Tourism and Hospitality Management

10 Marks Question and Answers

1. Explain the role and functions of international agencies in hospitality industry.
Ans.
1. Travel information
2. Itinerary preparation
3. Airline ticketing & reservation
4. Tour packaging & costing
5. Reservation
6. Travel insurance
7. Currency services
8. Organisation of conference/Convention
9. Travel agency as handling agency/Ground operator

2. Classify tour package and explain the process of developing a tour package.
Ans.
Classification of Tour package
1. Segment targeted (Demographic, psychographic)
2. Time frame (Day, weekend, and week)
3. Product & services (Limited, all inclusive)
4. Tour status (Individual, or group)

Process of developing tour package

1. Setting package objectives
2. Researching market needs
3. Using your knowledge of community activities & services
4. Assessing the willingness of tourism partners to package
5. Pricing the package competitively
6. Planning developing time

3. Discuss the various types of tourism products.

Ans.
1. Natural tourism products
a. Climate (Temperature, rains, snowfall, and day of sunshine)
 b. Natural beauty (Landforms, hills, rocks, gorges, terrain)
c. Flora & Fauna
d. Beaches
e. Islands
f. Spas
g. Scenic attractions
2. Man made tourism products
a. Culture
b. Traditions
c. Entertainment
d. Business
4. Symbolic tourism products
a. Aerial
b. Water based
c. Land based
5. Event based tourism products
6. Site based tourism products

7. Explain in detail the various classification of hotels.

Ans.
1. As per location
a. City-centre/Downtown hotels
b. Suburban hotels
c. Motels
d. Airport hotels
e. Resort
f. Forest hotels
g. Rotels
2. As per size of property
a. Small hotel
b. Medium hotel
c. Large hotel
d. Mega hotel
e. Chain hotel
3. As per length of stay
a. Transient hotel
b. Residential/Apartment hotel
c. Semi-residential hotel
4. As per target markets
a. Business hotel
b. Resort hotel
 c. Extended stay hotel
d. Bed & breakfast hotel
e. Suit hotel
f. Casino hotel
5. As per levels of service
a. Economy/Budget hotel
b. Luxury hotel
6. As per theme
a. Heritage hotel
b. Ecotels
c. Boutique hotel
d. Spas
7. As per ownership & affiliation
a. Timeshare
b. Chain hotel
c. Independent hotel
8. Other lodging establishments departments
a. Inns
b. Youth hotels
c. Backpackers

8. Give a brief note on hospitality and its related sections.

Ans. The hospitality industry is a broad category of fields within the service industry that
includes lodging, food and drink service, event planning, theme parks, travel and tourism.
It includes hotels, tourism agencies, restaurants and bars.
The hospitality and tourism industry is a vast sector that includes all the economic
activities that directly or indirectly contribute to, or depend upon, travel and tourism. This
industry sector includes: Hotels & Resorts. Restaurants & Catering.

Related sectors of hospitality industry

1. Lodging accommodation
a. Lodging
b. Suites
c. Resort
2. Food & Beverage
a. Quick service establishments
b. Catering businesses
c. Full service restaurants
3. Theme parks
4. Convention & meetings
5. Cruising
 6. Special events
7. Recreation & leisure
8. Travel & tourism

9. Which are the local foods (Cuisines) of North Karnataka? What are the promotion tools
used for marketing of local foods? In what ways can local foods help in promoting
tourism of North Karnataka ?
Ans.
Local Foods of North Karnataka
1. Jolada Rotti or Jowar Roti & Butter
2. Enngai palya or Brinjal curry
3. Soppina palya & Kaalu palya: curry of green leafy vegetables and horsegram curry
4. Cucumber and Onion Raita
5. Kosambari
6. Papad
7. Jhunka or dunks, a dish made of besan
8. Chutney: a spicy onion garlic chutney
9. Rice
10. Vegetable Sambar: A non spicy sambar which had drumsticks and other vegetables
11. Rasam: garlic rasam
12. Curds and buttermilk

Promotion tools used for marketing local foods

1. Group local foods together, for maximum impact, rather than letting them languish
alongside national brands on the shelf.
2. Use “local” signs of shelf talkers to identify all local products. This is also true for eggs
from local farms; milk, yogurt and ice cream from local dairies; and bread from local
bakeries, which many retailers buy anyway but do not identify as local products.
3. Put a face on local farmers and suppliers with photos and descriptions of them and
their operations in store, on the store website and in materials such as newsletters or
brochures. Talk them up to let customers know how close these vendors are to the
store and what makes their products special.
4. Use events such as in-store sampling and producers’ fairs to promote local products.

There are many benefits highlighting local food product as tourist

attraction at rural destination. The importance of local foods at rural destinations to
develop connection to the place, create diverse tourists’ experience, and provide
financial support to the local community well-being cannot be underestimated.
10. Discover Kumbh, Discover India, Discover Yourself. Write a note on Kumbh 2019 an
event of unparalleled grandeur.
Ans. Festivals in India are celebrated in a huge, joyous manner with great enthusiasm. For
some, it is a day to celebrate and seek blessings for a good future and for some, festivals
are a marked as a day to please the gods.
Kumbh mela is one of the largest festivals celebrated amongst Hindus. It is celebrated
every three years. People celebrate the festival by going on a pilgrimage in the hope of
washing away their past sins. The mela has the largest gathering as lakhs and lakhs of
devotees come from all over the country.
The mela is held every three years and the location switches between four different
locations – Prayag, Ujjain, Nasik and Haridwar. So, the mela returns to each location after
a span of 12 years.
The meaning of kumbh is nectar. And it is said that the story behind the mela goes back
to the time when the gods used to reside on the earth. It is said that Sage Durvasa’s curse
had weakened them and the demons caused havoc in the world. Then Lord Brahma
advised the Gods to churn out the nectar of immortality with the help of asuras. But the
asuras came to know that the gods have planned not to share the nectar with them so
they chased them for 12 days during which the nectar fell at four locations where kumbh
mela is held.
The exact dates of the mela are calculated according to the combination of the zodiac
positions of Jupiter, the Sun and the Moon. This year the mela will be held from 15
January, Tuesday to 4 March, Monday.

The significance of bathing in the river

Hindus believe that bathing in the sacred water during the Kumbh mela makes them
eternally blessed by the divine. Also, bathing in the river washes away the sins and you
become one step closer to salvation.
Kumbh mela in 2013 attracted a crowd of approximately 10 crore people making a record.
Many holy men from different Hindu sects attend the mela. Some of them include Nagas
(who do not wear any clothes), Kalpwasis (who bathe thrice a day) and urdhawavahurs
(believe in putting the body through severe austerities).
The festival is around 2000 years old. The first written account of the mela was found in
the account of the Chinese traveller Xuanzang, who visited India during the rule of king
Harshavardhana.

11. Throw some light upon the supply and demand factors influencing tour pricing.
Ans.
Supply factors
1. Perishable
2. Intangible
3. Geographical restricted operations
 4. Fixed capacity
5. Substitutes
6. Costs
7. Objectives of the marketer
8. Competition

Demand factors
1. Value perception
2. Level of demand
3. Demand pattern
4. Exhibition effect

Environmental factors
1. Tax structure
2. Market structure
3. Government policies
4. Exchange rate fluctuations

12. Give a brief note on hospitality and its related sectors enumerating theme parks,
conventions, crusing, special events, recreation and leisure.

13. State the various forms of alternative/special interest tourism and explain in Brief.
Ans.
1. Adventure tourism
2. Cultural tourism
3. Nature oriented tourism
4. Wildlife tourism
5. Eco tourism
6. Visiting friends & relatives (VFR) tourism

14. What is the significance of tourism and How International agencies promoting tourism
Industry? Explain.
Ans.
Significance/Importance of tourism
1. Raising awareness
2. Motivating consumers
3. Promoting image
4. Stimulate desire
5. Generate action/response
6. Impact sales
7. Convincing consumers hospitality
 8. Generating buzz
As the leading international organization in the field of tourism, UNWTO promotes
tourism as a driver of economic growth, inclusive development and environmental
sustainability and offers leadership and support to the sector in advancing knowledge
and tourism policies worldwide.
15. Write a note on Hospitality and enumerate the importance of hospitality industry.
Ans. The hospitality industry is a broad category of fields within the service industry that
includes lodging, food and drink service, event planning, theme parks, travel and tourism.
It includes hotels, tourism agencies, restaurants and bars.
The hospitality and tourism industry is a vast sector that includes all the economic
activities that directly or indirectly contribute to, or depend upon, travel and tourism. This
industry sector includes: Hotels & Resorts. Restaurants & Catering.

Importance of Hospitality Industry

1. Employment generation
2. Better quality of services
3. Provide custom satisfaction
4. Improves economic growth
5. Raises standard of living
6. Generates business activities

16. (a) ‘Nadahabba’ – Mysore Dussehra, a 10 days festival celebrated with Utmost spectacle
& joy in the city of mysore. Brief the mysore Dussehra-2019 attracts the tourist most
and prominent part of Karnataka tourism
Ans.
(b) ‘MahashivaRatri’-2020, A night with the Divine organised by Isha yoga center is one
of the largest & most significant among the sacred festival nights of India. Write a note
on ‘Adi Yogi’ how it attracts the tourist & contribute the Indian tourism.
Ans.

(OR)
(c) The sound of “Wo Kaataa; The Fight of colourful kites Flying through the sky.
International kite festival -2020. Ahmedabad. Gujarat has celebrated. On the eve of
Uttarayan or Makara sankranti. Write a note on kite Festival 2020.
Ans.
17. Classify the different types of accommodation available for different segment of
travellers.
Ans.
1. Motels
2. Apartments.
3. Bed & Breakfasts.
4. Luxury Lodges.
5. Boutiques and Lodges.
6. Homestays.
7. Holiday Parks and Campgrounds.
8. Farmstays
9. Boutique accommodation

18. Biking Adventure and Beaches considering this as a theme. Design a Tour Package.
Ans.
19. A tour operator faces many challenges in handling tourists. Comment.
Ans. According to the WTTC, the global travel and tourism sector is thriving very well, and
it has outstripped the growth of worldwide GDP in past year. The report from the WTTC
also says that travel and tourism increased by 3.9% in recent year, which is more than the
worldwide GDP increase of 3.2%. This growth contributed to a record $8.8 trillion to the
world economy. Furthermore, it is also stated in the report that this industry generated
10.4% of all worldwide economic activity .
After reading this fact, you must have known how fast this industry is broadening its
horizon. So, the faster it grows, the more competition it has, thus the more challenges
will be for you to deal with if you want to run and sustain your travel business in such a
competitive situation crowded with competitors.

Challenges faced by tour operators

1. Duplicate data entries. We consider a travel business as a data collector.
2. Dealing with many enquiries.
3. Costly mistake.
4. Wasted time.
5. Liability of not knowing your client requirements.
6. Streamlining the processes from Marketing to Post Sales.