NEU Tans) Cee ead The best products don’t have the best features. They tell the best stories. Here’s a lesson on storytelling to grow your business or startup: 1.3k Likes 190 Retweetsoe Tene) Pata My wife bought salt from San Juan Island Sea Srl Male lhe exe clio aan But we also got a masterclass in storytelling to hook your customers and turn them into fans. cn Ce CyNEUEN sR) One ad The salt arrived with a small card that shared the process for producing the salt and their journey to learn that process. Here’s what the card said (and how you can oleae lacie A mom elem Lea) 29likes 2Ri NECN Sse) a (Oe arlalslieg 1. Introduce yourself and hook the reader. The founder introduces himself and hooks the reader by making them wonder... “Making salt from seawater? How do you do that?!” MU MICRA ALE | first tried making sea salt years ago when my best friend and | decided we'd save money by collecting seawater from the beach and making c+] Pi uraives 38 Likes 1Re'Sey Wann) AP oer 2. Share the problem you faced. Tater) cM ima) He makes a comment about boiling water on his parents’ stove. He then explains why boiled sea salt isn’t ideal because it requires lots of fossil fuel. The only problem was that to make it we boiled PRL a tee oe ere POUR m tat aV elle RC le artisan salt) can require as much as 2 lbs of TCR Co Ri MLM molarsDCU rsa 3. Share your solution (and how you came up ano He shares how his experience working on vegetable farms helped him come up with a solution: Slowly evaporating large ponds of seawater inside greenhouses. After working on vegetable farms for several years after college, | have found a better way. Now our process uses the power of the sun to slowly evaporate large ponds of seawater inside greenhouses, without any fans, heaters Coa Lely WBLikes 2RetweNEUE Sea) OREM ean 4. Share your company’s competitive advantage. He shares how his production process is superior to other sea salt farmers. TEC Cael EET eee Te me meee Le ara d DAMM CRM Teme eee oe Tole Ml ete oe leer -C (TR ml Por 23 Likes 1RetweetNee) Peers 5. Elaborate on how your product is superior. He shares how his sea salt is better than other chemically refined sea salts. MAT tele LLU eter refined to be 99% sodium chloride, the ocean eM eM Le makeup and we let those trace minerals (calcium, magnesium, potassium, and much Pe Me at eR aR Rem ol] ew Rome RRND a 28 Likes 1RetweetA DCU rsa Ores 6. Make it personal. OlaC-eRS url MoU ama (ola Testa) they actually are. This can work against them. Brady leans into his business’s “smallness”, by sharing a family photo! 30 Likes 2 Retweets3 NEE Ss Rd Onur Uletiad Too often we think about our products as just a product. But the best brands think of products as an experience. An experience where you can tell a story to make your product even more appealing. 52Likes 5 Retweets