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So we've taken our keywords and we've
looked at them a number of different ways.

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However, there's one way that is
ultimately the most rewarding way to

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divide up your keywords and begin to
understand the mind of the searcher.

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You see, regardless of your market,
regardless of what

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kind of business you're in people
formulate their searches differently.

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And the better you understand the
structure and formulation

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of those searches, the more apt you will
be

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to come up with search optimization
phrases on your

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Website that may not be in the keyword
list.

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But the better you understand the
structure the more prepared you'll be

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to deal with words that you may not have
in your keyword research.

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But need to be applied on your Site.
What I like to do here is divide up my
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searches based on the words that come
before my keyword and after my keyword.

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Here's how I typically do this in a
Spreadsheet.

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I take my column B of searches and I Copy
that and Paste that over in column F.

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I'll make column D my centre column and

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in here I'm going to put my primary
keyword which

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is Hiking and of course I'm going to make

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that Bold so that I know exactly what's
there.

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And sometimes I even like to increase the
size of that

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just to make it easier as you are going
through

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here I'll type in the word, and I'll make
it gray.

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Copy it, and then Paste it throughout my
middle column.

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This just helps keep me in the mindset of
what my main keyword is
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going to be, and it keeps it in the middle
of all the thinking.

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Now I look at my first keyword phrase,
which is California Hiking.

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So that is a Prefix.

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And

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I type in California.

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And then because there is no Suffix, I
leave that column blank.

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Now the next key phrase is California
Hiking Trail.

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So I type in California as my Prefix.

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And as my Suffix is trail.

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And as you can see, it just goes on from
there.

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I have Southern California Hiking.

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As you can see, the list will start to
build so that you can get a good sense

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of how people are searching and how they
phrase their keyword search.
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And now California Hiking trails.
You

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can also see how singular and plural words
play in these

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areas, and now we have Hiking Sub in
California where the keyword

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starts the phrase and so everything after
the keyword goes into the Suffix.

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Now as you start building this, this helps
you keep in mind which searches are

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most popular because you've got the those
listed both for the Prefix and the Suffix.

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And then you can also see and this is
where I'll justify my

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column for prefix so that everything buts
up against my primary central keyword

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which is hiking.

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And already you can start to see a pattern
appear.

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Let's go over and see when that is
completed, and this is what it looks like.

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So I can see my phrase patterns start to
appear where California
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and Northern and Southern California are
my primary dividing lines.

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In my Hiking keywords.
However, as I get out of the head

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of the keyword list, the more popular
terms.

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I start seeing specific counties and
locations in the Suffix.

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So this helps me better understand the way
to arrange a phrase.

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And if I have a page for a specific Hiking
trail in a specific county or location

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this shows me that I can say Southern
California hiking trail and then list

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the county or city that those trails are
located in.

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This gives me a format to organize

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and optimize my keywords throughout my
Website.