PAPERWORK IDEA GENERATION

Oleh; Annisa Salsabbila

JARAMBA – Sinplify mobility in emerging markets

A. Product Overview

Jaramba is asimplify mobility in emerging markets by integrating public transport

services into a single platform where users can get trip information, check real-time
vehicle positions, pay cashless and buy in bulk.

In Jaramba, their strive to provide equal access to mobility services for everyone.
jaramba believe the future of mobility, at least for the next few decades, is neither flying
cars nor teleport gates, but the coherence and connectedness in the whole public transport
system. “To do daily trips, we don’t need to trap ourselves behind the steering
wheels, we just need a few taps on the smartphone.”

The intricate behind-the-scenes integration is simplified in such a way so that the

services arrive in front of the user’s screen. This will make it easier for us to travel every
day without having to tie ourselves to the liability of car ownership because mobility is a
primary need of modern people.

B. The Main Problem

The Co-founder of Jaramba (Anugrah Nurewa) said, sensed a recurring situation as

seen in other cities in emerging countries: typically high populations and car-oriented
cities. With the average density reaching four times the density in European cities,
emerging cities facing a very high motor vehicle growth. While the world is talking
about the future of mobility, we are still experiencing difficulties in moving between
places.

Our public transport system is far from ideal. We have to search for the route first,
then wait indefinitely on the sidewalk (if there is one), get confused on which bus we
should take and when to switch to the next buses. Then we have to pay cash.

Like other emerging cities, Bandung also has informal community transport to
respond to local people’s everyday mobility needs, called Angkot. Angkot drivers not only
provide transport services in congested built-up areas but also are a major source of
livelihood for local drivers and their families.

Unlike drivers at formally-managed public transport that get paid on a fix, monthly
wages, Angkot drivers get their income from revenue sharing of their daily revenue, after
cut to the fleet owner, cooperative daily deposit, and petrol expenses.
C. The Idea Generation into a solution

Ideas, as many people said, are a dime a dozen. Execution is not.

January 2021, team of Jaramba shared their own vision and the discussion goes
deeper. Feeling challenged by the situation in our home country, their decided to test and
validate this idea. The founding team of Jaramba was formed, marked with Rama joining as
a tech co-founder.

Our first question is: how might we implement a reengineered MaaS to adapt
it to the situation of emerging countries. We need some help to build this idea. The first
thing that crossed my mind is checking Antler website, an accelerator which I knew when I
visited Sydney Startup Hub back in 2019.

Turns out that they are opening SG8 cohort. With no hesitation, we apply Antler
SG8 cohort as a pre-formed team. With no exit nor ex-unicorn experiences in the three of
us, it feels surreal when we got the good news. The programs were designed aggressively
that we keep ourselves busy with cycles of validation.

In one week , Jaramba go to test destination check-in features, validate it to

potential supermarket partners. Another week their go travel to a touristy regency to
validate tourism integration features with a local company. It all paid off with passing
through the IC and getting our pre-seed investment!

After a series of validations, including a PoC live testing campaign — Jarambah

Week, we finally go live on 7 January 2022 starting from Bandung. Jarambah is a simplify
mobility in emerging markets by integrating public transport services into a single
platform where users can get trip information, check real-time vehicle positions, pay
cashless and buy in bulk. Jaramba have been operating for 7 weeks now.