CLASS WILL START

AFTER THIS VIDEO

BMMA 100

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INTRODUCTION TO
MULTIMEDIA
BMMA 100

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AGENDA
● CLASS REMINDERS
○ Rescheduled Career Talk
○ Revised Date for Grade Consultation

● WEEK 5
○ Information Design
○ Types of Information Design

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CLASS REMINDERS
ANJO BOLARDA: VOYEUR 4
WILL BE
RESCHEDULED!

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Week #6, F2F Classes Resume
● F2F Classes will resume on September 27 (Wednesday)

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 WEEK 5

ANJO BOLARDA: SHAMAN SERIES 9

INFORMATION
DESIGN
WEEK 5

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INFORMATION DESIGN
● Its primary goal is clarity of
information.

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INFORMATION DESIGN
HELPS MAKE SENSE OF DATA
● Data doesn’t have inherent
value unless you know how to
use it — or have a methodology
to initiate the process.

● Data is useless unless they’re

presented in a way that is
accurate, clear, engaging, and
easily absorbed.

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INFORMATION DESIGN
MAKES INFORMATION ACCESSIBLE &
UNDERSTOOD
● Targeted to specific audiences
in specific situations to meet
defined objectives.

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WHAT IS GOOD INFORMATION DESIGN?

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ACCORDING TO RON LIPTON in the
“The Practical Guide to Information Design”:
1. It helps people navigate and understand the increasingly complex world of facts,
figures, directions, and demands.

2. It helps users finish a task, solve a problem, or meet a need.

3. It minimizes or eliminates frustrations.

4. It begins and ends with understanding the people who will use the content and making
sure that the content and its presentation and delivery serve them.

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INFORMATION DESIGN &
USER EXPERIENCE
Not only must information be presented in a clear manner, but users also need to navigate
the information without it being overwhelming or confusing.

The basis of UX design is human-centered design. Meaning that everything is created with
the user in mind. User experience design follows a design thinking process in order to get
the best results.

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TYPES OF
INFORMATION
DESIGN
WEEK 5

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INFORMATION ARCHITECTURE

E.G. Sitemap for a website.

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ILLUSTRATION

E.G. Interactive cover for an online magazine.

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GRAPHIC DESIGN

E.G. Corporate branding.

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WRITING

E.G. Articles.
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INTERACTION DESIGN

E.G. Mobile apps.

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DATA DESIGN

E.G. Progress reports.

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VISUALIZATION

E.G. COVID-19 Tracker.

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WITHOUT INFORMATION DESIGN, LIFE
WOULD BE BORING.

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1. Maps without color-coding or legends.

2. Infographics wouldn’t exist.

3. All websites would be the same.

4. Textbooks would be drab and hard to follow.

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ACTIVITY #2
&
TECHNICAL
WORK #1
WEEK 5

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ACTIVITY #2
INSTRUCTIONS
1. Identify a website, app, or commissioned artwork in either the local or national level of
the government. There should be no same choices for each student.

2. Identify the design problem.

3. Recommend a design/art solution following everything we discussed.

4. Submit research and recommendation for approval.

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TECHNICAL WORK #2
INSTRUCTIONS
1. Take a picture of a signage or experience at Mapua MCL that needs to be improved in
terms of information design.

2. Submit the picture via BBL, not later than 12:00 mn tonight, September 27, 2023

3. Submit a crosswise piece of paper which explains why the item in your picture needs to
be improved, information design-wise, in five sentences.

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BMMA 100

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