites indirectly
promotes the city.

Restaurants and other food establishments

The city offers varied types of food service facilities that cater the
needs of locals and domestic and foreign visitors. Some are offering
international cuisines like Japanese, Chinese, Korean and European. There
are number of restaurants offer authentic Filipino Cuisine particularly the
Bicolandia’s pride, pinangat, bicol express, tilmok, insaladang pako and
many others. Here are some of the Food Service Establishments in the City;

Page | 28
NAME OF TYPE/ LOCATION AND CONTACT
ESTABLISHMENT CLASSIFICATION PERSON
189 BISTRO & Catering Services Cormidal
CATERING SERVICES Moran, Cesar Luis A.
BZE Seafoods & Catering Services Basud
Catering Services and Restaurant Blando, Bessie
IshiAya’s Garden Bistro Restaurant Tayhi
Rechie Broso Sunga
Astrid Aimond Catering Catering Services Panal
Services Dutollo, Reymundo
Dunkin Donut Restaurant Quenali
Rising Sun Food Corp
Second Up Music Zone Coffee Shop, Bar Basud
and Coffee Lounge Aira Jane Ang
Ishiayagrey Coffee Shop San Juan
Ishiayagrey Group Company
Party Goer’s Garden Catering Services Bangkilingan
and Catering Services Lilia Smith
LCC Food Garden To go Restaurant San Juan
Liferich Consolidated
Corporation
The Concourse II Restaurant San Juan
Liferich Consolidated
Corporation
Jollibee Restaurant Basud
Tabaco Jolly Food Corp.
Chowking Restaurant Quinale
Main Avenue Food Corp.
Denise Eatery and Eatery and Catering Bombon
Catering Services Services Jeoly Broncate
Graceland Food Restaurant Basud
Industries Felipe Encheong-Dy
Martha’s Kitchen Restaurant Panal
Felizardo Barja Jr.
Café Molave Café Tagas
Ma. Evaness Araojo
Vista Garden Resto Bar Restaurant and San Juan
and Catering Catering Services Ma. Leah Privaldos
Bona’s Kitchen Restaurant San Juan
Ryan Christian Bongon
Bienvenuti Italian Resto Restaurant San Juan
Maria Criselda Brutas
Kouzina De Royale Restaurant Panal Joel Que
Source: City Licensing Office
Figure 9. Existing Food Service Establishments

Page | 29
 Many cafes have emerged in the city recent year like Bon Appetea,
Captivity, Javalogy and other. Fast food chain like Mc Donalds, Jollibee,
Mang Inasal, Chowking are available in the city. Papa Rolands and BBQ
King are some of the added food services in the list.

Shops

As the commercial hub of the first district of Albay, Tabaco City has
numerus shopping outlets of varied choices of merchandise. Good thing is
that these establishments are owned and managed by local Chinese-Filipino
businessmen. The figure below shows the shopping establishments available
in the city.

NAME OF TYPE/ SERVICES LOCATION AND

ESTABLISHMENT CLASSIFICATION CONTACT
DETAILS
LCC Mall Department store Wholesale and San Juan
Retail TCL Merchandise
Brokerage, Inc.
LCC Store Plus Department store Wholesale and Basud
Retail TCL Merchandise
Brokerage, Inc.
Tabaco City Mall Store Services
City Trends Retail Store Retail and Quinale
Department Store General JN Bicol Sales
Merchandise Devt
Citi Shoppe Fashion and Retail Store Retail and San Juan
Style Inc. General Citi Shoppe
Merchandise Fashion and Style
Inc.
Source: City Licensing Office

Figure 10. Shopping Establishments in Tabaco City

Banks

There are a lot of financial institutions in the city because of the fact
that the Tabaco is the commercial hub of the first district of Albay wherein
the five adjacent municipalities namely Santo Domingo, Malilipot, Bacacay,
Malinao and Tiwi mostly do their financial transactions. Money transfer,
OFW remittances, savings, checking, foreign currency exchange, business
loans are some of the services rendered the banks available in the city.
There are 18 Automated Teller Machines (ATM) scattered at the city center
to provide more accessible financial services to the clients. Below are the
banks currently operating in the City of Tabaco.

Page | 30
 NAME OF TYPE / LOCATION
ESTABLISHMENT CLASSIFICATION
BDO Commercial Ziga Avenue, Tabaco City
China Bank Commercial Ziga Avenue, Tabaco City
RCBC Commercial Ziga Avenue, Tabaco City
BPI Commercial Ziga Avenue, Tabaco City
Philippine National Government Ziga Avenue, Tabaco City
Bank
Camalig Bank Rural Bank Ziga Avenue, Tabaco City
Producers Bank Commercial A. Berces St., Tabaco City
Metro Bank Commercial Llorente St., Tabaco City
East West Bank Commercial Cormidal
Lagazpi Savings Bank Rural Bank A. Berces St., Tabaco City
Rural Bank of Rural Bank Basud, Tabaco City
Guinobatan
PS Bank Commercial Ziga Avenue, Tabaco City
Agribusiness Bank Rural Bank Tayhi, Tabaco City
First Consolidated Rural Bank Tayhi , Tabaco City
Bank Tabaco
Philippine Savings Commercial Tayhi, Tabaco City
Bank
Source: City Licensing Office

Figure 11. Existing Banks in Tabaco City

Personal services (e.g. barber shops)

Thera are number of establishments offering personal services to both

local and visitors in the City of Tabaco. They strategically located at the city
center to offer basic personal services.

NAME OF ESTABLISHMENT TYPE/ LOCATION AND CONTACT

CLASSIFICATION DETAILS

Thea Art and Cut Salon and Barber Quinale

Shop Rowena Bitas
Afrila Beauty Salon & Spa Salon and Spa San Juan
April May Burce
Rem and Jing Beauty Salon Salon Quinale
Joserico Celestial
Spyra Salon Salon San Juan
Vivian Balmaceda
Vha Salon Salon Quinale
Minerva Bronia

Page | 31
M and M Skinzone Spa and Massage San Juan
Clinic Marilyn Quinalayo
Tabaco Le’Beau Salon and Salon and Spa Quinale
Spa Teodor Villarin
Pink Spa Salon and Spa Tayhi
Flordeliza Aquino
Dermatrium Facial and Salon Basud
Rejuvenation Haus Maria Bernardita Moreno
Skinbella Facial/ Body Spa Salon Basud
Rhodora Alaurin
Source: City Licensing Office

Figure 12. Existing Personal Service Establishments in Tabaco City

Health Facilities

The city has several number of health facilities that offer basic health
services to both locals and tourists. These health facilities are important
factors in providing tourism services and to ensure the immediate response
to the needs of the visitors. Safety and security is a utmost concern in order
to offer quality tourism services to tourists. In some point, health tourism
can be an option in the future of the city. These facilities can be improved to
comply with minimum standard of a medical tourism facility and can be one
of the tourism services be offered to guests.

There are 6 general hospitals in Tabaco City; 5 are private and 1 is a

government district hospital. Another medical institution, the Holy Face
Rehabilitation Center is built for mental health patients. Ziga Memorial
District Hospital (ZMDH), a government district hospital, is the biggest
medical facility in the city with a 50-bed capacity and 60 medical and 43 non-
medical personnel.

The government district hospital has a health workforce consisting of

7 doctors, 6 midwives, 38 nurses, 1 dentist, 5 medical technologists, 3
nursing aides, and 43 job order employees; while the city’s five (5)
private hospitals have a combined 147 bed capacity staffed with 104
doctors, 3 dentists, 114 nurses, 14 midwives, 16 medical technologists, 9
nursing aides, and 112 other personnel. (See Table SO-11).

The city government employs a large health workforce consisting of 4

doctors, 17 midwives, 5 nurses, 6 RSI, 1 dentist, 2 medical technologists, 97
job order employees and 97 volunteer health workers (VHW) assigned at 23
barangay health stations across Tabaco.

Page | 32
NAME OF TYPE/ LOCATION
ESTABLISHMENT CLASSIFICATION
SERVICES

Amando Cope Hospital Laboratory tests Tayhi

Hospital Philhealth ward
Private Rooms
2D Echo
Cardiac Stress Test
Cataract and Eye
Surgeries
Dental Medicine
Diagnostic and
Therapeutic Endoscopy
Digital X-ray Procedures
Drug testing center
Hemodialysis
New born screening
center
Pharmacy
Physical therapy
TB DOTS referral
center Ultrasound
MMG Albay Laboratory Laboratory tests Tayhi
Testing Cardiac Stress Test
Dental Medicine
Digital X-ray Procedures
Drug Testing Center
Hemodialysis
New born screening
center
Physical therapy
TB DOTS referral
center Ultrasound
Tabaco College Hospital Philhealth ward Baranghawon
Hospital Cardiac Stress Test
Cataract and Eye
Surgeries
Dental Medicine
Digital X-ray Procedures
Drug Testing Center
Laboratory
Pharmacy
Physical Therapy
Ziga Memorial Hospital Laboratory tests Bangkilingan
District Hospital Hemodialysis Center
Philhealth ward
X-ray
Drug Testing Center
Cardiac Stress Test
Dental Medicine
Diagnostic and

Page | 33
 Therapeutic Endoscopy
New born screening
center
Physical therapy
TB DOTS referral
center Ultrasound
Jaime Berces Hospital Philhealth ward Bombon
Memorial Private Rooms
Hospital
Dental Medicine
Drug testing center
Hemodialysis
Laboratory
New born screening
center
Physical therapy
TB-DOTS referral
center Ultrasound
Holy Face Non-Profit Counseling Tabiguian
Rehabilitation Center Organization/ Mental and Health Care
For
Mental Health Charity Education

Source: CPDO

Figure 13. Existing Health Facilities in Tabaco City

Transportation

Ninoy Aquino International Airport (NAIA) is the primary gateway and

hub for international air travel in the Philippines. Aside from NAIA, Cebu,
Davao, Laoag and Kalibo other international airport. For the Province of
Albay, the Legazpi Airport accommodates airbuses and 747 jets but has
limited traffic. It is served by two airlines – Philippine Airlines (PR) and
Cebu Pacific (5J) with daily flights to Manila v.v. and Cebu v.v. An
International Airport is being developed in the Municipality of Daraga which
is targeted to be operational by 2023. The Pili Airport in Camarines Sur is
targeted also to be expanded to accommodate bigger planes.

 Air Transportation

Philippine Airlines (PR), the country’s flag carrier and Cebu Pacific
Air (5J) fly daily Manila to Legazpi v.v. and Cebu to Legazpi v.v. Legazpi
Airport is the nearest airport to Tabaco City

Page | 34
PHILIPPINE AIRLINES (PR) Flight Schedule
FLIGHT NUMBER FREQUENCY ORIGIN DESTINATION ETD ETA
PR 2927 Daily Cebu Legazpi 1650 18:00
PR 2928 Daily Legazpi Cebu 1820 1930
PR 2921 Daily Manila Legazpi 0450 0550
PR 2922 Daily Legazpi Manila 06:5 0735
Source: OAG

CEBU PACIFIC AIRLINES (5J) Flight Schedule

FLIGHT NUMBER FREQUENCY ORIGIN DESTINATION ETD ETA
5J 321 Daily Manila Legazpi 0525 0640
DG 6191 Daily Manila Legazpi 0550 0715
5J 325 Daily Manila Legazpi 1310 1430
DG 6195 Daily Manila Legazpi 1500 1625
5J 327 Daily Manila Legazpi 1700 1820
DG 6197 Daily Manila Legazpi 1750 1915
5J 322 Daily Legazpi Manila 0710 0830
DG 6192 Daily Legazpi Manila 0735 0900
DG 6194 Daily Legazpi Manila 0945 1105
5J 326 Daily Legazpi Manila 1520 1640
DG 6196 Daily Legazpi Manila 1705 1830
5J 328 Daily Legazpi Manila 1910 2030
DG 6198 Daily Legazpi Manila 2015 2140
Source: OAG
 Sea Transportation

Sea travel to the province is on an island-to-island basis only but

several ports are available that can accommodate international ships and
luxury liners-Pantao, Legazpi City and Tabaco City. In Tabaco City, there
are available daily trips to the island of Catanduanes v.v. onboard a non-
aircon and aircon vessels. Fast craft trip is also available daily but in
upscale services and fares

Rail travel is only from Manila to the City of Naga. However, the
National Economic Development Authority (NEDA) has already, just
recently, included in its target the development of the national railways up
to the Province of Albay. There is, as yet, no definite target for the
development but has a budget allocation already for several billion pesos.
Through land travel, one can explore the province by jeepney as the usual
mode of travel, van, bus and private cars are also available.

Within the city, sikad-sikad or padyak (pedicabs) are plentiful,

tricycles and habal-habals can be the means to explore the city. For
tricycle and jeepney, the minimum fare is 8.00 pesos and for padyak
(pedicab), the minimum fare is 10.00 pesos. There are local regulations for
parking for

Page | 35
vans, jeepney, tricycles and buses. A dress code for transport workers have
been required in the public utility vehicles like bus and the GT Express
(vans) to Legazpi and Naga. There is a designated terminal for buses bound
for Manila and Quezon City for the efficient process and organized flow of
operations of transport services.

The total road network traversing the City of Tabaco is approximately

225.494 kms with 189 road sections, including subdivision roads and
bridges. The two secondary national roads traversing Tabaco are the
following: Legazpi City-Tiwi Road and Tabaco City-Ligao City Road. All
major and minor roads are concreted and in good condition. Traffic
congestion along Ziga Avenue happens only during peak hours due to lack of
alternate roads going to the city business center. Most government offices,
trading and commercial activities are located within the city center and near
the Tabaco City Hall.

At present, the 57 city roads in Tabaco are made of concrete and

generally in good condition. However, most city roads have open canals on
both sides and some have open channels on one side. Likewise, the
pedestrian lanes of the roads are too narrow or sometimes missing, and there’s
no provision for bike lanes and lacks parking space (for government,
commercial and residential uses).

The road condition in San Miguel Island is classified as poor (uneven

ride, large percentage with patched-up or and damaged edges) and narrow
by DPWH standards. The main road is just one lane and the inner roads are
just half of the regular lane; and only single motorcycles (habal habal) is
used as means of transportation.

 Land Transportation

There are 105 registered GT Express (FilCab) vans that ply the
Tabaco- Legazpi route (65) and the Tabaco-Naga route (40); there are also
302 registered buses that ply the Tabaco- Legazpi route; six hundred
twenty- six (626) jeepneys plying the Tabaco- Malilipot/ Bacacay/
Legazpi/ Malinao/ Tiwi routes; and as well as 2,333 tricycles that ply
the city’s interior routes. These modes of transportation not only move
people and goods within the city but also generate income for callers, fee
collectors, eateries, ambulant vendors, and repair and machine shops- thus
contributing to the city’s economy.

The padyak industry is a big component of the city’s service sector

since it involved almost 10% of the total households. In 2015 there were
about 2,600 padyak units; of which 74 were new franchises, 2,412
franchises were renewed and 8 were for service only. There were roughly

Page | 36
2,600 padyak drivers that ply the city’s 12 routes which are traversed
by padyak twenty-four hours a day. On the other hand, 1,500 motorized
tricycle units were registered, where 914 units were old and 85 were new
franchise. This particular mode of transport has 24 routes within Tabaco.

The Tabaco City Central Terminal, with an area of 2.57 has. is located
at Bgy. Pawa; while a van (Filcab) terminal is located at Rizal St. near the
city hall, and two (2) jeepney pick up stations (north/south bound) are
located at Bgy Divino Rostro, at the front (right side) of the city public
market.
Tabaco city is very accessible by land. Daily trips to Manila v.v are available
at the Tabaco City Central Terminal located in Pawa, Tabaco City. These
bring travelers from four (4) significant points in Metro Manila such as
Cubao, Pasay, Ermita and Alabang.

BUSINESS NAME SCHEDULES ROUTE AVERAGE

FARE in Php
Mark Eve’s Transport 7:30AM Tabaco-Manila v.v. PHP 500.00-
10:30 AM 700.00
4:00 PM
6:00 PM
Cagsawa Travel and 7:20 AM Tabaco-Cubao v.v. PHP 950.00 to
Tours 5:30 PM Tabaco-Manila v.v. 1,200.00
5:45 PM
6:00 PM
R U Diaz Transport 10:30 AM Tabaco-Manila v.v. PHP 500.00-
12:00 PM 750.00
4:30 PM
6:00 PM
C Bragais Liner 7:00AM Tabaco-Manila v.v. PHP 500.00-
3:00 PM 750.00
4:30 PM
6:00 PM
JYQ Line Incorporated 6:00 AM Tabaco-Legazpi v.v. PHP 45.00-50.00
PHP 150.00-
7:00 AM Tabaco-Naga v.v. 180.00
Raymond 7:00 AM Tabaco-Manila v.v. PHP 950.00-
Transportation 5:30 PM 1,050.00
Bobis Liner 10:30 AM Tabaco-Manila v.v. PHP 500.00-
2:30 PM 950.00
4:00 PM
5:00 PM
JVH Transport 7:30 AM Tabaco-Manila v.v. PHP 500.00-
4:30 PM 700.00
6:30 PM
Amihan Bus Liner Inc. 11:00 AM Tabaco-Manila v.v. PHP 1,085.00-

Page | 37
 4:30 PM 1,240.80
6;30 PM
EMREC Filcab 7:30 AM Tabaco-Manila v.v. PHP 900.00-
10:00 AM 1,000.00
5:00 PM
Bicol Isarog Transport 7:00 AM Tabaco-Manila v.v. PHP 950.00-
System Inc. 2:30 PM 1,100.00
4:00 PM
6:00 PM
St. Rafael Transport 7:00 AM Tabaco-Manila v.v. PHP 950.00-
Lines Inc. 4:00 PM 1,100.00
6:30 PM
Alps Transport 7:30 AM Tabaco-Manila v.v. PHP 950.00-
2:30 PM 1,100.00
5:30 PM
Our Lady of Salvation 7:30 AM Tabaco-Manila v.v. PHP 950.00-
Bus Line Inc. 11:00 AM 1,100.00
6:00 PM
Association of Tiwi 7:00 AM Tabaco-Manila v.v. PHP 950.00-
Tabaco Transport 10:30 AM 1,000.00
2:30 PM
5:00 PM
Belleza Transport Corp 7:00 AM Tabaco-Manila v.v. PHP 500.00-
10:00 AM 700.00
4:00 PM
6:00 PM
Source: City Licensing Office

Figure 14. Existing Land Transport Services in Tabaco City

Other infrastructure
Facilites /Utilities
Energy/Power Supply APEC
Water Supply TAWAD
Ziga Memorial District Hospital,
Health A.C.Cope Memorial Hospital, JB Berces
Memorial Hospital, Tabaco College
Foundation Inc.,
Digitel, Bayantel, PLDT, BTTI, (Cell sites
Telecommunications networks-Glove, Smart, Sun Cellular)
Permanent Evacuation TNHS, San Antonio ES, and
Facilities Visita SMIsland
Tabaco City International Seaport,
Transportation Facilities TCCT, City Motorpool

Page | 38
 1. Power and electricity

The city is powered by the Albay Power Energy Corporation (APEC)

formerly Albay Electric Cooperative (ALECO), taken over by San Miguel
Power Corp in 2013. Barangay Power Association (BAPA) acts as
distribution utilities of electric power to rural barangays. BAPA charges the
consumers the rates with their own transmission charges; APEC, on the other
hand, charges the BAPA with the electric charges. Electricity rates of
barangays under BAPA are priced higher than the households in the
lowland barangays due to system loss.

2. Telecommunications

The communication companies present in Tabaco are the Philippine

Long Distance Telecommunication, Digitel Telecommunication Company,
and Bayantel Telecommunications, Incorporated. However, with the easy
access provided by wireless mobile companies such as Smart, Globe, Sun,
etc., mobile phone has become the preferred type of communication. Cell
sites are clustered within the urban barangays and some were scattered in
rural barangays to obtain the strongest signals for such facilities. Likewise,
wired internet services are provided by Digitel and BayanTel while Smart
Communications, Globe Telecommunications and Sun Cellular, Inc. are
providers of wireless services.

There are no broadcast communication facilities located within the

city. According to the National Telecommunications Commission (NTC),
Legazpi City’s telecommunication companies’ expansive signals reach the
nearby towns including Tabaco City, providing local free channels such as
ABS-CBN and GMA. Cable TV is provided by Ultra Vision Cable TV and
DCTV, Inc. which serve not only the City of Tabaco but the neighboring
municipalities as well. In addition, satellite TV services are available to serve
a wider range of areas.

AM radio services are not available in Tabaco. There are three (3) FM
stations located in the city: Hot FM located at Brgy. Quinale; One Radio
Broadcasting System, at Brgy. Tayhi; and Sky Radio, in Brgy. Cobo.

No print media facilities are available in Tabaco to provide print media

communication. However, national papers such as Philippine Daily Inquirer,
Manila Bulletin, and Philippine Star are readily available. Moreover, regional
papers and magazines are also sold by the city’s commercial establishments.

For postal and package services including money transfer, the Tabaco
City Post Office in Barangay Tayhi, and private couriers such as LBC, JRS
Express, Air 21, 2GO, including pawnshops in partnership with Western

Page | 39
Union, are found within the city, serving the majority of the city’s
population. For customers within the poblacion, mails are delivered within
the day; on the other hand, delivery period of mails out-side the city proper
differs according to destination and distance.

3. Water

Water facilities are classified into three categories: Levels 1, 2 and 3.

Level 1 water facilities refer to point sources, such as rain collectors, shallow
wells, and hand pumps which are distributed in the upland barangays, and
are still being used by various households in San Miguel Island. Level 2
refers to communal faucet systems. Both water systems and facilities are
managed by the Office of the City Engineer. Level 3 water facilities are
provided by Tabaco Water District (TAWAD). TAWAD has four deep wells
and six spring sources; it has its own watershed at Sitio Nagsipit, Mariroc,
Tabaco City covering an area of 14, 875 sq. meters; it also provides water to
29 out of the 47 barangays (or a total of 14,882 water connections) classified
as residential, commercial, semi-commercial or government use. However,
some barangays have their own water systems while the far-flung barangays
in Tabaco, obtain water from undeveloped springs and open dug wells.

4. Sewage and waste disposal facilities

The city generates about 40, 1604 kilograms or 40.16 metric tons of
garbage every day (city population, 133,868 x 0.30 kg. per capita per day
solid waste generated). The estimated total solid wastes generated in the city
Tabaco City is 42,040.07 kg. per day ( As per 2016 WACS Data). Of the total
solid waste generated from households, 53.33% are biodegradable, followed
by residual waste with 30%, recyclables with 13.33%, and special wastes
with 3.33%. About 94.68% of wastes generated came from the
household/residential sector. The next highest waste generator is the public
market (2.89%), and the non-households (2.43%).

Garbage is collected daily in the market and poblacion areas, and

twice weekly in the residential sections of the city, serving an estimated
30,429 households. An estimated 42,040.07 kilograms (42.04 metric tons of
garbage are collected every day. The city has 4 garbage trucks and 5
compactors for waste collection and disposal. Tabaco City operates a 5-
hectare open dumpsite in Barangay San Antonio, at the lower slopes of
Mayon Volcano, and is about 5 kilometers away from the city center; it’s safe
closure and rehabilitation was implemented at the end of 2016. At present,
Tabaco City operates a Residual Containment Area (RCA) and composting
facility both in Barangay San Vicente while waiting for the completion of the
proposed sanitary landfill at Sitio Nagsipit Barangay Mariroc.

Page | 40
 Mines and Geosciences Bureau (MGB) and Environmental
Management Bureau (EMB) recently approved the site for the proposed
Tabaco City sanitary landfill in Sitio Nagsipit, Barangay Mariroc. It is
designed to operate as a fully functioning Sanitary Landfill which will be
turned later into an Ecological Park, to support the solid waste management
system of the city. There are thirteen (13) barangays with material recovery
facilities.

San Miguel Island has no waste disposal facility; burning and

composting are the most common methods of garbage disposal in the island.
The City is presently looking for an appropriate site in Miguel Island which
would pass the requirements of RA 9003.

At present, the city does not have a sewerage system and waste
water treatment facility. Sewer wastes are disposed directly into creeks and
rivers flowing straight to the coast untreated; this contribute to increased
river and coastal pollution.

Natural and Socio-Cultural environment

The City of Tabaco, belongs to the Second Type of climate. It is

characterized by a non- definite dry season but with a very pronounced
rainy period, which is from November to January. The area has a
pronounced warmness and humidity throughout the year with a mean
temperature of 26.0 degrees Centigrade and humidity of 80%. February is
the coldest month with a low 21.0 degree Centigrade temperature. The
warmest temperature is experienced during the month of May with a mean
temperature of 27.0 degrees Centigrade.

The diversity of land forms in Tabaco is shown by its numerous

topographical features, which range from muddy shores along Tabaco Bay,
to highlands that reached up to an elevation of 2,462 meters at the slope of
Mayon Volcano. Agriculture is well-suited at the eastern part of the city
especially at the lower slopes of the volcano. The western half of the city is
fairly level, especially along the national highway going to Ligao City. Most
of this area is forested and under the control of the Bureau of Forest
Development.

The City of Tabaco has been endowed with extensive natural drainage
in the form of several rivers and creeks. The longest river is the Quinale-
River with watersheds originating from Mount Mayon, Mount Masaraga, and
Mount Malinao. It runs towards the northeast for a kilometer, meanders
along the rice paddies north of the town of Malinao, then emptied into
Tabaco Bay.

Page | 41
 To the south of the Quinale River is the San Vicente River. It has a
watershed area located on the north slopes of Mt. Mayon and branches into
several small creeks west of the Tabaco proper. The San Vicente River
serves as a natural drainage and a source of irrigation for agricultural use.
The Tagas River, on the other hand, serves as drainage of local run-off
from the slope of Mayon Volcano to the bay just south of Tabaco port;
while the Bombon River drains along the north of Tabaco and into the bay.
Among the several creeks located within Tabaco City, the Panal, San
Ramon and San Lorenzo creeks are most extensively used as drainage
channels.

Tourism Education

In order to provide quality service to the guests and to be equipped

with essential and required knowledge and skills, various trainings were
given to tourism stakeholders and the city tourism office staff. Some of the
trainings are provided by the government thru provincial tourism office and
the Department of Tourism Region V.
TITLE OF DATE AND NUMBER OF PARTICIPANTS ORGANIZED/
VENUE PARTICIPANTS GROUP
TRAININGS / CONDUCTED
STUDY TOURS BY
Tourism 3 Tourism Office PTCAO
Statistics Staff
Seminar
LTDP December LDTP Technical DOT ROV
Workshop 17-18, 2018 8 Working Group
La Piazza
Convention
Center
Financial February 118 Housewives in City Tourism
Literary 2019 selected tourist Office
5th Floor, City sites
Hall Building
Bonsai Making February 23 Bonsai Makers City Tourism
2019 in Brgy Buang Office
Mayon
Palnetarium
TRE Seminar December, 15 Owners and City Tourism
2018 Managers of Office
The Façade Tourism
Hotel Establishments
Technical September 23 Members of the City Tourism
Working Group 20-21, 2018 Technical Office
(TWG)
Benchmarking Sorsogon Working Group
Province
Biosphere March 27-28, 2 Tourism office PTCAO
Reserve 2019 staff
Source: City Tourism Office

Figure 12. Tourism Education Conducted in Tabaco City

Page | 42
Labor Force
Out of the 93,076 Tabaqueños aged 15 and older in 2016, 52% had
work. Unfortunately, there were almost twice as many employed males
(32,221) than females (16,286). Seven out of every ten males 15 years or
older were working while only 35 out of every 100 women of belong to the
same age group had a job. Overall labor force participation rate for Tabaco
(52%) is much better than that of the whole Albay Province (37%).

According to the 2015 PSA survey, a standard Bicolano family of five

(which is also the average household size in Tabaco) needs Php 8,948 a
month or about Php 107,376 annually. The CBMS 2016 data revealed that,
only 8,304 (or 31.5% of the total households) earn above the minimum
annual income requirement. The average annual per‐capita poverty
threshold in Bicol Region is Php1,790 per month. In Albay Province, the
poverty threshold reached Php 22,080 the highest among the Bicol
provinces. Households that earn below PSA‐ projected poverty threshold for
Albay reached 347,000 (or about 27.5%of the total). The annual income of
Tabaco laborers is relatively low and insufficient, compared to the average
household needs. Data from the 2016 Tabaco CBMS survey indicated that
2,188 or 50.33% out of 4,347 households depended on income below
Php20,000 per annum.

Recent Recognition and Awards Obtained from the National Award Giving Bodies

From 2010 to 2015, the City Government of Tabaco was honored with
a total of 11 major national awards, such as The National Kabalikat
Awardee ( LGU Category), The National Literacy Award (Outstanding LGU –
Component City Category), The Seal of Good Housekeeping, Rank 24 Cities
and Municipalities Competitiveness Index), etc.

Page | 43
Institutional Elements

GROUPS ROLE IN CONTACT PERSON ADDRESS AND

TOURISM OR CONTACT
ORGANIZATION DETAILS
HEAD
Mayon Buang Partner in agri Levi Llaneta Buang, Tabaco
Farmers trade fair City
Association
Tabak Sangre Actively participate Alfredo Baliwag Jr.
in tourism events
as organizers
Association of Ensure quality Mr. Augusto Hotel Fina
Hotel Owners accommodation Eduardo Borja Basud, Tabaco
services City
Association Offer quality tour Mr. Felizardo Barja Martha’s Tours
of Tabaco packages Jr. and Travel
Tours Help promote Panal, Tabaco
Operators Tabaco tourism City
Padyak Drivers Ensure the Mr. Patricio Cerilo
and Operators organized padyak
Association transport
Tabaco Offer quality food Ms. Rechie B. Ishi-Aya Bistro
Restaurants service to the Sunga
Association guests
Help promote
Bicolano cuisines
Source: City Tourism Office
Figure 12. Tourism Education Conducted in Tabaco City

Tourism stakeholders of the city were organized for them to build

strong linkage and partnerships for the common good.

Page | 44
 II. Goals, Objectives and Targets
VISION, MISSION, GOALS AND OBJECTIVES

1. Vision

The Vision Statement expresses the people’s collective aspirations

for Tabaco City in the future. Tabaco City’s vision statement was
crafted through barangay-level consultations and was legitimized by the City
Council during the Executive Legislative Agenda meeting in 2016. The
people’s vision of Tabaco City is presented as follows:

“ A center of excellence in education, trade and tourism in the Bicol with God-
centered, healthy, empowered and disaster-resilient people living in a world-
class, well-designed, and balanced environment, with a progressive and
globally competitive economy led by gender sensitive and competent leaders
committed to good governance and sustainable development. “

The city vision should include five major elements: the quality of the people
as individuals of a society; the nature of the local economy; the state of the
natural as well as the built environment; and the capability of the local
institutions; and leadership.

2. Mission

To ensure the promotion and development of healthy and progressive

TABAQUEÑOS through wise utilization of, and equitable access to,
resources and opportunities, human resource development, shared
responsibility in local governance, efficient and effective delivery of basic
services and sustainable economic growth.

3. Strategic Goals
• Development of Tabaco as center of excellence in education,
trade and commerce, and tourism
• Human resource development
• Environmental management
• Efficient and effective delivery of basic services
• Agro-fishery development
• People’s participation in local governance
• Establishment of Tabaco as an international tourist
destination

Page | 45
 4. Objectives and Strategies of Tabaco City
KEY AREAS/ OBJECTIVES STRATEGIES
GOALS
 Increase number of  Tabaco City Tourism Master
tourism facilities and Plan
infrastructure (hotels,  Updated Tourism Maps
souvenir shops,  Improve city’s reputation
restaurants, tour for successful tourism
agencies, tour guides,  Intensify local, regional,
tour national and international
Increase in packages, tourist tourism promotional campaign
Tourism security, tourist  Incentives to tourism sector,
Revenues assistance center, etc.) tourism-related investments
 Increase tourism  Tourism events
investments
 Eco-tourism Development
 Increase tourism events
 Agricultural Tourism
 Increase number of Development
tourist attractions for
 San Miguel Island – small
high-medium-low income
island, sustainable village,
tourists
green village tourism
 Improve transport
 Tabaco City tourism website
connectivity, transport
ease and convenience  Develop high-medium-low
income tourism packages
 Improve ICT connectivity
 Improve quantity, quality and
affordability of city
accommodations

 Provision of adequate,  Conduct regular (every 2 years)

accessible and quality infrastructure audit to
infrastructure determine infra needs
(maintenance needs,
Infrastructure replacements, etc.)
Sector Goals  Formulate infrastructure and
utilities plan
 Improve capacity for
infrastructure planning
 Encourage private sector-led
investments, private-funded
infrastructure projects
 Private-public partnership on
infrastructure and utilities
project
 Rationalize international
funding on infrastructure and
utilities projects
 DRR and CCA-sensitive
infrastructure projects

 Increase power supply  Formulate infrastructure and

and power distribution utilities plan
infrastructure  Promote renewable energy
 Improve availability, sources

Page | 46
 delivery and reliability of  Identify and develop alternative
Power Supply power sources of power
and Distribution
 Increase/encourage  Improve price competitiveness of
energy-related electricity
investments  Zero Brownouts
 Introduce clean  Develop sustainable, small-scale
energy/renewable energy sources of clean renewable
sources energy e.g. solar energy, micro-
 Increase number of hydro power
industrial investments  Provide regulatory and financial
incentives to attract energy
investments
 Establish renewable energy
center/park

 Improve ICT  Formulate infrastructure

infrastructure and utilities plan
 Increase availability,  Provide regulatory and
quality and reliability financial incentives to
ICT of ICT services attract private ICT
Infrastructure  Increase/encourage investments
number of ICT  Encourage private sector-led
providers and ICT- ICT investments
related investments  Demand for ICT services
 Increase number of increased
ICT users, ICT-related  Improve ICT connectivity of
businesses city (business, tourism,
industries, communities)
 Increase information
sharing and dissemination
 Improve price
competitiveness of ICT
services

 Improve City road  Formulate infrastructure

system and utilities plan
Road System  Increase City road  Update road inventory
ratio  Conduct regular (every 2
 Provide/construct years) infrastructure audit
alternative roads to determine infra needs,
 Reduced traffic maintenance needs,
congestion along main replacements, etc.
road and city roads  Identify fund sources for
transportation
infrastructure
 Construction of strategic
roads
 Acquisition of road right of
way
 Improve accessibility of
roads for evacuation and
emergency response

 Reduce exposure of  Comprehensive Disaster Risk

Page | 47
 settlements, properties Reduction and Management
and lives to natural  Conduct multi-hazard disaster
hazards risk assessments
 Reduce physical, social  Disaster risk mapping
City Disaster and economic (hazards, vulnerabilities and
Resiliency vulnerability to natural exposure mapping)
(Reduced
Disaster Risks hazards  Formulation of Emergency
from Natural  Increase the disaster Operation Plan
Hazards - resiliency of communities  Establishment of emergency
potential  Improve the disaster
damages and operations center
losses) resiliency of public and  Construction of network of
private buildings and complete, strategically-
infrastructures situated evacuation centers
 Prevent/protect the PDZ  Construction of stockpiling
from settlements and storage/warehouse
human activities  Disaster mitigation planning
 Strengthen homes,  Disaster preparedness
buildings, structures, planning
infrastructure, and  Conduct of disaster and
others, from strong winds emergency drills
 Reduce erosion of river  Disaster IEC campaigns
banks
 Establish multi-hazard early
 Improve watershed run-
warning system
off degradation through
 Capacity building for DRRM
reforestation and flood
engineering techniques  Promote community-based
DRRM
 Improve city capacity for
response and rescue
 Improve city capacity for
rehabilitation, recovery and
reconstruction
 Identification of emergency
access, escape, evacuation
routes/roads
 Creation of open spaces
 Identify safe locations for
development
 OLD STRUCTURES –
Regular structural
audit/evaluation of
old/existing buildings and
infrastructure
 Strengthening of existing
buildings and infrastructure,
Retrofitting of critical
buildings (e.g., schools and
hospitals) and critical
infrastructure
 Regulatory incentives for
strengthening of vulnerable
buildings
 Identification/mandatory
provision of emergency
exits/routes in all public and
private structures
Page | 48
Page | 49
  NEW STRUCTURES – Strict
implementation of zoning
ordinance, building codes, fire
codes, DRR policies in new
construction
 Strict checking of building
plans and designs during
building permit processing
 Improved/DRR-
sensitive/Climate adaptive
regulation for critical
facilities such as schools and
hospitals
 DRRM and CCA training of
planners, architects,
engineers, masons,
contractors

 Reduce earthquake risks  Conduct earthquake

to lives and properties vulnerability assessment of
buildings and infrastructure
 Earthquake retrofitting of
Reduction of historical and cultural heritage
Earthquake Risks building, critical buildings
(e.g., schools and hospitals)
and critical infrastructure)
 Regulatory incentives for the
voluntary retrofitting of
privately owned buildings
 Removal/relocation of
settlements, structures in areas
with moderate to high
liquefaction potential

 Reduce volcanic eruption  Removal/relocation of

risks to lives and property. settlements at Mayon
 Disaster mitigation Volcano’s 6-km. Permanent
Reduction of planning, financing Danger Zone,
Volcanic Eruption  Prevent/protect the PDZ  Protection of city water supply
Risks source from lahar, ashfall, lava
from settlements and
human activities flow
 Identify alternative sources of
water
 PDZ has no development zone

 Reduce typhoon risks to  improved typhoon risk

lives and property reduction program
 Strengthen homes,  Annual typhoon preparedness
Reduction of buildings, structures, campaign
Typhoon Risks infrastructure, vs. strong  Promotion of typhoon resistant
(Reduced winds
Potential housing, typhoon resistant
Damages) technologies and construction
materials
 Promotion of typhoon-resilient

Page | 50
 agricultural calendar, crops,
technologies and practices
 Construction of Tabaco City all-
weather business center
 Reduce flooding in Tayhi,  Flood mitigation programs
riverine, coastal and low-  Improve watershed
lying areas management
 Reduce flood risk to  Detailed planning of river bank
lives, properties, crops areas.
Reduction of Flood and infrastructures
Risks  Reclaim/protect/enforce river
 Reduce erosion of river easements (20 meters in rural
banks areas, 5-meters in urban areas)
on both sides from the edge of
the floodplain
 Use of bioengineering
techniques to prevent soil
erosion
 River bank protection of river
areas
 Relocation of settlements in
floodplains, frequently flooded,
coastal and low-lying areas
 Reduce flashflood risks in  Flashflood mitigation
riverine, coastal and low- programs
Reduction of
Flash Flood lying areas  Improve watershed
Risks  Improve watershed run- management
off degradation through  Detailed planning of river
reforestation and flood bank areas
engineering techniques  Reclaim/protect/enforce river
easements (20 meters in rural
areas, 5-meters in urban
areas) on both sides from the
edge of the floodplain.
 Use of bioengineering
techniques to prevent erosion
(vetiver grass, coco-fiber, etc.)
 River bank protection of river
areas
 Relocation of settlements in
floodplains, frequently flooded,
coastal and low-lying areas
 Reduce risks to lives and  Relocation of settlements in
property. Disaster coastal and low-lying areas
Reduction of mitigation planning, (City center and San Miguel
Tsunami Risks financing Island)
 Reclaim/protect/enforce 40-
meter easements from the
edge of foreshore lands
 Tsunami warning system
 Reduce risks to lives and  Relocation of settlements in
property. Disaster coastal and low-lying areas
Reduction of Storm
Surge mitigation planning, (City center and San Miguel
Risks financing Island)
 Reclaim/protect/enforce 40-

Page | 51
 meter easements from the edge
of foreshore lands
 Early warning system
 Reduce risks from  Formulation of contingency
human-made disasters plans versus fire, terrorism,
Reduction of
Man-Made health outbreaks, epidemics,
Disaster Risks rebel attacks, stampede, etc.
(Risks from  Enforce building code, fire code
Fire, Terrorism, and other referral codes
Bio-Chemical
Attacks,  Establish well-equipped fire
Epidemics, and security protection
Rebel Attacks, facilities and stations in
Stampede, etc.) strategic locations in the city
 Establish emergency
operations center
 Establish emergency
operations plan including
security and emergency
protocols during response to
human made hazards
 Installation of CCTV cameras,
warning and alert systems in
strategic points of the city
 NEW AND PROPOSED
DEVELOPMENTS - Strict
enforcement of development
controls e.g. CLUP, zoning
ordinance, building codes,
design standards, fire codes, etc
 OLD STRUCTURES – Regular
building audit (every 2 years) to
evaluate and assess
old/existing buildings for
regulation violations. Subject to
penalties, necessary
improvements, retrofitting,
renovations or adjustments
 Establish network of open
spaces as buffers from human-
made hazards
 Identify/establish safe zones,
peace zones, rescue zones,
media zones, etc.
 Construction of evacuation
tunnel/s for extreme emergency
situations
 Construction of stockpiling
storage/warehouse
 Improve the climate  Formulation of Climate Change
adaptability and Adaptation and Resiliency
resiliency of Tabaco Program
Improvement
Tabaco City’s  Reduce risks from climate  Conduct assessment of climate
Climate Change change, extreme weather, change impact and risks to
sea-level rise, global settlements, agriculture,

Page | 52
Adaptability and warming, etc. fisheries sector, livelihoods,
Resiliency forests, watershed, human
health, biodiversity, food
security, industries, transport
sector, etc
 Improve capacity, resiliency and
climate adaptability of all
sectors of the city
 Introduce new, climate adaptive
agricultural calendar,
technologies, practices
 Establish advanced early
warning systems for extreme
weather events for the
agriculture sector
 Relocation of settlements in
coastal and low-lying areas in
anticipation of sea-level rise
(0.50 meters by 2050 IFCC)
 Introduce alternative,
sustainable and climate
adaptive livelihoods
 Introduce sustainable, climate
adaptive and “green” lifestyle
 Promote green buildings and
green technologies
 Introduce alternative, renewable
sources of clean energy
 Reduce carbon emissions,
reduce dependency on fossil
fuels
 Phase-out, prohibit, replace
appliances using and
emitting CFCs, carbons,
harmful

B. Strategic Issues and Challenges Affecting Local Tourism

SITUATION SCENARIO GOALS/ STRATEGIES

OBEJECTIVES

1. More cultural Exploration to To offer varied Develop potential

attractions than wide variety types of tourist natural attractions
natural attractions
like beach of attractions products

2. Promotion Use of social Use varied Use social media in

limited to media platform forms of tourism marketing
brochure and
AVP is significantly promotional With a captivating
increasing tools tag line

Page | 53
 3. Market is mainly Foreign market To attract Saturate
local or domestic is increasing foreign tourists international
because of marketing thru
varied options social media
on tourism Join travel fairs and
services and events with
facilities international tourists’
participation
e.g. sports events
4. Host Resident To increase Seminar and dialog
communities conflict because tourism with locals to
are not yet of land use as awareness understand the
ready for
tourism farm land importance of
development converted into tourism to the local
hotels and community
tourist zones
5. Limited tourism Limited fund Allocate budget Outsourcing of funds
facilities There are and upgrade
available sites tourist facilities

6. Safety and Security There is police Maintain the Coordinate with PNP
visibility in police visibility Coordinate with IT
tourist sites but in tourist sites department for the
no existing and during hotline numbers
tourist hotlines events
and tourist Provide tourist
information hotline numbers
centers or and establish
assistance tourist
centers information
center and
tourist
assistance
centers

C. Tourism Goals, Objectives and Targets.

Economic (i.e. growth scenarios), Social and Environmental.

TOURISM GOALS/ TARGETS SUCCESS

OBJECTIVES INDICATORS

Economic
Increase tourist arrival 25% increase Number of tourists
E1 by 2025 (male and female)
(foreign or local)
Increase income of the host 25% increase Average income
E2 communities by 2025

Page | 54
 Increase tourist receipts 25% increase Income of host
E3 by 2025 communities (e.g.
hotels, travel
agencies, resorts etc.)
BIR
Increase tourism employment 50% increase Number of people
E4 by 2025 employed in tourism
industry
E5 Increase of locally produced 25% increase Number of locally
products by 2025 produced products
E6 Increase the number of tourism 25% increase Number of TOE
oriented establishments by 2025
Social
Improve access to social 90% access to Number of household
S1 services of host community electricity by with access to
2025 electricity and
90% increase potable water
in access to
potable water
95% increase
in access to
elementary and
secondary
education
Increase the capacity of 50% increase in Number of
S2 tourism front liners capacitated trainings conducted
tourism front Number of tourism
liners in 2025 front liners
participated in the
capacity development
programs
Provide decent work to host 50% increase in Number of people
S3 community decent jobs by employed in tourism
2025
Environment/Ecological
Preserve cultural heritage sites At least three Number of sites
En1 sites protected by
government laws and
local legislations
Increase awareness on At least 20% of Number of
En2 biodiversity conservation by environmentally environmentally
visitors sound tour sound tour packages
packages
Maintain marine resources No damage Record of no
En3 and alteration damage or alteration
to to marine resources
marine
resources
Maintain watershed and forest No damage Record of no damage
En4 Increased 10% Number of hectares
forest cover of forest cover

Page | 55
Page | 56
 Establishment of City Museum 1 city museum Number of city
En5 established by museum
2025
Provide updated City Tourism Updated City City Tourism Map
En6 Map Tourism Map

D. SWOT Analysis
SWOT Analysis
Internal Analysis External Analysis
FACTOR Strengths Weakness Opportunitie Threats
s
Attraction/Product
(primary tourism product, Heritage sites not yet Potential to Natural
available activities, Cultural, marketed be a museum Calamity
competition and near Natural under Potential
alternatives, environmental attractions developed natural
issues, et al.) facilities tourist sites
Product Development & Marketing

Financial Capital
(availability and access of Local Limited Government Not secured
public and private investment support
investment, et al.) (public and
 Public private)
 Private
Technology/Innovation
(research/ development Identified Inadequate Collaboration Weak
facilities and programs, need resources with other connection
innovation/ technology agencies
support and incentives, et
al.)
Others
Transportation 3 modes of
(modes, availability, transportatio Frequency More projects Residents
frequency, price, access to n available Rate conflicts
major highways, gateways With 3 major Weak
and service centers, et al.) access roads maintenanc
e
Accommodation There are Only 3 are
Market Access, Connectivity &

(type & number of identified DOT Encourage Cost

accommodation accommodati accredited accreditation
establishments, location, on
access, et al.) establishmen
ts at the city
center
Infrastructure

Infrastructure and
Supporting Facilities Port not fully Collaborate Possibility
(transport and Terminals equipped with other of Conflict
communication agencies
infrastructure, on-site
structures and facilities,

Page | 57
 availability and level of
utilities, et al.)
Ancillary Services
(safety and security Foreign In adequate Adapt barrier Cost
services, foreign exchange facilities for free tourism
exchange, souvenir shops, available PWD
restaurants, specialized Souvenirs,
facilities for PWD, elderly, resto.
et al.)
Others
Agents of Development Supportive Needs Collaborate Not
(players & partners open to local officials number of with other sustainable
collaboration) regular agencies
 Public employees Govt support
 Private in tourism
Governance, Human Resources & Institutional

office
Political Landscape Strong Political Linkages Term
(local political agenda, legislations linkages of limitations
priorities and restrictions, framework local
et al.) officials
Business Climate With one Investment Business Not
(government stop shop for code on forum sustainable
responsiveness, taxes and licensing process
incentives, regulations, Incentive Tax
trade organizations and program clearance
support services, et al.)
Social Environment & Skilled Lower Business hub Not regular
Labor workforce wages of the first rate
(skills, wage, employment, Contractual district
education, vocation and
training, social issues and
concerns, et al.)
Others

Page | 58
 III. Strategic Directions/ Strategies and Programs, Projects and Activities
Strategy Description of Timeline Fund Lead Success
and Action Activities Source Responsible Indicators
Plan and Strategic
Elements Partners

Year 1

Year 2

Year 3

Year 4

Year 5
ECONOMIC
E.1. Strategic Objective: Increase tourist arrival
E.1. Programs and Activities
Provision of Signage
A. PROMOTION

and Billboards in Number of

Legazpi City Airport x CTCAO CEO/MO (IT) Installed
and NAIA, terminals signage and
and other strategic billboards
locations
Provision of
promotional videos Installed
(bus, terminals, airport, promotional
sea port) Tabaco x CTCAO CEO/MO (IT) videos to
International Port. airports and
Legazpi Airport, NAIA, terminals
Cubao Araneta Center LED screens
Bus Port
Updating of City Updated City
website for promotion x CTCAO MO(IT) Website
Intensify the use of The number
social media in of posts in
promoting the city x CTCAO MO(IT) social media
tourism e.g. facebook, and number
IG, Twitter of reactions
x Number of
Commendation of TOE CTCAO LEIPO awarded
during Tabak Festival,
Tabaquenos
Offer local tour
packages: Number of
TOUR
 Cultural x CTCAO tours availed
OPERATORS
 Ecotourism/ by tourists,
Nature Tourism tourist arrival
 Farm Tourism

Tabaco City
Formulate the Tabaco CTACO DOT
City Tourism Circuit
x Tourism
Circuit
Introduction of “Bring Number of
Home a Friend” “Balik x CTCAO LEIPO Balikbayans
Tabaco” and friends
Join the other trade fair
aside from OKB Number of
(National Business x CTCAO DOT V, attended or
Summit, Philippine PTCAO, TPB participated
Travel Mart, Philippine events
Travel Expo)
Launch the Tourism
x CTCAO MO(IT) Launching of
tagline “Talubo
the tagline
Tabaco”
Launch Tourism Jingle Use of
x CTCAO MO(IT)
tourism jingle

Page | 59
 Organize more activities
(quarterly)
 1st quarter –
Cityhood/
Fiesta Tsinoy/
Valentines day/
NAMBAF
 2nd quarter-
Tabak Festival/ Brgy
Pasyon Salvacion Conduct of
Tabaknon x CTCAO Brgy Tayhi the events in
(Lent)/ Flores de Brgy Bacolod year-round
Mayo Brgys of San bases
 3rd quarter – Miguel
Nuestra Seniora
de Salvacion
Naval
Procession /
Penafrancia
Fluvial
Procession /
Senior San
Miguel
 4th quarter –
OKB/ Pasko
Tabaqueno
1. Mayon Planetarium
and Science Park
 Purchase
B. ENHANCEMENT OF EXISITNG ATTRACTIONS

updated
AV
Equipment,
videos
 Install Signage
 Provide
telescope DOST, Improved
 Offer x CTCAO PHILVOC, facilities,
interactive CEO, DENR services and
science devices Structure
 Install marker
with former
PhilVolc Site
 Enhance
landscape
 Provide logbook
at the Mayon
Junction and let
the visitors sign
in
 Provide a
venue for
Nature trek and
camping site
2. San Miguel Island Rehabilitated
DA, DTI,
 Rehabilitate Marine Fish
x CTCAO LEIPO,
Marine Fishery
BFAR, ATI, Sanctuary
Reserve
5 BRGYS
 Development of

Page | 60
 6 Farm Sites Existence of
 Activate and 6 operational
operate Sweet farm sites
Potato
Processing Operation of
Center Sweet Potato
 Reintroduce
Processing
and Market the
Punta Beach Center
Resort
 Organize mat Existence of
weavers and demo for
reactivate the visitors
industry
(replant
Karagomoy)
 Provide a
venue for mat
weaving
demonstration
 Organize
Marcasotes
Demo for
visitors
3. Bahay Kalakal Preservation
 Restore and plan for
Bahay
preserve Bahay
Kalakal
Kalakal
 Convert into a CEO, Mr.
Converted as
museum (upper x CTCAO Mike Ong ,
museum
level) NHI
with logbook
 Put up coffee
shop and Coffee shop/
souvenir shop souvenir is
(ground floor) available at
 Provide logbook the ground
for visitors floor
4. St. John de Baptist
Provide Signage to x CTCAO CEO Availability of
give information signage
about the church

5. Cimborio
 Install Signage
 Put up a Lighted area
Landmark x CTCAO CEO with
 Install Lighting landmark and
in the area signage
 Provide
information
about the place
6. Oras Falls
Availability of
 Put Signage in signage
strategic CEO, Brgy.
locations x CTCAO Oras, Owner, Swimming
 Coordinate with DENR, DA area
locals to put up
Cottages and Trekkers
Garbage bins/ regulation
bags in the area
Page | 61
Page | 62
  Improve
swimming area
 Formulate
Trekkers
regulations and
put up as sgin
board at the
jump off point

7. Tabaco Presidencia
Building
Put up a Gallery with
the display of
Mayor’s Well-furnish
pictures and
x CTCAO Office, CEO and
information about:
and informative
 History of Tabaco
Historians gallery
 Mayors of Tabaco
 Heritage of Tabaco
 Prominent
Tabaquenos with
great contribution
to the City

1. Mayon View Deck

and Rest Area
C. DEVELOP POTENTIAL ATTRACTIONS

(Matagbac,
Tabaco City)
 Establish Rest Availability of
Area with x CTCAO CEO, DTI
view deck
benches
 Invite investors
for Coffee
shop and
Souvenir shops

2. Tabaco City Eco

Park, Nagsipit
 Establish Trekking
Area and Demo Availability of
Area for visitors CEO, DENR,
x CTCAO DOT trekking and
 Conduct Demo and demo area
lecture on
environmental
conservation and
waste management

3. Natunawan Cove
 Construction of
Availability of
hanging bridge of
rest area with
foot bridge to
benches,
connect CEO, DENR,
cottage and
Natunawan to the x CTCAO DOT ,DA,
BFAR, DOT, other tourist
mainland (Pawa or
DTI service
Bacolod -
provisions
Natunawan)
 Invite investors for Hanging or
coffee shop, water foot bridge
sports activities,
cottegs and
camping equipment

Page | 63
 rentals
 Provide camping
area and trekking
area
 Construct benches
and rest area
 Preserve
mangrove
plantation
 Invite private
individuals to
construct a chapel
 Coordinate with boat
owners for the
provision of
transportation
4.Hacienda View
Deck
 Provide Camping
site with Cottages
and Food outlets Availability of
 Construct a 500 Camping site,
CEO, DENR,
steps stairway with stairway,
x CTCAO DOT ,DA,
perfect view of 3 zipline, bird
BFAR, DOT,
mountain gems of watching site
DTI
Tabaco and
 Invite investors for swimming
Zipline ares
 Provide Bird
watching site
 Provide Swimming
Area
5.Sinimbahanan
 Install Historical CEO and
landmark in x CTCAO Parish of St. Historical
Coordination John the landmark
with Parish of Baptist
St. John the
Baptist
6.Macabeo’s Old
House
 Coordinate with x CTCAO CEO and Gallery and
the owner to owner coffee shop
provide Gallery
and Coffee shop
for visitors
7.Tabaco City
Nursery 1 (San
Vicente)
 Provide a Visitor
center with
visitor’s logbook Visitor center
and information x CTCAO DA, CEO with logbook
about the place and
 Clustering of flora information
and fauna with
label for the
information of
visitors

Page | 64
 8.Tabaco City
Nursery 2
(Buang)
 Provide a Visitor
center with Visitor center
visitor’s logbook with logbook
and information and
about the place information
 Clustering of flora
and fauna with
label for the
information of CEO, DA, Activity Hall
x CTCAO
visitors DOT and pathway
 Construct an
activity Food outlet
hall with farm to
 Provide a pathway table concept
for visitors and souvenir
 Provide Farm to shop
table concept of
food service
 Establish an
souvenir
shop
Outsource CEO, Office of
the
Representatives

10. Establishment of
Convention Center x

E.2. Strategic Objective: Increase income of the host communities

E.2. Programs and Activities
Organize the different
tourism sectors e.g.
LEIPO, Tourism
transport, travel trade, x CTCAO Private sector sectors
accommodation, spa,
souvenir shops, associations
or
INCREASE IN INCOME FOR HOST

restaurants, tour
guides organizations
x
Include the TRE in TREs, IT Inclusions of
CTCAO TRE to
promotional activities
promotional
activities
Prioritize local x Number of
TREs local
employment CTCAO
employment
COMMUNITIES

x
One Barangay, One Barangays, One
Tourist Product CTCAO DTI identified
Program tourist
product per
barangay
Innovate the food x CTCAO DTI, LEIPO Innovative
products food products
E.3. Strategic Objective: Increase tourist receipts
E.3. Programs and Activities
Page | 65
 Accreditation of local x CTCAO LEIPO, Number
caterers for island caterers of
activities accredited
INCREASE IN TOURISM RECIEPTS

caterers
x CTCAO LEIPO, BIR, Amount
Collection of entrance DENR, collected for
and environmental fees Barangays entrance and
in selected sites environmental
fees
Offer tour packages x CTCAO LEIPO, Tour Number of
operators tours
(e.g. 3D2N Tabaco
conducted
tour)
Accreditation of TREs x CTCAO LEIPO, DOT, Number of
and TOEs DTI accredited
(e.g. PUV, boats for TREs and
island tours, food TOEs
outlets )
“Tourist friendly
transport and food
outlets ”
E.4. Strategic Objective: Increase tourism employment
E.4. Programs and Activities
x CTCAO DOT, TREs Number of
Tourism awareness trained
seminar employees
INCREASE TOURISM

x CTCAO DOT, TREs Number of

EMPLOYMENT

Tour guiding training trained tour

guides

x CTCAO DOT, TREs Number of

Tourist Service trained
trainings Employees

E.5. Strategic Objective: Increase locally produced products

E.5. Programs and Activities
Relocation of x CTCAO CEO
Pasalubong centers to Pasalubong
more accessible center in new
location site
x CTCAO
PRODUCED PRODCUTS

Packaging and Innovative

packaging
INCREASE LOCALLY

branding of products DTI

and branding
e.g.)
of products

Promotion of locally x CTCAO Sales of local

made products (e.g.) DTI/DOT products

Train locals for x CTCAO Number of

production and DTI/DOT trained locals
innovation

E.6. Strategic Objective: Increase the number of tourism-oriented establishments

E.6. Programs and Activities
x CTCAO LIEPO, DTI, Number of
Incentives to new
EASE
INCR

DOT business
THE

business establishment investors

IN

Page | 66
 x CTCAO LIEPO, DTI Number of
business
LGU assistance ( 1 stop registration
shop for business
registration) (financial)
(trainings)

SOCIAL
S.1. Strategic Objective: Improve access to social services of host community
S.1. Programs and Activities
x CTCAO LIEPO, Number of
Tourist-friendly Hospitals. tourist-
IMPROVE ACCESS TO SOCIAL SERVICES OF

hospital DOH friendly

hospitals
x CTCAO PNP, DILG
Availability of
Tourist police tourist police
information center information
(with hotline numbers) center with
hotline
numbers
Tourist information x CTCAO CEO, ICT
center equipped: Well-equipped
 AV materials for Tabaco City
Tourism
HOST COMMUNITY

visitor
information Information
 Brochures Center
 Travel
magazines
 Guest Service
Staff
 Package tours
 TRE and TOE
Directory
S.2. Increase the capacity of tourism front liners
S.2. Programs and Activities
x CTCAO DOT, Private Number of
Tour guiding training Sector, LIEPO trained
techniques for padyak padyak
drivers, tricycle drives drivers,
and city guides tricycle drives
INCREASE THE CAPACITY OF

and city
guides
TOURISM FRONT LINERS

Tourism awareness x CTCAO DOT, LIEPO, Number of

seminar to TREs and TREs trained staff
tourism office staff

Costumer service x CTCAO DOT, LIEPO, Number of

training to TREs and TREs trained staff
tourism office staff

x CTCAO DOT, TESDA, Number of

NC II for tour guides SHS students as
(SHS students) on call guides

Page | 67
 x CTCAO DOT, Number of
First aid training
Philippine trained staff
to TREs, tour guides
National Red
and tourism office staff
Cross

S.3. Provide work to host community

S.3. Programs and Activities
x CTCAO TREs, LIEPO Employment
Coordinate with TREs rate in tourist
in terms of employment sites

Conduct Job Fair x CTCAO TREs, LIEPO Number of

PROVIDE WORK TO HOST

hired
applicants

Conduct Livelihood x CTCAO TREs, LIEPO, Number of

trainings for locals in DTI, DOT local micro
some tourist sites entrepreneurs
COMMUNITY

in the tourist
sites

ENVIRONMENTAL
En.1. Preserve cultural heritage sites
En.1. Programs and Activities
x CTCAO Schools, Cultural map
Cultural mapping NCCA, NHI of Tabaco City
HERITAGE SITES

x CTCAO CEO Signage in

CULTURAL
PRESERVE

Provide Signage heritage sites

x CTCAO Schools, Preservation

Formulate a
NCCA, NHI Plan
Preservation plan of
Heritage Sites
En.2. Increase awareness on biodiversity conservation by visitors
En.2. Programs and Activities
Environmental x CTCAO DENR, DOT Number of
Awareness Seminar seminars
conducted

Tourist orientation at x CTCAO DENR, DOT, Conduct

the Tourist Information CEO Tourist
CONSERVATION BY

Center Orientation
AWARENESS ON
BIODIVERSITY

Sustainable Tourism x CTCAO DENR, DOT, Guidelines

Guidelines CEO
VISITORS

Signage about x CTCAO DENR, DOT, Number of

environmental CEO signage
conservation

Page | 68
 En.3. Maintain marine resources
En.3. Programs and Activities
Rehabilitate the fish x CTCAO Rehabilitated
sanctuary (Sagurong, Fish
BUTC/BFAR
MAINTAINED MARINE

San Miguel) Sanctuary

Expansion of marine x CTCAO More Marine

reserves BUTC/BFAR Reserves
RESOURCES

x CTCAO DENR, Phil Organized

Organize Bantay dagat Coast Guard Bantay Dagat

En.4. Maintain watershed and forest

En.4. Programs and Activities
Provision of Signage x CTCAO CEO, DENR
WATERSHED AND

Organize Forest rangers x CTCAO CEO, DENR

MAINTAINED

Formulate Guidelines x CTCAO CEO, DENR

in watershed and
forest preservations
FOREST

Conduct Awareness x CTCAO CEO, DENR

seminar

En.5. Establishment of City Museum

En.5. Programs and Activities
Construction of City CTCAO CEO, DOT, Tabaco City
Museum with various NCCA Museum
galleries showcasing x
cultural heritage,
history, science and
CITY MUSEUM

political structure of
the city

Provide visitors x CTCAO CEO, DOT, Conduct of

information NCCA visitors
information
dissemination

Page | 69
IV. IMPLEMENTATION PLAN

A. Internal Implementing Agencies Roles and Functions

The Local Government Unit of Tabaco City. As the lead government

agency that will formulate and approve the plan, allocate and seek funding
sources and oversee the management and full implementation of the
identified Programs and Projects.

a) The Local Chief Executive is the over-all in-charge of the PPAs and
approve all the documents pertaining to tourism development.
b) Sangguniang Panglungsod is responsible for the passage of an
ordinance allocating funds/budget related to tourism development
plan
c) City Tourism, Culture and Arts Office (CTCAO) will coordinate with
the different sectors, lined agencies, stakeholders and offices
regarding the planning and implementation of the PPAs.
d) City Tourism Council is the policy making body for the planning and
implementation of the tourism development programs.
e) Local Development Council will approve and prioritize the tourism
programs and projects
f) Finance Committee will recommend for the allocation of funds for the
approved PPAs.
g) City Offices like CEO, CPDO, CA, City Health, LIEPO will actively
participate in the implementation of the plan
h) Private Sector (involved in tourism service businesses) shall
participate actively in the tourism planning process and provide
support for the full implementation of the tourism plans and programs
of the LGU. They shall provide tourist friendly facilities, services and
activities at a reasonable price.
B. External Partner Agencies Roles and Functions

a) Department of Tourism shall provide counterpart resources and

technical assistance on the assessment of the tourism assets and
projects, marketing and promotions of the tourism products and
undertake capability training programs for the tourism frontline
services.
b) National Commission for Culture and the Arts shall provide
counterpart resources and technical assistance for the conservation of
the cultural properties to include conduct of trainings and seminars,
marketing and promotions.
c) Department of Trade and Industry will facilitate registration of private
investors. Assist small and medium enterprise in product and market
development. Provide counterpart resources and technical assistance
for the establishment of demo-site facilities.
d) Department of Public Works and Highways thru the City
Engineering Office will conduct studies, construct and maintain
roads and other infrastructure within their mandate.

Page | 70
 e) Department of Agriculture shall provide technical assistance and
funding for the construction of agri-tourism road leading to agri-
tourism sites.
f) National Telecommunications Commissions ensures efficient and
reliable telecommunication services and provision of facilities and
services in unserved areas
g) Philippine National Police ensures peace and order in the entire city.

C. Oversight and Coordinating Agencies

a) Department of Interior and Local Government will provide

coordination in planning and implementation of local development
programs in the LGU.
b) Department of Budget and Management will facilitate budget
releases and provide advice on issues and problems related to
budget.
c) National Economic and Development Authority will review and
evaluate programs and projects for RDC endorsement to appropriate
agencies.

D. Investment Programming and Financing

a) Funds for the implementation of the programs, projects and activities
shall be sourced from the regular budget of the city, external funding
through General Appropriations Act, agencies involved, and budget
from the convergence projects of national government agencies such
as the TRIPPC, DTI, DA, USA AID SURGE etc.
b) The City shall appropriate funding for the tourism projects acquired
through the IRA, Development Fund or local revenues.
c) The City may present to the different partner agencies the approved
plan and request to the partner agencies the inclusion of the
prioritized PPAs in their annual investment plan for funding and
endorsement to higher national agencies.
d) Tourism investments shall be carried out by both private and public
sectors to attain sustainable development. The private sector shall be
tapped for public-private partnership projects or joint venture
agreements.
e) Private sectors are the key players for a successful delivery of a world-
class tourism facilities and services.

Page | 71
V. MONITORING AND EVALUATION

Monitoring and Evaluation is significant to constantly monitor and

efficiently evaluate the project status to measure the progress. This can be
utilized as basis for crafting management responses to make programs
effective and responsive to the needs of the city and to formulate future
interventions for the sustainability of the programs. The LDTP Monitoring
and Evaluation Committee is composed of the following:

Chairman – City Executive Officer

Co-Chairman- City Tourism Officer

Members:

City Planning and Development Officer

City Engineer
City Budget Officer
City Agriculture
Officer City Licensing
Officer City Tourism
Council
President or Representative from the Business Sector

The implementation of the plan shall be monitored and evaluated using the
designed approved monitoring and evaluation tool by DOT. The status and
quarterly report on the implementation of programs and projects shall be
prepared by the LTDP M&E Committee and to be submitted to the chief
executive, DILG, DOT and for the information of other agencies.

Page | 72