Agile Marketing Cheat Sheet

7
1
Agile Marketing Values

Validated learning
5
Flexible vs. Rigid
10 Agile Marketing
Principles

Our highest priority is to satisfy

over opinions and Planning 1
the customer through early and
conventions continuous delivery of marketing
Responding to that solves problems
6 Change Over
Customer Focused
2
Collaborations Over Following a Plan We welcome and plan for change.
Silos and Hierarchy 2
We believe that our ability to
Many Small
7 quickly respond to change is a
Adaptive and Iterative Experiments Over a
3 source of competitive advantage
Campaigns Over Few Large Bets
Big-Bang Campaigns
Deliver marketing programs
3 frequently, from a couple of
4 The Process of
Customer Discovery weeks to a couple of months,
Over Static Prediction with a preference to the
shorter timescale

3
Great marketing requires close
4
Agile Marketing Artifacts alignment with the business
people, sales and development
Project backlog
A list of all uncompleted work that the Build marketing programs around
5
product owner will prioritize at the motivated individuals. Give them
beginning of the sprint. the environment and support they
need, and trust them to get the
Sprint backlog job done
Tasks and projects from the project
backlog that will be completed during Learning, through the
6 build-measure-learn feedback
the sprint.
loop, is the primary measure
Burndown chart of progress
A chart that tracks work that needs to be
done, items in progress, and how much Sustainable marketing requires
7 you to keep a constant pace
has been completed during the sprint.
and pipeline

Don’t be afraid to fail; just don’t fail

8

4
the same way twice

Continuous attention to marketing

Agile Marketing 9
fundamentals and good design
Ceremonies enhances agility

Sprint planning meeting 10 Simplicity is essential

The team meets for 60 minutes to prioritize
the backlog for the sprint, estimate

3
completion time, and assign work.
Agile Marketing
Daily standup Roles
The team meets for 15 minutes each day.
Each member shares their previous day’s Product owner or
activities, plans for the day, and obstacles. marketing leader
This is the business
Sprint review decision-maker, responsible for
A 60-minute work review session at the priorities and final acceptance
end of the sprint to share final work, solicit
feedback and ideas and celebrate Scrum Master
the completion. Facilitates the team’s
processes, runs ceremonies,
Sprint retrospective and removes distractions
A 60- minute learning session at the end of
the sprint to review what went well, what did Implementer
not go well, and what to do differently. Team member working to
deliver work based on priorities