Brett Adcock + c @adcock_brett Pitch decks have helped me raise $1 Billion. And it all happened thanks to a simple pitching framework. Steal it for free: 9:40 AM - Nov 6, 2022 - Typefully 4.7k Likes 860Retweets 171 Repliesne Ns lala aed ORT orere Mecca A little context: At Vettery, | raised $12 Million. For Archer, | raised $1 Billion. And for my new startup Figure, I'll need to raise billions more. I've learned a lot about how to pitch a product (and even more about how NOT to). Let's dive in... 9:40 AM - Nov 6, 2022 - Typefully 120 Likes 7Retweets 5 Repliesee Glo a Crete ae — Follow a proven structure — The best decks tackle the following: — Company purpose eal race) e110) Seaecro) UL ilela} > Team — Product > Biz Model — Market/TAM ad alla laTodt=1c} — Competitors The rest of the tips in the thread help you take these sections to the next level. EO od Mem nee 770 Likes 75Retweets 5 RepliesLTC Awl ag CEC alter — Declare an enemy — You want to create common ground immediately in a pitch. Don't make it "Your Company vs na Kol oa Make it "All of Us vs The Problem". Put the investors on your side ASAP. E.g. The common enemy for BOER Rolo Ri0 (oe 9:40 AM - Nov 6, 2022 - Typefully PaaS ae oodLTC Awl ag (cree at — Clarify the problem — NoMeya MT Mace aaeLeL understanding the real problem you solve. You have to give clarity on: — What the problem is > Who it affects ean WAat-l mes dd -lal mere) Old g My (oie — Why those solutions are arelllays4 Then explain why you're the leYSomrl ace) Vay a 9:40 AM - Nov 6, 2022 - Typefully aT TAR CoM Tol)Brett Adcock + @adcock_brett p.s. Investors love seeing founders solving a personal pain point. "| couldn't find a solution for X issue so | created Y" Having a personal problem you are trying to solve makes you the customer. 9:40 AM - Nov 6, 2022 - Typefully 124Likes 4Retweets 1ReplyTete ae (chro aeciea — Accentuate your social proof If you have: ean ame -lal slat -k-t tonne Seanad core Weta Tce > A dynamic team — Proven sales Highlight this in your deck. Investors want to know you have momentum and opportunities outside of their ena be OU (el e107 BY ol Lg CEC ci CMTana oe a orl acs — Sell the benefits — There will be a time to showcase Nol mit NUK oom Investors want to know the benefits your product brings to aM cis mM acc ol lar oii em alsa) dale atoe toro] opportunity. e.g. Figure: no more 8 hour days & high attrition, robots can work 20 hours a day. 9:40 AM - Nov 6, 2022 - Typefully Ae oe Cc NYBrett Adcock 4 @adcock brett Sein: aoa S0 °°) 0 ed Investors need to know that this is a 10-year (minimum) project for you and your team. Commit by showing your massive plans, broken down by milestones. E.g. Year 1: we will accomplish X, Year 5: we will accomplish Y, etc. 9:40 AM - Nov 6, 2022 - Typefully 67 Likes 4Retweets 1 ReplyDST ree Ns [ocoln aia [GE Telerele Mellie — Give succinct data — Have every bit of data in your back pocket, but only show the VM aLOLein If you show everything, none of ial mel-r-TmUclitalalemeet-wolican If you show the most important fofel al PMLA TI RCLCOL alam NUerciKel icy minds. 9:40 AM - Nov 6, 2022 - Typefully 64Likes 4Retweets 1ReplyBrett Adcock # @adcock brett Pro Tip: Bring a pitch deck to meetings with an extended Appendix. The Appendix includes answers to every possible question you might encounter. Over time as you field new questions, add them to the Appendix. 9:40 AM - Nov 6, 2022 - Typefully 80 Likes 3Retweets 3 RepliesTana oe a @adcock brett — Customize your format — Meeting with Sequoia? They have a recommended format. Chatting with First Round? They could have a different pitch deck preference. Research if the Partner has a recommended deck format, and ica a aM alam Iam ele ALON ALS] think. Align with them OVE eg Wee Re out 73 Likes 3Retweets 1ReplyLe tle ae (hte eects — Talk openly about risk — Investors know that every opportunity is risky. You aren't going to trick them into thinking otherwise. But you can show that you: — Have thought your idea through — Believe you will overcome the TS) = Are realistic (enough) about your company 9:40 AM - Nov 6, 2022 - Typefully 69 Likes 4Retweets 3 RepliesTes (etole a @adcock brett Let's recap: — Follow a proven structure — Declare an enemy => Clarify the problem — Accentuate your social proof — Sell the benefits => Talk long-term — Give succinct data — Customize your format > Talk openly about risk 9:40 AM - Nov 6, 2022 - Typefully 120 Likes 8Retweets 10 RepliesIrae lol ag Orla tcta These insights came from Founding Vettery ($100M exit), Archer ($2.7B IPO), and Figure. Follow me @adcock brett for Tein lr a COLA =I 0 eel CYAN CANN =I=18 the first tweet below if you can: @ Brett Adcock 4 @adcock brett: Nov 6 Pitch decks have helped me raise $1 Billion. Ree enc Rar a kOe Sen Ri Le Steal it for free: 9:40 AM - Nov 6, 2022 - Typefully 121Likes 17Retweets 34 Replies