SUCCESS STORY

BRILLIANT
BREWING.
How to Reduce Machine Downtime by 60%
with Digital Work Instructions.
SWIPEGUIDE X HEINEKEN

INTRODUCTION.
Heineken is one of the largest beer manufacturers in the world. With close to two hundred
breweries globally and over 65 languages spoken, their supply chain is complex and diverse.
Driven towards continuous improvement, Heineken’s experts in digital innovation knew that
there were opportunities within their vast global network to improve safety and efficiency
in their manufacturing operations.

That’s where SwipeGuide comes in.

THE PROBLEM.
Our Customer Success specialists worked closely with Heineken’s TPM and L&D departments
to learn that they faced a number of underlying issues with the effectiveness of their work
instructions.

Most instructions were still delivered by suppliers in the form of paper

manuals that were not used (and quickly disposed of).
Employees would often disregard instruction materials, as they were
difficult to find when needed, text-heavy, and not designed for effective
use in the workplace.
Each location depended heavily on a small set of people to create and
distribute instructions, so users struggled with outdated information.
Despite high global spending on a fix for these issues, Heineken lacked
practical analytics to measure real results and improve processes in the
production and supply chain.
SWIPEGUIDE X HEINEKEN

OUR SOLUTION.
We’ve changed the way that Heineken approaches the production, distribution, and tracking
of work instructions on the shop floor. We know from experience that adopting digital work
instructions has immediate and dramatic effects on efficiency and safety. Our collaboration
with Heineken is no exception.

SwipeGuide has been rapidly adopted by the Heineken Global Supply Chain and welcomed
with open arms. To date, our solution has been successfully implemented in more than 50
Heineken breweries around the world. This transformation has happened in less than 6
months, and the number of breweries adopting (and loving) SwipeGuide is growing on a
weekly basis.

Heineken breweries worldwide are now able to effortlessly visualize and standardize
operating procedures with SwipeGuide. But nothing great ever happens in a vacuum.

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LOCAL SUCCESS. GLOBAL IMPACT.

One of the greatest successes of our collaboration with Heineken is their ability to share
new innovations and processes, from any brewery, effortlessly across their supply chain.
Heineken can adapt the most effective instructions and initiatives and incorporate them as
Standard Operating Procedures (SOP) throughout the Heineken supply chain. These new
SOPs can be shared easily with breweries in other locations that share the same hardware.

Our solution has allowed Heineken to reduce change-over time; improve task execution and
safety; improve employee training engagement, and improve production line efficiency.

But why talk about a global impact when we can show you? We’ll take you on a brief tour of
some of the most striking successes at Heineken breweries all over the world. From Belgium
to Singapore, the benefits of digital work instructions are clear.

“SwipeGuide brings a standardized

step-by-step approach to share
across the world”
- Sven Strunk, Regional TPM Manager AMEE Region
SWIPEGUIDE X HEINEKEN

BELGIUM: ALKEN-MAES.
The Alken Maes Brewery in Belgium is a flagship production facility for Heineken and a key
success in the implementation of the SwipeGuide platform. This brewery works hard to
produce a wide variety of beers under the Alken Maes name; a diverse selection of products
that requires a high standard of operational excellence.

Before SwipeGuide was implemented, the staff at Alken Maes experienced a number of
issues. Low visibility of work instructions and standards made it difficult to optimize both
quality and safety.

“One of the challenges we are facing

on the shop floor is low visibility of
instructions and standards. There is
a clear need for a tool to drive shop
floor excellence.”
- Joris Ooms, Packing and Maintenance Manager - Alken Maes

1. Safer production.
Through clear, visible work instructions, SwipeGuide has created a safer work environment
at Alken Maes. Workers have effortless access to all procedures and training, the moment
they need it. This leads to greater mobility, confidence, and accuracy in all daily operations
on the shop floor. These factors translate directly to safety.

Accidents have officially been reduced to zero after implementing SwipeGuide.

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2. Better processes.
SwipeGuide provides workers on the factory floor with easy-to-use, standardized work
instructions to increase operational efficiency in all processes.

A. OPI
Heineken measures their operational efficiency with a metric known internally as
Overall Performance Indicators. The purpose of OPI is to create a standard
measurement for the efficient usage of people and machines on the factory floor. OPI
is a comprehensive unit of productivity, water and electricity usage, and extract losses
in the manufacturing process.

Through our collaboration, Heineken has increased their OPI from 52.2% to 57.8%.

An increase in OPI translates to huge cost savings for Heineken. Not only in the hourly
rate of operating machines and paying employees, but in the amount of raw materials
spared for better use.

A. Downtime.
One of the most exciting elements of this collaboration is the dramatic reduction of
expensive downtime on the factory floor. Since the implementation of SwipeGuide,
planned downtime has been reduced by 60%.

How was this accomplished? The simplicity and clarity of SwipeGuide’s digital work
instructions allow for significantly more efficient product changeovers.

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3. Better products.
Not only does SwipeGuide help make processes more efficient, but this efficiency ultimately
translates to a better product for Alken-Maes.

A. Extract Losses
Extract losses, production line mistakes caused by human error, have also fallen from
3% to 2.5%. To put this accomplishment in perspective, a 1% increase in extract losses
can cost a brewery an estimated €200,000 every year.

Simply put, SwipeGuide means higher efficiency, less waste, and higher quality beer.

B. FTR.
FTR stands for First Time Right, and is tied directly to error reduction. Heineken uses
this metric to ensure that processes on the factory floor are performed correctly, the
first time. When FTR increases, it means that employees are spending less time
correcting mistakes and are producing higher-quality products at a faster rate.

With SwipeGuide, FTR rates at Heineken have jumped from 67% to 93%. This
represents significantly less waste of raw materials, a significant reduction in defects,
and better-tasting beer for customers.

"First-time-right jumped
from 67% to 93%."

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SWIPEGUIDE X HEINEKEN

SINGAPORE: ASIA PACIFIC BREWERIES.

APB represents a key location in Heineken’s global network of breweries. They’ve already
achieved incredible results by adopting the SwipeGuide platform.

1. Reduction of Changeover Time.

The most significant improvement for the APB location was in changeover time. After
implementing SwipeGuide, they have reduced changeover times factory by 33%.
A reduction of this magnitude means higher production, as well as higher sales
revenue.

"We’ve seen one hour of

changeover time cost €40,000
in lost sales revenue."

2. Higher FTR.
APB used SwipeGuide to increase their FTR by 2.5% with intelligent, step-by-step
work instructions. This improvement means that APB is able to deliver a higher
quality product to customers.

At APB, SwipeGuide has helped deliver a 67% reduction in can-coding errors. Third-
party distributors use “can-codes” to efficiently stock and track the product for sale.
Less errors means fewer customer complaints and a boost for the brand’s global
reputation.

“SwipeGuide is relevant, cost-effective,

rapidly implemented, and expanded with
user-friendliness in an almost plug-and-
play mode. Simply stated: this should be in
your Data and Digitalization bucket list.”
- Mario “Luc” Lucas, TPM Manager Singapore

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SWIPEGUIDE X HEINEKEN

MEXICO: MONTERREY BREWERY.

Let’s head down to Heineken Mexico, where they’ve used the SwipeGuide platform to make
incredible strides in efficiency, safety, and training for their employees and processes.

1. 5S Improvement.
Heineken Mexico uses a metric known as 5S to qualify hygiene standards within
manufacturing processes. Since implementing SwipeGuide, Heineken Mexico has seen
5s measurements climb from 75% to 90%.

"5s measurements climb from 75% to 90%"

2. CILT Standards.
CILT is another key Heineken metric used to measure the success of regular machine
maintenance. CILT standards focus on the cleaning, lubrication, and inspection of
critical machinery on the factory floor. Great instructions help employees perform
these tasks with less hesitation and frustration, and with greater accuracy.

With SwipeGuide, Heineken Mexico has seen CILT standards increase from 75% to
90%. This means their machines run more efficiently and with fewer expensive
failures and instances of unplanned downtime.

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3. Coaching and Training.

One of the most innovative applications of the SwipeGuide platform at Heineken
Mexico has been the implementation of daily coaching sessions, facilitated by
SwipeGuide’s intuitive step-by-step interface. Employees simply scan a QR code and
receive important lessons on working safer, smarter, and more efficiently.

“The main advantage of SwipeGuide is

that we can access our procedures in
a faster and more agile way."
- Jorge Eloy Delgadillo Aguilar, MD Linea 14, Heineken Mexico

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CONCLUSION.
These three examples represent success stories from across the global Heineken network.
But they’re just a small part of an amazing story about how effective a digital
transformation can be.

Six months. Fifty breweries. Incredible impact, immediately.

With the SwipeGuide platform, Heineken can create and distribute standardized, up-to-date
knowledge and specifications in real-time. Our visual drag and drop editor allows users to
create awesome instructions in just a few minutes. Just gather your content, drop your
visuals and text, arrange them in the right order, and click publish.

“For us operators, SwipeGuide is a very

useful tool. We can easily check the
procedures, standards, and OPLs of any
machine we’re standing next to.”
- Joost Leppens, Machine Operator - Alken Maes

Voilà, instantly available around the globe.

SwipeGuide’s instruction tracking feature provides every

brewery with real-time insights and analytics on where,
how, and when instructions are being used on the shop
floor. End-users will use this data to implement
continuous, data-driven improvements. This is a tool
that empowers and inspires a new, tech-savvy
generation to work smarter and more safely.

Competition in today’s global economy hinges on

innovation and adaptation.
Don’t be stuck in the past.

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