Professional Documents
Culture Documents
Many organizations and businesses are switching from in-person meetings, which
cause expensive travel and disrupted schedules, to hold online meetings between their
staff at multiple locations. This practice exploded during the COVID-19 pandemic, when
more and more employees began working from home.
Electronic meetings greatly increase the ease with which a group meeting can be held,
but it also has subtle drawbacks in comparison with a traditional in-person face-to-face
gathering. Online meetings are useful but should be carefully considered against the
benefits of meeting in person. Reviewing the advantages and disadvantages of online
meetings will help you decide when they are right for your small business.
Many of us haven’t had as many video meetings in our whole lives as in the past two
years. During the first COVID-19 lockdowns, virtual meetings became the new norm for
employees and companies all around the world, with 200 million people using Zoom
alone every day at the beginning of 2020, compared to 10 million in December 2019.
Despite becoming a regular fixture, virtual meetings are still seen as inferior to in-person
meetings. Yet, with hybrid and remote forms of work here to stay, companies will need
to embrace them and work out how to get the most from them.
2. Tighter agendas
Experience of the past two working years has spawned a new, unofficial condition:
"Zoom fatigue". People recognize that video meetings can be surprisingly draining,
which is what most teams want to keep them as short as possible. Analysis from
Microsoft on its newly remote workforce revealed a positive new trend: the rise of the
30-minute meeting. They found that individual meetings shrank in duration, with 22%
more meetings of 30 minutes or less, and 11% fewer meetings of more than one hour.
More efficient, shorter meetings with fewer meanders that cut to the point and get the
job done faster is clearly good news—freeing up more space for everyone to get on with
the important tasks that matter.
3. Ease of costing
When all your meetings are digital, it becomes infinitely easier to quantify all the time
your company spends on different catch-ups and communications. This is crucial if you
are billing for all client time, or simply want to map where time goes across different
projects. With a flawless digital record of all meeting time, you can instantly see which
meetings cost you the most (both in time and money). With an automatic meeting
tracker set up, your team can accurately record how long each meeting took, who
attended, and any follow-up work it created.
5. Directness of communication
Because you can’t see where people are looking in virtual meetings, you can’t tell who
they’re directing their comments or questions to—so you’re forced to become more
explicit in how you communicate. You have to mention people’s names—firstly to let
them know you’re speaking to them, and secondly to avoid two people speaking at
once. This can provide the opportunity for more democratic participation; it’s easier to
become aware of one or two employees dominating the discussion, and ensure
everyone has the space to talk. Ensuring everyone feels heard is crucial for creating a
healthy company culture, whether you’re working remotely or not.