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As I start looking at my keywords, it's
easy to be

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overwhelmed with the sheer volume of data,
even around one subject area.

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So what we need to do, is pair it

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down and start grouping these keywords
together in like phrases.

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Start looking for obvious ways, to pull
these phrases apart.

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When we're looking at the Spa Vacation
keywords,

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something that jumps out immediately, is
the amount

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of keywords that are focused on a specific
location.

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And so the best way I found to start doing
this, is

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simply to start color coding anything that
has a location specific keyword.

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I'm going to color code that, with a green
color so

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that I can easily find it and come back to
it.
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Another phrase that seems to be jumping
out, is the combination of spa and

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resort, and so I'm going to color that
red, and there

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seems to be a lot of those popping up
there.

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And so I can come back to those very
easily.

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By simply starting to color code those
keywords.

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Another keyword that tends to rise up is
vacation packages.

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Now, all of these keywords are right in
line with

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the type of products that we're offering
to the website.

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And so,

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this helps me understand how people search
for different vacations,

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or for different features of the vacation
that they're looking for.

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And so anything that specifically says

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vacation packages, I'm going to highlight
yellow.

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And then as I go through the list, once in
a while I'll see things like golf spa.

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And as I go through the list, I see golf
fairly often.

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So I'm going to

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make that another colour, so I can come

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back to that later and evaluate it because
it's

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an interesting topic to pursue, and so go
through

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your keyword list and just do our colour
coding.

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After you have colour coded.

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Then you pull them apart and you organize
them, and of

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course they're much easier to find now
that they've been color coded.

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And you can organize your keywords by
topic with the color coding,

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and then start digging in to each
sub-topic, more easily

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now that you've gone through and found
your phrase patterns.