Professional Documents
Culture Documents
Business Communication
Question-01: “Good communicators are not born, they are made”. Explain with
examples.
Answer: The statement "Good communicators are not born, they are made"
means that the ability to communicate effectively is not something that we are
born with. It is a skill that can be learned and developed over time. Of course,
some people may have a natural aptitude for communication. They may be more
comfortable speaking in public or they may be better at listening to others.
However, even these people can benefit from learning and practicing
communication skills.
For example: In a job interview, two individuals, Alex and Sarah, compete for
the same position. Alex, a naturally outgoing and confident communicator,
impresses the hiring manager with his smooth and engaging responses. In
contrast, Sarah, who is introverted and reserved, struggles to communicate
effectively. Despite Alex's initial advantage, Sarah recognizes the importance of
good communication for career growth. She works hard to improve her skills
through training, workshops, and practice. When both candidates later apply for
a leadership position, Sarah's transformed communication abilities shine,
leading to her selection over Alex, who didn't invest in further development.
This situation illustrates that good communicators are not born but can be made
through dedicated effort, as seen in Sarah's journey from a less skilled
communicator to a successful one.
receiver. The sender encodes the message into a form that can be
transmitted through a chosen communication channel.
2. Message: The message is the information, idea, emotion, or intent that the
sender wants to communicate. It can be in the form of spoken or written
words, images, symbols, gestures, or any other means of expression.
3. Channel: The channel is the medium through which the message is
transmitted from the sender to the receiver. Channels can be verbal (face-
to-face conversation, phone calls) or written (emails, letters), as well as
non-verbal (body language, facial expressions).
4. Receiver: The receiver is the individual or group for whom the message is
intended. They receive the transmitted message and decode it to
understand its meaning.
5. Feedback: Feedback is the response or reaction provided by the receiver
to the sender's message. It completes the communication loop by letting
the sender know if the message was received and understood as intended.
Feedback can be verbal or non-verbal and may involve additional
communication
In one-way communication, the sender is the only one who has the power to
transmit the message. The receiver does not have the opportunity to provide
feedback or ask questions. This type of communication is often associated with
authoritarian or autocratic leadership styles, where the leader makes all the
decisions and the followers are expected to obey without questions. An example
of one-way communication would be that a manager delivers a set of
instructions during a team meeting without inviting questions or feedback from
the employees. The employees are expected to comply with the instructions
without any discussion.
In two-way communication, both the sender and the receiver have the
opportunity to share information. The receiver can ask questions, provide
feedback, and even challenge the sender's message. This type of communication
is often associated with democratic leadership styles, where the leader values
the input of their employees and makes decisions based on the consensus of the
group. An example of two-way communication would be during a team
brainstorming session, the team leader encourages team members to share their
ideas, opinions, and concerns openly. The team members actively participate,
and the leader takes their input into consideration when making decisions.
Therefore, I have come to the conclusion that one way communication process
is autocratic communication and two-way communication is democratic
communication.
❖ Voice Mail: Voice mail allows individuals to leave recorded messages for
others when they are unavailable to answer a phone call. The recipient
can listen to the message at their convenience. Voice mail is commonly
used in personal and business communication.
1. Immediate Response:
- Oral Communication: Provides immediate feedback and real-time interaction.
It allows for spontaneous clarifications and instant resolution of issues.
- Written Communication: Often requires more time for responses and
feedback, as recipients may need to read, analyze, and compose a response
before communication can progress.
2. Number of Employees:
- Oral Communication: More suitable for smaller groups or one-on-one
interactions. Face-to-face meetings or phone calls are common in this context.
- Written Communication: Ideal for reaching a large number of employees
simultaneously, especially when consistency and dissemination of information
are important. Emails, memos, and newsletters are examples.
3. Value of Time:
- Oral Communication: Can be more time-efficient for quick exchanges and
urgent matters that require immediate attention.
- Written Communication: Better suited for complex and detailed information,
allowing recipients to review and analyze at their own pace.
5. Natures of Receivers:
- Oral Communication: Especially effective when the message is sensitive or
emotional, as the speaker's tone and gestures can convey empathy and
understanding.
- Written Communication: More suitable for conveying formal, technical, or
complex information, as it provides a written record that can be referred back
to.
6. Language Barriers:
- Oral Communication: Can be useful in overcoming language barriers through
visual aids, gestures, and simplifying language for better comprehension.
- Written Communication: Requires careful attention to language clarity and
precision to avoid ambiguity or misinterpretation, especially when dealing with
diverse audiences.
7. Subject Matter:
- Oral Communication: Better for interactive discussions, brainstorming
sessions, and spontaneous decision-making.
- Written Communication: More appropriate for official documentation, legal
agreements, and presenting comprehensive reports.
In conclusion, both oral and written communication have their strengths and
weaknesses, and their effectiveness depends on the specific context, purpose,
and audience. Organizations should use a combination of both forms of
communication to ensure clear and efficient information exchange while
considering the factors mentioned above.
Question-09: What changes has computer technology brought about in the field
of communication? What are the advantages of this technology? What are its
limitations?
Answer: Computer technology has brought about a revolution in the field of
communication. Here are some of the changes that have been brought about:
1. Immediate Response:
2. Number of Employees:
- Oral Communication: Suitable for smaller groups or one-on-one interactions.
For instance, a supervisor giving instructions to their team members can use
oral communication effectively.
- Written Communication: More efficient when reaching a large number of
employees simultaneously. For instance, a company-wide memo announcing
policy changes is best communicated through written communication.
5. Natures of Receivers:
- Oral Communication: Particularly effective when conveying emotional or
sensitive messages, as non-verbal cues and tone help convey empathy and
understanding. For example, comforting an employee who has faced a personal
loss is better done through oral communication.
- Written Communication: More suitable for providing formal, technical, or
detailed information, especially when clarity and precision are essential. For
6. Language Barriers:
- Oral Communication: Allows for immediate clarification of
misunderstandings, especially when dealing with language barriers. For
example, using visual aids and gestures to explain procedures to a non-native
speaker can enhance comprehension.
- Written Communication: Requires careful attention to language clarity to
minimize language barriers. For instance, translating important written
communication into multiple languages can help reach diverse audiences
effectively.
7. Subject Matter:
- Oral Communication: Better for interactive discussions, brainstorming, and
immediate problem-solving. For example, conducting a team meeting to
brainstorm ideas for a new project benefits from oral communication.
- Written Communication: More appropriate for official documentation,
contracts, and complex information that needs to be preserved and referred back
to. For example, a legal contract outlining terms and conditions is best conveyed
through written communication.
❖ Improved morale and motivation: When employees feel like they are
being heard and that their contributions are valued, they are more likely
to be motivated and engaged in their work. Effective communication can
help to create a positive work environment where employees feel
comfortable communicating with each other and with their managers.
The following are some specific examples of how the objective of obtaining and
understanding response can be applied to the objectives of business
communication:
In all of these cases, the goal of the business is to obtain a response from the
other party. This response might be a purchase, an action, or simply an
understanding of the message. By effectively communicating with its
customers, employees, and other stakeholders, a business can achieve its goals
and objectives.
Question-15: What are the reasons for imposing so much importance on two-
way communication in business organization?
Answer: Two-way communication is important in business organizations
because it:
Builds trust and rapport. When employees feel like their voices are heard
and their opinions matter, they are more likely to trust and respect their
managers and the company as a whole. This can lead to increased
employee engagement and productivity.
Improves decision-making. When managers have access to the input of
employees, they are better able to make informed decisions that take into
account the needs and concerns of everyone involved. This can lead to
more effective and efficient decision-making.
Promotes innovation. When employees feel comfortable sharing their
ideas and feedback, they are more likely to come up with new and
innovative solutions to problems. This can help businesses stay ahead of
the competition and grow.
Resolves conflict. When there is a problem or misunderstanding, two-
way communication can help to resolve it quickly and effectively. This
can prevent small problems from escalating into larger ones.
Creates a positive work environment. When employees feel like they are
part of a team and that their voices are heard, they are more likely to be
happy and engaged at work. This can lead to a more positive and
productive work environment for everyone.
1. Trust allows the sender to be more open and honest. When the sender
trusts the receiver, they are more likely to share their true thoughts and
7. Use Visual Aids: If appropriate, use visual aids such as charts, graphs, or
images to complement the message and enhance understanding. Visuals
can make complex information more accessible and memorable.
8. Follow up and Clarify: After communicating important information,
follow up with the audience to ensure they understood the message and
address any lingering questions or concerns. Offer clarification when
needed to prevent misunderstandings.
Here is a table summarizing the key differences between one-way and two-way
communication:
Question-23: It is said that “The eyes are the windows of the soul”. How does
this apply to non-verbal communication?
Answer: The phrase "The eyes are the windows of the soul" suggests that a
person's eyes can reveal their true emotions, thoughts, and feelings. This
concept is highly relevant to non-verbal communication, as the eyes play a
crucial role in conveying a wide range of emotions and intentions without the
need for spoken words. Non-verbal cues, including eye expressions, can provide
powerful insights into a person's inner state, influencing how others perceive
and interpret their messages.
Here are some ways in which the eyes contribute to non-verbal communication:
2. Emotion Expression: The eyes are highly expressive and can reveal
emotions such as happiness, sadness, fear, anger, surprise, and more.
Dilated pupils can indicate interest or attraction, while narrowed eyes
might suggest suspicion or discomfort. These emotional cues provide
valuable context to the spoken words.
4. Attitudes and Intentions: Non-verbal cues from the eyes can also reveal a
person's attitudes and intentions. For example, rolling the eyes might
❖ Social Media and Online Forums: Social media platforms can be used for
networking, branding, and engaging with international customers.
Companies can use platforms like LinkedIn, Twitter, or Facebook to share
updates, industry news, and promotional content. Additionally, industry-
specific online forums and communities can facilitate discussions and
knowledge-sharing with international peers.