National Association for PET

Container Resources
Member Meeting
Thursday, April 21, 2022
 Tom Busard
WELCOME & Plastipak Packaging, Inc.
INTRODUCTIONS
NAPCOR Board Chairman

2
59 NAPCOR Member Companies
PET INDUSTRY SUPPLIERS (22)
American Starlinger-Sahm, Inc.
AMUT North America, Inc.
Avient Corporation
Axens Solutions
BoReTech
The CPM Extrusion Group
EREMA North America
Holland Colours Americas Inc.
Husky Injection Molding
Systems
INEOS
National Recovery Technologies
PET RECLAIMERS (17)
Alpek Polyester / DAK Americas
—Richmond & Reading Sites
BMP Recycling
Clean Tech Incorporated
Clear Path Recycling, LLC
Evergreen
Green Impact, LLC
Indorama Ventures Sustainable
Solutions, LLC
PET CONTAINER MANUFACTURERS (6)
Next Generation Recycling Machines Amcor Rigid Packaging USA, LLC
(NGR) Plastipak Packaging, Inc.
Nissei ASB Company Southeastern Container, Inc.
Origin Materials, Inc. VPET USA, LLC
Penn Color, Inc. Western Container Corporation
Polymetrix Yoshino America Corporation
REPI LLC PET RESIN MANUFACTURERS (4)
Sidel Inc.
Sorema Plastics Recycling Systems APG Polytech, LLC
Sukano Polymers Corporation Alpek Polyester / DAK Americas LLC
TABB Packaging Solutions, LLC Indorama Ventures USA Inc.
TOMRA Systems ASA Nan Ya Plastics Corp., America
PET SHEET / THERMOFORMERS (10)
Marglen Industries Dart Container Corporation
Mohawk Industries Inc. Direct Pack, Inc.
Peninsula Plastics Recycling Evertis Packaging Solutions
PetStar GOEX Corporation
Plastrec, Inc. Klöckner Pentaplast of America, Inc.
PolyQuest, Inc (PQ Recycling) Octal Extrusion Corporation
Signode Plastic Ingenuity, Inc.
Sun Recycling, Inc. POLAR PAK Inc.
Unifi Manufacturing, Inc. rPlanet Earth
3
Verdeco Group Sonoco
TODAY’S AGENDA
o Executive Director’s Report
o NAPCOR Member News
o Legislative Matters for PET & Packaging
o Container LCA Release
o Positively PET Campaign
o Wrap-up

4
ANTITRUST
REMINDER
DO

DON’T

Please refer to the

provided handouts

5
EXECUTIVE DIRECTOR’S
REPORT

6
2022 SPEAKING ENGAGEMENTS
o Wed, Jan 5: California Thermoform Committee of the
Statewide Commission on Recycling Markets and Curbside
Recycling (virtual) Laura presented
o Tues, Feb 8: PET Recycling Coalition kickoff (virtual)
Alasdair presented
o Tues, Feb 22: 1st International Bottle Grade PET Closed-
Loop Value Chain Summit (hybrid) Darrel presented,
virtually
o Wed-Fri, March 9-11: Smithers Sustainability in Packaging
Conference (Chicago) Darrel was panelist
7
 NAPCOR exhibited and Tom presented,
along with other NAPCOR members

FEBRUARY 14-16, 2022:

THE PACKAGING
CONFERENCE
(AUSTIN, TX)

8
2022 SPEAKING o Mon-Wed, March 7-9:
ENGAGEMENTS Plastics Recycling
Conference
(Washington, DC)
NAPCOR exhibited

o Thurs, March 10:

Lauren presented Life
Cycle Analysis to APR

9
  Mon-Thu, May 9-12
WasteExpo 2022, (Las Vegas)
 Tues, May 10: Panel
2022 Discussion, with Laura
FUTURE
ENGAGEMENTS  Sun-Wed, Oct 23-26:
Pack Expo (Chicago)
 Laura will present

10
EARTH DAY IS TOMORROW
o Post 1: Happy #EarthDay from
NAPCOR and Positively PET! We
only have one Earth, so whether you
are volunteering to pick up trash,
cleaning up a body of water, or
recycling your PET plastics,
remember one small moment can
make a positive impact.

11
Post 2: Celebrate #EarthDay
with NAPCOR and Positively
PET by committing to ensure
everyone has easy access to
recycle in your community.
Every effort to recycle leaves
a positive impact on our
planet!

12
HASHTAGS
o Hashtags for each post:
#HappyEarthDay #EarthDay2022 #PETrecycling
#PETplastic #Sustainability #PositivelyPET
#RecycleMoreRecycleRight #ReduceReuseRecycle
#WorldWithoutWaste

13
 Align rPET supply with demand
• Fulfill rPET demand for non-bottle
applications
• Reduce contamination
• Increase the availability of bottle grade rPET

Broaden acceptance of PET thermoforms

• Identify and develop end market
opportunities
• Create affirmative messaging in MRFs
in collaboration with:
• Grow community program acceptance of
thermoforms
Enhance the circularity of PET
• Improve the capture of PET
• Increase system efficiency
• Improve PET yield
NAPCOR COMMITTEES
Our committees are working groups
organized by topics important to Policy Reclaimer
members

Thermoform Communication
If interested in learning more about
joining one of our committees,
please contact Karen Bouldin – Opaque and
kbouldin@napcor.com Barrier Container
Recycling

15
 ISSUES MANAGEMENT
Use existing Position
Statements to craft input &
Policy
response on key issues Development Member Support

Monitor policy and activity

related to PET

Participate in working groups Proposed

where applicable Response to
Legislation &
Misinformation
Bans
Assemble rapid response team
for urgent issues
Communications Team
Support
16
QUESTIONS?

17
NAPCOR MEMBER NEWS

18
19
NEWS FROM NAPCOR

Didn’t receive this

newsletter?

Please email Karen,

kbouldin@napcor.com

20
LEGISLATIVE MATTERS
FOR PET & PACKAGING

21
TOPICS
o US federal proposals
o Canada minimum recycled content requirements
o Map of US state activity, status

22
US FEDERAL PROPOSALS
Bill
Break Free From Plastic
Pollution
CLEAN Future
Ocean-Based Climate Solutions Virgin plastic excise tax (for SUP)
Plastic Pellet Free Waters
Plastic Waste Reduction and
Recycling
RECOVER
RECYCLE / IIJA
Recycling and Composting
Accountability Act
Recycling Infrastructure and
Accessibility Act
REDUCE
Source: Waste Dive SUP = single use products
Key Elements
10c container deposit, packaging EPR, mandatory PCR content, SUP regulation/bans, pause on
permitting plastic production or chemical recycling plants
Mandatory PCR content, container deposit, task force on EPR, standardized labeling and
collection, study on SUP/bans, pause on permitting plastic production
Prohibit preproduction plastic discharge during use, transport, or manufacture
Funding for plastic waste reduction (including microplastic pollution) and recycling research
and development
Up to $500 million in matching federal grants for improvements to MRFs, curbside collection
systems and education programs
Up to $75 million over 5 years for public education and outreach; included in bipartisan
infrastructure bill signed Nov. 15
Instructs EPA to create inventory of processing capabilities for all MRFs, track contamination
and capture rates, and MRF commodities $/ton
Grant program to make recycling services more accessible to rural and disadvantaged
communities lacking MRF access
Tax on virgin plastic for SUP, plastic waste reduction fund 23
OTHER US FEDERAL ACTIVITY
o National DRS
• Standalone version from BFFP – comprehensive
• New proposal by Lowenthal & Merkley – less controversial
o Reducing Waste in National Parks Act
• Would allow parks to voluntarily ban the sale of water
bottles and other plastic materials
 National Park Service water bottle ban (2011-2017)
o Zero Waste Act – grant funding for waste diversion
• Not specific to plastics (e.g. organics, e-waste)
24
CANADA MINIMUM RECYCLED CONTENT
o Environment and Climate Change Canada (ECCC)
commitment: 50% RC in plastic packaging by 2030
o In Feb, consultation process launched to develop new
regulations setting minimum % RC requirements:
• Applies to beverage containers, bottles, plus non-food contact
thermoforms, film, and flexible packaging
 Excludes direct contact food packaging (except beverage
containers)
• Considering short- and long-term targets for each category
o Draft regulations to be published as soon as late 2022
25
 2021 LEGISLATIVE ACTIVITY, 4/30/21
EPR for Packaging
VT
WA Minimum Recycled
ME
Content Standards
OR
NH
NY New Deposit /
MI MA Incentivized Collection
IA CT
Deposit Expansion
IL NJ
CA CO VA Deposit Repeal /
MD Scale Back
TN DC
OK AR Recycling Market
AZ Development
Advanced Recycling
TX LA Recyclability Claims
Unclear whether it
will be introduced Single Use Plastics
this session
HI 26
 SIGNED INTO LAW BY END OF 2021
EPR for Packaging
WA Minimum Recycled
ME
Content Standards
OR
New Deposit /
Incentivized Collection
CT
Deposit Expansion
NJ
CA VA Deposit Repeal /
Scale Back

OK AR Recycling Market
AZ Development
Advanced Recycling
LA Recyclability Claims

Single Use Plastics

27
 2022 STATE LEGISLATIVE ACTIVITY
EPR for Packaging
VT
WA Minimum Recycled
Content Standards
OR
NH
New Deposit /
NY
MA Incentivized Collection
IA RI
Deposit Modernization
IL NJ
CA CO
MO KY WV VA Deposit Scale Back
MD
Advanced Recycling
SC Single Use Plastics
MS AL Passed
Recycling Goal
Already dead

Same bill
HI 28
QUESTIONS?

29
Life Cycle
Analysis
Comparing PET, glass,
and aluminum container
systems
 WHY UPDATE THE CONTAINER LCA?

 Universally recognized, used widely to evaluate environmental impacts

 Localized information is in high demand
 Last PET container LCA (led by PETRA) is now 13 years old
 Higher recycling rates and average % PCR across PET, aluminum, glass

 Adds on to PET value chain LCAs by Franklin Associates/ERG released in

2018 and 2020 (led by APR & NAPCOR)
 Raw material extraction/collection through pellet formation stage

 The following results are pending peer review

CONFIDENTIAL
31
CONTAINER SYSTEMS

Average Sample Recycled Recycling

Size
Weight (g) Content Rate
16.9 oz water 8.2 ; 11.2
16.9 oz soft drink 22.1 10%, 25%,
PET Bottles 29.1%
20 oz soft drink 22.2 50%
2 liter soft drink 43.9
Aluminum 12 oz 12.7
73%* 50.4%
Cans 16 oz 15.1
Glass Bottle 12 oz 208.3 40% 39.6%

* Breakdown of recycled content in aluminum: 43% UBC postconsumer, 23%

postindustrial scrap, and 7% non-UBC postconsumer

CONFIDENTIAL
32
 PRELIMINARY PET BOTTLE RESULTS
VS. 2009 PETRA STUDY
 20 oz PET bottle for CSD:
14-19% less greenhouse
gas emissions

15-25% less
energy consumed

~31% less
solid waste
* Preliminary Results as of March 2022
2009 results based on “Life cycle inventory of three single-serving CONFIDENTIAL
soft drink containers” by Franklin Associates, a Division of ERG 33
 PET BOTTLE ADVANTAGES ACROSS
ENVIRONMENTAL MEASURES
PET vs. Aluminum PET vs. Glass
~69% ~24% less ~123% ~168%
~50% less less energy less CO2 less
CO2 solid consumed emissions ~98% less solid
emissions waste energy waste
consumed

~38% less ~100%

~90% less ozone less water ~147% less
sulfur dioxide emissions consumed sulfur dioxide
emissions emissions

* Preliminary Results as of March 2022 comparing 16.9 oz PET,

16 oz aluminum, and 12 oz glass container systems for CONFIDENTIAL
packaging carbonated soft drinks, base volume unit = 1,000 gal 34
METHODOLOGY CHOICES
o System expansion methodology
• Favors systems with high recycling rate vs. recycled
content
o Cut-off methodology
• Not affected by the balance between a system’s
recycled content and its recycling rate. No material
displacement credit is applied.

35
FROM THE DRAFT REPORT
“The system expansion and the cut-off approaches
capture the range of options in the ISO recycling allocation
hierarchy and have been selected to examine the
sensitivity of the LCA results to the choice of recycling
allocation methodology.”

o Baseline results (for our communications) use system

expansion methodology

36
REPORT CONTENTS
o Baseline results
• System expansion methodology
• Includes alternative treatment of postindustrial recycled
aluminum content
o Sensitivity analyses
• Cut-off recycling methodology
• Equivalent number of containers basis
• Higher recycled content for PET bottles (25%, 50%)
• Reduced weight (21 grams) for 16.9 oz and 20 oz
preforms 37
NEXT STEPS
o Draft baseline report has been reviewed by data
providers and other NAPCOR parties
o Sensitivity analyses to be delivered by Franklin
Associates this week
o Full draft report to go through peer review process
• No major shift in outcomes expected
o Final report and communications launch to follow this
spring

38
LCA COMMUNICATION PLAN
o Content for various audiences
• Consumer
• B2B (general) – email drip campaign, infographics
• Industry insiders with deeper understanding of LCA
o AB&C to develop content for integration with Positively
PET campaign
o NAPCOR to develop resources for Life Cycle Analysis
page on public side of napcor.com

39
FOR CONSUMERS – EXAMPLE 1

16.9 oz 12 oz

65% less greenhouse gas emissions

40
INDUSTRY KNOWLEDGE – EXAMPLE 1
Global Warming Potential (kg CO2 eq/1000 gal)
(normalized to maximum value)

41
FOR CONSUMERS – EXAMPLE 2
o Compared to aluminum cans, 500 mL PET water
bottles have significantly better results in
• Energy demand
• Solid waste
• Water consumption
• Global warming potential
• Acidification
• Eutrophication
• Smog formation
42
 INDUSTRY KNOWLEDGE – EXAMPLE 2
Meaningful Difference in Results
Comparison of Average Weight 500 ml PET Water Bottle with Other Water Containers
Results % Difference 12 oz 16 oz
threshold Aluminum can Aluminum can PET system
Cumulative Energy Demand 10% impacts are
significantly
Feedstock Energy 10% lower
Non-Renewable Energy 10%
Solid Waste 25%
PET system
Water Consumption 25% impacts are not
Global Warming Potential 25% significantly
lower
Acidification Potential 25%
Eutrophication Potential 25%
Ozone Depletion Potential 25%
Smog Formation Potential 25% 43
LCA PROMOTION

 Keep with our core message of “The 1 Everyone Can Feel

Good About”
 AB&C recommends a two-phased integrated marketing
campaign that will align with key events and observances taking
place in the next 2-3 months.
 Formally announce this on World Environment Day (June 5,
2022). We will leverage our existing relationships with national,
local market (where NAPCOR members are based) and trade
media.

44
LCA: MEDIA RELATIONS BLITZ
Tactics will include:
 Offer an exclusive to Wall Street Journal
 News media tour (NPR, AP, CNBC, Bloomberg, etc.)
 Op-eds placed in top markets
 Revisit media that NAPCOR was previously interviewed by (e.g.,
Rolling Stone)
 Distribute press release over national newswire once stories are
secured
 To Prepare for Earned Media - talking points, FAQs, Graphics and a
refresher media training would be developed

45
LCA: ADDITIONAL TACTICS

 Paid Media in Select Markets

 Communications toolkit for members and partner organizations
would be developed to utilize in local markets.
 Items may include, but not be not limited to:
 Social media content and accompanying graphics
 Creative (infographic, flyer)
 Video asset (i.e., animation)
 Possibility of utilizing Influencer Marketing

46
QUESTIONS?

47
Q1 Review & 2022
Upcoming

48
WE’VE COME A LONG WAY!

 Founded in 1987, the National Association for PET

Container Resources (NAPCOR) is the leading
association for the polyethylene terephthalate
(PET) plastic packaging industry in North America.

Mission:
 Promote the use of PET packaging; support
successful recycling of PET; communicate the
attributes of the PET container as a sustainable
package.

49
SITUATION

50
VIDEOS

 The Coca-Cola Company and Bill Nye Demystify Recycling

 Beyond Plastics – Plastics Recycling is a Big Fat Lie

51
POSITIVELY PET MEMBER
SUPPORTED CAMPAIGN
 Authoritative voice for the PET industry
 Educate consumers about PET packaging
 Reinforce our position as the credible resource
for brands, retailers on PET packaging
 Engage with media to correct misinformation,
and be a resource
 Pursue legislative initiatives that
 Increase collection
 Keep PET on the shelf

52
POSITIVELY PET TIMELINE

Program to continue into 2023 & beyond

53
IMPACT OF PHASES

2021
Thought
2020 Leader
Awareness
2019 187 million
7.5 million impressions
Data impressions
Provider
< 100,000
impressions 54
POSITIVELY PET
PROMOTION TOOLS
 Positively PET Website
 Downloads with PET facts
 Strong social media presence
 Videos

55
56
57
REGIONAL & FOCUSED
St. Paul, MN
Charlotte, NC
Fort Worth, TX
Nashville, TN
Indianapolis, IN
Baltimore, MD
Atlanta, GA
Sacramento, CA
Philadelphia, PA
Tampa, FL
Louisville, KY
Columbia, SC
Ann Arbor, MI

58
REGIONAL & FOCUSED

American Beverage
“Every Bottle Back"

RRS / FPI
Thermoform
Recovery

Recycle Ann Arbor

MRF

59 CONFIDENTIAL
2022 & BEYOND -
EQUITY BUILDING
 Consumer Efforts Build awareness of what
PET is, demonstrate all the
 Ongoing organic social media push
valuable uses that PET
 Paid social media efforts in at risk regions (ex. Virginia EO plays in our everyday lives
77 or in collaboration with other groups)

 Business-to-Business (B2B) WIN the battle against aluminum,

glass & cartons
 Consumer Packaged Goods Brands (Coca Cola, Pepsi,
- Reaffirm the PET value proposition
Walmart, Costco, Keurig Dr. Pepper, Procter & Gamble)
- Increase PET/rPET usage in supply
 Stem the switch away from aluminum, glass, etc. chain

 Influencers Be the proactive knowledge

 Non-Governmental Organizations (NGOs) expert; publicly address PET
 Policy makers misinformation
 Media / Reporters 60
CAMPAIGN CREATIVE
PET plastic is “1” material consumers feel good about. Each year, they recycle 1.7 billion pounds of PET. Retailers
and brands also benefit when they use PET in their packaging.

Choosing a packaging material comes down to three things—environmental impact, ability to preserve contents,
and convenience. PET bottles and containers are the preferred choice because they deliver on all three. Science
shows choosing PET is also a sustainable choice, as PET uses less energy and creates fewer greenhouse gases
than alternatives. Retailers that stock products packaged in PET also enjoy profitable sales. As a result, more
manufacturers and brand owners are converting to PET or using rPET. Learn more about the business benefits
PET can bring to your own bottom line.

Learn More
https://napcor.com/why-pet/

PET is a win, win, win for grocers, consumers, and manufacturers.

Shoppers feel positive about PET plastic; they recycled 1.7 billion pounds last year. You’ll profit from 100%
recyclable PET-packaged products in-store.

Consumer acceptance of PET keeps rising because it’s “1” plastic that can be recycled over and over again.
Instead of going to waste in landfills, it can be reused again and again. Plus, it won’t shatter like glass, it’s
lightweight for lower transport costs, and its carbon footprint is smaller than aluminum’s. Isn’t it time you considered
PET packaging and containers?

Learn More
https://napcor.com/why-pet/

PET has many positives in store for grocers and retailers.

 o Ann Arbor, MI
Consumer efforts o Organic Social Posts
YTD 2022
o Monthly Contest
ANN ARBOR
Carousel Ad #1 Blueberry Woman Containers
Q1 SOCIAL POSTS
 CONTESTS
Facebook Newsfeed: Instagram Feed:
Valentine’s Day Contest Valentine’s Day Contest
 Overall Site
PERFORMANCE OVERVIEW Performance
Overview
53
• 70% of all Q1 traffic came from paid media
• There were 6.5K website sessions, with the average user visiting 1.17 pages per
6.5K PDF
Sessions to Site
session downlo
1.17
• March garnered the most sessions, with 4,117
• So far this year, there have been 53 PDF downloads ads
Pages per Session

Traffic Source by Channel

89.4%
Bounce Rate
4% 1%
13%
Sessions by Month
12% 5000

70%

0
Paid Media Social Direct January February March
Organic Search Referral
 ANN ARBOR PAID Paid Media
CAMPAIGN OVERVIEW Campaign

Campaign Goals
1.7M
• Build awareness about the PositivelyPET.org website and make the public aware of the benefits Impressions
of recyclable packaging and other products made with PET (polyethylene terephthalate)
8.1K
Target Audiences Clicks
4.3K
• Users ages 18–65+
• Users ages 18–65+ located in Ann Arbor, MI

Tactics Sessions
• Facebook single-image ads, Instagram Stories, Nativo native content 00:05
Highlights/Notes Avg. Session
• Our Ann Arbor campaign launched in February and continued through March Duration
• We also ran MLK Day, Valentine’s Day and Spring Cleaning contests in Q1
• The campaigns achieved 1.7M total impressions and 8.1K clicks, resulting in an overall CTR of
0.46%
• There were 4.3K sessions as a result of paid media, with the average session lasting 5 seconds
2022 Q2 & BEYOND

 Continuation of Ann Arbor Social Campaign

 B2B kicked off at end of Q1; more alignment with LCA release and
Email Drip Campaign
 Richmond, VA is contender for next region:
 Executive Order repeals Governor Northam’s Executive Order #77,
removing the burdensome restriction on single-use plastic at state
agencies, colleges and universities. The order also directs State
Parks to examine ways to create more recycling opportunities.
 Opportunity exists to work with other associations to understand the
needs and develop a recycling program for state institutions,
including universities?

68
 o LinkedIn
Business to
Business Plan o Email Drip
YTD 2022
B2B PAID MEDIA OVERVIEW
 Objective: Shift brand owner audience perspectives on PET

 Target Audience: National, Select large grocers, supermarket chains and

specific brands, targeted by job title

 Timing: 4/6/22 – 5/31/22

 Tactics: LinkedIn Sponsored Content

 KPI’s: CTR and landing page views

B2B CAMPAIGN

 Utilize LinkedIn campaign to drive traffic to NAPCOR website

 Speaking Engagements such as The Packaging Conference,
Sustainability in Packaging
 Waste Expo May 9-11 (Laura on plastics panel)
 Potential for Pack Expo in Chicago – October

71
LINKEDIN

 LinkedIn Sponsored Content – B2B

 Sponsored Content ads live directly within the LinkedIn feed,
appearing alongside content LinkedIn members are sharing,
giving them the look and feel of a native ad campaign
 This tactic works to increase qualified traffic to posts or pages,
while targeting an incredibly specific B2B audience
 Targeting based on Company Name and Job Title, using
LinkedIn’s profile-based first-party data
NAPCOR.COM “WHY PET”

Direct to Member Directory to find more

resources

Sign up for resources like LCA, calculators

and toolkits
MEDIA RELATIONS
Eight placements were secured across a
variety of news media, including
national, regional, local and trade
publications

• Cumulative reach of 2.25M+

impressions
• Advertising value equivalency of $75K+

Pending opportunities with:

• Financial Times
• Wall Street Journal
WEBSITE RECOMMENDATIONS

 Expand imagery to include other types of

bottles and containers
 Introduce plastics comparison chart
 Form to capture downloads
FOLLOW US
If you haven’t had a chance to jump on board, take a minute to check
out www.positivelypet.org, follow our accounts and engage in the
conversation.

Share your member news and posts.

 Twitter: @Positively_PET
 Instagram: @positively_pet
 Facebook: @PositivelyPET
 LinkedIn: www.linkedin.com/company/napcor
 LinkedIn: www.linkedin.com/showcase/positivelypet

76
QUESTIONS?

77
 o July 27-28: Penn Color
Tour in Philadelphia

FUTURE
MEETINGS
o Nov 17-18: at Marriott
O’Hare in Chicago

78
OTHER BUSINESS
- Please fill out the survey!
- Leave nametags at your seat

79
 Tom Busard
CLOSING Plastipak Packaging, Inc.
COMMENTS NAPCOR Board Chairman

80
THANK YOU