Marketing Strategy and

Innovation Master’s program

Curriculum

For students who start in the fall semester of 2023/2024

 Marketing Strategy and Innovation Master’s program

MNMAIN23ABP - Marketing Strategy and Innovation master programme in Budapest, in English, full time training Curriculum for 2023/24 (1.) fall semester for beginning
students
Number of 2023/24 Academic year
hours per Equivalent

Evaluation
Requirement
semester Fall or subject

Credits
Type

PSO
Subject Code Subject Name hours Spring Fall Spring Credit Subject responsible Institute
Semester

Seminar
Lecture
Q1 Q2 Q3 Q4 Code Name Code Name

Core courses 12 12 0 6 30
Advanced Marketing Institute of Marketing and
MARK037NAMB C 2 2 6 ex fall 6 Ildikó Kemény
Research Communication Sciences
Marketing Innovations and Institute of Marketing and
MARK038NAMB C 1 3 6 pg fall 6 Keszey Tamara
New Product Development Communication Sciences
Services Marketing and Institute of Marketing and
MARK039NAMB C 1 3 6 ex fall 6 Zsófia Kenesei
Customer Experience Communication Sciences
Institute of Marketing and
MARK040NAMB Brand Strategies C 0 4 6 pg fall 6 Krisztina Kolos
Communication Sciences
Institute of Marketing and
MARK041NAMB Marketing Strategy C 1 3 6 pg spring 6 Krisztina Kolos
Communication Sciences
Compulsory Elective (one subject is
0 0 0 0 0
compulsory from the list)
DesignCommunications-
Institute of Marketing and
MARK042NAMB DIS:CO: Creating CE 0 2 0 s fall 0 Dóra Horváth
Communication Sciences
Connections as Designing
Identity Design and Institute of Marketing and
MARK043NAMB CE 0 2 0 s fall 0 Dóra Horváth
Creative Management Communication Sciences
Intercultural Institute of Marketing and
MARK044NAMB CE 0 2 0 s fall 0 Erzsébet Malota
communications Communication Sciences
Sustainable and Ethical Institute of Marketing and
MARK045NAMB CE 0 2 0 s fall 0 Julianna Faludi
Marketing Communication Sciences
Core elective (Module) courses 0 0 12 6 18
Online Marketing Communication Module
0 0 12 6 18
(A)
Digital Marketing Institute of Marketing and
MARK046NAMB C 0 4 6 pg spring 6 Ákos Varga
Communications Strategy Communication Sciences
Institute of Marketing and
MARK047NAMB Content Marketing C 0 4 6 pg spring 6 Tamás Csordás
Communication Sciences
MARK046NAMB Digital Marketing
Online Marketing
Institute of Marketing and Communications
MARK048NAMB Communications Business C 0 4 6 pg spring 6 Zita Komár
Communication Sciences Strategy,
Project
MARK047NAMB Content Marketing
Innovative Channel Management Module
0 0 12 6 18
(B)
Institute of Marketing and
MARK049NAMB Retail experience C 2 2 6 pg spring 6 Irma Agárdi
Communication Sciences
Institute of Marketing and
MARK050NAMB Channel design C 2 2 6 pg spring 6 Bauer András
Communication Sciences

2
 Marketing Strategy and Innovation Master’s program

MNMAIN23ABP - Marketing Strategy and Innovation master programme in Budapest, in English, full time training Curriculum for 2023/24 (1.) fall semester for beginning
students
Number of 2023/24 Academic year
hours per Equivalent

Evaluation
Requirement
semester Fall or subject

Credits
Type

PSO
Subject Code Subject Name hours Spring Fall Spring Credit Subject responsible Institute
Semester

Seminar
Lecture
Q1 Q2 Q3 Q4 Code Name Code Name

Innovative Channel
Institute of Marketing and MARK049NAMB Retail Experience,
MARK051NAMB Management Business C 0 4 6 pg spring 6 Zombor Berezvai
Communication Sciences MARK050NAMB Channel Design
Project
Data Driven Marketing Module (C) 0 0 12 6 18
Advanced Research
Institute of Marketing and Advanced
MARK052NAMB Methods for Data-Driven C 0 4 6 pg spring 6 Ildikó Kemény MARK037NAMB
Communication Sciences Marketing Research
Marketing Decisions
Customer Relationship Institute of Marketing and
MARK053NAMB C 1 3 6 ex spring 6 Irma Agárdi
Management (CRM) Communication Sciences
MARK052NAMB Advanced Research
Methods for Data-
Driven Marketing
Data Driven Marketing Institute of Marketing and
MARK054NAMB C 0 4 6 pg spring 6 Mirkó György Gáti Decisions,
Business Project Communication Sciences
MARK053NAMB Customer
Relationship
Management (CRM)
Thesis 0 3 3 3 9
Institute of Marketing and
MARK055NAMB Thesis Work Consultation 1 C 3 pg fall 3 Irma Agárdi
Communication Sciences
Thesis Work Consultation Institute of Marketing and Thesis Work
MARK056NAMB C 3 pg spring 3 Irma Agárdi MARK055NAMB
2 Communication Sciences Consultation 1
Thesis Work Consultation Institute of Marketing and Thesis Work
MARK057NAMB C 3 pg spfring 3 Irma Agárdi MARK056NAMB
3 Communication Sciences Consultation 2
Elective courses 3 3
Centre for Physical
TS00001NMMB Sports/Physical Education E 0 4 2 gy fall 2 Csaba Vladár
Educations and Sports
fall,
Elective courses E 3
spring
Total credits, quarterly 15 15 15 15 60

Total credits (semester) 30 30 60

3
 Marketing Strategy and Innovation Master’s program

Remarks
Type: C-compulsory courses, CE-core elective courses, E-elective (optional) courses
Methods of assessment: ex-exam (exam at the end of the semester, but other forms of
assessment are possible during the semester), pg- grade based on the practical assignments
given during the course of the semester, s=signature examination
A subject that can be completed in a preferential study order (PSO) on the basis of Section
92 of the Study and Examination Regulation (TVSZ)

Physical education
Students wishing to take part in sport can take one semester without paying a fee and the
following semesters the students can only take physical education with the payment of a
specified fee.

Foreign language
During their studies, students can learn a language in the form of paid subjects within the
framework of elective subjects.

Curriculum
It is recommended to include the subjects in the schedule according to the sample
curriculum. The student may deviate from this, taking into account:
1. 1. the pre-study order,
2. 2. semester of announcing subjects
3. 3. Completion of an average of 30 credits per semester
4. 4. In addition to the compulsory subjects, students may take elective subjects from the
offer of elective subjects (see Neptun) as well as foreign languages.
5. 5. A minimum of 2/3 of the required amount of credit must be completed at Corvinus
University.

The detailed rules related to the admission of the subjects and the completion of the subjects
are included in the Study and Examination Regulations!

Please note that curriculum changes are possible!