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Many times when people are searching, they
try

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different words in order to accomplish the
same objective.

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We'll see this in our keyword list as we
go through and find synonyms.

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Words that typically mean the same thing
but have different words to describe them.

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A real easy way to see this is when we
start looking for lodging or hotels.

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Or anything that requires an overnight
stay.

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We're going to again use our color coding
to help us identify

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these quickly so that we can come back to
them when we want to organize them.

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So, anything that has a lodging, hotel,

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bed and breakfast, we're going to identify
those.

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Now those are three very distinct,
different ways of staying overnight

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in a place and they don't always mean the
same thing.
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However, what we're trying to do is just
simply organize

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and see if these are ways that people are
cross-using

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the word, trying to find different things,

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or do they legitimately mean something
completely different.

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At this time, we're just looking for
synonyms to

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see what people are looking for and if
there's commonality.

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So I'm also going to look at the
tour-based keywords.

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I'm going to color those green, so that I
can come back to those.

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And to see what are the different ways
that people look for

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tours, and then anything that is a resort
or spa,

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anything like that, I'm going to color
those a different color.

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So I want to come back and keep on eye on
those keywords.
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And then anything that has to do with
food, that

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is also a major part of what we offer on
the

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website for tours, and so we're going to
keep an

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eye on anything that has to do with food,
or restaurants.

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You see,

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we have restaurants, we have fine dining,
and then also, we should have a

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few more, that are very relevant to that.
You see spa packages.

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So again, we want to come back and keep
those.

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We see tours showing up.
So, we want to keep those going and

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we want to again look for the different
ways that people use similar words.

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Now, a final list should look very much
like this.

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You've got a key so that you can very
quickly go through and see
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that anything that is hotels, bed and

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breakfasts, or any lodging, they're one
color.

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I put a few asterisks there so I can come

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back to it and then pull those keywords
out separately.

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So that I can look at hotels by
themselves.

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Then breakfast words by themselves.

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And lodging keywords by themselves.

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Anything that has to do with a tour has
been highlighted, so I

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can see the different ways that people
search for tours, spas, and resorts.

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And then also romantic getaways was a
keyword that tended to appear.

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So I can go back and look and see

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if romantic is a keyword that is used
throughout.

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Or, is it one of those isolated
occurrences?
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Should I look at that from a business
standpoint, or

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should I just group it together with spa
and resort keywords?

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Just looking to find the words that mean
the

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same thing will help you again organize
your keywords differently.

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Look at them from another aspect, and
maybe come up with some different ways to

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attack and find your key market, so that

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you can gain rankings for your primary
keywords.