MISHA MEOW CAT FOOD INFOGRAPHIC

INTRODUCTION
MISHA Dry Cat Food is a
popular low-cost option cat
food among Malaysians. It’s is
approved for halal cat food,
making it suitable for Muslim
cat owners.
OBJECTIVES
Consumer : Packaging convenient to use,
hygiene ,store and carry along.
Designer : To effectively created sustainability
packaging
Myself : To create packaging that keep content
of product for long periods.

NOVELTY
Secured and recycleable packaging
W T
Resealable and hygienic.
S O
Easily to store the product by the shape of Strenght :
packaging. Three type of packaging (pouch,canned, and cup).
Easy to carry. Weakness :
Unhygienic that can destroy the quality and freshness
Can keep the freshness of the product.
product.
Hard to carry the product
Not compact to storage the product
Opportunities :
To create convenient packaging for cat owner that also
COMMERCIALIZATION protect product to consume by cats.
Threats :
Design packaging that consistently conveys Lacks of promotions and marketing
the brand and the product through Poor color coordinate of packaging
innovative design.
Create the brand official website to
acknowledge consumer about the product.
Promoting product in commercial or print
advertising.
IDEATION PACKAGING
Made from paper and easy to carried
Has ziplock and tear sign
COMPETITORS Can see the content of the product
The packaging shape can stand for easy
storage

TARGET MARKET
Cat owner (average age 20-44 years old)
Misha Meow , MYR 6.50, available on market and
Consumer who can’t easily carry heavy
online
stuff
Sayangku MYR 5.00, available on supermarket
Consumer who is rushing to go work
Cahaya Hati MYR 5.90 , available on online
Consumer who like to storage the product
in tidy way

PROBLEM STATEMENT
Unhygienic packaging due its hard to close
UNIQUENESS
packaging back after use.
Resealable and recyclable
Not recycleable packaging friendly due to
Compact shape for storage
material
Easy to carry
Not easy to store back the product due to
Vibrant color coordinates
packaging shape.