JOY COFFEE

KEY PARTNER KEY ACTIVITIES Unique Value CUSTOMER CUSTOM

Supply chain managemnet Proposition RELATIONSHIP SEGMENTS
Phadin Coffee Marketing With slogan: -
Specializes in Improving trainning
"YOUR JOY IS OUR MOBILE APP
department for employees Male/ Female age 16-39
providing roasted, CHOICE
Encourages the employees to Students, teenagers
ground coffee and High quality coffee
share ideas and work LOYALTY CARD The office workers
machinery and together as a team experience
Coffee Drinkers
tools related to
the preparation Great food and
KEY RESOURCES beverages CHANNELS
Food delivery Coffee equipment
JOY COFFEE page
Human resources Place to do homework
platforms: Suppliers with free Wi-Fi and hang- on Facebook and
Shoppe food, Facilities
out with friends Instagram
Financing
JOY COFEE STORE
Grab. Packaging and Bottling
company

Coffee & Milk COST STRUCTURE REVENUE STREAM

Machinery
Rent of stores
Transportation of Supplies Price per cup usually start at 35.000-60.000đ for coffee
Paper cups and tea.
Facilities
Marketing
Salary of Employees
Taxes
 JOY PROGRAM
"JOY PROGRAM" that is name of our program.
For more understanding about our activities of supporting children
in remote areas getting closer to a better education.We will deduct
10% of profit every month to assist local non-profit organizations in
their efforts to provide education.
 CORCERN ON
ENVIRONMENT

We say no with plastic All cups for drinks are made of

paper or glass to protect the
cups, bags and bottles
environment
 CORCERN ON
ENVIRONMENT
Encourage customers to use their own cups when they come
to the store by offering a 10% discount.
 Old bottle- New Product
If you can collect 10 JOY's botttle, you can get 1 free
drinks in JOY.
If you can collect 50 JOY' bottle, you can recieve one
JOY's bag.

OLD BOTTLE FREE

 Plastic bags and disposable plastic products
have long-degradable properties, so they
cause great harm to human health and to the
environment and ecosystems on earth.
We carry out activties about "Concern on
Environment" and campaign " Old bottles-
New product" for the purpose not only to
protect the environment but also to protect
the health of our customers.
 Commitment to
Employees
Work environment: ensure a friendly, unbiased and respectful working
environment.
Health and safety in the workplace: employees are trained and practiced
to avoid accidents
Reasonable working hours and reasonable salary.

We understand that the employees are the biggest asset in an

organization so we are very concerned about the health and benefits of
employees.