Project Plan for Ayek Apparel Ltd.

Aim/Objectives of the Project

Transition from reliance on third-party e-commerce platforms to a more
independent, direct-sales model.

Situational Analysis
Analysis of current reliance on platforms like Amazon and eBay, market trends in
custom clothing, and the impact of recent payment changes on the company.

SWOT Analysis
Strengths: Strong social media presence, loyal customer base. Weaknesses: Over-
reliance on third-party platforms. Opportunities: Growing demand for personalized
fashion. Threats: Payment policy changes, increased competition.

Growth Options
1. Developing an independent e-commerce platform. 2. Expanding social media
marketing. 3. Exploring collaborations and partnerships.

Marketing Objectives
1. Enhance brand visibility independently of Amazon and eBay. 2. Strengthen
customer engagement and loyalty. 3. Promote the unique Western-Asian fusion
fashion offerings.

Marketing Strategy
1. Leveraging social media channels for targeted marketing. 2. Implementing SEO
strategies for better online visibility. 3. Hosting virtual fashion events to engage
customers.
Budget
Detailed budget plan covering new platform development, marketing initiatives, and
operational changes.

Control
Regular monitoring of sales, customer feedback, and digital marketing effectiveness.
Adjusting strategies based on performance metrics.