Professional Documents
Culture Documents
Lec 5
Lec 5
2. Which survey method is considered better for collecting information with a relatively
complex questionnaire?
A) Mail interview
B) Personal interview
C) Telephone survey
D) Online survey
3. When assessing the amount of data in a survey, what does "effort required by the respondent"
refer to?
A) Physical exertion
B) Cognitive effort
C) Financial commitment
D) Emotional involvement
4. Which interview technique offers the most potential for control over the sample selection?
A) Mail interview
B) Telephone survey
C) Personal interview
D) Online survey
5. What survey method requires the least total time for completion?
A) Personal interview
B) Telephone survey
C) Mail interview
D) Online survey
6. In survey research, what is the focus of attempts to increase the response rate?
A) Sampling control
B) Complexity of the questionnaire
C) Reducing nonresponse
D) Time requirements
7. Which factor affects the cost of a survey, making personal interviews generally more
expensive?
A) Sampling control
B) Response rate
C) Time requirements
D) Method of communication
12. What should be considered when deciding about question content in a questionnaire?
A) Time required for completion
B) Target respondents
C) Number of questions
D) External events biasing responses
13. Which survey method requires the most potential effort from respondents?
A) Telephone survey
B) Mail interview
C) Personal interview
D) Online survey
TRUE OR FALSE:
1. The complexity of the questionnaire is a key criterion for selecting a survey method.
a. True
2. Personal and telephone interviews are better suited than mail interviews for collecting
information in subject areas that require a relatively complex questionnaire.
a. True
3. The amount of data involves considerations of the time required to complete the
questionnaire and the effort required by the respondent.
a. True
4. Personal interview surveys offer the most potential for control over the sample in terms of
sampling control.
a. True
5. Telephone surveys require the least total time for completion, while mail surveys tend to
take the longest time.
a. True
6. The response rate is a factor that influences the effectiveness of a survey method.
a. True
7. The cost of surveys varies with the type of interview, with personal interviews generally
being more expensive than other approaches.
a. True
10.In questionnaire design, decisions about question phrasing include ensuring that words have
a single meaning to all respondents and avoiding leading or implied alternatives.
a. True
14.Personal interview surveys offer the least potential for control over the sample in terms of
sampling control.
a. False
15.Mail surveys require the least total time for completion, while telephone surveys tend to take
the longest time.
a. False
18.Interest level, notification, and the type of postage used are unrelated to attempts to reduce
nonresponse in surveys.
a. False
20.Decisions concerning question phrasing do not consider whether words have one meaning to
all respondents or if any words are leading or imply alternatives.
a.False