Start Selling on Amazon.

sg as an Account-Managed Seller
Updated as per 1 December 2020

Thank you for your interest to open a selling account and start selling on Amazon.sg. This document will outline the overall onboarding
and account management support to assist you with your selling journey:

 Amazon SG Seller Central at https://sellercentral.amazon.sg

 Amazon.sg Help Page: https://services.amazon.sg
 Monthly Subscription Fees: S$29.95/month (before GST) – waived until 30 June 2021
 Referral Fees: 6-15% (before GST) – depending on categories (more information here)

1. Account Registration and Onboarding Process

Account Listing Deals &

Account Set Up Listing Creation
Registration Optimization Merchandising

2. Account Management Support (for 1 calendar year up until 31 December 2021)

Commitment Support

Stage 1: •Support for Seller Identity Verification

•Account Set Up (Shipping Settings, Bank Account Set Up)
Account Set Up •Listing Creation and Listing Optimization

Stage 2: •Free Placement on "Today's Deals" page on Amazon.sg Homepage (given all
other requirements are met)
FBA <> Deals & Merchandising •Merchandising Support for Key Shopping Events

Stage 3: • Potential Close Collaboration on Unique Thematic Campaigns

Exclusive Pricing / Campaigns • [TBD] Other Additional Marketing Support

3. Fulfillment Options

There are 2 different Fulfillment options available as a seller on Amazon.sg:

Merchant Fulfilled Network (MFN) Fulfillment by Amazon (FBA) – Consignment Model
What is it? Seller will pack and ship each order using seller’s own Seller will ship inventory to Amazon FBA warehouse, inventory
fulfillment network/3PL service providers will be stored, and Amazon will pick, pack, and ship orders made
by customers for all FBA products
Customer Seller will manage orders, including customer service, Amazon will handle returns, refunds, and customer support
Experience refunds, and returns. related to FBA orders 24/7.

Fulfillment Seller will specify their own shipping rates chargeable to Seller will not be able to charge shipping fees to customer.
Rates customer based on product type, dimensions, and Applicable FBA Storage Fees and FBA Fulfillment Fees will be
weight. charged to seller per item, depending on each item’s dimension
and weight*
Additional Tips & Strategies: Benefits of using FBA:
Information  Seller is free to engage any of their preferred 3PL  All FBA products will have Prime badge attached to the
service provider product listings
 Order Fulfilment is typically 5 days (2 days handling  All FBA products will be delivered to customer within 48
time + 3 days shipping time) hours
 Order Fulfillment with Tracking ID provided is  All FBA products will be eligible to win BuyBox
encouraged  All FBA products will be eligible to be nominated for key
shopping events (e.g. Prime Day, Black Friday, etc.)
*Full breakdown of FBA Storage Fees and FBA Fulfilment Fees can be found here: https://services.amazon.sg/fulfillment-by-amazon/pricing.html