Unit 14 business intelligence

4.1 Data Visualization 2

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Bad Data Visualization and Data
Visualization Pitfalls
▪ In an age where information is consumed in mere seconds,
we're seeing more and more visuals used to relay facts and
figures.
▪ Because of that in business, politics or socioeconomics
data visualizations, like graphs, charts, and tables, are
commonplace in the news or business presentations.
▪ They can quickly establish trust, tell a story and illustrate
complex messaging with little more than a glance.

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Bad Data Visualization and Data
Visualization Pitfalls
Because of above advantages there are inherited
danger in Data visualization
▪ Data visualization can use to feed wrong information easily.
▪ Consumer can misinterpret information because information
in visualization absorb less that minute.
▪ Visuals can be manipulated to support the narration an
author wants to portray.
▪ Poorly design visualization are misleading and confusing
visuals skew data or ideas and can lead to misinformation
guiding important decisions.

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What's Wrong With This Visualization

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What's Wrong With This Visualization

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What's Wrong With This Visualization

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What's Wrong With This Visualization

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What's Wrong With This Visualization
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What's Wrong With This Visualization

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What's Wrong With This Visualization

▪ Gizmo says new iPad battery gained 70% in capacity

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Proper Data Visualization

▪ Arrange data in a clear and presentable manner

▪ Clearly name the axis and values.
▪ Color code different categories.
▪ Organize data in strategic format
▪ Never Go against norms or standards even you give legend
▪ Clearly visualize the story you want to present using color
code or other technique
▪ Avoid cluttering .

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Proper Data Visualization

▪ Understand what is vital information should captured by

your visualization.
▪ Identify what are the variables that impotent to you or your
organization
▪ Understand the association between those variables
▪ Identify the objective of the data visualization.
▪ Don’t present meaningless data because you have them
▪ Avoid data glut

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Proper Data Visualization

▪ Identify the right chart for represent data

▪ Know what you want to present to your audience.
▪ Know who are your audience.
▪ Make sure that the chart will not alter , misinterpret or giving
wrong conclusion about data.
▪ Please read the article data visualization 101 by Jami
Oetting [online ] last accessed 02-05-2020
https://blog.hubspot.com/marketing/types-of-graphs-for-data-
visualization.

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Proper Data Visualization

▪ Keep it simple
▪ The main objective of data visualization is keep data simple
easy to understand and analyze.
▪ Use simple language.
▪ Don’t use adverbs or expressive language.
▪ Label your chart clearly and simple, make it easy to read and
view.

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Activity

▪ Please watch the YouTube documentary Hans Rosling's 200

Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC 4
https://www.youtube.com/watch?v=jbkSRLYSojo.
▪ Please watch the YouTube video Cole Nussbaumer Knaflic:
"Storytelling with Data"
https://www.youtube.com/watch?v=8EMW7io4rSI&feature=youtu.b
e&t=28.
▪ Visit https://www.gapminder.org/tools/ and use various graphs to
see how world change overtime and evaluate how those graphs
style ,presentation of data how presentation could improve

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Bibliography

▪ Evergreen, S., 2016. Effective Data Visualization. 1st ed.

▪ Pearson Education, (2013)Data Visualization and Exploring Data. Prentice
Hall.[Online] [Last Accessed 2 May 2020].
http://cs.furman.edu/~pbatchelor/csc105/MyPPT/Visualizing%20Data.pptx .
▪ J. Stefanowski, (2013) Data Visualization or Graphical Data Presentation.
.[Online] [Last Accessed 2 May 2020].
http://www.cs.put.poznan.pl/jstefanowski/sed/DM14-visualisation.pdf
▪ Oetting,J Data visualization 101 by [online ] [Last Accessed 2 May 2020].
https://blog.hubspot.com/marketing/types-of-graphs-for-data-visualization.
▪ Aploris.com. 2020. Aploris: Simple And Insightful Powerpoint Charts For
Windows And Mac. [online] Available at: <https://www.aploris.com/> [Last
Accessed 2 May 2020].

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Next Week

▪ Data mining
▪ What is Data Mining.
▪ Real life Examples in Data Mining.
▪ Data Mining Techniques.
▪ Steps of Data Mining.
▪ Data Analytics.
▪ Benefits Drawbacks and Challenges
▪ Popular Data Mining Tools

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